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Pemberdayaan Masyarakat Melalui Digital Marketing UMKM Toko Oleh-Oleh Arta Berkah di Desa Simpar, Kecamatan Bandar, Kabupaten Batang
Abstract
The development of science and technology, such as social media, has shown extraordinary progress, especially in the economic sector. This is supported by the development of communication technology in selling products, which initially carried out manual marketing through door to door, shifting to the digital marketing era. Digital Marketing as a marketing strategy that is carried out through several digital media such as blogs, websites, Adwords, Instagram, Twitter and Facebook. The method used in this community service uses a participatory real approach in the form of outreach and assistance, in this activity it is carried out through two stages, namely preparation and socialization. The results of this study in general, MSME actors in Simpar Village do not understand scientifically in conducting marketing either via the internet. The use of social media in the utilization of internet marketing is still minimal so that community empowerment activities in digital marketing are urgently needed. This of course raises awareness that the importance of a strategy in marketing such as expanding reach in improving the character, image, impression of a product itself.
... MSMEs in emerging countries like Indonesia, where they play a significant role in economic growth, can benefit from adopting digital marketing techniques [20]. Community service activities and workshops can help MSMEs understand and implement digital marketing strategies effectively [21]. By utilizing digital platforms and techniques, businesses can enhance brand engagement and influence consumer behavior. ...
This study looks into how digital technology has affected the expansion of MSMEs (micro, small, and medium-sized enterprises) in Bandung City. It focuses on online management systems, digital marketing tactics, and e-commerce. A thorough study of 150 MSMEs across a range of industries yielded rich information about their demographic makeup and level of digital technology usage. Regression analysis and structural equation modeling (SEM) were used to evaluate the associations between factors related to digital technology and metrics related to business growth. Because of the measurement model's strong validity and reliability, further studies could be conducted with confidence. Actionable insights for businesses and policymakers were provided by the results, which showed strong positive connections between E-commerce adoption, Digital Marketing, and business success. The significance of E-commerce, Digital Marketing, and Product Innovation in propelling MSME growth was shown by the regression analysis. The results give useful implications for MSMEs in Bandung City and add to the current conversation on digital transformation.
Pelatihan M-Ship yang dilakukan di Universitas Selamat Sri menjadi bagian dalam menghadapi pembangunan KITB yang tengah berlangsung. Terlebih dalam realitas fakta dan data menunjukkan bahwa kondisi SDM di Batang masih cukup lemah. Oleh karenannya pelatihan ini sangat dibutuhkan untuk menyiapkan sekaligus mendapatkan lulusan dari Perguruan Tinggi di Batang yang siap berkompetisi. Metode pelatihan ini menggunakan praktik-implementatif, di mana kurang lebih dua bulan para peserta dilatih dan diberikan materi. Peserta ditentukan dengan cara seleksi dengan pertimbangan potensi dan minat di bidang enterpreneur. Setelah terpilih, mereka kemudian dibagi dalam enam kelompok, dan masing-masing kelompok terdiri dari dua orang. Mereka setiap kelompok memiliki peran dan tugas masing-masing dalam menawarkan produknya. Hasil pengabdian menunjukkan bahwa keberhasilan pelatihan ini teruji di mana mendapat respon positif dari berbagai kalangan, mulai dari pengunjung, tim penilai, bahkan pihak jurnalis dari Pemerintah Daerah setempat yang melakukan peliputan. Selain itu, dengan banyaknya produk yang terjuan dalam beberapa jam jugaa telah mengonfirmasi kepiawaian para peserta baik secara kemampuan berwiraausaha dan juga skill yang meningkat. Namun demikian, walaupun peserta terbatas, antusias pengunjung tetaplah tinggi.
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