Flowers present information to their insect visitors in multiple simultaneous sensory modalities. Research has commonly focussed on information presented in visual and olfactory modalities. Recently, focus has shifted towards additional 'invisible' information, and whether information presented in multiple modalities enhances the interaction between flowers and their visitors. In this review, we highlight work that addresses how multimodality influences behaviour, focussing on work conducted on bumblebees (Bombus spp.), which are often used due to both their learning abilities and their ability to use multiple sensory modes to identify and differentiate between flowers. We review the evidence for bumblebees being able to use humidity, electrical potential, surface texture, and temperature as additional modalities, and consider how multimodality enhances their performance. We consider mechanisms, including the cross-modal transfer of learning that occurs when bees are able to transfer patterns learnt in one modality to an additional modality without additional learning.