Manufacturers of consumer products, such as automobiles, usually offer warranties guarantee- ing the product or its parts, for example, for five years or 50,000 miles, whichever comes first. There are at least two issues of interest to applied mathematicians,and statisticians that arise from warranty considerations. The first is the specification of an optimum price-warranty combination, and the second is the forecast of a reserve fund to meet warranty,claims against the product. The former involves a consideration,of the item's reliability, its rate of usage, the consumer's attitude toward a specific warranty, and the competitor's actions, all of which lead towards a game,theoretic formulation,of the problem. The latter involves the analysis of a special kind of time series in two-dimensions, for which the use of dynamic linear models appears to be natu- ral. This is an expository paper. Due to the timeliness of the topic, the focus here is on problem definition, its scope, and its formulation in a manner that facilitates analysis. Imbedded in the discussion are strategies for addressing some,of the ensuing issues. The overall goal is tb enlighten the reader about an area of research in the mathematical,sciences that has an impact on industrial competitiveness,and the manufacturing,sciences. Keywords. forecasting, Kalman filtering, optimization, point processes, quality, reliability, renewal theory,