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L’inclusion sociale comme vecteur de mutation de business models performants socio-économiquement

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Abstract

ace aux turbulences désormais fréquentes de leur environnement, les organisations se retrouvent dans la nécessité de modifier leurs business models (BM) pour se maintenir dans une logique de survie-développement et générer un avantage concurrentiel durable. À partir d’une étude qualitative menée au sein de deux entreprises à but lucratif (Sephora et Walgreens) et une ONG (Arcenciel), l’article examine les pratiques d’inclusion sociale comme facteur de mutation des (BM) et questionne leur impact sur la performance socio-économique de ces organisations. **** Social inclusion as a vector of business model mutation for socio-economic performance Faced with the now constant turbulence of their environment(s), organizations find themselves in need of modifying their business models (BMs) in order to maintain a logic of survival-development and generate a sustainable competitive advantage. Through three qualitative empirical researches within two for-profit companies (Sephora and Walgreen) and one NGO (Arcenciel), the article examines social inclusion practices as a factor of BM mutation and questions the impact of CSR and leadership practices on the socio-economic performance of these new organizations.

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... In today's online, multi-cultural and multilingual society, it is increasingly difficult to ascribe economic development to the cultural dimensions discussed in the framework, since there can be as many intra-cultural differences (i.e., within a nation) as there are inter-cultural differences (i.e., between nations) (Zhou and Kwon, 2020). Acknowledging the controversy over using theoretical constructs for explaining cultural difference in contemporary society, the authors support the view that culture evolves over time in response to the changing environment (McSweeney, 2002) -which, in the case of Europe, has generated "richer ideas, heuristics, perspectives and skills, suggesting the potential sustainability of economic prosperity with creativity-oriented policies in the region" (Yong, 2019:1), coupled with new forms of activity including social entrepreneurship in which human potential (Bousquet et al., 2023b), social capital and community is driving the shift towards greater sustainability (Hockerts and Searcy, 2023). ...
... Les caractéristiques individuelles déterminent la manière dont les individus vivent, apprécient et perçoivent les événements «perturbateurs» (Shapero et Sokol, 1982) (Zhou et Kwon, 2020). Reconnaissant la controverse sur l'utilisation de concepts théoriques pour expliquer les différences culturelles dans la société contemporaine, les auteurs soutiennent le point de vue selon lequel la culture évolue au fil du temps en réponse à l'environnement changeant (McSweeney, 2002) -ce qui, dans le cas de l'Europe, a généré « des idées, des heuristiques, des perspectives et des compétences plus riches, suggérant la durabilité potentielle de la prospérité économique avec des politiques axées sur la créativité dans la région » (Yong, 2019:1), associée à de nouvelles formes d'activité, y compris l'entrepreneuriat social dans lequel le potentiel humain (Bousquet et al., 2023b), le capital social et la créativité sont des éléments essentiels. Ainsi, le capital social et la communauté sont les moteurs de l'évolution vers une plus grande durabilité (Hockerts et Searcy, 2023). ...
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Leadership and Communityship While the role of leadership in success can indeed be decisive, its importance is often exaggerated: show the media a successful firm and the media will show you a great leader. However, discovering what is really behind that success is not so easy. For example, in 1997, we learned that Lou Gerstner, then CEO, had increased the value of IBM shares by more than $40 billion over the course of four years. All by himself! Was this a case of heroic leadership, where the leader managed to unilaterally turn the organization around, despite having just joined the company? That type of leadership leads straight to disaster. IBM is said to have started electronic trade because of a programmer who proposed an idea to an executive, who in turn set up a team to implement that change. What role did Gerstner play? He supported the individuals who implemented the initiative. He actually showed little leadership. In fact, he showed just enough leadership! What we need most is a leadership that is “distributed” between several individuals in accordance with their capacities. But the word “leadership” itself is inadequate, because leadership’s effectiveness depends less on an isolated individual than on a collective process, a community. In a world full of people carrying out orders, would companies make any progress?
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Cet article s’intéresse aux micro fondations du néo-institutionnalisme, en analysant les logiques institutionnelles traduites dans le dispositif de gestion d’une organisation de capital-risque solidaire. Cette analyse est issue d’une recherche intervention et de l’analyse de contenu d’entretiens. Il tentera de répondre aux questions suivantes : Comment les logiques institutionnelles de la finance solidaire se manifestent dans le dispositif de gestion des organisations ? Quels rôles jouent le dispositif de gestion dans la gestion des tensions entre les logiques ? Ces logiques institutionnelles de la finance solidaire sont d’un côté la logique financière et de l’autre côté la logique solidaire. Ces logiques sont contradictoires et sources de tensions et conflits. Le dispositif de gestion de l’organisation reflète les logiques dans sa structure et permet d’équilibrer les logiques. Pour hybrider les logiques, le pouvoir des acteurs qui forment des coalitions distinctes supportant chacune une logique, doit être équilibré. Les outils du dispositif doivent d’une part avoir un substrat technique reflétant l’ensemble des logiques et assez flexible pour susciter l’intéressement de l’ensemble des acteurs et d’autre part une philosophie managériale et une vision simplifiée des acteurs cohérentes qui poussent à la communication et à la traduction des logiques.
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Develops a view of leadership appropriate to post-industrial organizations in situations of rapid change. These organizations are described as systems needing continual renewal if they are to survive, and “chaotic” in that they must find direction in the context of pressures for change. Leadership is the systemic capacity, diffused and nurtured throughout the organization, of finding direction, of fostering the processes which ensure renewal, and of “managing” the systemic and human paradoxes endemic in these organizations. Systemic leadership is ethical in that it creates community, encourages autonomy and creativity and “intends” the good in its purposes and practices, and effective in that it fosters “emergence” and organizational renewal.
Article
The aim of this contribution is to provide researchers involved in quantitative and qualitative cross-national comparative projects with a rationale and practical guidance for analysing socio-economic phenomena in relation to their institutional and socio-cultural settings. The paper tracks the shift in cross-national comparisons in the social sciences away from universalistic culture-free approaches to culture-boundedness, which has placed the theory and practice of contextualization at the nexus of cross-national comparative studies. It draws on a wide range of multinational and interdisciplinary studies to address a number of recurring questions, covering the selection of appropriate contextual frames of reference, the impact of the researcher's own cultural traditions, issues of equivalence of concepts and interpretation.
Book
Follow the author on Twitter! Alana James has a new twitter feed titled AR4Everything, which covers action research and reports on interesting facts. “Finally we have a data-driven text on participatory action research for educational leaders. Through thoughtful examples and guided instruction, this text makes the case that the complex issues of today and tomorrow require multifaceted, rigorous, and results-oriented processes best undertaken through partnerships between educators and the communities they serve.” —Darlyne Bailey, Dean and Assistant to the President, University of Minnesota “This book includes a very useful hands-on approach to developing a PAR project. It is written in a manner that is accessible to teachers, it is detailed enough to provide clear descriptions, and the exercises at the end of each chapter help readers to implement the new material.” —Elizabeth Grassi, Regis University “In a clear manner, this text provides the tools necessary to conduct collaborative action research in order to create needed change in our classrooms and schools. Using this book, teachers, administrators, parents, and students can become active participants in the movement toward educational change.” —Emma Fuentes, University of San Francisco The participatory action research (PAR) process discussed in the text represents the next evolutionary stage for action research and practitioner research in education. Authors E. Alana James, Margaret T. Milenkiewicz, and Alan Bucknam provide a readable overview of the PAR process similar to professional learning communities in schools. This fresh approach to participatory action research fully integrates process with research methodology. The results of the original PAR study and continued work with educational leaders propose that this “And/Both” approach ultimately produces the effect that school leaders seek and appreciate. Key Features Guides the reader through the PAR steps with a graphically illustrated process: The book's design reaches out to visual learners with graphic elements while employing a research logic model that helps ensure rigorous research methodology.; Provides reflective questions preceding each section: The questions increase the reflective practices and routines of the reader as appropriate to the PAR process.; Presents real-world examples: Practitioner stories make the lessons real and alleviate the emotional unease that comes from tackling research practices for the first time.; Offers tasks for working both in teams and as individuals: These tools aid participatory teams in working toward consensus and strong research designs. Intended Audience This is an ideal core text for graduate courses such as Action Research for School Improvement, Research for Educational Practitioners, Practitioner Research, and Teacher as Researcher in departments of education. It can also be used as a supplemental text in other research methods courses and in data-driven decision-making courses. Meet author Alan Bucknam!
Article
Leadership models of the last century have been products of top-down, bureaucratic paradigms. These models are eminently effective for an economy premised on physical production but are not well-suited for a more knowledge-oriented economy. Complexity science suggests a different paradigm for leadership—one that frames leadership as a complex interactive dynamic from which adaptive outcomes (e.g., learning, innovation, and adaptability) emerge. This article draws from complexity science to develop an overarching framework for the study of Complexity Leadership Theory, a leadership paradigm that focuses on enabling the learning, creative, and adaptive capacity of complex adaptive systems (CAS) within a context of knowledge-producing organizations. This conceptual framework includes three entangled leadership roles (i.e., adaptive leadership, administrative leadership, and enabling leadership) that reflect a dynamic relationship between the bureaucratic, administrative functions of the organization and the emergent, informal dynamics of complex adaptive systems (CAS).
Article
Using grounded theory as an example, this paper examines three methodological questions that are generally applicable to all qualitative methods. How should the usual scientific canons be reinterpreted for qualitative research? How should researchers report the procedures and canons used in their research? What evaluative criteria should be used in judging the research products? We propose that the criteria should be adapted to fit the procedures of the method. We demonstrate how this can be done for grounded theory and suggest criteria for evaluating studies following this approach. We argue that other qualitative researchers might be similarly specific about their procedures and evaluative criteria.
Article
Governments, activists, and the media have become adept at holding companies to account for the social consequences of their actions. In response, corporate social responsibility has emerged as an inescapable priority for business leaders in every country. Frequently, though, CSR efforts are counterproductive, for two reasons. First, they pit business against society, when in reality the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of in the way most appropriate to their individual strategies. The fact is, the prevailing approaches to CSR are so disconnected from strategy as to obscure many great opportunities for companies to benefit society. What a terrible waste. If corporations were to analyze their opportunities for social responsibility using the same frameworks that guide their core business choices, they would discover, as Whole Foods Market, Toyota, and Volvo have done, that CSR can be much more than a cost, a constraint, or a charitable deed--it can be a potent source of innovation and competitive advantage. In this article, Michael Porter and Mark Kramer propose a fundamentally new way to look at the relationship between business and society that does not treat corporate growth and social welfare as a zero-sum game. They introduce a framework that individual companies can use to identify the social consequences of their actions; to discover opportunities to benefit society and themselves by strengthening the competitive context in which they operate; to determine which CSR initiatives they should address; and to find the most effective ways of doing so. Perceiving social responsibility as an opportunity rather than as damage control or a PR campaign requires dramatically different thinking--a mind-set, the authors warn, that will become increasingly important to competitive success.