The purpose of this paper is to examine the trends in the Indian Online Job portal market and to emphasize on the challenges that are being faced by both employers & employees. Earlier research studies mainly focused on either employer or employee perspective and studied the importance of Job Portals and e-recruitment, but there is no study as for our knowledge which made an attempt to study both
... [Show full abstract] the perspective simultaneously and even from literature it is found that empirical evidence has been scarce for the above research studies. So in this paper, an attempt is made to fulfill these research gaps. This paper will also highlight the pitfalls faced by a few major online job portals in India from an Entrepreneurial perspective. A questionnaire surveys with 438 employee and 32 employers verifies the hypothesized role of understanding of the relevant jobs, posting the relevant jobs, brand recognition, posting the relevant candidates and ease of integrated recruitment process in achieving job portal efficiency. This study implies that the current job portals need to improve their system and services to attract Job seekers & Employers effectively. Through the implications of the analysis, insights about strategies and trends that are to be evaluated by Entrepreneurs who are looking forward to invest in this market are proposed.
