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Creativity and Organizational Culture

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Creativity continues to be regarded as critical for organizational effectiveness. Thus, researchers and practitioners interested in advancing creativity in the workplace have long focused on the role of organizational culture. Although there is debate and discussion on the concept, the belief that organizations need to promote a culture conducive to creativity to survive and thrive in today’s global economy continues to stand the test of time. Accordingly, we begin this chapter with an overview of organizational culture, highlighting seminal theories and models that specify how the construct is conceptualized, manifested, established, and fostered. Next, we discuss the mechanisms by which organizational culture theoretically influences creativity, and underline specific dimensions of organizational culture that have been empirically found to facilitate and hinder it. Here, we pay particular attention to culture dimensions encompassed in (1) the five determinants of organizational culture, (2) the Competing Values Framework, and (3) Hofstede’s cultural dimensions, as these three different frameworks are often drawn upon in the organizational creativity and innovation literature. We conclude our chapter with key considerations for carrying out empirical work, as well as organizational practice, on this important contextual factor for creativity.KeywordsCreativityEmployeesLeadershipTeamsOrganizations

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Chapter
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Innovation is a popular area of study in a variety of fields, such as business, economics, engineering, psychology, public administration, and sociology. It is viewed as a concept central to economic growth, the creation of new industries and businesses, competitive advantage and performance of firms, and the effective management of business and public organizations. Innovation in organizations is generally understood in two ways: more specifically, it is distinguished from closely related concepts like creativity and change; more broadly, it includes all. Innovation has been used to represent a variety of concepts and phenomena, including creativity and creative problem solving, speed or extent of product introduction, organizational change, technological change, acquisition of new firms, and so on. Researchers have conceived of innovations in organizations as both a discrete product and outcome, or as a process. The primary goal of the studies of innovation as an outcome is to determine the contextual, structural, and process conditions under which organizations innovate. Innovation as outcome is intended to create a new opportunity or satisfy an existing opportunity, and thus, to contribute to the organization's effectiveness and competitiveness.
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Taking an interactional approach, we hypothesized that (a) there is an interaction between empowering leadership, uncertainty avoidance, and trust that affects creativity, such that empowering leadership has the strongest positive relationship with creativity when the employees have high levels of uncertainty avoidance and trust their supervisors; and (b) creative self-efficacy mediates the effect that this three-way interaction between empowering leadership, uncertainty avoidance and trust has on creativity. In Study 1, we used a time-lagged research design, collecting multi-source data from 322 employees and their supervisors. The results of Study 1 supported our hypotheses. In Study 2, we used a more temporally rigorous research design in which data were collected in three stages, with a two-month time interval separating Stages 1 and 2, and Stages 2 and 3. On the basis of the time-lagged and multi-source data from 199 employees and their supervisors, Study 2 produced the same results as Study 1. We discuss the implications of these results for future research and practice.
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This paper proposes that the social context moderates the effect of culture on creativity by drawing on the constructivist dynamic approach. We assess creativity by the level of fluency, originality, and elaboration on the usefulness and appropriateness of ideas in three contexts: working under a supervisor, in a group, and alone. We hypothesized that in high power distance cultures, working under a supervisor inhibits creativity, whereas in individualistic cultures, the presence of peers attenuates creativity. Results from two parallel experiments, one in the United States (N = 79) and the other in China (N = 83), partially support the hypotheses. The Chinese originality level was significantly lower when working under a supervisor than when working alone. American subjects generated fewer ideas and elaborated less when working in the presence of peers and elaborated less in the presence of peers than when under a supervisor. We conclude that the social context moderates the culture–creativity relationship by making consensual cultural values more accessible in a social context than when working alone. Copyright © 2014 John Wiley & Sons, Ltd.
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This article describes briefly the Hofstede model of six dimensions of national cultures: Power Distance, Uncertainty Avoidance, Individualism/Collectivism, Masculinity/Femininity, Long/Short Term Orientation, and Indulgence/Restraint. It shows the conceptual and research efforts that preceded it and led up to it, and once it had become a paradigm for comparing cultures, research efforts that followed and built on it. The article stresses that dimensions depend on the level of aggregation; it describes the six entirely different dimensions found in the Hofstede et al. (2010) research into organizational cultures. It warns against confusion with value differences at the individual level. It concludes with a look ahead in what the study of dimensions of national cultures and the position of countries on them may still bring.
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Barron (1997) and Helson (1990) independently have suggested that a central element in all forms of creativity is the desire or goal to be creative, implying creativity as a core value. Based on these assertions and Schwartz's (1992) theory, we tested the prediction that creative individuals will hold a different values system than their less creative counterparts. University students (N = 278) completed the Schwartz Values Survey (Schwartz, 1992), as well as a behaviorally-based self-report measure of creative accomplishments. At separate occasions, 134 of these participants also devised three creative products rated by the consensual assessment method. In keeping with prediction, creative accomplishments and products correlated significantly not only with the self-direction value composite (both including and excluding the individual item creativity), but also universalism and stimulation. Accomplishments and products correlated negatively with the value composites of tradition, security, and power. These results support the view that creativity is grounded in values, and support Schwartz's model of the dynamic structure of values as a predictor of behavior.