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The positive impact of mindfulness interventions on the explicit and implicit affective attitudes toward vegetarian foods

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Frontiers in Psychology
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Objectives The main goal of our intervention study was to investigate whether two conceptually different mindfulness interventions positively impacted the explicit and implicit affective evaluations of vegetarian foods. We included possible mediating variables (e.g., wellbeing) and related our results to the stage model of self-regulated behavioral change (SSBC). Methods We implemented a compassion and caring-based mental training (N = 31) and an adapted MBSR course (N = 34) as mindfulness interventions, and a stress-reduction course (N = 26) as the active control group. The curriculums consisted of 12 weekly group sessions á 75 min. All participants were tested pre- and post-intervention and 3 months after the last intervention session, answered questionnaires (mindfulness, compassion, wellbeing, items of the SSBC) and completed an explicit affective evaluation task and an affective priming task. Results There was an improvement in the explicit attitudes toward vegetarian foods regardless of the intervention group. In the SSBC, we found a link between the explicit attitudes toward vegetarian foods and the indicated stage in the model. Multiple regression analysis revealed social and personal norms and a vegetarian/vegan diet as the only significant predictors for goal intention in the SSBC. Conclusion The results of our study suggest that both conceptually different mindfulness interventions, as well as a stress-reduction program, have a positive impact on explicit affective attitudes toward vegetarian foods. We highlight the meaning of inner dimensions and transformation for change processes for a more sustainable diet and the role of social and personal norms.
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Frontiers in Psychology 01 frontiersin.org
The positive impact of
mindfulness interventions on the
explicit and implicit aective
attitudes toward vegetarian foods
AnnicaWinkelmair * and PetraJansen
Faculty of Human Sciences, University of Regensburg, Regensburg, Germany
Objectives: The main goal of our intervention study was to investigate whether
two conceptually dierent mindfulness interventions positively impacted the
explicit and implicit aective evaluations of vegetarian foods. We included
possible mediating variables (e.g., wellbeing) and related our results to the stage
model of self-regulated behavioral change (SSBC).
Methods: We implemented a compassion and caring-based mental training
(N =  31) and an adapted MBSR course (N =  34) as mindfulness interventions, and
a stress-reduction course (N =  26) as the active control group. The curriculums
consisted of 12 weekly group sessions á 75  min. All participants were tested pre-
and post-intervention and 3  months after the last intervention session, answered
questionnaires (mindfulness, compassion, wellbeing, items of the SSBC) and
completed an explicit aective evaluation task and an aective priming task.
Results: There was an improvement in the explicit attitudes toward vegetarian
foods regardless of the intervention group. In the SSBC, wefound a link between
the explicit attitudes toward vegetarian foods and the indicated stage in the model.
Multiple regression analysis revealed social and personal norms and a vegetarian/
vegan diet as the only significant predictors for goal intention in the SSBC.
Conclusion: The results of our study suggest that both conceptually dierent
mindfulness interventions, as well as a stress-reduction program, have a positive
impact on explicit aective attitudes toward vegetarian foods. Wehighlight the
meaning of inner dimensions and transformation for change processes for a
more sustainable diet and the role of social and personal norms.
KEYWORDS
mindfulness, attitudes, priming paradigm, vegetarian food, sustainable food
consumption, sustainability, behavioral change, intervention study
1. Introduction
e Intergovernmental Panel on Climate Change (IPCC) report states that “it is unequivocal
that human inuence has warmed the atmosphere, ocean, and land” (Allan etal., 2021, p.4). A
change of human behavior in a more sustainable direction thus seems inevitable. ere is also
an understanding that regarding sustainability, weneed to focus more on the inner worlds, like
emotions, thoughts, and beliefs, instead of addressing the climate crisis solely on collective or
technological levels (Ives etal., 2020). Current research highlights the importance of the inner
transformation that relates, for example, to values as a dimension of sustainability
OPEN ACCESS
EDITED BY
Nicholas T. Bello,
Rutgers, The State University of New Jersey,
UnitedStates
REVIEWED BY
Nadine Richter,
Dortmund University of Applied Sciences and
Arts, Germany
Suraj Benarji Teegala,
Rutgers University, UnitedStates
*CORRESPONDENCE
Annica Winkelmair
Annica.Winkelmair@ur.de
RECEIVED 05 April 2023
ACCEPTED 04 August 2023
PUBLISHED 04 October 2023
CITATION
Winkelmair A and Jansen P (2023) The positive
impact of mindfulness interventions on the
explicit and implicit aective attitudes toward
vegetarian foods.
Front. Psychol. 14:1158410.
doi: 10.3389/fpsyg.2023.1158410
COPYRIGHT
© 2023 Winkelmair and Jansen. This is an
open-access article distributed under the terms
of the Creative Commons Attribution License
(CC BY). The use, distribution or reproduction
in other forums is permitted, provided the
original author(s) and the copyright owner(s)
are credited and that the original publication in
this journal is cited, in accordance with
accepted academic practice. No use,
distribution or reproduction is permitted which
does not comply with these terms.
TYPE Original Research
PUBLISHED 04 October 2023
DOI 10.3389/fpsyg.2023.1158410
Winkelmair and Jansen 10.3389/fpsyg.2023.1158410
Frontiers in Psychology 02 frontiersin.org
transformations (Woiwode etal., 2021). A noteworthy contribution to
pro-environmental behavior at the individual level involves adopting
a sustainable diet. e production and consumption of food can
account for 19–29% of global anthropogenic greenhouse gas (GHG)
emissions (Vermeulen etal., 2012). Hence, the food sector represents
a decisive area for action, and the decision for a sustainable form of
nutrition signicantly contributes to personal sustainability. ere are
dierent ways of following a sustainable diet, like the preference for
organic, regional, or seasonal foods but also the reduction of animal
products such as meat (Von Koerber etal., 2017). However, according
to the United Nations, a global development towards a plant-based
diet can make a signicant contribution to saving the world from the
greatest damage of climate change (Alvaro, 2017). us, a vegetarian
or even vegan diet is considered a promising and benecial form of
sustainable nutrition. Meanwhile, it is widely acknowledged that
deciencies in protein, a signicant macronutrient in meat-based
diets, do not necessarily manifest in vegetarian or vegan diets.
Moreover, health benets seem to arise from plant-based protein
sources (Ewy et al., 2022). ere are various positive eects of
vegetarian nutrition—besides its lower environmental impact—such
as better physical health, more positive feelings for moral reasons, and
overall higher quality of life (Hargreaves etal., 2021). However, only
7% of the German population reported eating vegetarian (Statista,
2020). Accordingly, there is a high interest in promoting vegetarianism
and, thus, a promising way to eat sustainably. Current research
acknowledges the concept of mindfulness as a mechanism to foster
sustainable consumption behavior and lifestyle (e.g., Ericson etal.,
2014; Fischer et al., 2017; Geiger et al., 2020). Since most of the
previous studies showed only small eects and were cross-sectional
(Geiger et al., 2019), our study adds to this lack of research by
investigating the potential impact of dierent mindfulness
interventions on the aective attitudes toward vegetarian foods in a
randomized controlled longitudinal design.
Mindfulness can bedescribed as “the awareness that emerges
through paying attention on purpose, in the present moment, and
nonjudgmentally to the unfolding of experience moment by moment”
(Kabat-Zinn, 2003, p.145). It can beregarded in several ways: as a
state that can beachieved through meditation, a dispositional trait, a
type of meditation practice, or an intervention (Vago and Silbersweig,
2012). Mindfulness as a trait can beincreased by regular meditation
practice and thereby caused neuroplastic changes (Hölzel etal., 2011).
Dierent forms of meditation can beused as elements of mindfulness
interventions, such as attentional or constructive meditation practices,
according to the classication scheme of Dahl etal. (2015). Attentional
practices aim to train processes related to the regulation of attention
and strengthen the cognitive function for being aware of the processes
of thinking, feeling, and perceiving. It can bedierentiated between
focused-attention and open-monitoring practices. Focused-attention
practices involve a narrowing of the attentional scope and
concentration on one single object, such as breath counting (Lutz
etal., 2008). Open-monitoring practices involve an expansion of the
attentional scope and, thus, a ow of perceptions, thoughts, and
awareness. A well-established and evidence-based example of open-
monitoring meditation practice is the Mindfulness-based stress-
reduction (MBSR) program. In this intensive mindfulness training,
the individual learns to observe experiences instead of being wholly
immersed (Kabat-Zinn, 1982). It includes formal mindfulness
practices to increase attentional control and the non-judgmental
attitudinal aspects of mindfulness. Constructive meditation practices
strengthen psychological patterns that foster wellbeing by replacing
maladaptive self-schemes with more adaptive self-understandings.
In contrast to the attentional family, meditation forms of the
constructive family involve an active and systematic change in the
cognitive and aective contents instead of monitoring and simply
observing the present thoughts and emotions (Dahl etal., 2015). A
widely used form of meditation within the constructive family of
meditation forms is loving-kindness meditation (LKM; Lippelt etal.,
2014). LKM focuses on developing love for oneself, a beloved person,
a stranger, and a person one does not like. is style of practice can
enhance mindfulness as well as the awareness of the own environment.
With its focus on warm-heartedness, it can also increase positive
emotions, emotional wellbeing (Fredrickson etal., 2017), a sense of
connectedness toward others (Hutcherson et al., 2008), and
compassion (Luberto etal., 2018) and impact prosocial behavior
(Böckler etal., 2018).
e concept of mindfulness is discussed as a potential related
factor for sustainability in sustainable consumption research. A core
quality of mindfulness is the ability to disengage from an automated
thought-processing mode (Rosenberg, 2004) and enable more
conscious choices by the disruption of routines. Besides that, Fischer
et al. (2017) identied at least three other mechanisms of trait
mindfulness for sustainable consumption: congruence of attitude and
behavior, non-material values and wellbeing, and prosocial behavior.
However, in addition to its qualities of awareness, the gentle emotional
quality of mindfulness (Kabat-Zinn, 2003) that can beexperienced
through exercises of the constructive family such as LKM, can also
be seen in relation to sustainable consumption as it fosters
pro-environmental tendencies (Pfattheicher et al., 2016) and
sustainable decision making (Engel etal., 2020). As mentioned above,
the practice of LKM strengthens prosociality (Böckler etal., 2018) and
increases feelings of social connection (Hutcherson etal., 2008). ese
attributes, in turn, have been observed to belinked with sustainable
behavior (de Groot and øgersen, 2012). In the present study,
wefocus on the potential role of two conceptual dierent mindfulness
interventions—one rather cognitive, awareness focused and one
rather compassion oriented—for vegetarian food consumption.
e connection between mindfulness facets and sustainable
nutrition has been investigated in a few studies so far. For example,
Jacob etal. (2009) found a signicant link between sustainable food
practice and the frequency of mindfulness meditation. Hunecke and
Richter (2019) investigated the relation of ve dispositional
mindfulness facets (observing, describing, acting with awareness,
nonjudging of inner experience, nonreactivity to inner experience)
with the following constructs: construction of meaning in life,
sustainability-related meaning, personal ecological norm, and
sustainable food consumption. eir study revealed a direct
relationship between the mindfulness facet acting with awareness and
self-reported sustainable food consumption. An enhancement in this
dimension of mindfulness might thus support the choice of sustainable
food. However, this direct relation was only observed for sustainable
food choices but not for a vegetarian lifestyle which might bemore
inuenced by moral norms like animal welfare and ecological norms.
e follow-up study of Richter and Hunecke (2020) provides a
theoretical approach to how dierent dimensions of mindfulness and
the change process of human behaviors towards organic food
consumption are linked. eir model is based on the stage model of
Winkelmair and Jansen 10.3389/fpsyg.2023.1158410
Frontiers in Psychology 03 frontiersin.org
self-regulated behavioral change (SSBC) by Bamberg (2013), which
incorporates variables of the theory of planned behavior (Ajzen,
1991), the norm-activation model (Schwartz, 1977), and stages of
behavioral action adapted from the mindset theory of action phases
by Gollwitzer (1990). In the context of nutrition, the SSBC of Bamberg
(2013) has been applied to beef consumption by Klöckner (2017). is
investigation revealed attitudes as the main determinants for the
choice of an alternative behavior, e.g., the substitution of beef with
other meats or seafood, or vegetarian meals, and emphasizes the role
of social norms and the awareness of negative consequences of
behaviors through personal norms for the goal intention of reducing
beef consumption. In the framework of Richter and Hunecke (2020),
an adapted and reduced version of the SSBC by Bamberg (2013) was
used, comprising dierent types of intentions (goal intention, behavior
intention, implementation intention) and a xed sequence of stages
toward behavioral change (pre-decision, pre-action, action, and post-
action stages). ey include stage-specic variables that inuence
intentions and behavior such as social norms, personal norms,
attitudes, perceived behavior control, and dierent forms of self-
ecacy. eir cross-sectional online study revealed a signicant
relation between the mindfulness facet observing and goal intention
and an indirect eect on goal intention towards organic food
consumption, which was mediated by social and personal norms, and
explicit attitudes. e predictive value of personal and social norms,
attitudes, and perceived behavior control thus must beconsidered.
Siebertz et al. (2022) applied the adapted SSBC by Richter and
Hunecke (2020) in the context of vegetarian and vegan food
consumption and dispositional mindfulness. eir results showed that
the mindfulness facet observing correlated with the explicit attitudes
and goal intention and that personal norms mediated the link between
observing and goal intention. However, in the SSBC, only explicit
attitudes are considered. But besides these controlled-conscious
attitudinal aspects there is also an implicit, rather uncontrolled-
unconscious dimension of human attitudes as dual-process models
propose (Cameron etal., 2012). Combining both explicit and implicit
measurements can help reveal underlying attitudes and explain the
willingness for behavioral changes. By including implicit attitudes in
the model, the SSBC could benet from capturing not only self-
reports but also aspects that are rather unavailable to consciousness.
Conscious attitudes can be assessed through explicit
measurements, e.g., direct questions, whereas subconscious attitudes
require implicit measurements, like the aective priming task focusing
on the aective component of implicit evaluations. In this paradigm,
the response latency on a target stimulus aer the presentation of a
prime stimulus is measured (De Houwer et al., 2009). However,
research has proved that a persons explicit and implicit attitudes are
not always related (Cameron etal., 2012). ere is a growing awareness
that individual consumption decisions are also inuenced by an
automatic, unconscious component (Panzone etal., 2016). Especially
in the eld of sustainability, considering both dimensions of attitudes
might be crucial as previous research revealed a low congruence
between explicit and implicit sustainability orientations (Steiner etal.,
2018). Consistent with this nding, Jansen etal. (2021) discovered a
more positive explicit attitude towards e-mobility compared to
gasoline cars, while no higher aective implicit rating could
beobserved. In the context of nutrition, previous research showed that
explicit attitudes toward vegetarian and vegan foods depend on the
preferred diet: Omnivores rated pictures of meat-based food as more
positive, and non-omnivores vegetarian and vegan food. Nevertheless,
all participants rated non-omnivorous food implicitly more positively
(Siebertz et al., 2022). In addition, another study using actual
supermarket shopping data could demonstrate that explicit and
implicit attitudes inuence consumer decisions dierently in specic
food categories (Panzone etal., 2016). ese ndings suggest that
research in sustainability and sustainable behavior could yield
important insights by exploring both explicit and implicit attitudes
and their (in)congruence (Steiner etal., 2018).
Mindfulness interventions might help to reconcile the
unconscious and conscious aspects of attitudes. Previous research
suggests that due to focusing on the current situation, mindfulness
meditation can reduce the impact of past experiences on the present
moment and therefore lead to reduced activation of automatic
associations (Lueke and Gibson, 2015). One central idea of
mindfulness is that it increases awareness of impulses, and while
accepting these events, a person can prevent automatically acting on
them. us, mindfulness has the potential to enhance controlled
processes while regulating automatic processes (Karremans and
Papies, 2017).
e main goal of this study was to investigate whether a cognitive
oriented mindfulness intervention and a compassion and caring-
based intervention that involves meditation forms of the constructive
family positively impact the explicit and implicit aective evaluations
of vegetarian foods as a form of sustainable nutrition. Weimplemented
two conceptual dierent mindfulness training programs: an adapted
MBSR training and a compassion and caring-based mental training
including LKM and aect dyads. As an active control group, a third
group received stress-reduction training. Since previous research
emphasizes the signicance of mediating factors in the relationship
between mindfulness and sustainable consumption, we included
possible inuencing variables such as wellbeing and compassion. Also,
weapplied the modied version of the SSBC of Richter and Hunecke
(2020) and investigated the role of explicit and implicit aective
attitudes for goal intention and their link to stage aliation towards a
vegetarian diet. Our hypotheses are as follows:
H1: First, since previous research showed a correlation between
mindfulness and aective attitudes (e.g., Jansen et al., 2021),
weassume that both the adapted MBSR and the compassion and
caring-based intervention groups improve the explicit and
implicit aective attitudes toward vegetarian foods compared to
the active control group. If the improvement is due to a change in
the daily awareness of impulses (Karremans and Papies, 2017;
Hunecke and Richter, 2019), it should be higher aer the
attention-focused meditation training (adapted MBSR) compared
to the compassion and caring-based mental training. On the other
hand, if the improvement is due to a change in the feeling of
connectedness to others (Hutcherson etal., 2008) and a higher
prosocial behavior (Böckler etal., 2018), it should bethe other
way around.
H2: According to Richter and Hunecke (2020), the behavioral
change toward sustainable food consumption follows a xed
sequence of stages. We, therefore, hypothesize that a higher stage
in the SSBC is linked to a more positive attitude toward
vegetarian food.
Winkelmair and Jansen 10.3389/fpsyg.2023.1158410
Frontiers in Psychology 04 frontiersin.org
H3: In the SSBC of Richter and Hunecke (2020), not only (explicit)
attitudes and the facets of mindfulness but also personal and
social norms are related to goal intention in the pre-decision stage.
For this, wewould like to investigate if mindfulness trainings
predict together with the attitudes toward vegetarian foods, social
and personal norms, a vegetarian diet, the dierent mindfulness
facets, compassion, and wellbeing the goal intention for a
vegetarian diet.
H4: In line with the results of Steiner etal. (2018), Jansen etal.
(2021), and Siebertz et al. (2022), we expect only a marginal
correlation between the explicit and implicit aective ratings in
the pre-test, if any. However, since mindfulness might bea factor
that could lead to reduced activation of automatic associations
(Lueke and Gibson, 2015), wehypothesize a stronger correlation
between the explicit and implicit aective attitudes aer
the interventions.
2. Materials and methods
2.1. Participants
Using G*power (Faul et al., 2007), power analysis for the
repeated measurements ANOVA within-between interaction
(within factor: three time points of measurement, between factor:
three groups) of our central hypothesis 1 was performed.
Consequently, with a small eect size of f = 0.15, a power of
1–ß = 0.80, and a standard alpha probability of 0.05, weaimed for a
total sample size of N = 93. Participants were recruited through the
institute of sports science newsletter at the University of Regensburg
and student groups on social media. Students of sports science
received course credit for their participation. However, there was
no academic connection between the investigator and the subjects
to control for possible social desirability eects. e study was
conducted in line with the ethical guidelines of the Helsinki
Declaration and approved by the ethics board of the University of
Regensburg (Reference number: 20-1740-101). It was preregistered
prior to data collection at OSF.1 All participants were informed and
gave their written consent. Wecollected the data of 119 participants
pre-intervention, 98 post-intervention, and 94 at the time of
follow-up measurement three months aer the intervention. Six
participants le the study between the pre-test and follow-up in the
compassion and caring-based mental training group, four in the
adapted MBSR group, and seven in the active control group. Eight
subjects le the study before the intervention groups were assigned.
e primary reasons for dropout during the 12-week intervention
groups were the change of study program, prolonged illness, and
lack of time for attending the weekly group sessions. In addition,
three more participants had to beexcluded due to more than 50%
incorrect responses in the aective priming task, resulting in a nal
1 https://osf.io/gbvua
sample size of 91 participants (compassion and caring-based mental
training group: N = 31, adapted MBSR group: N = 34, active control
group: N = 26) consisting of 54 women and 37 men (M age = 22.44,
SD = 2.39).
2.2. Procedure and design
2.2.1. Intervention
We implemented two conceptually dierent mindfulness
curriculums as interventions and an active control group. All three
programs consisted of 12 weekly group sessions á 75 min and weekly
homework assignments. To keep group sizes as small as possible,
wescheduled two groups at dierent times for each program, resulting
in subgroup sizes of between 17 and 21 participants. Experienced
trainers with specic mindfulness education taught all groups. No
sustainability-related content was discussed or implemented in any of
the groups.
2.2.1.1. Compassion and caring-based mental training
e core exercises of this curriculum were LKM (Salzberg, 2004)
and aected dyads. In LKM, the participants are introduced to a way
to oer love to themselves, other people, or animals. People are asked
to mentally repeat phrases like “May I/you behappy,” “May I/you
be healthy,” “May I/you be safe,” and “May I/you live with ease”
(Trautwein etal., 2020). Furthermore, aect dyad situations were
applied where partners sit face to face, and one partner contemplates
a situation to a specic theme of the main topics. e other partner
listens attentively without giving any verbal or non-verbal feedback.
Each session included a talk about a specic topic. e main subjects
of this course were breath, handling dicult emotions, the four
Buddhist Brahmaviharas, prosociality, compassion, appreciative joy,
equanimity, forgiveness, gratitude, and self-compassion. All sessions
followed a xed sequence of quiet time, check-in, talk, meditation,
exercise, homework, and check-out.
2.2.1.2. Adapted MBSR training
e adapted MBSR training was taught in line with the original
course of Kabat-Zinn (1990). e well-established curriculum
includes the following elements of meditation: body scan, mindful
eating, emphasizing the breath, and sitting and walking meditation
training. Every session contained a talk about specic topics such as
dierent forms of meditation and problems that may arise with them,
dierent levels of sensation during meditation, coping with complex
thoughts and feelings, being mindful of the body, and attentional
control. e focus of this mindfulness group was on the rather
cognitive elements of mindfulness and its qualities of awareness. In
line with the compassion and caring-based mental training
curriculum, all sessions followed the same xed sequence of quiet
time, check-in, talk, meditation, exercise, homework, and check-out.
2.2.1.3. Active control group
We implemented a stress-reduction program as an active control
group. is course taught progressive muscle relaxation (PMR), as it
had already been used in mindfulness research (Gao etal., 2018). e
curriculum was taught in line with the manual by Hofmann (2020) and
included training in lying, sitting, and imagination practice. ere was
no overlap in content between the active control group and the two
Winkelmair and Jansen 10.3389/fpsyg.2023.1158410
Frontiers in Psychology 05 frontiersin.org
mindfulness interventions, and strict consideration was given to avoid
any mindfulness-related exercises in this stress-reduction program.
2.2.2. Experimental pre/post/follow-up design
We applied a three (group: compassion and caring-based mental
training, adapted MBSR, active control group) x three (time: pre-test,
post-test, follow-up) design. Participants were randomly assigned to
one of the three groups. ey were unaware of their group assignment
and were instructed not to interact with other study participants of
the other two groups about the content of the group sessions.
Participants had to attend at least nine weekly meetings (this diers
from our preregistered exclusion criterium of the maximum of two
missing sessions, but wedecided to mitigate this criterium due to the
current Covid-19 situation). ere were three time points of
measurement: (1) within two weeks before starting of the intervention
groups (pre-test), (2) within two weeks aer the last group sessions
(post-test), and (3) around three months aer the last group sessions
(follow-up). Weincluded a follow-up measurement to assess longer-
term changes beyond the intervention sessions. Wechose a three-
month period as this period corresponds to the semester break and
thus the post-tests were conducted at the end of the semester and the
follow-up tests at the beginning of the new semester. e tests lasted
about 20 min each and included questionnaires presented via the
soware Sosci Survey (Leiner, 2019) and two tasks for measuring
explicit and implicit attitudes. Both tasks were programmed in
OpenSesame (Mathôt etal., 2012).
2.3. Measures
We reported McDonald’s Omega as an internal consistency index
and used the pre-test data (N = 119) for its calculation.
2.3.1. Demographic data
Questions concerning age, gender, education state, mother
tongue, regular occupation, and family status were asked.
Furthermore, the frequency and average duration in minutes of
practicing yoga and meditation were assessed during the pre-test. In
addition, questions regarding personal diet were asked: weregistered
eating habits (vegan, vegetarian, and omnivorous) and the personal
importance of the own nutrition at all three measurement times to
record change over the intervention. Last, wemeasured engagement
with the content of the groups beyond the weekly sessions in the form
of home assignments at the post-test and engagement with the
material aer the last group session at the follow-up measurement in
weekly minutes.
2.3.2. Goal intention, stage aliation, social and
personal norms
For the implementation of the SSBC, goal intention, social and
personal norms, according to Richter and Hunecke (2020), were
assessed at all three measurement times. Two items measured the goal
intention to eat more vegetarian meals (r = 0.84, p < 0.001) on a ve-
point Likert scale from 1 (“does not apply”) to 5 (“fully applies”). Also,
social norm—the attitude of people considered personally necessary
toward vegetarian meals—was measured by two items (r = 0.67,
p < 0.001) and personal norm, in the sense of the own values toward
vegetarian meals, by four items (ω = 0.80). e items of both norms
had to beanswered on a ve-point Likert scale from 1 (“does not
apply”) to 5 (“fully applies”). Wecalculated the mean value for goal
intention and social and personal norms for the corresponding items.
Furthermore, stage aliation was determined by one single-choice
item with four options, one option for each stage.
2.3.3. Mindfulness
Aspects related to mindfulness were measured by the German
Five Facets Mindfulness Questionnaire (FFMQ; Baer etal., 2008;
Michalak et al., 2016). e FFMQ comprises 39 items on ve
dimensions: observing (ω = 0.77; e.g., “I notice the smells and
aromas of things.”), describing (ω = 0.93; e.g., “I amgood at nding
words to describe my feelings.”), acting with awareness (ω = 0.86;
e.g., “I nd myself doing things without paying attention.” [R]),
nonjudging of inner experience (ω = 0.93; e.g., “I think some of my
emotions are bad or inappropriate, and Ishould not feel them.” [R])
and nonreactivity to inner experience (ω = 0.84; e.g., “I perceive my
feelings and emotions without having to react to them.”). All items
had to berated on a ve-point Likert scale from 1 (“applies very
rarely”) to 5 (“applies very oen”), and the mean values for all ve
scales were composed.
2.3.4. Compassion
Compassion was assessed using the Compassion Scale (CS;
Pommier et al., 2020). It comprises 16 items on four subscales:
kindness (e.g., “I like to bethere for others in times of diculty.”),
common humanity (e.g., “Everyone feels down sometimes, it is part
of being human.”), mindfulness (e.g., “I pay careful attention when
other people talk to me.”), and (inverted) indierence, separation, and
disengagement (e.g., “I do not concern myself with other people’s
problems., “I cannot really connect with other people when they are
suering., “I do not think much about the concerns of others.”). In the
present study, a translated German version applied by Siebertz etal.
(2022) was used. e participants stated how oen they feel or behave
in a specic way on a ve-point Likert scale from 1 (“almost never”)
to 5 (“almost always”). It should be noted that the CS subscale
mindfulness diers conceptually from mindfulness as it was assessed
by the FFMQ since its items concern interpersonal relationships in
contrast to the latter. Wecomputed the mean value of all 16 items
(ω = 0.72).
2.3.5. Wellbeing
Wellbeing was measured by the Brief Inventory of riving (BIT;
Su etal., 2014; Hausler etal., 2017). e BIT consists of ten items (e.g.,
“I amoptimistic about my future”) that had to beevaluated on a ve-
point Likert scale from 1 (“strongly disagree”) to 5 (“strongly agree”).
e mean value over all items was composed (ω = 0.80).
2.3.6. Explicit aective attitudes
We used an explicit aective evaluation task presenting ve
pictures of vegetarian foods and ve meat dishes in random order. e
pictures were derived from the food-pics extended image dataset
(Blechert et al., 2019) and were matched in terms of familiarity,
arousal, and valence using the ratings provided by the database. is
same set of pictures has been used in the study of Siebertz etal. (2022).
Also in line with the study design of Siebertz etal. (2022), weasked
the following question for each picture: “How much do youlike the
food in the picture?.” ey had to answer on a seven-point Likert scale
Winkelmair and Jansen 10.3389/fpsyg.2023.1158410
Frontiers in Psychology 06 frontiersin.org
from 1 (“not at all”) to 7 (“very much”) within 5 s to assess their
spontaneous reaction. e mean scores for the explicit rating of
vegetarian and meat-based foods were calculated.
2.3.7. Implicit aective attitudes
An aective priming paradigm (Fazio etal., 1995; Hutcherson
etal., 2008) using the same pictures of the explicit evaluation task was
applied. We implemented a short practice trial with four other
non-food-related pictures before the central part of the task started.
First, an initial xation point was shown for 2000 ms in the center of
the screen. Aer this, a picture of either a vegetarian or a meat dish
appeared briey for 315 ms. Aer another xation point for 135 ms, a
word picked randomly from a pool of four positive and four negative
words retrieved from the Berlin Aective Word List (BAWL-R;
etal., 2009) was shown. e participants had to decide whether the
shown word was positive or negative via the arrow keys and react as
quickly as possible since the word disappeared aer 1750 ms, see
Figure1. Each picture was combined with each word, resulting in 80
trials. If participants skipped a trial by answering too slowly, the trial
with its respective picture-word combination was repeated at the end
of the task. On average, over the 80 trials, M = 4.69 (SD = 9.15) in the
pre-test, M = 2.66 (SD = 5.07) in the post-test, and M = 2.16 (SD = 2.43)
in the follow-up, had to beimputed due to incorrect or too fast (below
100 ms) responses. Aer checking visually that empty values were
missing at random, they were imputed by multiple imputation
algorithms and pooling means. Subsequently, reaction times when
categorizing picture-primed positive words were subtracted from
reaction times when categorizing picture-primed negative words,
separately for both picture categories and averaged, respectively. us,
a higher dierence score reected a more positive attitude.
2.3.8. Personal evaluation of sustainability
e participants had to indicate on a seven-point Likert scale
from 1 (“not at all”) to 7 (“very much”) how sustainable they evaluated
the vegetarian and meat dishes shown in the pictures used in the
explicit aective evaluation task and the aective priming paradigm.
Weseparately composed the mean value for the vegetarian (ω = 0.68)
and the meat-based (ω = 0.82) food pictures.
2.4. Statistical analysis
A three (time: pre-test, post-test, follow-up) x three (group:
compassion and caring-based mental training, adapted MBSR, active
control group) ANOVA with repeated measurements was conducted
to nd out if the intervention groups had an impact on the explicit and
implicit aective attitudes toward vegetarian foods (hypothesis 1). To
analyze if stage aliation aects the explicit and implicit aective
attitudes toward vegetarian foods (hypothesis 2), two one-way
ANOVAs with stage aliation as an independent variable were
performed for all three measurements. Multiple linear regression
analyses for the post-test and follow-up measurement were calculated
for the dependent variable goal intention and the following predictors
(hypothesis 3): group (compassion and caring-based mental training,
adapted MBSR, active control group), explicit and implicit aective
attitudes toward vegetarian foods, social norm, personal norm,
vegetarian/vegan diet, the aspects of mindfulness (observing,
nonreactivity, acting with awareness, nonjudging, describing),
compassion and wellbeing. To account for multicollinearity, variance
ination factors (< 2.05) and tolerance (> 0.48) were considered and
regarded as appropriate (O’Brien, 2007). e correlations between the
explicit and implicit aective attitudes were calculated for all three
measurement times (pre-test, post-test, and follow-up) and both food
categories separately (hypothesis 4). Weconducted a matched-pairs
t-test to test whether there was a dierence between the explicit rating
of vegetarian and meat-based foods. Likewise, to analyze if there was
a dierence between the implicit aective ratings of meat and
vegetarian foods, another matched-pairs t-test was performed for the
reaction time dierence score between negative and positive words.
Last, weperformed another matched-pairs t-test to test whether there
was a dierence in the personal evaluation of sustainability between
the two categories of vegetarian and meat-based foods. Exploratorily,
a possible change in mindfulness, compassion, and wellbeing due to
the intervention was examined. e Greenhouse–Geisser adjustment
was used for relevant results to correct for violations of sphericity.
Analyses were performed using IBM Statistics SPSS 28.
3. Results
3.1. Demographic data
Age, education state, frequency of practicing meditation and yoga
(at pre-test), as well as done home assignments (at post-test), and
engagement with the contents of the group aer the last session (at
follow-up) are shown separately for each the three intervention groups
in Table 1. e age of the participants diered between the three
groups, χ
2
(2) = 9.72, p = 0.008, as well as the number of attended group
sessions (compassion and caring-based mental training group:
M = 10.29, SD = 0.74, adapted MBSR group: M = 10.44, SD = 0.89,
active control group: M = 9.85, SD = 0.63; χ
2
(2) = 8.28, p = 0.016), but
with no dierence between the two mindfulness intervention groups.
FIGURE1
Procedure of the implicit aective priming task.
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Frontiers in Psychology 07 frontiersin.org
In addition, eating habits (vegetarian/vegan, omnivorous), the
importance of their nutrition, and the three highest-rated reasons if a
vegetarian/vegan diet was chosen are presented in Table 2 over all
three points of measurement separately for the three groups.
3.2. Eects of groups on the explicit and
implicit aective attitudes toward
vegetarian foods (hypothesis 1)
e repeated measure ANOVA for the explicit aective attitudes
toward the vegetarian dishes showed a signicant main eect of time,
F(1.74, 152.82) = 4.43, p = 0.017, partial η
2
= 0.048. ere was no main
eect of group (F(2, 88) = 0.60, p = 0.552), as well as no signicant
interaction between time and group (F(3.47, 152.82) = 1.21, p = 0.346).
Subsequent performed Bonferroni-adjusted matched-pairs t-tests
(p < 0.017) revealed a signicant dierence between the explicit attitudes
in the pre-test and post-test, t(90) = 3.12, p = 0.001, 95% CI [0.42,
0.09], d = 0.79, as well as pre-test and follow-up, t(90) = 2.20,
p = 0.015, 95% CI [0.46, 0.02], d = 1.06, but not between post-test and
follow up, t(90) = 0.15, p = 0.441, see Figure2. e repeated measure
ANOVA for the implicit rating revealed no main or interaction eects.
3.3. Stage aliation and explicit and
implicit aective attitudes toward
vegetarian foods (hypothesis 2)
In all three measurements, the explicit aective attitudes toward
vegetarian foods descriptively were more positive the “higher” the stage
of the participants (see Table3). Regarding the implicit attitudes, the
same tendency could benoted with one exception in the follow-up (see
Table4). e one-way ANOVA with stage aliation as an independent
variable revealed a signicant dierence regarding the explicit aective
attitudes toward the vegetarian dishes between the dierent levels of
stage aliation in the pre-test, F(3, 87) = 4.70, p = 0.004, partial η
2
= 0.140,
the post-test, F(3, 87) = 5.79, p = 0.001, partial η
2
= 166, and in the
follow-up, F(3, 87) = 9.42, p < 0.001, partial η
2
= 0.245. Turkey post-hoc
analyses revealed a signicant dierence between pre-decision and
post-action stages (pre-test: 0.97, p = 0.017, 95% CI [1.81, 0.13],
post-test: 1.19, p = 0.004, 95% CI [2.07, 0.30], follow-up: 1.57,
p < 0.001, 95% CI [2.56, 0.58]) and pre-action and post-action stages
(pre-test: 0.84, p = 0.039, 95% CI [1.65, 0.32], post-test: 1.09,
p = 0.040, 95% CI [2.14, 0.55], follow-up: 1.45, p = 0.001, 95% CI
[2.44, 0.46]). ere were no signicant dierences regarding implicit
aective attitudes in all three measurements.
3.4. Eects of groups, attitudes, social and
personal norms, vegetarian diet,
mindfulness facets, compassion, wellbeing
on the goal intention (hypothesis 3)
e results of the multiple regression analysis for goal intention
in the post-test showed that 82% (adjusted R2 = 0.61) of the variance
is explained, F(14, 76) = 11.01, p < 0.001, with the two signicant
predictors personal norm and vegetarian/vegan diet (see Table5a).
In the multiple regression analysis in the follow-up, 86% (adjusted
R
2
= 0.68) of the variance is explained with the model, F(14,
76) = 14.87, p < 0.001. Besides personal norms and a vegetarian/
vegan diet, social norm was the third signicant predictor (see
Table5b).
TABLE1 Mean (SD) of age, meditation, and yoga practice (min per year), home assignments and engagement with content of group after the last
session (min per week), and relative frequency of education state, yoga, and meditation practice for each group.
AgeaEducationaMeditation practice
(min/year)a
Yoga practice
(min/year)a
Home
assignments
(min/week)b
Engagement
since last session
(min/week)c
Compassion and
caring-based
mental training
(N = 31)
23.65 (3.23)
High School: 90.3%
Bachelor: 6.5%
Master: 3.2%
418.87 (1022.84)
Never: 6.5%
Once: 48.4%
Sometimes/year: 16.1%
Sometimes/month: 25.8%
Daily: 3.2%
1170.48 (2279.37)
Never: 6.5%
Once: 29.0%
Sometimes/year: 29.0%
Sometimes/month: 29.0%
Daily: 6.5%
32.45 (44.46) 15.00 (25.63)
Adapted MBSR
training (N = 34) 21.94 (3.77) High School: 97.1%
Master: 2.9%
391.91 (1022.54)
Never: 8.8%
Once: 52.9%
Sometimes/year: 11.8%
Sometimes/month: 23.5%
Daily: 2.9%
1559.41 (3140.73)
Never: 8.8%
Once: 35.3%
Sometimes/year: 17.6%
Sometimes/month: 23.5%
Daily: 14.7%
20.15 (33.68) 17.65 (32.18)
Active control
group (N = 26) 21.65 (2.21) High School:
100.0%
220.96 (502.30)
Never: 7.7%
Once: 57.7%
Sometimes/year: 15.4%
Sometimes/month: 15.4%
Daily: 3.8%
1550.96 (3643.67)
Never: 11.5%
Once: 34.6%
Sometimes/year: 23.1%
Sometimes/month: 19.2%
Daily: 11.5%
16.54 (16.84) 7.88 (12.26)
ameasured at pre-test.
bmeasured at post-test.
cmeasured at follow-up.
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3.5. Correlations between explicit and
implicit aective attitudes toward
vegetarian and meat-based foods
(hypothesis 4)
ere was a signicant correlation between the explicit aective
attitudes and the implicit aective attitudes toward vegetarian meals
in the pre-test, r = 0.27, p = 0.011, but neither in the post-test (r = 0.16,
p = 0.121) nor follow-up (r = 0.04, p = 0.719). ere was no correlation
between the explicit and implicit aective attitudes toward the meat
dishes (pre-test: r = 0.06, p = 0.600; post-test: r = 0.06, p = 0.600;
follow-up: r = 0.04, p = 0.701).
3.6. Dierence between explicit and
implicit aective attitudes toward
vegetarian and meat-based foods
e paired t-test revealed a signicant dierence between explicit
aective attitudes toward vegetarian and meat dishes in the pre-test
(vegetarian: M = 4.34, SD = 1.02; meat: M = 3.40, SD = 1.79),
t(90) = 3.90, p < 0.001, 95% CI [0.46, 1.42], post-test (vegetarian:
M = 4.59, SD = 1.15; meat: M = 3.28, SD = 1.74), t(90) = 5.07, p < 0.001,
95% CI [0.80, 1.82], and at the time of the follow-up test (vegetarian:
M = 4.58, SD = 1.26; meat: M = 3.11, SD = 1.65), t(90) = 5.65, p < 0.001,
95% CI [0.96, 1.99]. Another paired t-test also resulted in a signicant
dierence between implicit aective attitudes toward vegetarian and
meat dishes in the pre-test (vegetarian: M = 23.74, SD = 70.04; meat:
M = 15.44, SD = 86.97), t(90) = 3.40, p = 0.001, 95% CI [16.28, 62.07],
post-test (vegetarian: M = 11.09, SD = 60.31; meat: M = 4.55,
SD = 75.61), t(90) = 1.70, p = 0.047, 95% CI [2.69, 33.96] and at the
time of the follow-up test (vegetarian: M = 19.04, SD = 58.34; meat:
M = 1.17, SD = 56.38), t(90) = 2.42, p = 0.009, 95% CI [3.20, 32.53]. e
explicit and implicit aective attitudes toward the pictures of the
vegetarian dishes were more positive than toward the meat pictures,
with a small to medium eect size for the explicit attitudes (pre-test:
d = 0.41, post-test: d = 0.53, follow-up: d = 0.59) and small eect size for
the implicit attitudes (pre-test: d = 0.36, post-test: d = 0.18, follow-up:
d = 0.25).
TABLE2 Mean (SD) of importance of nutrition and three highest rated reasons for a chosen vegetarian/vegan diet and relative frequency of eating
habits for each group.
Pre-test Post-test Follow-up
Eating
habit
Importance
nutritiona
Reasons
for veg
dieta, b
Eating
habit
Importance
nutritiona
Reasons
for veg
dieta, b
Eating
habit
Importance
nutritiona
Reasons
for veg
dieta, b
Compassion
and caring-
based
mental
training
(N = 31)
Vegetarian/
vegan:
35.5% (11)
Omnivore:
64.5% (20)
4.39 (0.62)
Sustainability:
4.45 (0.93)
Health: 4.18
(1.08)
Moral: 4.09
(0.83)
Vegetarian/
vegan:
41.9% (13)
Omnivore:
58.1% (18)
4.35 (0.55)
Sustainability:
4.54 (0.66)
Moral: 4.15
(0.80)
Health: 3.92
(1.44)
Vegetarian/
vegan:
35.5% (11)
Omnivore:
64.5% (20)
4.35 (0.66)
Sustainability:
4.91 (0.30)
Moral: 4.36
(0.81)
Health: 4.27
(1.01)
Adapted
MBSR
training
(N = 34)
Vegetarian/
vegan:
44.1% (15)
Omnivore:
55.9% (19)
4.38 (0.65)
Sustainability:
4.20 (1.01)
Moral: 4.00
(1.20)
Health: 4.00
(0.93)
Vegetarian/
vegan:
50.0% (17)
Omnivore:
50.0% (17)
4.35 (0.69)
Sustainability:
4.24 (0.66)
Health: 4.18
(0.73)
Moral: 4.12
(0.93)
Vegetarian/
vegan:4.1%
(15)
Omnivore:
55.9% (19)
4.32 (0.73)
Sustainability:
4.33 (0.72)
Moral: 4.33
(0.72)
Health: 4.33
(0.72)
Active
control
group
(N = 26)
Vegetarian/
vegan:
30.8% (8)
Omnivore:
69.2% (18)
4.08 (0.69)
Sustainability:
4.38 (0.74)
Health: 4.38
(0.52)
Moral: 4.25
(0.71)
Vegetarian/
vegan:
42.3% (11)
Omnivore:
57.7% (15)
4.12 (0.77)
Moral: 4.36
(1.03)
Sustainability:
4.27 (0.79)
Health: 4.09
(0.94)
Vegetarian/
vegan:
42.3% (11)
Omnivore:
57.7% (15)
4.27 (0.72)
Moral: 4.55
(0.69)
Sustainability:
4.09 (0.83)
Health: 3.73
(0.79)
ascale from 1 (“not at all”) to 5 (“very much”).
bif vegetarian or vegan was specied at “Eating habit”.
FIGURE2
Means (SE) of the explicit aective attitudes toward vegetarian and
meat-based foods in pre-test, post-test, and follow-up.
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3.7. Rating of sustainability of the
vegetarian and meat foods
ere was a signicant dierence between the personal evaluation
of sustainability between the vegetarian and meat foods at the pre-test
(vegetarian: M = 6.08, SD = 0.59; meat: M = 1.65, SD = 0.65),
t(90) = 50.50, p < 0.001, 95% CI [4.25, 4.60], post-test (vegetarian:
M = 6.15, SD = 0.53; meat: M = 1.55, SD = 0.58), t(90) = 60.13, p < 0.001,
95% CI [4.44, 4.75], and at the time of the follow-up test (vegetarian:
M = 6.09, SD = 0.58; meat: M = 1.57, SD = 0.59), t(90) = 52.09, p < 0.001,
95% CI [4.35, 4.70]. is indicates a higher sustainability evaluation
for the vegetarian dishes with a medium to large eect size for the
three measurement time points (pre-test: d = 0.84, post-test: d = 0.73,
follow-up: d = 0.83).
3.8. Exploratory analysis
In an exploratory manner, weinvestigated whether there were
changes in mindfulness (FFMQ), compassion (CS), and wellbeing
(BIT) between the pre-test and post-test, dependent on the
intervention group. Regarding mindfulness, a repeated measure
ANOVA showed only an eect for the factor time, F(1, 88) = 8.61,
p = 0.004, part ial η
2
= 0.089, but not for group, F(2, 88) = 0.03, p = 0.966,
partial η
2
= 0.001 or the interaction between time and group, F(2,
88) = 1.38, p = 0.257, partial η
2
= 0.030. e mindfulness score was
higher in the post-test (M = 3.30, SD = 0.50) compared to the pre-test
(M = 3.40, SD = 0.51). No signicant changes in compassion and
wellbeing depended on time, group, or the interaction of time and
group. Furthermore, there was no correlation between the dierence
of the pre- and post-test in the explicit attitudes toward vegetarian
food and the change in mindfulness over time, r = 95% CI [0.10,
0.31]. Wefurther investigated whether the interventions impacted the
explicit aective attitudes toward meat-based foods. e repeated
measure ANOVA showed a signicant main eect of time, F(1.81,
159.40) = 5.44, p = 0.007, partial η
2
= 0.058, but neither a main eect of
group (F(2, 88) = 0.14, p = 0.870) nor a signicant interaction between
time and group (F(3.62, 159.40) = 1.19, p = 0.315). Post-hoc Bonferroni-
adjusted matched-pairs t-tests (p < 0.017) revealed a signicant
dierence between pre-test and follow-up, t(90) = 2.76, p = 0.003, 95%
CI [0.08, 0.50], d = 1.01, as well as post-test and follow-up, t(90) = 2.23,
p = 0.014, 95% CI [0.02, 0.33], d = 0.75 (see Figure2).
In an additional exploratorily analysis, we also considered
potential gender dierences in the explicit aective attitudes. An
independent sample t-test revealed no signicant dierences between
women and men in their explicit aective attitudes toward vegetarian
foods during the pre-test. However, there were dierences at the time
of post-testing with more positive attitudes in women (M = 4.89,
SD = 1.10) compared to men (M = 4.17, SD = 1.09), t(89) = 3.06,
p = 0.003, 95% CI [1.18, 0.25], d = 0.65. Regarding explicit
attitudes toward meat-based foods, the pattern was reversed, with
signicant gender discrepancies in both pre-test (Z = 4.11, p < 0.001,
Spearman’s ρ = 0.43) and post-test (Z = 3.89, p < 0.001, Spearman’s
ρ = 0.41), as demonstrated by a Wilcoxon-Mann–Whitney test. Men
showed more positive attitudes (pre-test: M
Rank
= 59.70, post-test:
M
Rank
= 58.96) than women (pre-test: M
Rank
= 36.61, post-test:
MRank = 37.12).
4. Discussion
e results showed that the explicit rating of the vegetarian foods
increased signicantly between pre-test and post-test, and pre-test and
follow-up regardless of the assigned group. ere were no signicant
changes in the implicit attitudes toward the vegetarian pictures.
Including the SSBC, our results revealed a signicant dierence in the
explicit aective attitudes toward vegetarian foods depending on stage
aliation between the pre-decision and post-action stages and the
pre-action and post-action stages at all three testing times.
Nevertheless, no such connection could befound for the implicit
measurements. Also contrary to our assumptions, the multiple
regression model identied only two signicant predictors for goal
TABLE3 Explicit aective attitudes toward vegetarian foodsa in the self-regulated behavioral change (SSBC).
Pre-test Post-test Follow-up
Stage Stage aliation N M SD N M SD N M SD
Pre-decision
My meals oen contain meat-based
foods, and Ido not intend to change
that in the future.
11 3.64*,1 0.96 12 3.7*,3 1.28 10 3.4*,5 1.42
Pre-action
ese days I’m thinking about eating
vegetarian meals more oen instead
of meat-based ones, but Ido not
know exactly how to implement that
yet.
12 3.77*,2 1.05 8 3.8*,4 0.83 10 3.52*,6 1.05
Action
I’ve decided to eat vegetarian instead
of meat-based meals more oen in
the future, and I’ve already educated
myself on how to make that happen.
15 4.35 0.84 11 4.46 0.96 9 4.38 0.85
Post-action
I prefer to eat vegetarian instead of
meat-based meals as oen as possible
and will maintain this in the future.
53 4.61*,1,2 0.98 60 4.89*,3,4 1.07 62 4.97*,5,6 1.1
ascale from 1 (“not at all)” to 5 (“very much”).
*signicant dierence p < 0.05, superscript numbers (1–6) denote the respective signicantly dierent means.
Winkelmair and Jansen 10.3389/fpsyg.2023.1158410
Frontiers in Psychology 10 frontiersin.org
intention in the post-test: personal norm and a vegetarian/vegan diet.
In addition to these two factors, the relation between social norms and
goal intention was also signicant at the follow-up. Last, in
contradiction to the fourth hypothesis, we found a signicant
correlation between the explicit and implicit aective attitudes toward
vegetarian foods in the pre-test but neither in the post-test and
follow-up nor between the explicit and implicit aective attitudes
toward the meat-based dishes.
4.1. Intervention groups and explicit and
implicit aective attitudes toward
vegetarian foods
As stated, the intervention eect towards a more favorable
rating of vegetarian foods was rather general and unrelated to the
assigned intervention. Neither the adapted MBSR and the
compassion and caring-based as mindfulness interventions nor the
stress-reduction program of the active control group seem more
suitable for improving the explicit attitudes toward vegetarian
foods. A possible explanation is that these attitudinal changes are
attributed to the general engagement with oneself every week for
75 min, 12 weeks long, and not specic mindfulness practice. By
taking time for themselves in stressful everyday life—whether in a
mindfulness course or stress-reduction training—participants
reect, connect with themselves on a deeper level, and might set
inner transformations in motion. According to Woiwode et al.
(2021, p.853), “inner dimensions and transformation are essential
to understand and facilitate personal and collective processes of
change in terms of our awareness and relationship to ourselves,
others, and the environment.” Another interesting (exploratory)
result is that the interventions seem to have aected the explicit
aective attitudes toward meat-based foods. However, in contrast
to the attitudes toward vegetarian dishes, the rating decreased over
time. Again, this eect of the intervention was independent of the
assigned group. Both conceptually dierent mindfulness
interventions and the PMR training thus might not only improve
the explicit attitudes toward vegetarian foods but also worsen the
attitudes toward meat dishes which is also benecial for the choice
of a sustainable diet. Our exploratory analysis showed an
improvement in mindfulness measured by the FFMQ in both
mindfulness intervention groups, which can beconsidered a control
measure for the eectiveness of the curriculums. However, the
mindfulness score also increased in the active control group over
time. is is consistent with previous research that indicates that
although mindfulness is a mechanism specic to mindfulness
interventions like MBSR, stress-reduction programs such as PMR
can also improve mindfulness (e.g., Agee etal., 2009; Gao etal.,
2018). An explanation for this result is that there are some
overlapping aspects of PMR and mindfulness curriculums like
MBSR, as both programs incorporate components that cultivate
attentional processes. In PMR, the participants are guided to focus
attention on specic muscle groups and their contraction and
relaxation. ough achieved through physical rather than mental
exercise, the concentration on the present moment is quite similar
to the key elements of MBSR, like awareness of the present moment
and attentional control. However, the changes in the explicit
attitudes and the mindfulness score did not correlate. In addition,
there were no positive changes in wellbeing for both mindfulness
interventions and the active control group. is null eect
contradicts previous ndings that mindfulness interventions aect
personal wellbeing (Geiger etal., 2020) and questions wellbeing as
a mechanism for the relation between mindfulness and sustainable
consumption in the context of vegetarian food (Fischer etal., 2017).
Also, contradictory to previous research showing that LKM may
enhance compassion (Luberto et al., 2018), there was no
enhancement of compassion in the compassion training group. One
reason might bethat the intervention time of 12 weekly sessions of
75 min was too short and not intensive enough to change wellbeing
and compassion. For instance, in the study of Trautwein et al.
(2020), the training modules lasted for three months and included
a three days long intensive retreat, 13 weekly group sessions á
120 min, as well as daily home exercises with audio streams for
guided meditations and an interface for the dyadic exercises on an
internet platform and smartphone applications. Another possible
explanation worth considering is that there might be a third
standard set of factors related to mindfulness and sustainable
behavior (Geiger etal., 2020) or sustainable nutrition in particular.
TABLE4 Implicit aective attitudes toward vegetarian foodsa in the self-regulated behavioral change (SSBC).
Pre-test Post-test Follow-up
Stage Stage aliation N M SD N M SD N M SD
Pre-decision My meals oen contain meat-based foods, and
Ido not intend to change that in the future. 11 17.28 44.49 12 16.7 90.44 10 5.38 32.35
Pre-action
ese days I’m thinking about eating
vegetarian meals more oen instead of meat-
based ones, but Ido not know exactly how to
implement that yet.
12 24.31 56.85 8 11.4 40.96 10 19.72 82.56
Action
I’ve decided to eat vegetarian instead of meat-
based meals more oen in the future, and I’ve
already educated myself on how to make that
happen.
15 29.26 51.15 11 8.55 30.55 9 32.08 76.88
Post-action
I prefer to eat vegetarian instead of meat-based
meals as oen as possible and will maintain
this in the future.
53 30.55 79.44 60 20.11 57.94 62 20.98 54.4
aRTpicture-primed negative words—RTpicture-primed positive words; the higher the value, the more positive the attitude.
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Frontiers in Psychology 11 frontiersin.org
For example, Wamsler et al. (2021) mention ve internal
transformative qualities—awareness, connections, insight, purpose,
and agency—that might mediate the relationship between
mindfulness and pro-environmental behavior.
TABLE5a Regression-analysis with the criterion goal intention in the post-test.
Goal intention (post-test)
Variable (post-test) b SE βt p 95% CI
Compassion and caring-based
mental traininga0.13 0.22 0.05 0.58 0.567 [0.56, 0.31]
Adapted MBSR traininga0.02 0.22 0.01 0.10 0.919 [0.46, 0.42]
Explicit attitudes toward vegetarian
food 0.09 0.09 0.08 1.00 0.320 [0.09, 0.26]
Implicit attitudes toward vegetarian
food 0.00 0.00 0.02 0.34 0.734 [0.00, 0.00]
Social norm 0.04 0.10 0.04 0.43 0.669 [0.15, 0.23]
Personal norm 0.62 0.12 0.49 5.27 < 0.001 [0.38, 0.85]
Compassion (CS) 0.13 0.26 0.04 0.50 0.622 [0.40, 0.66]
Wellbeing (BIT) 0.08 0.18 0.04 0.44 0.658 [0.28, 0.44]
Nonjudging of inner experience
(FFMQ) 0.17 0.12 0.13 1.43 0.157 [0.07, 0.42]
Describing (FFMQ) 0.04 0.12 0.03 0.36 0.722 [0.20, 0.28]
Observing (FFMQ) 0.05 0.17 0.02 0.28 0.782 [0.29, 0.38]
Acting with awareness (FFMQ) 0.09 0.16 0.05 0.56 0.576 [0.40, 0.23]
Nonreactivity (FFMQ) 0.03 0.15 0.02 0.20 0.840 [0.33, 0.27]
Vegetarian/vegan diet 0.80 0.21 0.33 3.82 < 0.001 [0.38, 1.22]
aReference group: Active control group.
TABLE5b Regression-analysis with the criterion goal intention in the follow-up.
Goal intention (follow-up)
Variable (follow-up) b SE βt p 95% CI
Compassion and caring-based
mental traininga
0.28 0.19 0.11 1.47 0.147 [0.66, 0.10]
Adapted MBSR traininga0.11 0.19 0.05 0.58 0.561 [0.49, 0.27]
Explicit attitudes toward vegetarian
food
0.13 0.08 0.14 1.65 0.102 [0.03, 0.29]
Implicit attitudes toward vegetarian
food
0.00 0.00 0.06 0.96 0.343 [0.00, 0.00]
Social norm 0.21 0.08 0.20 2.79 0.007 [0.06, 0.36]
Personal norm 0.57 0.11 0.43 5.06 < 0.001 [0.34, 0.79]
Compassion (CS) 0.13 0.24 0.04 0.55 0.585 [0.34, 0.60]
Wellbeing (BIT) 0.11 0.18 0.05 0.61 0.544 [0.24, 0.46]
Nonjudging of inner experience
(FFMQ)
0.03 0.01 0.03 0.35 0.731 [0.23, 0.16]
Describing (FFMQ) 0.09 0.01 0.07 0.93 0.353 [0.10, 0.29]
Observing (FFMQ) 0.18 0.15 0.09 1.25 0.214 [0.47, 0.11]
Acting with awareness (FFMQ) 0.19 0.15 0.11 1.28 0.205 [0.11, 0.50]
Nonreactivity (FFMQ) 0.09 0.13 0.05 0.70 0.486 [0.36, 0.17]
Vegetarian/vegan diet 0.69 0.19 0.28 3.54 < 0.001 [0.30, 1.07]
aReference group: Active control group.
Winkelmair and Jansen 10.3389/fpsyg.2023.1158410
Frontiers in Psychology 12 frontiersin.org
4.2. Implementation of the SSBC
Regarding the SSBC, our results conrm the plausibility of the
suggested sequence in the vegetarian context: the explicit aective
attitudes were descriptively more positive the higher the stage in the
model. According to Richter and Hunecke (2020), people in the rst
stage—the pre-decision stage—might have no problem awareness of
their environmentally harmful behavior and, thus, no plan to change
their diet. In the second stage, the pre-action, awareness for a
necessary change is formed, but there is no concrete plan for
implementation, as this concretization comes only in the action
phase. In this stage, people have planned the time and realization of
their new behavior. Last, the change is accomplished in the post-
action stage and the new behavior has become a new habit. Wefound
a signicant dierence in the explicit aective attitudes between the
stages pre-decision and post-action, as well as pre-action and post-
action. is link between attitudes toward vegetarian foods and an
actual implemented vegetarian diet again highlights the importance
of human attitudes for sustainable behavior, especially when
comparing earlier stages of behavioral change and the post-action
phase. is development was not reected in the implicit attitudes, at
least statistically. However, it is in line with the study of Siebertz etal.
(2022), who also did not nd any evidence for a possible role of
implicit attitudes in the SSBC toward vegetarian and vegan nutrition.
Does this mean implicit attitudes are irrelevant to the behavioral
change towards a vegetarian diet? Before making such a signicant
conclusion, it is worth using other implicit measurements in further
studies. In the SSBC, attitudes, social, and personal norms are stage-
specic variables for goal intention in the pre-decision stage.
Nevertheless, attitudes did not predict goal intention in our study. A
reason for this might bethe dierent ratings of explicit attitudes. In
our study, participants had to explicitly rate pictures of vegetarian and
vegan food. In the study of Richter and Hunecke (2020), they had to
complete a questionnaire. Food pictures draw attention and activate
brain areas related to reward, salience, and cognitive control (Blechert
etal., 2019). is is not the case for questionnaires. ere was no
relationship between any of the mindfulness facets and goal intention,
which contradicts previous studies that showed a relation between
the mindfulness aspect of observing and goal intention (Richter and
Hunecke, 2020; Siebertz et al., 2022) and describing and goal
intention (Richter and Hunecke, 2020). However, this emphasizes the
importance and predictive value of one’s social and personal norms.
is result strengthens the normative pathway in the two-pathway
model of pro-environmental behavior (iermann and Sheate, 2020).
Nevertheless, peoples values and personal attitudes are part of the
inner transformation concept. is nding again highlights the
relevance of inner dimensions for sustainability (Woiwode
etal., 2021).
4.3. Explicit and implicit aective attitudes
toward vegetarian foods
We compared the explicit and implicit aective attitudes toward
pictures of either vegetarian or meat-based foods. Participants rated
explicitly and implicitly vegetarian dishes more positive than the
foods based on meat at all three measurements before and
independent of the assigned intervention group. is is in line with
previous results regarding the nutrition-related sustainability of
Siebertz et al. (2022). In this study, non-omnivore participants
evaluated explicitly and implicitly vegetarian compared to meat-
based foods more positively. e dierentiation between vegetarian
and omnivore could not beconducted in the study presented here
due to the relatively small number of participants. e individual
rating of sustainability of the shown dishes revealed that the
vegetarian dishes were estimated to bemore sustainable than the
meat foods, suggesting that the attitudes toward vegetarian and
sustainable foods could have been investigated. However, among the
participants that followed a vegetarian or vegan diet, the three most
reported reasons for their eating behavior choices were sustainability,
morale, and health. Hopwood etal. (2020) identied health as the
most common motive for non-vegetarians to consider a vegetarian
diet. Further individual characteristics of vegetarians can begender,
age, education, and income, such as personality traits (Pfeiler and
Eglo, 2018). erefore, the motives for maintaining a vegetarian or
vegan lifestyle are manifold and may becomplex. us, the more
positive attitude toward vegetarian dishes cannot beattributed clearly
to the perceived sustainability of the shown foods. Contrary to our
fourth hypothesis, there was a correlation between the explicit and
implicit evaluations of vegetarian foods in the pre-test but not in the
post-test and follow-up. e lack of correlation is in line with
previous ndings that suggested a low congruence between the
explicit and implicit attitudes in the context of sustainability (Steiner
etal., 2018; Jansen etal., 2021). However, weassumed there might
be a congruence aer the mindfulness intervention groups since
mindfulness could reduce the activation of automatic associations
(Lueke and Gibson, 2015). e reason for this might bethe choice of
the implicit measurement paradigm (see 4.4. Limitations).
4.4. Limitations
We implemented a controlled longitudinal intervention instead of
a cross-sectional design to allow causal conclusions and interpretations
of eects. However, some limitations must beconsidered.
First, weonly considered attitudes toward vegetarian foods as one
possible way of sustainable eating behavior. As stated before, there are
many dierent types of sustainable nutrition and following a vegetarian
lifestyle is just one of them. In addition, sustainable eating behavior has
more dimensions than just food consumption. Factors like, for example,
cultivation and production of food or recycling and disposal of
packaging also must beconsidered as well in terms of sustainability (see
Geiger etal. (2018) for an integrative cube framework of sustainable
consumption behavior). Second, regarding the implementation of the
SSBC, it must benoted that the sample size of each stage was rather
small (e.g., 11in pre-decision stage, see Table3). us, discriminatory
validity is limited. Furthermore, stage aliation was determined by one
single-choice item and was therefore only based on self-report that
could bebiased by other factors such as social desirability. Another
major methodological drawback of our study is the lack of signicant
results regarding the implicit aective attitudes in our investigation. e
reason might be the choice of the implicit measurement method.
Weused an implicit aective priming paradigm as aective motives are
seen as relevant factors in environmental psychology (Steg, 2005).
Another established task could bethe Implicit Association test (IAT)
which focuses on cognitive aspects of attitudes (see Greenwald and Lai,
Winkelmair and Jansen 10.3389/fpsyg.2023.1158410
Frontiers in Psychology 13 frontiersin.org
2020). However, priming procedures generally suer from lower
reliability (e.g., Cameron et al., 2012). Another limitation of our
investigation might bethe choice of picture material in the explicit and
implicit measurement. As taste varies between people, it cannot
beassured that individual preferences did not impact aective attitudes.
Especially in the explicit rating, the participants had to indicate whether
they “like” the displayed foods regardless of sustainability aspects. As
mentioned above, the reasons for a vegetarian diet are various, and no
clear inferences can be derived as to whether attitudes toward
sustainability were measured. In addition, as we did not monitor
whether the participants were hungry or satiated during the tests, a
possible sensation of hunger or appetite could also have inuenced the
aective evaluation of the dishes. Other limiting factors underlie the
structure of our sample. Demographic analyses of the three intervention
groups revealed signicant discrepancies regarding age and attended
group sessions. Moreover, our sample included both vegetarian/vegan
and omnivorous participants. Previous research indicated that there are
attitude dierences between vegetarians/vegans and omnivores in terms
of a more positive attitude toward vegetarian products in vegetarians
compared to omnivores and a more positive attitude toward meat in
omnivores compared to vegetarians (e.g., Barnes-Holmes etal., 2010;
Siebertz etal., 2022). us, it might bemore crucial to improve the
attitudes toward vegetarian foods especially of omnivorous people.
Future studies might prot from rather omnivorous samples to
determine the impact of mindfulness interventions on the attitudes
toward vegetarian foods, as larger eects can be achieved in this
population. Last, as our explorator y analysis revealed gender dierences
in the explicit aective attitudes toward both vegetarian and meat-based
foods. is discrepancy is in line with previous research suggesting that
nutritional attitudes and eating habits might vary with gender (e.g., Love
and Sulikowski, 2018), implying that gender should be taken into
account as a factor in future studies on intervention eects on attitudes
toward foods.
4.5. Implications for research and practice
In our intervention study, there was an improvement in the
explicit aective attitudes toward vegetarian foods for all three
12 weeks long curriculums—compassion and caring-based
intervention with LKM, a rather attention-focused adapted MBSR
course, and as an active control group PMR training—despite the
group assignment. ese ndings highlight the value of implementing
mindfulness and stress-reduction trainings as potential interventions
to promote vegetarianism and, thus, a way of sustainable food
consumption. Accordingly, more courses of this form should bemade
accessible to a broad public as possible. However, implementing the
SSBC revealed social and personal norms as signicant predictors of
goal intention, thus aiming for a vegetarian diet. Future studies
should focus more on social and personal norms and values as
changes in individual inner dimensions are promising for
sustainability and possibly in particular sustainable nutrition. Last,
since our study showed no signicant results for the implicit aspects
of attitudes, researchers should consider dierent implicit
measurements to validate their results and gure out the most
appropriate method in the specic case.
Data availability statement
e datasets presented in this study can be found in online
repositories. e names of the repository/repositories and accession
number(s) can befound at: https://osf.io/x9jaq/?view_only=9a68fdb
44e6f4b1d986565492dda9202.
Ethics statement
e studies involving humans were approved by the ethics board
of the University of Regensburg (Reference number: 20-1740-101).
e studies were conducted in accordance with the local legislation
and institutional requirements. e participants provided their written
informed consent to participate in this study.
Author contributions
PJ designed the study and developed the theoretical framework. AW
conducted the implementation, organized the project, and wrote the rst
dra of the manuscript. All authors performed the statistical analyses,
edited the manuscript, read, and approved the nal submitted version.
Funding
is research was nancially supported by EDEN foundation (Im
Stierverband für die Deutsche Wissenscha; Barkhovenallee 1
45239 Essen), grand ID S0289/10048/20. ere was no involvement
in study design, collection, analysis, and interpretation of data, or
writing of the manuscript.
Acknowledgments
We want to thank Nadine Richter for providing us with the material
of the measurement of the SSBC and Jens Blechert for providing the
picture material for the explicit and implicit measurements. Nadine
Richter had no involvement in study design, collection, analysis,
interpretation of data, the writing of this article or the decision to submit
it for publication.
Conflict of interest
e authors declare that the research was conducted in the
absence of any commercial or nancial relationships that could
beconstrued as a potential conict of interest.
Publisher’s note
All claims expressed in this article are solely those of the authors
and do not necessarily represent those of their aliated organizations,
or those of the publisher, the editors and the reviewers. Any product
that may be evaluated in this article, or claim that may be made by its
manufacturer, is not guaranteed or endorsed by the publisher.
Winkelmair and Jansen 10.3389/fpsyg.2023.1158410
Frontiers in Psychology 14 frontiersin.org
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... Schroter et al., 2022). To date, four of these have specifically investigated and supported aspects of the SSBC in relation to meat consumption, specifically (Klöckner, 2017;Klöckner and Ofstad, 2017;Sunio et al., 2018;Weibel et al., 2019) and vegetarianism, more generally (Winkelmair and Jansen, 2023). For instance, in keeping with the SSBC, personal norms to reduce beef consumption predicted a goal intention to reduce beef consumption (Klöckner, 2017) and with being in a more advanced stage of behavior change for reducing meat consumption (Weibel et al., 2019). ...
... Furthermore, selfreported beef consumption showed the expected patterns across the stages, with consumption significantly lower for those in the Postactional stage compared to those in the other stages. More broadly, personal norms for vegetarian meals were associated with a goal intention to eat more vegetarian meals and positive affect attitudes toward vegetarian meal were higher at the more advanced stages of change (Winkelmair and Jansen, 2023). As such, there is evidence for the SSBC being a suitable explanatory model for investigating stages of behavior change in relation to meat consumption. ...
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