Fostering customer loyalty using technology

... Instead of traditional checkout lanes, Amazon's system allows customers to walk into the store, pick up the items they want, and leave with no need for a checkout • Technology Enhancement to Improve Loss Prevention: The use of sophisticated technologies such as AI and surveillance systems to detect and reduce theft in retail environments [5][6] [13]. • Training of Associates through Technology: The use of technology-based tools and platforms in training retail associates effectively for building their skills and awareness in handling security and customer service management-related issues [1][4] [6]. • Smarter Checkout: The use of seamless checkout systems, such as Amazon Go, which applies IoT and AI to make the buying process smooth and fast, minimizing waiting in a queue and enhancing customer satisfaction accordingly [2][5] [14]. ...

... • Intelligent Store Operations: AI helps in managing or optimizing different store processes, including inventory management, customer interaction, and real-time data analysis for efficient operations [4][12] [10]. • Improvement of Customer Experience: Using technology in personalizing and enhancing the general shopping experience, building loyalty and improving customer retention rates accordingly [6] [14]. • Privacy and Security in Retail Tech Adoption: The balance of benefits of retail technologies with customer concerns about privacy, while ensuring secure transactions and protection of data [2] [8]. ...

... Similarly, IKEA uses augmented reality for product placement and training of associates to ensure a better customer service outcome [13]. It finds applications in company forecasting and inventory management, including CVS and Kroger, enabling better demand predictions and helps avoid overstock or stockouts of merchandise [6] [14]. These various instances, from fashion to health to general retail, represent how technologydriven solutions at every touch point optimize operation efficiency, reduce losses, and generally improve the shopping experience. ...