Preprint

Time for investment: the case of war and post-war European integration of Ukraine

January 2023

Authors:

Dmitry Nikolaenko

Preprints and early-stage research may not have been peer reviewed yet.

The reconstruction of Ukraine after a war is not a trivial issue. The timing of investments is one of the most challenging problems. We are discussing overseas investments. Consideration is given to the factors that shape the Western perspective on investing in postwar Ukraine. There are significant disparities in the evaluation of the situation based on the initial view point. Western entrepreneurs have their own particular perspective. This viewpoint is not the only one. There is an approach taken by the Ukrainian party. There is a position of Indian and Chinese investors. An interesting situation in its own way. Recommendations are given for starting work in the market of post-war Ukraine. The research is of interest from the point of view of effective marketing for commercial activity in Ukraine.

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