The most basic moral dilemma in sport hunting is the dispute between deontologists, arguing that animals have inalienable rights to life, and consequentialists, arguing that hunting can lead to less total suffering and the conservation of species and habitats. This dilemma has already been presented in the historical chapter, mainly in Chapters 2.9 and 2.10.What we will attempt to demonstrate in Chapter 8 is that deontology vs. consequentialism is not the only important conflict between paradigms of normative ethics in the trophy hunting discourse. What seems to be unique about the conflict over trophy hunting compared to the conflict over sport hunting is that there is less emphasis on the death of animals per se and more emphasis on the persons who cause said deaths. The emphasis is on the character, motivations, behaviour, and attributes of the hunter.Our claim, following from this observation, is that in order to understand the moral conflicts underlying the trophy hunting discourse, it is no longer enough to understand the obvious incompatibilities between deontology and consequentialism. We must also be open to the possibility of incompatibilities between virtue ethics (i.e. the character of hunters) and consequentialism.To illustrate this, we present in Chapter 8.1 and 8.2 our observations from Twitter, where comments to trophy photos were categorized as pertaining to either the character of hunters or animals/the death of animals. A far greater number of comments about the character of hunters were found, supporting the notion that virtue ethics play an important role in antihunting sentiments.