Article

Disconnective action: Online activism against a corporate sponsorship at WorldPride 2021

SAGE Publications Inc
New Media & Society
Authors:
To read the full-text of this research, you can request a copy directly from the authors.

Abstract

Disconnective action, this article argues, is an important supplement to the logic of connective action, which enables social movements to organize informally online. Through the (threat of) disconnection, members may (re)assert their agency in relation to social movement organizations. In conducting a case study of LGBTI+ community members’ protests of a corporate sponsorship of WorldPride 2021, we establish disconnective action as a particular form of within-movement activism that relies both on social media affordances and the conditions of possibility of hybrid media ecologies. Thus, we explore how individual members of the LGBTI+ community were able to influence the formal organization of WorldPride 2021, as the threat of community members’ disconnection from the event led the organizers to terminate a corporate sponsorship. On this basis, we conceptualize disconnective action as a central means for individual activists to shape the movements of which they are part.

No full-text available

Request Full-text Paper PDF

To read the full-text of this research,
you can request a copy directly from the authors.

... Second, the above loose characterization is at the same time too narrow in that it will tend to reproduce the preconceptions of those with power within our corner of the academy, who are still disproportionately based in the Global North, white, male, cisgender, etc. (Alcadipani & Hassard, 2010;Gopal, 2021;Vijay, 2023). By recognizing only those forms of alternative organizing that immediately conform to the expectations of these powerful actors, we risk overlooking important alternatives already in our midstfor instance, peasant and indigenous organizations (Guimarães & Wanderley, 2022), indigenous entrepreneurship initiatives (Peredo, 2023), anti-corporate LGBT organizing (Just, Christensen & Schwarzkopf, 2023), and bottom-up but state-instituted women's empowerment programmes (Kandathil & Chennangodu, 2020). ...
Research Proposal
Full-text available
This call for papers aims to gather contributions for a special issue of Organization on the topic "What is alternative organization? Theorizing counter-hegemonic dynamics." We are particularly interested in receiving submissions that reflect subaltern epistemologies that may reveal emancipatory possibilities beyond those apprehensible within Western thought, as well as contributions that build upon theory and praxis developed in the Global South and within marginalized communities of all types.
Article
Full-text available
Digital platforms have become ubiquitous arenas of public debate, changing the relationship between citizens and democratic institutions. On the one hand, digital technologies offer enhanced possibilities for citizens’ participation in public debate, but on the other, they destabilise democratic institutions. In this conceptually informed literature review, we take stock of what we know about digital public debate. To do so, we posit technological affordances – that is, technologies’ latent action possibilities – as a lens through which to study digital public debate. We establish a typology based on human-centric, issue-centric, and technology-centric forms of participation, each of which can be engaged bottom-up by citizens or top-down by democratic institutions. We illustrate the resulting six types of participation through a review of empirical studies based in the Nordic context. We summarise what we currently know about digital public debate in a key democratic dilemma: increasing digital participation goes hand in hand with decreasing institutional trust.
Chapter
Full-text available
Article
Outside of visible moments of mass mobilization, ongoing latent work, such as direct service and mutual aid, is a long-standing tradition in social movements. Yet, like all labor, personal digital devices have changed the norms and practices of direct service social movement work. In this article, as situated in the technology–media–movement complex (TMMC), I analyze qualitative interview data ( N = 26) with volunteers from a yearlong ethnographic project at an abortion fund hotline in the reproductive justice movement in the US South. To name hotline volunteers’ digital care labor, I offer the term immaterial intimacy to describe its ubiquitous, ephemeral, and intimate nature. I argue immaterial intimate labor enabled the organization to provide a responsive service, but relied on individualized digital volunteer work, existing within gendered and neoliberal norms. I discuss and question the use of personal digital technologies for direct service volunteer work in contemporary social movements.
Article
Full-text available
This study investigates the role of online media in mobilizing large-scale collective action. Adopting the theoretical framework of collective action space, we formulated the organizing process of collective action into a model with two dimensions—hierarchy and closure—and analyzed how they influence mobilization. The model was tested against Twitter data collected during the 2020 Hong Kong protest, including a total of 54,365 tweets posted by 14,706 distinct users between 1 May and 31 May 2020. Social networks analysis metrics—k-coreness and brokerage of individual users in their following networks—were employed to quantify the organizing process of the protest and estimate their effects on message virality. The results showed that messages generated by users who occupied peripheral positions (i.e., lower k-coreness) and by those connecting others within closed communities (i.e., lower brokerage) were more likely to diffuse than those generated by central users or those who bridged different communities. That is, online media facilitate mobilization in a decentralized yet fragmented fashion. This article concludes with a discussion of the theoretical implications of the current findings and suggests the directions for future research on collective action on online media.
Article
Full-text available
This study examines the political implications of social media through the lens of digital disconnectivity. Specifically, it focuses on politically motivated unfriending and examines its influence on individuals’ political engagement, namely political expression and information consumption on social media. Furthermore, considering the importance of minority–majority relations for understanding disconnection phenomena, we investigate whether the impact of unfriending is more pronounced among opinion minorities than majorities. Using a two-wave panel survey conducted in the post-Umbrella Movement Hong Kong, we find that politically motivated unfriending predicts an increased level of political expression, but that it is only significant among people who perceive themselves as holding minority opinions. At the same time, we find no relationship between unfriending and information consumption on social media. Based on the findings, we discuss the implications of unfriending for building digital “safe spaces” and its distinct role in promoting political engagement in times of political conflicts.
Article
Full-text available
LGBTI groups in Turkey glided from offline media to online media. This study investigates how the LGBTI movement changed utilizing social networking sites (SNS) and what kind of a communication culture has been established in the context of social movements of this transformation caused by SNS in Turkey. Triangulation methodology is used in this paper. Semi-structured interviews were performed with the administrators of LGBTI movement communities’ Facebook and Twitter pages, an online questionnaire was made with the page followers, and a non-reactive observation was made concerning SNS posts of the pages during Pride Week, which is the most important annual public sphere event of the movement. Communication practices that SNS provide to the LGBTI movement groups and use of these practices are interpreted and analyzed through collected data. This study has shown that the LGBTI movement in Turkey uses SNS as a space of action effectively with collective action, centralizes SNS with their actions and moves the new social movements’ features to the Internet as a way of enhancing its exposure in the public sphere.
Article
Full-text available
Today, internet provides opportunities for solidarization and collective action to initiative groups of social movements, including those of high degree of radicalism. For radical groups, language continues to be a crucial instrument through which social movements influence public attitudes. In this article, we analyze discursive strategies that the radical social movement (RSM) of Russian lesbian feminism uses to shape its image among the out-group and in-group publics. To identify the strategies of RSM self-representation, we employ semi-structured interviewing, qualitative content analysis, discourse analysis, and semantic network visualization. We find that, in a hostile anti-LGBT legal and discursive environment, self-representation of lesbian feminists is mostly linked to issues of aggression, violence, and systemic social, political, and legal constraints, unlike in the United States; it is also based on separation from the wider society and dehumanization of bearers of patriarchal views.
Article
Full-text available
Dialogic theory and engagement hold great potential as frameworks for thinking about how social media can facilitate public discussions about social issues. Of course, having the potential for dialogue is very different than finding actual instances of dialogic engagement. This article explores the philosophical and technical features of dialogue that need to be present for social media to be used dialogically. Through the metaphor of “architecture,” this article reimagines dialogic communication through social media. We introduce four design frameworks including user expectations, engagement, content curation, and sustainment that may facilitate dialogic engagement for fostering social change.
Article
Full-text available
While live event experiences have become increasingly mediatized, the prevalence of ephemeral content and diverse forms of (semi)private communication in social media platforms have complicated the study of these mediatized experiences as an outsider. This article proposes an ethnographic approach to studying mediatized event experiences from the inside, carrying out participatory fieldwork in online and offline festival environments. I argue that this approach both stimulates ethical research behavior and provides unique insights into mediatized practices. To develop this argument, I apply the proposed methodology to examine how festival-goers perceive differences between public and private, permanent and ephemeral when sharing their live event experiences through social media platforms. Drawing on a substantial dataset containing online and offline participant observations, media diaries, and (short in situ and longer in-depth) interviews with 379 event-goers, this article demonstrates the value of an ethnographic approach for creating thick descriptions of mediatized behavior in digital platforms.
Article
Full-text available
Current debate is dominated by fears of the threats of digital technology for democracy. One typical example is the perceived threats of malicious actors promoting disinformation through digital channels to sow confusion and exacerbate political divisions. The prominence of the threat of digital disinformation in the public imagination, however, is not supported by empirical findings which instead indicate that disinformation is a limited problem with limited reach among the public. Its prominence in public discourse is instead best understood as a “moral panic.” In this article, we argue that we should shift attention from these evocative but empirically marginal phenomena of deviance connected with digital media toward the structural transformations that give rise to these fears, namely those that have impacted information flows and attention allocation in the public arena. This account centers on structural transformations of the public arena and associated new challenges, especially in relation to gatekeepers, old and new. How the public arena serves actually existing democracy will not be addressed by focusing on disinformation, but rather by addressing structural transformations and the new challenges that arise from these.
Article
Full-text available
It is widely established that social media afford social movement (SM) organizations new ways of organizing. Critical studies point out, however, that social media use may also trigger negative repercussions due to the commercial interests that are designed into these technologies. Yet empirical evidence about these matters is scarce. In this article, we investigate how social media algorithms influence activists’ actualization of collective affordances. Empirically, we build on an ethnographic study of two SM organizations based in Tunisia. The contributions of this paper are twofold. Firstly, we provide a theoretical framework that specifies how algorithms condition the actualization of three collective affordances (interlinking, assembling, augmenting). Specifically, we show how these affordances are supported by algorithmic facilitation, that is, operations pertaining to the sorting of interactions and actors, the filtering of information, and the ranking and aggregation of content. Secondly, we extend the understanding of how social media platforms’ profit-orientation undermines collective action. Namely, we identify how algorithms introduce constraints for organizing processes, manifested as algorithmic distortion, that is, information overload, opacity, and disinformation. We conclude by discussing the detrimental implications of social media algorithms for organizing and civic engagement, as activists are often unaware of the interests of social media-owning corporations.
Article
Full-text available
Existing studies of social movement organizations (SMOs) commonly focus only on a small number of well-known SMOs or SMOs that belong to a single social movement industry (SMI). This is partially because current methods for identifying SMOs are labor-intensive. In contrast to these manual approaches, in our article, we use Twitter data pertaining to BlackLivesMatter and Women’s movements and employ crowdsourcing and nested supervised learning methods to identify more than 50K SMOs. Our results reveal that the behavior and influence of SMOs vary significantly, with half having little influence and behaving in similar ways to an average individual. Furthermore, we show that collectively, small SMOs contributed to the sharing of more diverse information. However, on average, large SMOs were significantly more committed to movements and decidedly more successful at recruiting. Finally, we also observe that a large number of SMOs from an extensive set of SMIs, including Occupy Wall Street, participated in solidarity or even as leaders in BlackLivesMatter. In comparison, few SMIs participated in Women’s movement.
Article
Full-text available
This article explored the use of social media and mobile communication by women in Saudi Arabia who campaigned for the right to drive from 1990. Due to the globally unique ban on women driving in the Kingdom, females always needed a male driver to transport them. The Saudi government announced in September 2017 that women would be allowed to drive from June 2018. Using the theory of connective action, the article explored the role of social media in the movement for the right to drive, and looked at how activists used digital media platforms to get their messages across to the Saudi publics and the international community. Findings showed that both connective action and collective action offer tactics that can complement each other in an online movement. In addition, results offer in-depth insights about the role of identity in online movements. Threats to and limitations of online movements are also discussed.
Article
Full-text available
This article assesses how social movements make use of media, and how their media practices influence movement outcomes using a case study of the Anti-National Education Movement in Hong Kong. It contributes to the literature on this important protest event and to ongoing debates about changes in the relationship between media and protesters. It is argued that activists adapted to what we call a “hybrid mediation opportunity structure.” The concept of a hybrid mediation opportunity structure is built on a critical engagement with Cammaerts’ mediation opportunity structure and is informed by Chadwick’s hybrid media system theory. We find that old (mainstream) and new (social) media tactics were deployed interdependently in a hybrid, symbiotic process. Old and new media logics fed off each other, in turn producing new logics: hybrid mediation opportunities which enabled activists to simultaneously broaden their connective networks and capture the attention of news media to publicize and legitimize their collective protests.
Article
Full-text available
The Pirate Party of Germany (PPG) and the Italian 5-Star Movement (5SM) are two digital movement parties that share several ideological features, including their roots in anti-establishment movements, their refusal to position themselves on the Left-Right spectrum, and their belief that the Internet increases the capacity of ordinary citizens for self-government and self-representation. To this end, both parties have adopted online participation platforms, which allow their members to contribute to the development of the party program, vote on strategic decisions, and propose policy initiatives. Given these affinities and given that both parties begun their political ascendancy in the same years, their antipodal political destinies – ascendency to power for the 5SM, downfall for the PPG – are all the more striking. This article accounts for this divergence by showing how the technopopulist orientation of both parties conceals in fact radically different conceptions of political participation and internal party democracy. To this end, it considers the role that different technopolitical cultures have played in shaping the organization of these two parties in their early stages, and how the subsequent adoption and use of online participation platforms has led to internal strife and bitter disputes within the PPG and increasing centralization within the 5SM.
Article
Full-text available
While so far social media have been largely constructed as the quintessential tools of collective action and praised for their potential to empower individuals to act as civic agents, this paper foregrounds the tension between expectations created by public discourse and citizens’ own involvement with digital activism. This study adds to an understanding of barriers by examining how they are experienced by participants in mobilizations at the individual level. Looking at how obstacles of digital activism are experienced by citizens reveals the processes through which the structures of digital mediation impose limits over those who depend on them for their organization. By examining three regional Canadian cases, this research discusses the significant barriers mobilizers experience and finds that many of the obstacles organizers face point to an enduring need for a well-organized, tech-savvy, collaborative network as an organizing body to reflectively handle the challenges posed by digital grassroots civic mobilization.
Article
Full-text available
In this article, we explore the potential role of social media in helping movements expand and/or strengthen themselves internally, processes we refer to as scaling up . Drawing on a case study of Black Lives Matter (BLM) that includes both analysis of public social media accounts and interviews with BLM groups, we highlight possibilities created by social media for building connections, mobilizing participants and tangible resources, coalition building, and amplifying alternative narratives. We also discuss challenges and risks associated with using social media as a platform for scaling up. Our analysis suggests that while benefits of social media use outweigh its risks, careful management of online media platforms is necessary to mitigate concrete, physical risks that social media can create for activists.
Book
Full-text available
Today, Pride parades are staged in countries and localities across the globe, providing the most visible manifestations of lesbian, gay, bisexual, trans, queer and intersex movements and politics. Pride Parades and LGBT Movements contributes to a better understanding of LGBT protest dynamics through a comparative study of eleven Pride parades in seven European countries – Czech Republic, Italy, Netherlands, Poland, Sweden, Switzerland, the UK – and Mexico. Peterson, Wahlström and Wennerhag uncover the dynamics producing similarities and differences between Pride parades, using unique data from surveys of Pride participants and qualitative interviews with parade organizers and key LGBT activists. In addition to outlining the histories of Pride in the respective countries, the authors explore how the different political and cultural contexts influence: Who participates, in terms of socio-demographic characteristics and political orientations; what Pride parades mean for their participants; how participants were mobilized; how Pride organizers relate to allies and what strategies they employ for their performances of Pride. This book will be of interest to political scientists and sociologists with an interest in LGBT studies, social movements, comparative politics and political behavior and participation. The book is available open access: https://www.taylorfrancis.com/books/9781315474045
Article
Full-text available
Scant academic attention has been paid to intersectional LGBT events. Miami Beach is home to a women’s circuit party called Aqua Girl and a Hispanic LGBT Pride called Celebrate Orgullo. This behind-the-scenes study on their planning challenges the invisibility of intersectional LGBTs as consumers and demonstrates that they can be targeted as a profitable niche market. I utilize the homonormativity critique as a framing. It describes the commercialization and mainstreaming of LGBT populations as potentially oppressive and normative. However, I challenge the a-spatial essentialisms that characterize the literature. For example, the naming of gay white men and gentrified gayborhoods as the homonormative subject/spaces/places ignores how others can make use of homonormativity elsewhere. For instance, the entrepreneurial, tourism-centered government of Miami Beach targeted both lesbians and Hispanic LGBTs for these events. The success and sponsorship of these events is due not only to the popularity of Miami Beach with tourists, and the large local Hispanic population, but also the scarcity of similar events elsewhere. These events have homonormative aspects but defy reductive labeling or accusation. Therefore, it is important to consider the relationality of local manifestations of homonormativity while avoiding the essentialism or dismissals of de facto ‘homonormative subjects, spaces, or events’.
Article
Full-text available
This article portrays the relationship of populist parties, far-right online action and journalistic media by analysing the consequences of a Finnish populist party mobilizing resources created in an online community of anti-immigration activists. How have the traditionally centre-left-populist Finns Party’s attempts of utilizing the far-right-leaning online network Hommaforum contributed to the mediated negotiation over the party’s identity? The study analyses discursive exchanges between Finnish political journalists, the party leader Timo Soini and Hommaforum activists pertaining to the party’s affiliation with racism and extremism during 2008–2015. As a case study, the article discusses the implications of online action diffusing into institutionalized politics and the public sphere. The study suggests that due to the inherent publicness, connective nature and political smearing-applicability of controversial online action, the mobilization of online resources forces traditional organizations to use considerable communicative resources to compensate for the loss of centralized control over communicating party identity.
Article
Full-text available
The Logic of Connective Action explains the rise of a personalized digitally networked politics in which diverse individuals address the common problems of our times such as economic fairness and climate change. Rich case studies from the United States, United Kingdom, and Germany illustrate a theoretical framework for understanding how large-scale connective action is coordinated using inclusive discourses such as “We Are the 99%” that travel easily through social media. in many of these mobilizations, communication operates as an organizational process that may replace or supplement familiar forms of collective action based on organizational resource mobilization, leadership, and collective action framing. in some cases, connective action emerges from crowds that shun leaders, as when Occupy protesters created media networks to channel resources and create loose ties among dispersed physical groups. in other cases, conventional political organizations deploy personalized communication logics to enable large-scale engagement with a variety of political causes. The Logic of Connective Action shows how power is organized in communication-based networks, and what political outcomes may result.
Article
Full-text available
From the Arab Spring and los indignados in Spain, to Occupy Wall Street (and beyond), large-scale, sustained protests are using digital media in ways that go beyond sending and receiving messages. Some of these action formations contain relatively small roles for formal brick and mortar organizations. Others involve well-established advocacy organizations, in hybrid relations with other organizations, using technologies that enable personalized public engagement. Both stand in contrast to the more familiar organizationally managed and brokered action conventionally associated with social movement and issue advocacy. This article examines the organizational dynamics that emerge when communication becomes a prominent part of organizational structure. It argues that understanding such variations in large-scale action networks requires distinguishing between at least two logics that may be in play: The familiar logic of collective action associated with high levels of organizational resources and the formation of collective identities, and the less familiar logic of connective action based on personalized content sharing across media networks. In the former, introducing digital media do not change the core dynamics of the action. In the case of the latter, they do. Building on these distinctions, the article presents three ideal types of large-scale action networks that are becoming prominent in the contentious politics of the contemporary era.
Article
Full-text available
This article aims to bridge a gap between social movement studies and media and communication studies. A conceptual framework is presented that integrates the political opportunity structure approach and the logics of contentious action with the concept of mediation. The author argues that mediation opportunity structure is a fruitful concept to encompass a wide variety of ways in which media and communication are relevant to protest and social movements. It refers to mainstream media representations of protest and movements, to movements ‘becoming the media’ and counter-spinning, as well as to media and communication practices that constitute protest and resistance in their own right. The manifold articulations of mediation illustrate that media and communication are not merely relevant to the symbolic and discursive realms in which social movements operate, but that they are also instrumental and material to realizing their immediate goals. Activists are becoming more aware and conscious of the mediation opportunity structure, through their lay-knowledge of how the mainstream media and technologies operate, partially adapting to them or appropriating them. The nature and degree of mediation opportunities for activists and the structural constraints impeding the opportunities varies according to the type of protest logic that is being used.
Article
Over the past few months, I have heard more and more in the media about quiet quitting. Headlines in the news include questions such as “What Is ‘Quiet Quitting’? and Why It’s Trending on Social Media” (Bretous, 2022), “Is Quiet Quitting Real?” (Harter, 2022), and “What Is ‘Quiet Quitting’ and How It May Be a Misnomer for Setting Boundaries at Work” (Kilpatrick, 2022). What is Quiet Quitting? While definitions vary, they all agree that in quiet quitting, one does not literally quit one’s job, but rather simply does the work that is expected of the position, without going above and beyond what is expected (Pearce, 2022). This phenomenon, first noted on TikTok, has become widespread. A recent Gallup poll found that quiet quitters made up over one half of U.S. employees in the second quarter of 2022 (Harter, 2022). Why Are We Hearing about It Now?
Article
This article contains reflections on the further structural transformation of the public sphere, building on the author’s widely-discussed social-historical study, The Structural Transformation of the Public Sphere, which originally appeared in German in 1962 (English translation 1989). The first three sections contain preliminary theoretical reflections on the relationship between normative and empirical theory, the deliberative understanding of democracy, and the demanding preconditions of the stability of democratic societies under conditions of capitalism. The fourth section turns to the implications of digitalisation for the account of the role of the media in the public sphere developed in the original work, specifically to how it is leading to the expansion and fragmentation of the public sphere and is turning all participants into potential authors. The following section presents empirical data from German studies which shows that the rapid expansion of digital media is leading to a marked diminution of the role of the classical print media. The article concludes with observations on the threats that these developments pose for the traditional role of the public sphere in discursive opinion and will formation in democracies.
Article
In this article, I discuss the conceptualization of movement parties and bridge it with that of communication practices. In particular, I show how the analysis of communication practices within movement parties allows going beyond the technological determinism implicit in concepts such as online populism or digital parties. At different moments in history, social movements entered institutions by forming political parties. When this happened with progressive movements, movement parties were characterized by an appeal to broaden participation through the inclusion of new groups among the population within representative institutions. This general trend is to be kept in mind when addressing the latest wave of movement parties, in particular, the progressive ones, that build upon the history of left-wing party families. Based on these reflections, I critique analyses that, with a specific focus on the core subject of this special issue, have addressed communication strategies, depicting movement parties – including those on the Left – as online populist parties or digital parties. Considering alternative (less technological and more political) explanations, I suggest instead that the effects of the technology are filtered through activists’ agency, the movement parties’ evolution being influenced by movements’ dynamics and competition in the party system. In particular, the concept of communication practices, as developed in social movement studies, will be referred to in order to move beyond some stereotypes coming from either mass media or digital media studies, and so allowing for an historical account of the evolution of movement parties’ communication.
Book
Pride Parades tells the story of Pride in two parts. In Part I, the author explores how gays and lesbians established the event in the early 1970s as a parade to affirm gay identities. Situating this story at its beginning in mid-1970, the book outlines the scene where approximately 5,000 gays and lesbians (and surely a handful of straight allies) marched through the streets of Manhattan, West Hollywood, and downtown Chicago in the first ever Pride events. The events were a curious mix of protest march and parade - more festive than a typical angry march but with more contention than a typical parade – and were the largest ever public gatherings of out gays and lesbians in history; moreover, these marches were so successful that immediately afterward participants started planning for the following year, thus heralding the beginning of the colorful tradition of Pride. In Part II, the text leaps to 2010 and examines contemporary Pride parades. Pride today communicates messages about queer sexuality and gender that run counter to the heteronormative code of meaning that privileges heterosexuality as natural and moral.
Article
The point of departure of this essay is the growing attention to affect as an important aspect of political participation, particularly in the context of online media’s role in democracy and public spheres. The approach pulls together a broad range of research on participation, public spheres and affect, with the aim of highlighting important gains as well as issues and ambiguities. In this cluster of interrelated concerns, we find not a cumulative body of unified knowledge, but rather strands from various traditions. The first section deals with the concept of participation, arguing for a robust view that sees it as an intervention, however small, into power relations. The second section pursues the notion of affect, framing it within the force-field of rationality and emotionality, a problematic motif in democracy theory. The third section focuses on the online environment, particularly social media, highlighting lingering ambivalences of online participation and their relevance for affect. The final section offers brief reflections on affect and populism, and on legitimate public pathways to knowledge.
Book
According to polls, from the early noughties to now, public support for same-sex marriage has increased dramatically. Same-Sex Marriage and Social Media asks how such a rate of attitude change came about and, more specifically, what role social media played. Digital platforms like Facebook, Twitter and YouTube have proved to be useful outlets for political expression, and Rhonda Gibson explores how this came to benefit the marriage equality movement. Drawing on a wealth of movement-related discourse, the book looks at: how marriage equality was framed by news companies online and in print; the digital strategies deployed by LGBT+ rights organizations and their opponents to gain support; the corporate response to the same-sex marriage debate; the effect of perceived public opinion and the concept of social identity on how the debate evolved online. This book seeks to demonstrate how the unique ability of social networks to share personal stories on a mass scale, connect like-minded individuals regardless of geography, and leverage the bandwagon effect of viral content contributed to a seismic shift in visibility and public opinion around the issue of marriage equality. Students and researchers will find this a timely and accessible introduction to the impact of online networks on LGBTQ rights.
Article
Today’s trans youth grew up with the internet and online LGBTQ resources and spaces are important to these communities. This article focuses on conceptualising the digital cultural strategies that trans and gender questioning youth adopt both as social media users and producers in order to cope and thrive. Drawing on ethnographic data detailing a group of trans youth’s engagements with LGBTQ social media counterpublics and the wider web, and their movement between these spheres, in combination with close readings of online material identified as salient by the participants, this article argues that in the face of rampant transphobia and cis coded online paradigms, trans youth respond both critically and creatively. More specifically, I highlight how they resist prescribed user protocols of mainstream social networking sites as well as employ pragmatic strategies for navigating a binary gendered online world, staking out their own methods and aesthetics for self expression and community formation. Having examined the content and style of social media examples highlighted by the participants, the article contends that trans youth’s consumption and production of types of online and social media is significantly more diverse than research to date has recognised.
Article
In an election, political candidates often slip up and want a do-over. On Twitter, they get this chance. Candidates can delete tweets and hope no one notices. But organizations such as Politwoops notice. Politwoops archives politicians’ deletions in the hopes of bringing more transparency and accountability to political discourse. This article discusses the theoretical value, methodological challenges, and ethical considerations of examining deleted tweets and using the Politwoops archive. Specifically, this article (a) discusses how analysis of deleted tweets can expand and deepen research on impression management and online self-presentations in elections, (b) proposes the use of an intertextual content analysis ‒ a hybrid approach that incorporates elements of a qualitative content analysis and an intertextual interpretative analysis ‒ when analyzing deletions, (c) investigates and exposes some of the limitations of the Politwoops archive, and (d) given the limitations of the Politwoops archive, discusses the potential ethical dilemmas of researchers creating their own datasets of deleted tweets. Overall, analyzing deletions can reveal what campaigns strategically present and hide from voters in order to create electable personas. To uncover the content of candidates’ deleted tweets and how they may contribute to impression management, researchers must first consider several methodological and ethical matters.
Article
The use of social media technologies—such as blogs, wikis, social networking sites, social tagging, and microblogging—is proliferating at an incredible pace. One area of increasing adoption is organizational settings where managers hope that these new technologies will help improve important organizational processes. However, scholarship has largely failed to explain if and how uses of social media in organizations differ from existing forms of computer-mediated communication. In this chapter, we argue that social media are of important consequence to organizational communication processes because they afford behaviors that were difficult or impossible to achieve in combination before these new technologies entered the workplace. Our review of previous studies of social media use in organizations uncovered four relatively consistent affordances enabled by these new technologies: Visibility, persistence, editability, and association. We suggest that the activation of some combination of these affordances could influence many of the processes commonly studied by organizational communication theorists. To illustrate this point, we theorize several ways through which these four social media affordances may alter socialization, knowledge sharing, and power processes in organizations.
Article
This commentary reviews some of the central theoretical concepts and contentions that represent the intellectual scaffold of this special issue. It looks closely at the notions of collective identity and collective action as they figure in the work of Alberto Melucci. It then critically assesses the argument that these notions should give way to a new model emphasizing how social media connect the actions undertaken by independent individuals. The rich corpus of research reported in the articles is surveyed with the goal to map the positions the different authors take along the collective versus connective dichotomy and to highlight the ways in which their contributions advance our understanding of identity, connectivity and political action in the social media environment.
Det er et af de værste firmaer i verden’: Hård kritik får WorldPride til at droppe samarbejde med fødevaregigant
  • M Bjerregaard
Copenhagen 2021 from vision to reality
  • Happy Copenhagen
Én aftale fik ham resolut til at trække sig fra Copenhagen Pride: “Det kan jeg ikke stå inde for
  • M B Ganderup
  • A B Sandager
Det er slut med at svøbe sig uforpligtende i regnbueflaget. Dansk Markedsføring
  • S T Milkær