Voice and data services for mobile customers have hitherto been offered only in isolation or loosely coupled, at best. The MOVE mobile middleware architecture enables the integration of voice and data services to a much higher degree. This paper describes how this architecture has been used, for demonstration purposes, to enhance a multimedia service for mobile customers, implemented under the
... [Show full abstract] form of a traditional Web site, with voice services typically provided by call-centre organisations. Summary Section 1 introduces the rationale beyond the provision of integrated voice and data services for mobile customers and states the technological objectives of the MOVE project. Section 2 briefly describes the network and middleware architecture designed by the MOVE consortium in response to the foreseen needs and expectations of customers and providers of a new generation of mobile voice-enabled multimedia services. Section 3 describes the demonstration scenario, used throughout the v...