Establishing a culture of data integrity within an organization is paramount in today's data-driven world. This paper explores the importance of cultivating such a culture, emphasizing its role in fostering trust, compliance, and data-driven decision-making. It delves into the challenges organizations face in maintaining data integrity and provides practical strategies for building and sustaining this culture. By drawing insights from case studies and industry best practices, this research offers a roadmap for organizations to embrace data integrity as a core value, ensuring that data is accurate, reliable, and a foundation for strategic success.