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公共记忆机构的数字遗产保护...数字遗产保护政策的内容分析 苏依纹

Authors:
Yuxiang Guo at Sichuan University
Yuxiang Guo
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Abstract

Based on the UNESCO digital heritage protection policy survey, define the protection responsibilities and action framework of public memory institutions. Code the policy text through qualitative text analysis, extract key elements, clarify the connotation and interaction of elements, and finally build a digital heritage protection action framework for public memory institutions that includes four levels of basic concepts, implementation principles, preservation procedures and infrastructure; And based on the analysis of the overall characteristics of the framework content, it is concluded that it is oriented to public use, focuses on new digital records, follows the core digital preservation principles and attaches importance to the design of front-end elements. Thus, this study suggests that future policies can be extended based on the above-mentioned points and expand top-level design and practical guidance to address the needs of memory institutions and the characteristics of digital heritage. Secondly, we should look at the existing challenges of long-term preservation and preservation ethics, and explore more possibilities for memory institutions in the field of digital heritage preservation, in the light of the content gaps within the framework

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UNESCO World Heritage and digital marketing: The case of Monumental Consortium of Mérida
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The development of content management in social networks and web 2.0 have become priority objectives in the development of digital communication in national and international cultural entities. In the research presented here, an analysis of the management of contents issued on the official website and on the official accounts on the social networks Facebook, Twitter, Instagram and Youtube of Monumental Consortium of Mérida, an entity founded in 1996, in charge of the management and conservation of the historical and artistic complex of the city of Mérida, of great cultural importance and which was officially declared a UNESCO World Heritage in 1993. The methodology used has been based mainly on the technique of analysis of the contents issued. The results of the study show the importance of a correct management of the analyzed media, and the preponderance in the emission of contents related to the patrimonial resources that the cultural institution has. The conclusions of the study can be useful as a guide for communication and content management managers in the digital environment.
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