Available via license: CC BY 4.0
Content may be subject to copyright.
Journal of Advanced Zoology
ISSN: 0253-7214
Volume 44 Issue 03 Year 2023 Page 1005:1021
________________________________________________________________________________________________________
- 1005 -
Analysis Effectiveness Use of Ads through Meta Ads and Google Ads at
MSME fashionlabs.id
Flavius Anggara Prawira P 1*, Indrawati 2
1,2Magister Manajemen, Universitas Telkom, Bandung, Indonesia.
*Corresponding author’s E-mail: flaviuspratama18@gmail.com
Article History
Received: 06 June 2023
Revised: 05 Sept 2023
Accepted: 28 Oct 2023
CC License
CC-BY-NC-SA 4.0
Abstract
This study aims to analyze the effectiveness of using advertising through Meta
ads and Google ads on Fashionlabs.id msme. This study uses quantitative data
with cross-sectional time, within one year, regarding the optimization of digital
marketing carried out on the Meta ads (Meta Business) and Google Ads
platforms from April 1, 2022, to June 31, 2023. Data was collected using
Facebook Ads data and the Google Ads platform. Data analysis was performed
with A/B test data from Meta Ads Manager and Google Analytics. The study
results show that 1) the target audience is achieved by the UMKM
Fashionlabs.id; 2) Google's advertising platform has a higher effectiveness
when compared to Facebook ads to attract the interest of Fashionlabs.id's SME
audience; 3) the campaign conducted by UMKM Fashionlabs.id in 2023 is
more effective than the campaign conducted in 2022; 4) Google's advertising
campaign model with more specific campaigns gets more impressions from
users than using more general content campaigns.
Keywords: Meta ads, google ads, digital marketing
1. Introduction
Digital media is currently one of the things that is needed by humans, organizations, companies and the
government in communicating. The growth of digital media is currently increasing and continues to
make developments in terms of technology. In 2022 We Social conducted research which found that
the population in Indonesia was around 277.7 million people, in which there were 370.1 million mobile
phones (HP) connected. Apart from that, we are social data shows that in Indonesia there are 204.7
million people who are connected to the internet and there are 191.4 million people who use social
media. Social media such as YouTube, Instagram, Facebook, Tiktok, and Twitter are often visited by
people who show that they have high attractiveness. In addition, digital literacy and the increasing use
of cellphones have made companies start to shift their systems from using conventional media to digital
media such as search engines, influencers, social media, and news portals.
It has been noted that Fashionlabs.id has been using advertising platforms such as Meta ads and Google
ads for a long time to promote its brands and products to consumers. The use of advertising platforms
through internet media is considered as an effective tool for Fashionlabs.id as UMKM to increase public
brand awareness of the Fashionlabs.id brand. However, it cannot be denied that advertising does not
necessarily have a direct effect on increasing awareness and sales of a product. Fashionlabs.id's
management also felt this, where they experienced sales instability several times even though they had
used social media platforms to advertise. Data on sales results from UMKM Fashionlabs.id are as
follows:
Analysis Effectiveness Use of Ads through Meta Ads and Google Ads at MSME fashionlabs.id
Available online at: https://jazindia.com - 1006 -
Source: Processed data (2022)
Based on Table 1.1, it shows that there is an instability in the sales value of Fashionlabs.id SMEs even
though they have used social media platforms as advertisements. In comparison, several MSMEs or
other brands were found to experience a significant increase in sales when using social media as an
advertising platform (Barokalet al., 2021). Thus, an in-depth study is needed to find out how effective
the use of advertising through social media is for MSME business actors. The problem that
Fashionlabs.id SMEs have is that social media owned by Fashionlabs.id has low audience and
engagement. From the Instagram follower platform, there are as many as 27 followers. The purpose of
this study is to analyze the effectiveness of using online advertising by Fashionlabs.id SMEs using
digital marketing methods that will be implemented on the Meta ads and Google Ads platforms.
2. Literature Review
Information Adoption Model (IAM)
The Information Adoption Model (IAM) is a theoretical framework that seeks to explain and predict
the process by which individuals or organizations adopt and integrate new information or technologies
into their systems or practices. The model describes a series of stages or steps that individuals go
through when adopting and receiving new information (Erkan & Evans, 2016). Several stages in the
information adoption model are explained by Erkan and Evans (2016) as follows:
Source: Erkan and Evans (2016)
Information Usefulness
The definition of information usefulness refers to the extent to which information provides value,
relevance, and credibility in achieving certain goals or objectives (Erkan & Evans, 2016). The
usefulness of information refers to the response from consumers that the information observed is useful
and helps in their decision-making process. In formation usability is the first step in adopting
information (Erkan & Evans, 2016). Usability is subjective and varies depending on individual or
organizational needs and perspectives. Therefore, assessing the usefulness of information requires
consideration of the specific needs, context, and goals of the user or recipient. The Information
usefulness framework model by Filieri (2015) is built by information quality, information credibility,
information quantity.
Marketing Management
Marketing or marketing is an activity that aims to achieve company goals, carried out by anticipating
customer or client needs and directing the flow of goods and services that meet the needs of customers
https://jazindia.comnline at: le obilaAva - 1007 -
or clients from producers. Marketing is also concerned with turning personal or social needs into
profitable business opportunities. Marketing is the process of identifying, anticipating and satisfying
customer needs and wants through the creation, promotion, distribution and pricing of goods and
services (Kotler & Armstrong, 2017). According to Tjiptono and Diana (2020) marketing aims to create
value for customers and build long-term relationships with them, while achieving business goals and
objectives. Furthermore, marketing involves various business functions and activities, including
advertising, sales, branding, product development, and customer service (Tjiptono & Diana, 2020).
Operation management
Operations Management is a business function that includes planning, organizing, coordinating and
supervising the resources needed by a company in order to produce goods and services. Operations
management is an activity in managing the resources used to produce goods and services. In addition,
operations management is an activity for how an organization produces and delivers products and
services so that it can continue its existence (Jumadi 2021). Operations management includes various
activities such as capacity planning, inventory management, quality control, supply chain management,
scheduling, and maintenance (Chopra & Meindl, 2016).
Digital Marketing
Digital marketing is a marketing method using electronic devices or digital media. This method uses
two-way communication, namely communication between prospective customers who can interact
directly with the store. One of the things done in digital marketing is managing the company's website
and company's social media (Putri 2021). According to Lillesand and Dharmayanti (2017) identify four
aspects of digital marketing. When it comes to increasing brand awareness, the four dimensions of
digital marketing are the elements that contribute to its success. Here is a list of the four dimensions:
1. Interactive, is a procedure that can spark customer attention by working together through
various types of online entertainment, through correspondence between brands and their
buyers
2. Incentive program is an attractive program that benefits every promotion. In addition, it is
hoped that these programs will provide added value to the business. On digital marketing
media, it is a striking display that can add business value
3. Cost, is a promotion strategy with high efficiency that can speed up transactions and reduce
costs. When compared to traditional forms of advertising such as billboards and television,
they are relatively inexpensive.
Meta ads (Meta Business)
Meta ads are part of the meta business which is a design created by Facebook to encourage every
consumer to engage with the advertised brand or product. Advertising effectiveness is usually measured
in terms of conversations, click-through rates, behavioral actions to click on ads, or purchase behavior
(Wiese et al. 2020). Meta ads make it easy for users to be able to advertise their own business according
to the wishes of the business owner (Techfor 2019). The variable indicators used in Meta ads according
to (Leanne 2020) are as follows:
1. Boosted Posts
Is a form of social media advertising that involves paying to promote certain posts on social media
platforms to reach a larger audience. Promoted posts are commonly used by businesses and individuals
to increase engagement, website traffic, sales and brand awareness.
2. Page like ads
Is a form of social media advertising that aims to increase the number of likes on a company or
organization's Facebook page. Page like ads appear on the Facebook news pages of users who are likely
to be attracted to a company or organization based on their demographics, interests and behavior.
3. Reach/Brand Awareness ads
Is a form of social media advertising that aims to increase the visibility and awareness of a brand or
business among social media users. Reach/Brand Awareness ads are designed to reach as many people
in the target demographic as possible, often without a specific clickbait or direct conversion objective.
reach.
4. Traffic ads
Analysis Effectiveness Use of Ads through Meta Ads and Google Ads at MSME fashionlabs.id
Available online at: https://jazindia.com - 1008 -
Is a form of social media advertising that aims to drive targeted traffic to a website, landing page or
mobile app. Traffic ads are implemented by displaying clickbait buttons that encourage users to click
to the advertiser's website or app.
5. Conversions ads
Is a type of social media advertising that focuses on driving action or conversions on a website or
landing page. The main goal of conversion ads is to understand the effectiveness of an advertiser's
campaign, identify areas for improvement, improve ad targeting to maximize conversions, encourage
users to take the desired action, such as making a purchase, filling out a form or signing up for a service.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a model of a form of marketing via the internet that has the goal of
increasing the visibility of a website's results from search sites or search engines. The way SEM works
is by advertising using keywords that are related to the product or service being offered. SEM effectively
displays websites on the first page of search engines. Search engine users usually only access the first
page of search engines when looking for information. This effective SEM increases the likelihood that
a potential customer who needs information will choose a website. Potential customers who are
consciously seeking information visit websites voluntarily. This results in the best position to obtain
marketing and product information. Advertising through search engines can reach consumers at the
right time. Consumers are open to new information.
Search engine marketing should focus on increasing traffic to specific areas of a targeted website.
Search engine advertising is used for the following purposes:
1. Generate prospects for new customers.
2. Selling products.
3. Build a certain brand.
4. Directing traffic from competitors or competitors.
Google AdWords (Google Ads)
Google AdWords or Google Ads is an advertising service provided by Google and is part of SEM
(Search Engine Marketing) which uses a bidding system so that ads created by e-commerce managers
appear on Google search pages. Display ads will appear at the top or right of search results. When users
type keywords or phrases in Google search, Google will display related ads (Za & Tricahyadinata 2017).
Google Ads places product names, images, and ratings in product search results (Huang et al. 2020).
According to Sumajaya (2016) how Google Ads/ Google Adwords works is as follows:
1. CPC (Cost Per Click)
The CPC method is the method most often used in digital marketing. Every time an ad is clicked, a fee
will appear, which will be charged to the owner of the ad. If the ad appears but no one clicks on the ad,
no fees will appear to the owner of the ad. This CPC is very effective for increasing visits that occur to
websites that are owned.
2. CPM (Cost Per Mille)
The fee will appear if every 1000 people who see the ad. CPM is typically used for ads that use the
Display Network. The Display Network is a network of websites that provide space on web pages for
Google Ads, which are usually text-based or image-based ads that are displayed with content that is
relevant to the target keywords.
3. CPA (Cost Per Acquisition)
Costs will appear if the target applied to the ad has been reached. Such as account registration, sales,
and length of time to visit the website.
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Thinking Framework
Figure 2.2 the Thinking Framework used
Source: Processed data from Barreda et al. (2015) and Putri (2021).
3. Materials And Methods
Types of research
The type of research is quantitative research. Quantitative research is based on the use of deductive
logic, and quantitative data types. Quantitative research is a systematic and empirical research method
that focuses on the collection and analysis of numerical data to understand, explain, and predict
phenomena (Sugiyono, 2019).
Population and Sample
In this study, the population used is user impressions obtained from ad results using Meta ads and
Google Ads. The sample obtained comes from the results of advertisements carried out on Meta ads
and Google Ads for 3 months as many as 2 samples per week for a total of 24 samples:
Collection Data
The method of collecting research data is to use primary data obtained based on the results of
advertisements that appear on the Meta ads Manager and Google Analytics platforms as well as
collecting the results of reviews according to practitioners. The data obtained includes the results of
CPC (Cost Per Click), CTR (Click Through Rate), Impressions, Reach, Frequency, Platform, and
Placement.
MSME Fashionlabs.Id
Strategy in Using Digital
Marketing Ads
Use of Fashionlabs.id meta
ads
Use of Google Ads
Fashionlabs.id
Fashionlabs.id Audience
Response
Reach
Impression
CTR
CPC
Cost
A/B Testing
The Effectiveness of Using
Ads through Meta Ads and
Google Ads at Umkm
Fashionlabs.Id
Analysis Effectiveness Use of Ads through Meta Ads and Google Ads at MSME fashionlabs.id
Available online at: https://jazindia.com - 1010 -
The formula for CPC is:
𝐶𝑜𝑠𝑡 𝑃𝑒𝑟 𝐶𝑙𝑖𝑐𝑘 (𝐶𝑃𝐶): 𝑇𝑜𝑡𝑎𝑙 𝐶𝑜𝑠𝑡
𝑇𝑜𝑡𝑎𝑙 𝐶𝑙𝑖𝑐𝑘
The formula for CTR is:
𝐶𝑙𝑖𝑐𝑘 𝑇ℎ𝑟𝑜𝑢𝑔ℎ 𝑅𝑎𝑡𝑒 (𝐶𝑇𝑅): 𝑇𝑜𝑡𝑎𝑙 𝐶𝑙𝑖𝑐𝑘
𝑇𝑜𝑡𝑎𝑙 𝐼𝑚𝑝𝑟𝑒𝑠𝑠𝑖𝑜𝑛𝑠
The formula for Frequency is:
𝐹𝑟𝑒𝑞𝑢𝑒𝑛𝑐𝑦 ∶ 𝑇𝑜𝑡𝑎𝑙 𝐼𝑚𝑝𝑟𝑒𝑠𝑠𝑖𝑜𝑛𝑠
𝑇𝑜𝑡𝑎𝑙 𝑅𝑒𝑎𝑐ℎ
Source: Data processed from Shi & Li (2016)
Data analysis
The data analysis used in this study is an interactive model analysis technique consisting of data
reduction, data presentation, A/B testing and drawing conclusions.
3. Results and Discussion
This research was conducted using a qualitative method with the aim of analyzing the effect of using
Meta ads and Google Ads ads on Fashionlabs.id SMEs. Some of the things studied include the target
audience, platform, and campaign model. Then understand how the effectiveness is obtained from the
limited use of costs and how the results obtained are in the form of CTR and CPC that have been
adjusted to achieve the targets set byFashionlabs.id. Furthermore, it is explained about the processing
of data from Meta ads and Google Ads results.
Meta ads
Campaign Content Ramadhan
Table 4.1. Results of Meta Ads Campaign Content Ramadhan Data
Campaign Name
Platform
Placement
Reach
Impressions
Freq
Clicks
CTR
(%)
CPC
(IDR)
Ramadan Content
Campaign
Facebook
Feed
17996
22515
1,25
66
0,29
629
Facebook
Stories
2672
3054
1,14
4
0,13
1.355
Market
place
1500
1616
1,08
0
0
Instagram
Reels
98
98
1,00
0
0
Explore
0
2
0
0
Stories
0
1
0
0
Source: Processed research data, 2023
Based on Table 4.1, it shows that in the Meta ads campaign Ramadan content session with the Meta ads
platform advertises on Facebook feed placements, marketplaces and stories. On the Facebook feed
placement, it was able to reach as many as 17,996 users, 22,515 impressions and 66 clicks in 1.25
frequencies. This resulted in a click through ratio (CTR) of 0.29 percent and a cost per click (CPC) of
Rp. 629. In placing Facebook stories, it was able to reach as many as 2,672 users, 3,054 impressions,
and 4 clicks in 1.14 frequencies. So as to produce a click through ratio (CTR) of 0.13 percent and a cost
per click (CPC) of IDR 1,355. On the Facebook marketplace placement, it was able to reach as many
as 1,500 users, 1,616 impressions, and 0 clicks in 1.08 frequencies. Because the clicks on the Facebook
marketplace are 0, the CTR and CPC values cannot be calculated. That is, on the Facebook platform,
of the three placements the highest reach is in the Facebook Feed placement category. The Facebook
Feed placement also has the most clicks with the lowest cost among the three placements in the
Facebook platform category.
On the Instagram platform with placement Instagram reels, it can reach as many as 98 users, 98
impressions and 0 clicks in 1.00 frequencies. Because the clicks on Instagram reels are 0, the CTR and
CPC values cannot be calculated. On the Instagram platform with placement explorer and stories, both
of them did not reach users, CPC and CTR, but were able to generate 2 impressions for placement
explorer and 1 for stories. That is, on the Instagram platform, of the three placements the highest reach
https://jazindia.comnline at: le obilaAva - 1011 -
is in the Instagram Reels placement category. The Instagram Reels placement also has the most
impressions compared to the Instagram Explore and Instagram Stories placements. Furthermore, it is
explained about the cost comparison between the three placements during the advertising session which
can be seen in Table 4.2 as follows:
Table 4.2. Data on Total Expenses in the Ramadan Campaign
Campaign Name
Platform
Placement
Session
Start
Session
Ended
Total Cost (Rp)
Ramadan Content
Campaign
Facebook
Feed
2022-04-
25
2022-07-
31
360.442
Stories
2022-04-
25
2022-07-
31
41.515
Marketplace
2022-04-
25
2022-07-
31
5.338
Instagram
Reels
2022-04-
25
2022-07-
31
2.995
Explore
2022-04-
25
2022-07-
31
148
Stories
2022-04-
25
2022-07-
31
3
Total
410.441
Source: Processed research data, 2023.
Based on Table 4.2, it shows that the total costs in the Ramadan Content Campaign in several
placements such as Facebook feeds, Facebook stories, Facebook marketplace, Instagram reels,
Instagram explore and Instagram stories range from April 2022 to July 2022. In the placement of
Facebook feeds, the total costs issued by Fashionlabs.id in the amount of IDR 360,442. In the placement
of Facebook stories, the total costs incurred are IDR 41,515. In the Facebook marketplace placement,
the total cost incurred is IDR 5,883. For placement of Instagram reels, the total costs incurred are IDR
2,995. In placemntIstagram explore, the total costs incurred were Rp. 148. In placement Instagram
stories, the total costs incurred were Rp. 3. This means that with a total expenditure for the Ramadan
content campaign of Rp. 410,441, the largest total cost incurred by Fashionlabs.id from April 2022 to
July 2022 was on the placement of Facebook feeds, with a total cost of Rp. 360,442.
Instagram Post
Table 4.3. Instagram Post Meta ads Result Data
Campaign
Name
Platform
Placement
Reach
Impress
Freq
Clicks
CTR
(%)
CPC
(IDR)
Instagram Post
Instagram
Feed
1535
1584
1,03
7
0,44
12.193
Source: Processed research data, 2023.
Based on Table 4.3, it shows that Instagram posts with the Meta ads platform advertise on Instagram
feed placements. In the Instagram feed placement, it was able to reach as many as 1535 users, 1584
impressions and 7 clicks in 1.03 frequencies. So that it produces a click through ratio (CTR) of 0.44
percent and a cost per click (CPC) of IDR 12,193. Furthermore, it is explained about the costs incurred
on the Instagram feed campaign during the ad session which can be seen in Table 4.4 as follows:
Table 4.4. Data on Total Expenses in Instagram Feeds
Campaign Name
Platform
Placement
Total Cost (Rp)
Session Start
Session Ended
Instagram Feeds
Instagram
Feed
85.348
2022-05-26
2022-07-31
Source: Processed research data, 2023.
Based on Table 4.4, it shows that the total costs in Campaign Instagram feeds for Instagram placements
range from 26 May 2022 to 31 July 2022. For placement of Instagram feeds, the total cost incurred by
Fashionlabs.id is IDR 85,348.
Analysis Effectiveness Use of Ads through Meta Ads and Google Ads at MSME fashionlabs.id
Available online at: https://jazindia.com - 1012 -
New Traffic Campaign
Table 4.5. Data Results Meta ads New Traffic Campaign
Campaign Name
Platform
Placement
Reach
Impressions
Freq
Clicks
CTR
(%)
CPC
(IDR)
New Traffic
Campaign
Facebook
feed
3854
4102
1,06
44
1,07
327
video_feeds
1558
1564
1,00
16
1,02
425
instream_video
356
356
1,00
25
7,02
168
Source: Processed research data, 2023.
Based on Table 4.5, it shows that the New Traffic Campaign with the Facebook platform advertises on
Facebook feed placements, video feeds, and instream videos. On the Facebook feed placement, it was
able to reach as many as 3854 users, 4102 impressions and 44 clicks in 1.06 frequency. So that it
produces a click through ratio (CTR) of 1.07 percent and a cost per click (CPC) of Rp. 327. In the
placement of video feeds, it can reach as many as 1558 users, 1564 impressions, and 16 clicks in 1.00
frequencies. So that it produces a click through ratio (CTR) of 1.02 percent and a cost per click (CPC)
of IDR 425. In the instream_video placement, it can reach as many as 356 users, 356 impressions, and
25 clicks in 1.00 frequencies. This resulted in a click through ratio (CTR) of 7.02 percent and a cost per
click (CPC) of IDR 168. This means that in the New Traffic Campaign, of the three placements, the
highest reach was in the Facebook Feed placement category. The Facebook Feed placement also has
the most clicks with the second lowest cost among the three placements in the Facebook platform
category. Furthermore, it is explained about the cost comparison between the three placements during
the advertising session which can be seen in Table 4.6 as follows:
Table 4.6. Data on Total Expenses in the New Traffic Campaign
Campaign Name
Platform
Placement
Sesi Mulai
Sesi Berakhir
Total Biaya (Rp)
New Traffic Campaign
Facebook
feed
2022-06-23
2022-07-31
14.392
video_feeds
2022-06-23
2022-07-31
6.804
instream_video
2022-06-23
2022-07-31
4.192
Total
25.388
Source: Research data processed, 2023.
Based on Table 4.6 shows that the total costs in the New Traffic Campaign for several placements such
as Facebook feeds, video feeds, and instream videos range from June 2022 to July 2022. For placement
of Facebook feeds, the total cost incurred by Fashionlabs.id is IDR 14. 392. In the placement of video
feeds, the total cost incurred is IDR 6,804. In the instream video placement, the total cost incurred is
IDR 4,192. This means that with a total expenditure for the New Traffic campaign of Rp. 25,388, the
largest total cost incurred by Fashionlabs.id in the June 2022 to July 2022 sessions is on the placement
of Facebook feeds, with a total cost of Rp. 14,392.
Traffic Facebook
Table 4.7. Facebook Meta ads Traffic Result Data
Campaign Name
Platform
Placement
Reach
Impressions
Freq
Clicks
CTR
(%)
CPC
(Rp)
Traffic Facebook
Facebook
instream_video
3488
3855
1,11
299
7,76
159
feed
4024
4359
1,08
73
1,67
413
video_feeds
3500
3749
1,07
58
1,55
287
marketplace
1508
2455
1,63
9
0,37
524
search_results
783
783
1,00
2
0,26
347
Source: Research data processed, 2023.
Based on Table 4.7, it shows that Facebook traffic with the Facebook platform advertises on instream
video placements, Facebook feeds, video feeds, marketplaces, and Facebook search. In the instream
video placement, it was able to reach as many as 3488 users, 3855 impressions and 299 clicks in 1.11
frequencies. This resulted in a click through ratio (CTR) of 7.76 percent and a cost per click (CPC) of
Rp. 159. The placement of Facebook feeds reached 4,024 users, 4,359 impressions, and 73 clicks in
1.08 frequencies. This results in a click through ratio (CTR) of 1.67 percent and a cost per click (CPC)
of Rp. 413. In placement video feeds, it can reach as many as 3,500 users, 3,749 impressions, and 58
clicks in 1.07 frequencies. This results in a click through ratio (CTR) of 1.55 percent and a cost per
click (CPC) of IDR 287. On the Facebook marketplace placement, it was able to reach as many as 1508
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users, 2455 impressions and 9 clicks in 1.63 frequencies. So that it produces a click through ratio (CTR)
of 0.37 percent and a cost per click (CPC) of Rp. 524. In the Facebook search results placement, it is
able to reach as many as 783 users, 783 impressions, and 2 clicks in 1.00 frequencies. So that it produces
a click through ratio (CTR) of 0.26 percent and a cost per click (CPC) of Rp. 347. That is, in the Traffic
Facebook campaign, of the five placements the highest reach is in the Facebook Feed placement
category. However, the Facebook Feed placement has fewer clicks when compared to the instream
video placement with the cheapest cost among the five placements in the Facebook platform category.
Furthermore, it is explained about the cost comparison between the five placements during the ongoing
advertising session which can be seen in Table 4.8 as follows:
Table 4.8. Data on Total Expenditures in Facebook Traffic
Campaign Name
Platform
Placement
Session Start
Session Ended
Total Cost (Rp)
Traffic Facebook
Facebook
instream_video
2022-06-06
2022-07-31
47.513
feed
2022-06-06
2022-07-31
30.116
video_feeds
2022-06-06
2022-07-31
16.666
marketplace
2022-06-06
2022-07-31
4.717
search_results
2022-06-06
2022-07-31
694
Total
99.706
Source: Processed research data, 2023.
Based on Table 4.8, it shows that the total costs in Facebook Traffic campaigns for several placements
such as instream video, Facebook feeds, video feeds, Facebook marketplace and Facebook search range
from June 2022 to July 2022. For instream placements, the total costs incurred by Fashionlabs .id of
IDR 47,513. In the placement of Facebook feeds, the total costs incurred are IDR 30,116. In the
placement of video feeds, the total costs incurred are IDR 16,666. On the Facebook marketplace
placement, the total costs incurred amounted to IDR 4,717. In the placement Facebook search, the total
costs incurred were Rp. 694. This means that with a total expenditure for the Traffic Facebook campaign
of Rp. 99,706, the largest total cost incurred by Fashionlabs.id within one year was for the instream
video placement, with a total cost of IDR 47,513.
Traffic Instagram
Table 4.9. Data Results Meta ads Traffic Instagram
Campaign Name
Platform
Placement
Reach
Impress
Freq
Clicks
CTR
(%)
CPC
(IDR)
Traffic Instagram
Instagram
feed
1628
1916
1,18
27
1,41
2.263
stories
3028
3294
1,09
9
0,27
2.684
explore
1728
1909
1,10
9
0,47
1.630
reels
36
36
1,00
0
Source: Processed research data, 2023.
Based on Table 4.9, it shows that Instagram traffic with the Instagram platform advertises on Instagram
feed placements, Instagram stories, Instagram explore, and Instagram reels. In the placement of
Instagram feeds, it was able to reach as many as 1628 users, 1916 impressions and 27 clicks in 1.18
frequencies. So as to produce a click through ratio (CTR) of 1.41 percent and a cost per click (CPC) of
IDR 2,263. In the placement of Instagram stories, it was able to reach as many as 3028 users, 3294
impressions and 9 clicks in 1.09 frequencies. So as to produce a click through ratio (CTR) of 0.27
percent and a cost per click (CPC) of IDR 2,684. In the Instagram explore placement, it was able to
reach as many as 1728 users, 1909 impressions, and 9 clicks in 1.10 frequencies. So as to produce a
click through ratio (CTR) of 0.47 percent and a cost per click (CPC) of IDR 1,630. In the placement of
Instagram reels, it is able to reach as many as 36 users, 36 impressions, but does not generate clicks. So
it does not produce click through ratio (CTR) and cost per click (CPC).
Table 4.10. Data on Total Expenses in Instagram Traffic
Campaign Name
Platform
Placement
Session
Start
Session
Ended
Total Cost (Rp)
Traffic Instagram
Instagram
feed
2022-06-06
2022-07-31
61.103
stories
2022-06-06
2022-07-31
24.158
explore
2022-06-06
2022-07-31
14.668
Analysis Effectiveness Use of Ads through Meta Ads and Google Ads at MSME fashionlabs.id
Available online at: https://jazindia.com - 1014 -
reels
2022-06-06
2022-07-31
71
Total
100.000
Source: Processed research data, 2023.
Based on Table 4.10, it shows that the total costs in Traffic Instagram campaigns for several placements
such as Instagram feeds, Instagram stories, Instagram explore, and Instagram reels range from June
2022 to July 2022. For placement of Instagram feeds, the total costs incurred by Fashionlabs. id Rp.
61,103. For the placement of Instagram stories, the total costs incurred are IDR 24,158. In the Instagram
explore placement, the total costs incurred were IDR 14,668. For placement Instagram reels, the total
cost incurred is IDR 71. This means that with a total expenditure for the Traffic Instagram campaign of
IDR 100,000, the largest total cost incurred by Fashionlabs.id from June 2022 to July 2022 is on the
placement of Instagram feeds, with a total cost of IDR 61,103.
Fashion Friends Instagram posts
Table 4.11. Results of Meta Ads Campaign Instagram Posts, Fashion Friends
Campaign
Name
Platform
Placement
Reach
Impressions
Freq
Clicks
CTR
(%)
CPC
(IDR)
Fashion
Friends
Instagram
posts
Instagram
feed
2062
2147
1,04
165
7,7
396
instagram_explore
18918
19982
1,05
0,8
165
instagram_reels
3183
3250
1,03
5,1
318
Instagram_stories
2115
2228
1
7,4
260
Source: Processed research data, 2023.
Based on Table 4.11, it shows that Fashion Friends posts with the Instagram platform advertise on
Instagram feed placements, Instagram stories, Instagram explore, and Instagram reels. In the placement
of Instagram feeds, it is able to reach as many as 1535 users, 1584 impressions in 1.03 frequency by
generating 7 clicks. So that it produces a click through ratio (CTR) of 0.44 percent and a cost per click
(CPC) of IDR 12,193.
Table 4.12. Data on Total Expenses in Posts of Fashion Friends
Campaign Name
Platform
Placement
Session Start
Session Ended
Total Cost (Rp)
Fashion Friends posts
Instagram
65.396
65.396
65.396
65.396
50.101
50.101
50.101
50.101
52.435
52.435
52.435
52.435
42.943
42.943
42.943
42.943
Total
210.875
Source: Processed Research Data, 2023.
Based on Table 4.12 shows that the total cost of posting the Sobat Fashion campaign in several
placements such as Instagram feeds, Instagram stories, Instagram explore, and Instagram reels in the
range of one-year sessions, from June 2023 to July 2023. For placement of Instagram feeds, the total
costs issued by Fashionlabs.id in the amount of IDR 65,396. For the placement of Instagram stories, the
total costs incurred are IDR 50,101. In the Instagram explore placement, the total costs incurred were
IDR 52,435. For the placement of Instagram reels, the total costs incurred are IDR 42,943. This means
that with a total expenditure of Rp. 210,875 for the post campaign Friends Fashion campaign, the largest
total cost incurred by Fashionlabs.id in the period June 2023 to July 2023 is the placement of Instagram
feeds, with a total cost of Rp. 65,396.
New Traffic Campaign 2023
Table 4.13. New Traffic Campaign 2023 Meta ads results data
Campaign
Name
Platform
Placement
Reach
Impressions
Freq
Clicks
CTR
(%)
CPC
(IDR)
New Traffic
Campaign
Facebook
Facebook
stories
675
677
1
266
39,3
450
Facebook
Feed
19.870
20.186
1,01
1,3
19
Source: Processed Research Data, 2023.
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Based on Table 4.13, the Facebook platform advertises on placement Facebook stories, and Facebook
feeds. In placement Facebook stories, able to reach as many as 675 users, 677 impressions in 1.00
frequency by generating 266 clicks. This resulted in a click through ratio (CTR) of 39.3 percent and a
cost per conversion (CPC) of Rp. 450. The Facebook feed placement reached 19,870 users, 20,186
impressions, 1.01 frequencies. This results in a click through ratio (CTR) of 1.3 percent and a cost per
conversion (CPC) of IDR 19.
Table 4.14. New Traffic Campaign 2023 Total Expenditure Data
Campaign Name
Platform
Placement
Session
Start
Session
Ended
Total Cost
(Rp)
New Traffic Campaign
2023
Facebook
Facebook
stories
2023-06-06
2023-07-06
119.665
Facebook feeds
2023-06-06
2023-07-06
4.947
Total
124.612
Source: Processed Research Data, 2023.
Based on Table 4.14, it shows that the total costs in the New Traffic Campaign 2023 for several
placements such as Facebook stories and Facebook feeds are in the range of one-month sessions, namely
from June 2023 to July 2023. For placement Facebook stories, the total costs incurred by Fashionlabs.id
Rp. 119,665. In the placement of Facebook feeds, the total cost incurred is IDR 4,947. This means that
with a total expenditure for the 2023 New Traffic Campaign of IDR 124,612, the largest total
expenditure incurred by Fashionlabs.id in the period June 2023 to July 2023 was on the placement of
Facebook stories, with a total cost of IDR 119,665.
Google Ads
Table 4.15. Google Ads Results Data
Campaign
Impression
CTR
Clicks
CPC
(IDR)
Cost
(Rp)
Start
Session
End of
Session
Need Baby Clothes
and Accessories?
153.094
1,57%
2399
197,87
474.689
April
2022
July 2022
Source: Processed research data, 2023.
Based on Table 4.15, it shows that in the FashionLabs.id Google Ads campaign session with the ad
theme "Need Baby Clothes and Equipment" it received an impression of 153,094, with a total of 2399
clicks. This resulted in a click through rate (CTR) of 1.57 percent, cost per ratio (CPC) Rp. 197.87 and
a total cost of Rp. 474,689. This means that in the Google Ads session, with a total cost of Rp. 474,689,
Fashionlabs.id was able to reach 153,094 users in one session.
Table 4.16. Google Ads Results Data
Campaign
Impression
CTR
Clicks
CPC
(IDR)
Cost
(Rp)
Start
Session
End of
Session
Need Baby Clothes
and Accessories?
36.100
1,57%
566
327,06
185.117
June 2023
July 2023
Source: Processed research data, 2023.
Based on Table 4.16, it shows that FashionLabs.id's Google Ads campaign session from June 2023 to
July 2023 received 36,100 impressions, with a total of 566 clicks. This resulted in a click through rate
(CTR) of 1.57 percent, cost per ratio (CPC) of IDR 327.06 and a total cost of IDR 185,117. This means
that in the Google Ads session, with a total cost of IDR 185,117, Fashionlabs.id was able to reach
36,100 users in one session.
Effectiveness of Google Ads Meta ads
Effectiveness of Meta ads
Table 4.17. Meta ads effectiveness analysis
Campaign
Name
Platform
Session
Total
Reach
Total
Impression
Total
Clicks
CTR
(%)
CPC
(IDR)
Total
Cost (Rp)
Facebook
2022-
04-25-
22.168
27.185
70
0,29
5.461
410.441
Analysis Effectiveness Use of Ads through Meta Ads and Google Ads at MSME fashionlabs.id
Available online at: https://jazindia.com - 1016 -
Ramadan
Content
Campaign
2022-
07-31
Instagram
2022-
04-25-
2022-
07-31
98
101
0
0,13
10.379
152
New Traffic
campaign
Facebook
2022-
06-23-
2022-
07-31
5.768
6.022
85
9,11
920
25.388
Traffic
Facebook
Facebook
2022-
06-06
2022-
07-31
13.303
15.201
441
11,35
1.383
99.706
Traffic
Instagram
Instagram
2022-
06-06-
2022-
07-31
6.352
7.155
45
2,15
6.577
100.000
Instagram
Post
Instagram
2022-
05-26-
2022-
07-31
1.535
15.84
7
0,44
12.193
85.348
Facebook
Post
Facebook
2022-
05-26-
2022-
07-31
3568
3724
44
1,07
392
17.248
Fashion
Friends posts
Instagram
2023-
06-06 -
2023-
07-07
26.278
27.607
165
21
1.139
210.875
New Traffic
Campaign
Facebook
2023-
06-06 -
2023-
07-07
20.545
20.863
266
40,6
469
124.611
Total
99.615
107.858
1.123
1,04
956
1.073.769
Source: Processed research data, 2023.
Based on Table 4.17, shows the overall data for total reach, total impressions, total clicks and total costs
for using Meta ads carried out by Fashionlabs.id in the entire campaign for a period of one year, namely
April 2022 to July 2023. The results of using Meta ads carried out by Fashionlabs.id for the entire
campaign, were able to reach as many as 99,615 users, 107,858 impressions, 1,123 total clicks, a click
through rate of 37.5 percent, a cost per click of 41,521 with a total cost of IDR 1,073,769. This means
that with the total costs incurred by Fashionlabs.id in conducting campaigns using Meta ads, it is
sufficient to provide awareness of the target audience with a fairly wide reach. Furthermore, the
effectiveness of Meta ads in 2022-2023 is explained in Table 4.18 as follows:
Table 4.18. Analysis of Effectiveness of Meta Ads in 2022
Campaign
Name
Platform
Session
Total
Reach
Total
Impression
Total
Clicks
CTR
(%)
CPC
(IDR)
Total
Cost
(Rp)
Ramadan
Content
Campaign
Facebook
2022-
04-25-
2022-
07-31
22.168
27.185
70
0,29
5.461
410.441
Instagram
2022-
04-25-
2022-
07-31
98
101
0
0,13
10.379
152
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New Traffic
campaign
Facebook
2022-
06-23-
2022-
07-31
5.768
6.022
85
9,11
920
25.388
Traffic
Facebook
Facebook
2022-
06-06
2022-
07-31
13.303
15.201
441
11,35
1.383
99.706
Traffic
Instagram
Instagram
2022-
06-06-
2022-
07-31
6.352
7.155
45
2,15
6.577
100.000
Instagram Post
Instagram
2022-
05-26-
2022-
07-31
1.535
15.84
7
0,44
12.193
85.348
Facebook Post
Facebook
2022-
05-26-
2022-
07-31
3568
3724
44
1,07
392
17.248
Total
52.792
59.388
692
1,20
1.067
738.283
Source: Processed research data, 2023.
Based on Table 4.18, shows the overall data for total reach, total impressions, total clicks and total costs
for using Meta ads carried out by Fashionlabs.id in the entire campaign for a period of one year, namely
April 2022 to July 2022. The results of using Meta ads carried out by Fashionlabs.id for the entire
campaign, was able to reach as many as 52,792 users, 59,338 impressions, 692 total clicks which
resulted in a click through ratio (CTC) of 1.2 percent with a cost per click (CPC) of IDR 1,067 with a
total cost incurred in the amount of IDR 738,283. Furthermore, it is explained regarding the
effectiveness of using Meta ads in 2023 which can be seen in Table 4.19 as follows:
Table 4.19. Analysis of Effectiveness of Meta Ads in 2023
Campaign
Name
Platfor
m
Session
Total
Reach
Total
Impressio
n
Total
Clicks
CTR
(%)
CPC
(IDR)
Total
Cost
(Rp)
Fashion
Friends
posts
Instagra
m
2023-06-06
-
2023-07-07
26.278
27.607
165
21
1.139
210.875
New
Traffic
Campaign
Faceboo
k
2023-06-06
-
2023-07-07
20.545
20.863
266
40,6
469
124.611
Total
40.865
48.479
531
1,10
632
335.486
Source: Processed research data, 2023.
Based on Table 4.19, shows the overall data for total reach, total impressions, total clicks and total costs
for using Meta ads carried out by Fashionlabs.id in the entire campaign for a period of one year, namely
June 2023 to July 2023. The results of using Meta ads carried out by Fashionlabs.id for the entire
campaign, was able to reach as many as 46,823 users, 48,470 impressions, 431 total clicks which
resulted in a click through rate (CTR) of 0.9 percent with a cost per click (CPC) of Rp. 778 with a total
cost of Rp. IDR 335,486. This means that the campaign carried out by Fashionlabs.id on the Meta ads
platform in 2022-2023 will get quite high audience awareness. Especially when the campaign is carried
out consistently in 2022, being able to reach a wider audience. The results obtained show that the 2023
ad results have higher effectiveness because at a lower cost they have higher clicks, that is, at a cost of
Rp. 335,486, they have 431 clicks, if you calculate the CPC you get, it is Rp. 778.39. Whereas in 2022
at a cost of IDR 738,283, you get 692 clicks, if you calculate the CPC you get, it is IDR 1,067.
Google Ads effectiveness
Furthermore, it is explained about the effectiveness of using Google ads which can be seen in Table
4.20 as follows:
Analysis Effectiveness Use of Ads through Meta Ads and Google Ads at MSME fashionlabs.id
Available online at: https://jazindia.com - 1018 -
Table 4.20. GoogleAds Effectiveness Analysis for 2022
Campaign Name
Start
Session
End of
Session
Total
Impression
Total
Clicks
Total
Cost (Rp)
Average
CPC (Rp)
CTR
(%)
Need Baby Clothes
and Accessories?
June
2022
July
2022
153.094
2399
474.689
197,87
1,57
Total
192.120
3.022
659.806
Source: Processed research data, 2023.
Based on Table 4.20, shows the overall data for total reach, total impressions, total clicks and total costs
for using Google Ads carried out by Fashionlabs.id for the entire campaign. The results of using Google
Ads by Fashionlabs.id for the entire campaign were able to get 153,094 impressions, 2399 total clicks,
a CTC of 1.57 and an average CPC obtained in 2022 of 197.87 with a total cost of IDR 474,689.
Furthermore, it is explained about the campaign carried out by Fashionlabs.id through the Google ads
platform in 2023 which can be seen in Table 4.21 as follows:
Table 4.21. GoogleAds Effectiveness Analysis for 2023
Campaign
Name
Start
Session
End of
Session
Total
Impression
Total
Clicks
Total
Cost
(Rp)
Averag
e CPC
(Rp)
CTC
(%)
June 2023
July 2023
39.026
623
185.117
294,68
1,57
Total
192.120
3.022
659.806
Source: Processed research data, 2023.
Based on Table 4.21, shows the overall data for total reach, total impressions, total clicks and total costs
for using Google Ads carried out by Fashionlabs.id in 2023. The results of using Google Ads carried
out by Fashionlabs.id for the entire campaign, were able to get as many as 39,026 impressions, 623 total
clicks, CTC of 1.57 and an average CPC obtained in 2023 of 294.68 with a total cost of IDR 185,117.
That is, after comparing the use of advertising using the Google ads platform in 2022-2023, the results
obtained using Google ads can attract more audience awareness in 2022 with 153,094 impressions,
2399 total clicks, and the average CPC obtained in 2022 is 197 .87 with a total cost of IDR 474,689.
Based on a comparison of impressions, total clicks, average CPC with the total costs incurred and the
total costs incurred by Fashionlabs.id. The effectiveness of the platform used in carrying out campaigns
using Google Ads, has a wider impact compared to using Meta ads when viewed through the total
impressions, total clicks, and also a much lower total cost. So it can be concluded that the use of Google
Ads is more effective in reaching consumers and increasing brand awareness compared to using Meta
ads.
Based on the results of the analysis of the results of the research in the previous sub-chapter, the results
were obtained on the Meta ads platform, the highest reach was on the Facebook platform, and with the
Facebook feed placement that was able to reach 17,996 users, 22,515 impressions, 66 clicks in 1.25
frequency and 0. 29 CTR and CPC 649. The phenomenon that occurs is that the impression on the Meta
ads session is higher than the amount of reach you get. This shows that user interest in the Ramadan
content campaign is quite high. Even so, the number of clicks obtained from the Ramadan content
campaign is quite low, namely 66 clicks, which shows that the number of users who forward the page
on the next landing page is low. So businesses need to evaluate ad performance both in terms of content
such as design, copywriting, or attractive headers so that users are interested in clicking on ad content.
This means that Fashionlabs.id can pay attention to the intended target audience: The target audience
can be determined by identifying the target audience based on demographics, interests, behaviors and
preferences. Facebook ads offer powerful targeting options, enabling businesses to reach specific
audiences who are most likely to be interested in clicking or visiting business pages (Leanne et al.,
2020).
Another increase occurred on the followers side of UKM Fashionlabs.id. During 2022 it shows that
there has been an increase on the Instagram platform after carrying out an advertising campaign through
Meta ads. The increase on the Instagram platform in 2022 was 27 followers, to 45 followers when the
2022 campaign ended. The increase in followers is an indication that the campaign conducted by
UMKM Fashionlabs.id is able to attract audiences to interact. The results of increasing social media
followers can be further developed for a brand in order to improve the quality and quantity of
advertisements posted by advertisers (Lukman, 2021). So advertisers can find out how audience
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preferences are in consuming advertising content that is interesting to them (Lukman, 2021). The results
of this study are supported by previous research conducted by Indrawati et al (2023) who found that
information quality influences consumer decisions. Then another study conducted by Anh and Hien
(2022) found that information quantity has a positive influence on consumer decisions.
The use of advertising on the Facebook site is a massive platform that enables businesses of all sizes to
reach their target audience on the world's largest social media network (Silva et al., 2020). With more
than 2.8 billion monthly active users, Facebook offers a huge opportunity for businesses to connect with
potential customers and drive traffic to their websites or landing pages (Silva et al., 2020). Meta ads are
one of the advertising platforms that are of interest to business people, because of their wide reach as
well as ad settings that can be tailored to the needs of business people (Sijuang, 2021). Specific ad
settings are an advantage for Meta ads in segmenting consumers so that the ads used are right on target
(Sijuang, 2021). Digital marketing platforms such as Meta ads and Google Ads are two platforms that
are familiar to MSMEs in Indonesia (Revinzky et al., 2022). In some cases, the use of Meta ads was
found to be one of the factors that can increase product sales volume (Indriani, 2022). However, it's
important to note that competition in Facebook Ads can be fierce, and some experimentation and
optimization is required to achieve the desired results. Businesses need to continually test and refine
their advertising campaigns to find the right balance of targeting, creative and messaging (Lee et al.,
2018). This means that Fashionlabs.id needs to create advertising content that is visually appealing and
attracts the attention of the audience so that it becomes a differentiator from other brands. Engaging
content creators can use high-quality images or videos and compelling copy to convey messages
effectively. In addition, the current trend can also be done by using the services of endorsers and
influencers as communicators. The use of influencers and endorsers as communicators can increase
public awareness of a brand (Haikal, 2021).
Research conducted by Sijuang (2021) found that the use of Meta ads has been proven to increase
company brand awareness in the level of social media presence. So that companies are able to reach
audiences or users not only on one platform, but can be integrated between the Facebook and Instagram
platforms. Another study conducted by Juliaristanti et al., (2020) found that choosing Meta ads as a
digital advertising platform was able to increase the effectiveness of advertising by companies for
segmenting their customers. Rahmadanti et al. 's research, (2021) is also in line with two other studies,
namely Meta ads are able to increase user awareness of companies through corporate branding.
Based on the results of the research analysis, the overall reach when using the Google Ads platform
was 192,120 with a total of 3,022 clicks or 1.57 percent. The phenomenon that occurs, on the Google
Ads platform, Fashionlabs.id uses a more specific campaign, namely "Need Baby Clothes and
Equipment?" which leads to segmentation of consumers or users who have a preference for buying
clothes and baby equipment. With more specific content, advertisements launched by Fashionlabs.id
get more impressions from users, as well as the total clicks obtained when compared to using more
general content campaigns such as those done on the Meta ads platform. This indicates that the use of
more specific content campaigns or targeted segmentation has the possibility to get impressions from
users (Kannan & Li, 2017). This means that Fashionlabs.id can increase the effectiveness of using ads
by clearly describing the purpose of the advertisement, such as wanting to increase brand awareness,
drive website traffic, generate prospects, or increase sales. Setting goals can help businesses create
effective advertising campaigns. The results of this study are supported by research conducted by Wiese
et al., (2020) which found the relevance of a campaign has a positive effect on audience decisions. Then
another study conducted by Leong et al (2022) found that the suitability of the campaign with the
audience has a positive influence on audience decisions.
Google Ads is an advertising platform that enables businesses to display ads on Google search engine
results pages (SERPs) and the websites of other Google partners. With more than 3.5 billion Google
searches every day, Google Ads offers an opportunity for businesses to reach a wide audience and drive
targeted traffic to their website or landing page (Chaffey & Chadwick, 2019). Google Ads also provides
performance analytics and detailed reporting, enabling advertisers to track the performance of their ads
and make data-driven decisions to optimize their campaigns. This data can be used to adjust ad
targeting, messaging and creatives to improve overall performance and achieve better results (Chaffey
& Chadwick, 2019). Another benefit of Google Ads is that it allows businesses to capture interest-based
traffic. When a user or users search Google, they are often looking for something specific, such as a
product or service. By displaying ads at the top of search results pages, businesses can capture this
interest-based traffic and drive more qualified prospects to brand websites (Chaffey & Chadwick,
2019).
Analysis Effectiveness Use of Ads through Meta Ads and Google Ads at MSME fashionlabs.id
Available online at: https://jazindia.com - 1020 -
Based on research conducted by Pamungkas (2018) found that the use of Google Ads has proven
effective in increasing company awareness of their customers. Increased customer awareness is
obtained from consumer share behavior. So that advertising that operates on Google Ads does not only
cover one user, but can also develop and be sustainable when consumers share information. Another
research conducted by Putri (2021) found that the use of Google Ads advertising has proven effective
in increasing awareness for a brand. Advertisers who sign in via Gmail will be connected directly to
Google Adsense, so that the advertisements carried out can be connected to the user's email. Another
study by Arifin et al., (2022) found that Google Ads operates effectively because it can display a number
of ads with the click bait feature, so that the user or users need to click if they want to continue on the
landing page of the desired website or site. This means that the algorithm for using ads still needs
monitoring from advertisers even though they have provided a complete and comprehensive report so
that clicks or engagements can be evaluated on the effectiveness of the ads that are running. Digital
advertising campaign performance is regularly monitored with multiple tools to stay informed about
the latest trends, best practices and new features in digital marketing.
4. Conclusion
The target audience achieved is in accordance with the targets set by UMKM Fashionlabs.id. The
Google ads platform has higher effectiveness when compared to Meta ads to attract audience interest
in Fashionlabs.id SMEs. The campaign conducted by UMKM Fashionlabs.id in 2023 is more effective
than the campaign conducted in 2022. The Google ads campaign model with more specific campaigns
such as 'Need Baby Clothes and Equipment' gets more impressions from users, as well as the total clicks
you get when compared to using more general content campaigns.
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