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The AI Race is on! Google's Bard and OpenAI's ChatGPT Head to Head: An Opinion Article

January 2023
SSRN Electronic Journal

DOI:10.2139/ssrn.4351785

Authors:

Md. Saidur Rahaman

Metropolitan University

M. M. Tahmid Ahsan

Shahjalal University of Science and Technology

Nishath Anjum

Metropolitan University

Md. Mizanur Rahman

BRAC University

Show all 5 authorsHide

Two prominent Artificial Intelligence (AI) competitors, Google's Bard, run by Language Model for Dialogue Applications (LaMDA) and OpenAI's Chat Generative Pre-trained Transformer (ChatGPT), compete for supremacy in the market. LaMDA is a transformer-based neural language model pre-trained on online chat data. ChatGPT, on the other hand, is built on the GPT-3.5 architecture and incorporates a reinforcement learning model with human feedback. While Google's Bard is not yet available to the public, its search engine income has increased. ChatGPT, on the other hand, streamlines business, finance, marketing, entrepreneurship, accounting, education, healthcare, and many other operations rapidly. Who will win yet? Time will answer, but both companies are working hard to keep up with the AI revolution.

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The AI Race is On! Google's Bard and OpenAI's ChatGPT Head to Head:

An Opinion Article

Md. Saidur Rahaman*

Department of Business Administration, Metropolitan University Sylhet, Bangladesh

saidurmgt@gmail.com

M. M. Tahmid Ahsan

Department of Business Administration, Shahjalal University of Science and Technology,Sylhet.

mm43@student.sust.edu

Nishath Anjum

Department of Business Administration, Metropolitan University Sylhet, Bangladesh

nishath.tonny@gmail.com

Md. Mizanur Rahman

BRAC Business School, BRAC University, Bangladesh

mizanur.rahman@bracu.ac.bd

Md. Nafizur Rahman

Department of Business Administration in Finance & Banking, Bangladesh University of

Professionals (BUP), Bangladesh

nafizrahman23@gmail.com

Abstract

Two prominent Artificial Intelligence (AI) competitors, Google's Bard, run

by Language Model for Dialogue Applications (LaMDA) and Open

AI's Chat Generative Pre-trained Transformer (ChatGPT), compete for

supremacy in the market. LaMDA is a transformer-based neural language

model pre-trained on online chat data. ChatGPT, on the other hand, is built

on the GPT-3.5 architecture and incorporates a reinforcement learning

model with human feedback. While Google's Bard is not yet available to

the public, its search engine income has increased. ChatGPT, because of its

exceptional conversational technology, has attracted considerable attention

and established the standard for AI chatbots. Who will win yet? Time will

answer, but both companies are working hard to keep up with the AI

revolution.

Keywords: Artificial Intelligence, ChatGPT , Google’s Bard, LaMDA

Electronic copy available at: https://ssrn.com/abstract=4351785

Introduction

This world is continually evolving, and there is no point in arguing that

these changes significantly transform the contemporary world. Every day,

people around the globe discover and experience a new technological marvel.

Once upon a time, no one could have anticipated holding a device that could

connect individuals from any corner of the world. Besides, this device could

allow them to complete all of their tasks in the blink of an eye, take images, and

write notes on the same machine without needing a separate camera or notepad.

This is how contemporary technology evolves and enhances the lives of humans.

The wonders of modern technology, from the World Wide Web (WWW) to

Artificial Intelligence (AI), have never stopped astonishing people with

incredible capacities. These days, ChatGPT, an AI-based chatbot, has captured

the tech community's interest, causing the internet to break down. Google, on the

other hand, is the throneless monarch of the modern tech industry. They

consistently take the lead in technology like great leaders and develop many

novel scientific and technological innovations. So they must do more than just

stay quiet and watch. So, they are also getting ready for their AI-based chatbot,

Bard, which LaMDA will run. People have already started to look into what's

warmer in the tech world and imagine the race between Google's Bard, OpenAI's

ChatGPT, and even other tech industries.

In a similar vein, chatbots such as Bard and ChatGPT will perform the

same functions. Even though both companies are operating successfully,

competition is a natural and unavoidable occurrence in the market. Speaking of

rivalries, throughout the decades, mass people have experienced some classic

battles of tech giants like Samsung Vs Apple in the Cellular Phone industries (Park

& Kim, 2021), iOS Vs Android in the operating system of phones (Sahani,

2017), Ferrari facing off against Ford in the automobile industries (Baime,

2009), Airbus going head to head against Boeing (Jones, 2005); there is no scarcity

of examples. Nevertheless, the thing is, all that can be observed from these

rivalries is; that the most successful survivors could adapt to new changes

promptly and get accustomed to them. Like all these technological marvels from

the past decades, the present world is preparing to face another epic battle. This

time, it is between the two AI-based conversation tools/models: Bard by Google

and ChatGPT by Open AI.

Electronic copy available at: https://ssrn.com/abstract=4351785

Google's Bard AI and OpenAI's ChatGPT: The future of conversational AI

In November 2022, OpenAI released ChatGPT, the most sophisticated

language model. It is a neural network-based method for processing natural

language that OpenAI has shown to be a very successful AI-based conversational

tool, providing services with extremely high accuracy and efficiency in a concise

amount of time. On the other hand, Bard was purpose-built for conversational

agents like chatbots. Although both models have been pre-trained using vast

volumes of text data, ChatGPT has a more extensive training corpus and can

produce text in more contexts. ChatGPT could generate text based on the first

responses to increase the authenticity of discussions. However, Bard was created

from the bottom up to provide contextually appropriate responses to a wide

range of questions. Bard's capacity to produce text in various voices and registers

gives it versatility as a content-generation tool. While ChatGPT lacks this feature,

its text generation is more flexible and unpredictable. The ability of Google Bard

AI to react to its surroundings quickly sets it apart from ChatGPT. The Bard AI

can now answer client inquiries rapidly while ensuring the data's highest level of

correctness and veracity. Another unique quality of Bard is that it refrains from

drawing erroneous inferences or making poor judgments or comments based on

presumptions. Users must choose their Google Search options to continue

obtaining Google's standard search results while using Google Bard AI. LaMDA

serves as the initiative's LaMDA's engine. However, ChatGPT is built on GPT.

Duplicate content may be found using the AI Text Classifier tool, which has been

used as an integrated anti-plagiarism tool. The use of Bard, Google's AI assistant,

is currently free. Additionally, OpenAI's accessible version has been in use since

it was made available in November of last year. However, it has now released a

new version of ChatGPT, the tool's premium edition, allowing users to use

premium features and benefits. Compared to Google's Bard (LaMDA), which has

1.37 billion parameters and a massive vocabulary base of more than one and a

half trillion words (Dhanshree, 2023). ChatGPT has 175 billion parameters, which

indicates that ChatGPT has an advantage.

Electronic copy available at: https://ssrn.com/abstract=4351785

Bard takes on ChatGPT: A battle for dominance in the NLP market

The Natural Language Processing (NLP) market is still new for marketers;

thus, everything will be unique to them. Those who take advantage of the

opportunities will be more successful. ChatGPT has the upper hand right now

because they have been in the market longer and have made a name for

themselves. However, Google is different from the kind of company that sits

back and lets others do well while they take over the market and leave them with

nothing to do but watch. They are also developing a plan to use their different

styles to make an AI-based chatbot to talk to people and give them quick

answers. The most important thing about Bard is that it can make answers using

different metrics, which is a great way to ensure the answers are correct (Byryne

Hager, 2022). Alphabet Inc., which also owns popular social media sites like

YouTube and subsidiary companies like Fitbit and Waze, is the company that

owns Google. This is a significant advantage for Google. This means that Google

can quickly make a strong name for Bard, the latest trend. Employees can now

use a converter box to ask the Bard questions, get text answers from it, and rate

and score the quality of the answers given by the Bard Chatbot. CNBC says

several comments show that Bard's answers can keep up with current events, but

ChatGPT cannot (CNBC, 2023). Google's familiarity with end users will help

them get this product to those users. It has also been said that Microsoft will add

ChatGPT to its "Bing" search engine (SEJ SEO, 2023). Google Search Engine vs

Bing by Microsoft is about to become the biggest rivalry, which will be very

exciting for people (Reuters, 2023).

Technology-driven competition: Market share

The present era is the era of modern technology, and there is very intense

competition among the rivals of this industry. No one is willing to give a single

inch of space to another. Everyone is fighting for their piece of bread. So there is

no room for staying in a standstill position and allowing the other rivals to thrive

in the spotlight. Every company is trying their best to improve the quality of its

offerings to have a firm grab at the market share. Whenever a new technology

comes into the knowledge of everyone, the developer of it tries to make sure that

it remains unique and they continue to improve and develop it.

Electronic copy available at: https://ssrn.com/abstract=4351785

On the other hand, rivals try to bring out something more valuable than

the existing one. Since the marketplace is always competitive, it is the fact that

the more up-to-date and advanced the companies can become and offer their

products and services to the clients accordingly, the easier it gets for them to

ensure a bigger slice of the pizza in the market share. This allows Google to rule

the market with this AI-generated conversation tool. Nevertheless, as it is an

entirely new feature and a wide range of opportunities available for the firms, all

the companies have similar scope to thrive into success. There is no limit to the

opportunities available, but the correct decision-making would be the game

changer in this rivalry.

Conclusion

Last but not least, a significant worry for OpenAI and Google Inc. should

be that other tech giants like Meta are also keeping up; they are closely

monitoring the events and may also gather the necessary data to start the study

for developing their version of the AI-based chat tool. Therefore, Google will

endure challenging testing in the following weeks or months. Although Google

has been devoting many resources to this project for a while, they have opted to

publish it as soon as possible because further launch delays will make it harder

for them to compete. The earlier they arrive, the more chance they have of

grabbing the market.

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Electronic copy available at: https://ssrn.com/abstract=4351785

Dhanshree S.S. (2023, January, 03), Google AI’s LaMDA Vs OpenAI’s ChatGPT,

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Electronic copy available at: https://ssrn.com/abstract=4351785

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Dhanshree S.S. (2023, January, 03), Google AI's LaMDA Vs OpenAI's ChatGPT, Marketpost, Access from, https://www.marktechpost.com/2023/01/03/google-ais-lamda-vsopenais-chatgpt/

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The AI Race is on! Google's Bard and OpenAI's ChatGPT Head to Head: An Opinion Article

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