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Introduction & Overview Data Value and Data Protection in Food Animal Agriculture

  • AgriGates


This presentation at the National Insitute of Animal Agriculture (NIAA) Animal Identification & Information Systems Council meeting explores the value of food animal agriculture data at the farm level. It highlights the various cyber security risks and threats posed to the first generation of data tools, the valuable data sources and systems that we have at the farm level; it also highlights the challenges we have within the food animal AgriTech using the “Hype Cycle” while discussing the opportunity for a farm data ownership model and infrastructure that benefits farms and rural communities, with next generation data tools.
Introduction & Overview
November 2022
Data Value and Data Protection in Food
Animal Agriculture
14th March 2023
Who Am I
Daniel Foy PA USA
Co-Founder & CEO AgriGates
PLF Commission Officer EAAP
DCWC Subcommittee Member
NIAA Member
BSc(Hons) Applied Pharmacology
Developing PaaS for the Farm-level
Interesting in Quality Data for
improved Food Animal Welfare
Promoters of Farmer Data
Ownership, pre & Post Algorithmic
Value of Data
In 2020, a person created 1.7 MB of data every second of every day (Becker,
In Europe, the value of human digital identities is worth $1 trillion.(Future
Agenda, 2022)
‘Things’ are already generating data, predicted to create additional value-
add of $1.9 trillion globally over the next five years (Future Agenda, 2022).
The US dairy market is projected to be worth $1 trillion by 2030
Organizations with a strong data culture have nearly 2x the success rate
and 3x the return from AI investments.(Accenture)
Quality of the data first that is from the farm level is imperative
Security of Data
FTC [Commercial Surveillance and Data Security
Rulemaking Forum] & DOD [Securing defense-critical
supply chains] No mention of food animal agriculture
and Food supply chains
DOD sees small businesses as the backbone of
US innovation, who are key members of DoD supply
Biden-Harris Administration Announces National
Cybersecurity Strategy -Defensible, Resilient, Values
Awareness within trade frameworks, E.g., The Trans-
Atlantic Data Privacy Framework negotiations
Develop a Food animal Agriculture Cyber Posture
Food Security is also now Data Security.
Valuable resources (data) become highly sought after
Internet shutdowns cost $24 billion in 2022 (BBC Digital Planet
99.98% of Americans would be correctly re-identified in
any dataset using 15 demographic attributes (Rocher 2019)
We are under the same threats as all other sectors (DHS
Types of Cyber Threats:
Foreign adversary
Terror attack
Where Does Farm Data Go?
With Multinational Without Multinational
Global Dairy AgriTech Companies
Data Flow
The AgriTech
Hype Cycle
Welfare &
“Black Box” Algorithms
Data Silos
Data validation & Accuracy
Digital literacy
Data standard
Data Ownership
Data Security
What we can be doing
Off Farm
Food animal agriculture Data standards
Break down data silos
Understanding & Reducing of "Black Box" Algorithms
Open-sourcing practices and communities
Cyber response and resilience
Data quality measurements tools and validation
Service industry, supply chain, and farm-level digital
literacy strategies and programs
On Farm
Data champion on farm
Digital skills training from the farm level up
80/20 cyber at the farm level
Data quality management and measurement
Farm Data Ecosystem data independent of third
Data ownership (agreements and strategies)
Opportunities Takeaways
Farm-level data has value
Farmers owns their data
Quality data is critical to data value
Farm level data infrastructure is needed
Food security is data security
All levels of food animal agriculture need
digital skills training
Economic multiplier effect of farm-level next-
generation AgriTech
New value stream for farms for their valuable data
Rural Communities
Welfare and sustainable food animal system and
Informed Consumers
Thank you
Connect on: LinkedIn, ResearchGate, Email, Crunchbase
Data Ecosystems
for Food Animal Agriculture
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