TREND AND GROWTH OF INTERNET USERS AND ONLINE SHOPPERS IN INDIA

Full text

Jui
kllyat
IJSN
fflM8I
(UGCC1rtGroap
I
Listed
Jo
■
nll)
Vol-12
._.II
No.OJ
Ntftl81W2m
DINO
AND
GROWTH
or
INTERNET
USERS
AND
ONLINI
SIIOPPIIL1
INNM
X.
Jade
QriltD
Cedric
PhD
Reaearcb
Schol•,
V.O
alidamblnm
College,
'J'boodaabdi-62180I
Dr.S.
Kaa.._.•••.._
(Rmardl
S
■
penilor)
HOD
and
Associale
Profes.u
of
&oaamlCI
(Rtd
.
,),
V.O
.
Chidambnm
College,
lbootbukudi-8
AffiliMed
10
Mmonmaniam
Sundanlllr
University,
Abisbe.kapani,
Tirunelveli
-627012, Tllllll
Nadu,
India
.
Abstract
With
the
aid
of
technological
advancement,
onJine
purchasing
has
improved
recently.
To
acquire
and
sell
their
goods
and
services
through
online
shopping,
numerous
internet
marketers
have
aeated
a
vast
array
of
websites
and
mobile
phone
applications
.
This
study
report
focuses
on
the
development
and
trend
of
internet
users
and
online
consumers
in
India
.
Analysis
of
the
trend
and
growth
of
internet
users
and
online
shoppers
in
India
through
time
has
included
the
use
of
percentage
approaches,
means,
standard
deviations
,
coefficients
of
variations,
linear
trends,
and
compound
growth
rates
.
The
secondary
data
came
from
magazines
,
joumals
,
books
,
newspapers,
records
,
and
brochures
.
According
to
the
study
,
the
trend
coefficient
was
found
to
be
statistically
significant
for
the
state-by-state
,
distribution
of
internet
users
and
ooJine
shoppers
in
India.
Online
sales
are
expected
to
expand
by
around
11
percent
from
20
I
9
to
2020
compared
to
22
72
percent
from
2018
to
2019
.
In
2021
,
there
will
be
J
90
million
ooJine
shoppers
, a
27
percent
increase
over
the
150
million
there
wiJI
be
in
2020
.
In
2022
,
there
will
be
214
million
more
shopper
s
than
there
are
currently
.
It
demonstrates
that
,
in
India,
online
sales
and
mtemet
usage
both
saw
average
yearly
growth
rate
s of
2.1
and
32
percent,
respectively
Online
shoppers
and
Internet
users
both
performed
better
than
expected,
with
growth
rates
of
J
4.59
and
11.12
pe
rcent
,
respectiv
el
y.
The
v
alue
of
R2
reveals
those
differences
in
on
line
shopper
s m
India
(0.
61
7)
and
internet
user
s'
perfonnance
(0.40
I)
account
for
40
and
62
percent,
respectivel
y,
of
vanations
in
ind
e
pendent
v
ariables
.
In
India
,
onlme
purchasing
is
expanding
quickly
.
By 2
02
5,
11
ho
pe
s
to
attrac
t
30
0
-3
50
milli
on
con
s
umers
.
Indi
a
1s
anbcipated
to
see
an
wcredibl
y
sigruficant
27
per
cent
gr
o
wth
in
internet
consumer
s by
the
y
ear
2
02
2.
The
prevalence
of
smartphones
an
d
the
internet
b
as
in
creas
ed
ooJ
in
e
bu
ying.
Keyword
s: e-co
mmer
ce,
o
nlm
e sho
ppin
g,
e-retai
lin
g,
demon
et
1za
no
n,
e-
wallet.
I
ntroduction
Co
ns
ume
rs
may
bu
y
at
onl
in
e
re
t
ai
l
ers
an
d
make
p
aymen
ts
whi
le rel
ax
in
g at ho
me
thank
s
to th
e
world
of
e
le
c
tr
oruc
co
mm
erce,
or
e-commerce.
Bo
th
cons
umer
s
and
ret
ai
lers
benefit
fr
om
ooJine
bu
y
mg
.
On
li
ne
sho
ppin
g is
beco
m
ing
inc
re
asingly
popular
in
In
di
a b
ecause
of
rapidl
y e
vo
lvin
g
technolo
gy.
£-sho
ppin
g,
whi
ch
re
fers to
th
e
process
of
buying
goo
ds or
services
o
oJine
, is
also
kn
o
wn
as
o
nJine
sh
op
pin
g.
It
makes
it
easie
r
for
custome
rs
to
buy
goods
and
se
r
vices
dir
ectly
fro
m s
elle
rs
o
nl
ine usmg
we
b b
rowse
rs
(Java
di
,
M.
H.
e
t.
al
20
I
2).
O
nl
ine
buyi
ng
offe
rs
several
distinc
t
advantages
ove
r
co
n
ve
n
tio
n
al
face
-
to
-
face
co
mm
e
rce
,
includin
g
an
enonno
us r
ange
of
options,
an ab
undan
ce
of
r
ea
dil
y
avai
l
ab
le
prod
uct
in
fo
rm
atio
n,
et
c.
(C
hen
y
an
Xu,
C.
W.
200
I).
Mi
ll
ions
of
peop
le
use
the
internet
now
for
entertainmen
t, r
esearc
h,
commuruca
tto
n,
and,
most
recently,
for
buymg
and
selling
goods
and
seTV1ces.
On
l
ine
sho
p
ping
1s
on
e of
the
m
os
t
popu
l
ar
pasnmes
(Amutha.
D,
2022).
On
l
ine
buying
offers
a
new
opportuni~
_
for
marketers
to
improve
common
market
in
g
prac
ti
ces,
according
to
Zendehdel
et
al
.
(2015)
.
Additionally,
both
the
consumer
and
the
seller
can
save
tune
an
d
money
by
purchasing
online.
Additionally,
becaus~
~e
internet
provides
customers
with
more
infonnation
about
new
prod
u
cts
on
the
m~ket
than
trad1t1onal
physical
stores
do,
ooJme
shoppers
today
have
alternative
poss
ibi
lities
(Javadi
,
M.
H.
et.al
2012)
.
Online
purchases
are
influenced
by
the
cus
t
omer's
pleasure
with
th
e
product's
f~atures
,
tangibleness,
empathy,
effectiveness,
and
understandability
(D.
Amutha,
20
1
6).
Before,
du~~g,
and
afte~
the
purchase
process
are
the
three
phases
of
tl1e
onlme
buying
experience
that
buyers
ant1c1pate
(Kotn,a
,
2019)
.
Page
j
34
Copyright
(w
2022
Author

~
et.2018).
'lbelbliowtn,n111e
IIUdy'a
ol,Jeaiws.
I)
To
IIUdy
the
internet
U1e11
by
Indian
S...
IDcl
Union
Temtmiet•
2022
2)
To
IIDdenlmid
the
internet
penetration
nae
m
India
from
2007
to
2022
and
3)
T<'
eum•oe
the number
of
annual
online
shoppers
m
India
&om
2014
to
2022
Medledolety
Analysis
of
the trend
and
growth
of
internet
users
and online shoppers m
India
lhroup
time
bas
included the
use
of
percentage approaches, means,
standard
deviations.
coefficients
of
vanalions,
linear trends, and
compound
growth
rates.
The
secondary data
came
from
magazines,joumals,
books,
newspapers,
records, and brochures.
lntenet
uen
ia
India
2022
With a population
of
I
.38
billion,
India
is
the second-largest nation
in
the
world
and
is
predicted
to
have
900
million active Internet
users
by 2025,
up
from
622
million
in
2020, representing
an
increase
of
almost
45
percent
over the following
five
years
.
In
India, there were
626
million
internet
users
in
January
2022,
according
to
the results
of
the
NFHS
(National Family Health Survey-5).
At the beginning
of
2022, 4 7
.0
percent of
India's
population
used
the
internet.
Internet use is 33.9 percent among adult
women
(15
years
and
older)
and
57.1
percent among adult
men
(15
years and older).
Even
though urban areas have twice
as
many
internet
users
as
rural
ones,
the
survey
claims that
year
over
year,
the nwnber
of
rural
Internet
users
has
been
increasing
at
a quicker rate.
L'
t
flnte
t
b
Ind
" Stat d U . T
"t
.
IS 0
me
users
,y
1ao
es
an
DIOD
ern
ones
SL
No
States
and
UTs
Women
User
(¾J
Men
User(%)
I Andaman & Nicobar
34.8
46.5
2 Andhra Pradesh
21
48.8
3
Arunacbal
52.9
71.6
4 Assam 28.2
42.3
5 Bihar 20.6
43.6
6 Chandigarh
75.2
91.9
7 Chhattisgarh 26.7
56.3
8 Dadra and Daman
36.7
68.3
9 Goa
73.7
82.9
10
Gujarat 30.8
58.9
11
Harvana 48.4
72.4
12
Him
achal Pradesh 49.7
67.9
13
Jammu & Kashmir 43.3
72
14
Jharkhand 31.4
58
15
Karnataka
35
62.4
16
Kerala
61.1
76.1
17
Ladakh 56.4 67.8
18
Lakshadweep
56.4
80.3
19
Madhya Pradesh 26.9
55.7
20
Maharashtra 38
61.5
21
Manipur
44.8
73.9
22
Meghalaya
347
42.1
Page
I
35
Copyright '
ii>
2022 Author

Juni
Kh)nl
ISSN:
22184632
l
(;(
l
arc
Group
I
Listed
Journal)
Vol
-
12
lssur-1
t
"to.02
No,embtr
2022
23
Mizoram
67
6
79
.7
24
Nagaland
49
9
64
.6
25
NCT
Delh1
6~
8
85
.2
26
Odisha
24
9
50
.7
27
Puducherry
61.9
80
.7
28
PunJab
54
.8
78
.2
29
Rajasthan
36
.9
65
.2
30
Sikkim
76
7
78
2
31
Tamil
Nadu
46.9
70
2
32
Telan1?ana
26.5
57.4
33
Tripura
22
9
45.7
34
Uttar
Pradesh
30
6
59
I
35
Uttarakhand
45
I
74
6
36
West
Bengal
25
5
46
7
Lndta
33.3
57
I
Source:
NFHS
(National
Farmly
Health
Survey-5)
Accord.mg
to
the
NFHS
study,
India
has
626
million
rnternet
users
in
January
2022
Most
Internet
users
among
the
larger
states
are
in
Kerala,
followed
by
Pw1Jab
and
Haryana
.
Chandigarh
has
tht:
greatest
percentage
m
mmor
states
and
UTs,
followed
by
Goa
and
Sil<klm.
Internet
Penetration
Rate
in
India
from
2007
to
2022
Ye.tr
Internet
Peoetr
..
tioo
Rate(¾)
2007
4
2008
4.4
2009
5.1
2010
7.5
-
-
2011
I
0.1
2012
12.6
2013
15
.1
2014
18
2015
27
2016
34
.8
2017
34
.4
2018
38
.
02
2019
48
.
48
2020
50
-
-
-
-
2021
45
-
-
-
-
2022
49
-
Source
statista
.
com
/
statistic
s/792
0
74/l
n
dia-i
n1
cmet-penetrat1on-ra
t
e/
According
to
the
number
,
India'
s
Int
e
rn
et
pcnetm
ti
oo
rate
mcreased
from
4% m
2007
to
around
49%
in
2022.
From
2007
to
2022
.
th
ere
will
be
an
about
I l
25
percent
in
crease
in
internet
penetration
.
Even
though
stallstJcs
indicate
a
growth
ra
t
e,
abo
ut
half
of
India's
pop11lat
1
on
is
not
onlme
.
Although
these
numbers
app
ea
r to be m
odest,
II
meant
lh&t
m
that
year,
ha
! f of
the
world's
1 3 7
billion
inhabitants
had
access
to
th
e
int
ernet
Acco
r
ding
to
the
data
..
it
can
be
shown
that
lndia
bas
an
untapped
market
,
which
has
num
e
rou
s o
pportuniti
es
for
011l111e
i;elling
and
market
m
g.
By
creating
the
necessary
infrastructure,
internet
pur
cha
c;in
g c
an
be
improved
Page
135
Copyright
'ti
2022
Aulhor

Juni
Khyat
ISS
N:
2278-4632
(UGC
Care
Group
I
Listed
Journ
a
l)
\'ol-12
I
ss
ue-I
I
No
.
02
November
2022
Growth
in
Online
Shopping
in
lndia
Online
shopp~g,
also
ref
erred
to
as
e-shoppiog,
is
a
type
of
electronic
commerce
that
enables
customers
to
directly
purchase
goods
or
services
from
a
vendor
via
the
Internet
using
a
computer
browser
.
There
are
other
names
for
this
type
of
store
,
including
e-webstore
,
e-shop,
e--store,
Internet
shop,
web-shop
,
webstore,
onlioe
store
,
onJine
storefront,
and
virtual
store
.
Buying
from
a mobile-
optimized
website
or
app
of
an
online
merchant
is
referred
ro
as
mobile
commerce
(or
m-commerce)
.
Anyth~ng
th~
involves
using
the
internet
and
making
a
purchase
onJine
is
shopping
.
Customers
'
shoppmg
habits,
particularly
in
metro
areas
and
other
large
cities,
have
radically
changed
because
of
this
type
of
purchase
.
The
growth
of
nuclear
households
where
both
partners
work
as
weU
as
the
~
with
which
the
internet
is
acce
ss
ible
have
all
contnbuted
sigmficantly
to
the
growth
of
onJine
sboppmg
in
India
Approximately
8
.33
per
c
ent
of
th
e wo
rld's
po
pulation
us
es
the
internet
in
India,
where
the
~owth
rate
of int
ernet
us
ers
is
appr
ox
ima
te
ly
14
per
ce
nt
per
year
.
As
the
population
and
literacy
rate
nse,
so
docs
i
ntern
et
us
ag
e,
whi
ch 1s
ri
si
ng
y
ear
o
ver
y
ear
.
Th
e
Indian
e
-c
o
mmerce
market
is
projected
to
be
worth
ar
o
und
Rs
9,5
00
crore
, of
wl
u
ch
Rs
1
,3
00
crore
s
ar
e_
attributed
t
_o
pure-pla
y on
line
shopping~
C~mpar~d
to a glo
bal
gro
wth
rate
of 8 to I 0
%,
intern
et sh
op
pin
g 1s
gr
o
win
g
at
a
rate
of
more
than
30
¼'"
India
[http
://
article
s.
e
co
no
mi
cti
m
es.
indiatim
es.co
m
/]
Number
of
annual
onlioe
shoppers in lndia
from
2014
to
2022
(in
millions
-
Year
No
. of
Online
Shoppers
in
India
2014
40
20
15 60
20
16
10
0
20
17
105
20
18
11
0
20
19
135
2020
1
50
2021
190
2022
2
14
Source:
h
ttps
://
www.statJsta.com/statJstics/119
1
958/
mdi
a-numbe
r
-o
f-annual-
on
h
ne
-
sho
ppe
rs/
Accor
din
g
to
a
survey
on
st
atista
.
co
rn
, th
ere
were
ove
r
150
mi
.Ilion
onli
ne
buy
er
s
in
India
in
202
0,
up
from
1
35
miJJio
n
in
2019.
O
nJ
ine
sales
are
expecte
d
to
ex
p
an
d by
aroun
d I I pe
rcen
t
fr
om
20
J 9
to
2020
compare
d
to
22.
72
percent
fro
m
2018
to
2019
Approx
i
mate
ly 40 m
ill
ion
co
ns
um
ers
made
o
nl
ine
transactions
in
20
14
By
2016,
Ind
i
a's
to
t
al
number
of
internet
buyers,
mcludmg
40
mi
llio
n
wo
me
n.
wi
ll h
av
e nearly tnp
le
d
to
I
00
million.
There
were
110
mil
li
on
onJine
shoppers
in
India
in
20
1
8.
In
202
1,
th
ere
will
be
1
90
million
on
l
ine
shoppers,
a
27
percent
increase
over
the
150
mi
llion
t
here
wi
ll
be
in
2020.
In 2022, there
wi
ll
be
2 l 4
million
mo
re
shoppers
than
there
are
curren
tl
y.
According
to
the
two
forecasts
mentioned
above
,
the
re
will
be
1
50
mi
ll
ion
onJine
consum
ers
in
Indi
a
in
2020,
which
is
cl
ose
to
22
percent
of
the
country's
685
million
rnteme
t
users
.
Wh
en
statistics
from
2018
are
examined
,
it
shows
that
there
are
over
520
millfon
internet
users
and
I
10
million
o
nl
ine
shoppers,
or
around
21
% of
the
total
internet
population
.
When
contrasted,
the
growth
rate
of
in
te
rn
et
users
is
projected
to
increase
by
around
32
percent
from
2018
to
2020,
whereas
th
e
growth
r
ate
of
onJine
shoppers
is
projected
to
increase
by
about
36
percent
Thus,
it
can
be
claimed
that
the
expansion
of
online
shopping
m
India
is
facilitated
by
the
increasing
rate
of
mternet
usage.
Page
I
37
Cop
yright(@.
2022
Author

Juai
Khyat
ISSN:
2278-4632
(UGC
Care
Group
I
Listed
Journal)
Vol-12
Issue-11
No.02
November
2022
Online
Shopping
&
eCommerce
'""
,,,,.
✓
.
13n;
From
2015
through
2021
, e-
sbare
comme
r
ce
of
al
l
retail
sales
worldwide
. In 2019,
e-commerce
sales
currently
account
for
almo
st
13
%
of
all
retai
l
sales
.
Mobile
Shopping
Statistics
Mo
bil
e is
antic
ip
at
ed
to
account
for
35
per
c
ent
and
54
pe
r
cent
of
all
intern
et
purchase
s by
201
7
and
202
1, r
espec
ti
ve
l
y.
T d d G th f I t t U d O
I'
Sh
· 1 d'
ren
an
row
0 n eme
sers
an
n
me
oppers
m n
,a
Trend
Coefficient
Com
po
und
Particulars
.l
____
b
R2
G
ro
wt
h
Ra
te in
a
Percent
I
In
t
ernet
users
I
0.31
I
IJ.02
l
~(4.836)
0.
401
14.5
9
_I
Page:
38
Copyright(@
2022
Author

Gl'OII
IJ.lltedJOll
..
Online
lboppen
7
43
mN:22'7M6.12
Vol-12
-~11
No.02
Newaber
l02J
0
032•(3
.
942)
0.617
I
1.12
Figures
in
bracbii
l'eprescnt 't'
values
•Significant
at
S l)ffl:ent
level.
The
table
demOIISlnles
that
the
tread
coefficient
was
Slalistically
significant
for
Slare-wise
disln"bulim
and
the
~onnance
of
mtemet
users
and
online
shoppers
in
India
.
It
demonstrates
tltar.
m
India.
nnline
sales
and
mtemet
usage
both
saw
IIVfflge
yearly
growth
Illes
of
2.1
and
3.2
, ·
..i
Onbnc
~oppa-s
and
Int~et
users
both
performed
better
than
expected,
with
=-
◄
~
and
11.
l _
~cent,
respectively
.
The
value
of
R2
reveals
those
differences
in
online
shoppers
in
India
(0.~1~)
an~
~temet
users'
performance
(0.401)
account
for
40
and
62
percent,
respectivel
of
vanations
m
mdependent
variables.
y,
Conclusion
If
e-Retailers
adjust
their
business
strategies
and
pay
more
attention
to
their
customers-who
are
the
actual
kings-Indian
online
s
hopping
and
e-Retailing
might
become
successful.
India
is
being
looked
at
by
industrialised
nations
as
a
potential
market
because
of
its
sizeable
population,
the
majority
of
whom
fall
into
the
15-35
age
bracket
and
might
serve
as
the
main
target
market
for this
area
of
c-
commerce
.
The
prevalence
of
smartphones
and
the
internet
has
increased
o
nline
buying
.
Multilingual
search
o
ptions
also
contribute
to
the
rise
of o
nJine
sho
ppin
g
in
India.
Customers
can
purchase
goods
and
services
o
nline
thanks
to
factors
like
demonetization.
ease
of
use
of
e-waJJets,
deb
it
cards
,
and
credit
cards,
attractive
prices
and
s
ignificant
discounts,
festival
offe
r
s,
product
comparison,
availability
of a ,,;de
range
of
goods.
user
re
views,
etc.
References
1.
Amutha,
D.,
Promotmg
e-Governance
through
Rural
Development
(February
21,
2022).
Available
at
SSRN·
https
:
//ssm.com./abstract~039779
or
http://dx.doi.org/10.2
l
39/ssrn.4039779.
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Xu,
C.
W
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An
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Am.utha,
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Kotnia.
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2019)
Factors
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Behaviour:
A
Study
of
Vis~patnam
Virtual
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Proceedmg
s of
10th
~temational..,
Conf~ence
on
Digital
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for
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http
://
dx
.
do1.org/l
0.
21.>9
/
ssrn
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DOI
http
://
dx
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doi
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213
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rn.3
3
07017
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nline
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understanding
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gent
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smess
&
Man
ag
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1-1
3.
Page
I
39
Copyright
a'
2022
Author