Memory is defined as the mental faculty of retaining and recalling the past experiences. It is the act or instance of remembering, recollection. In psychology, memory is defined as the ability to store experiences and learned information with their relations to the past in mind as a result of a conscious process. Perceptual knowledge which changes with different cultures effects or social environments are stored in memory. Memory is an individuals' characteristic; societies can not "own" memories but can determine the memory of the individuals. (Assmann,2001). In a similar way, Connerton suggests that societies impose individuals a kind of a frame that allows setting their memories in a meaningful place by mapping virtually. This mapping takes place in a mental context that is provided by the society. (Connerton,1999). Although a society does not have a memory, we can talk about existence of a "social memory". In other words, values belonging to the past-experiences of a society can be defined as an important characteristic of social memory. When compared with social memory, collective memory has a wider meaning. A collective memory can appear concerning a family, a group or universe. Boyer, in his book The City of Collective Memory (1994), declares that the city can be defined as a fact of collective memory. (Yücesoy, Gökbulut,1999). From the point of these determinations, we can consider the urban memory as a kind of collective memory that is constituted by individuals' experiences within the place itself and through its history and social environment. The experiences of both habitants and observers have effects on urban memory. In this paper, we consider the "urban memory" not only through the social memory of habitants, but the collective memory of people who experience the city. We should focus both on these experiences and physical circumstances. It can be observed that, the lost of urban memory occurs when there is major change in physical or social environment. A change in physical environment (disasters, great fires, etc.) is one of the facts that cause discontinuities and urban memory loss. However the societies can also break this continuity creating a renewal of urban memory through social, economical and political changes (like immigrations). Formation of urban identity requires achieving sustainability without interruptions in urban memory. The aim of this paper is to draw attention to the new urban memory; which contains the perception of new but not original images that are produced in globalization process. In this paper, we would like to discuss the urban memory from a perspective where it is reformed dynamically with new but not original images perceived by individuals in a globalizing world rather than analyzing the experiences of the habitants. Memory is reestablished dynamically. What we refer "new urban memory" is not a memory formed by new images, but new references where memory links images which are detached from their places and no longer be considered as "new ". In this paper, to explain the formation of new urban memory, it is a necessity to mention about the memories, imaginability and the cultural changes. Globalization is a process in which these topics can be discussed in new perspectives, so we would like to focus on these titles in order to interpret "the new urban memory" that can be criticized today.