Content uploaded by Farha Anjum
Author content
All content in this area was uploaded by Farha Anjum on Apr 02, 2023
Content may be subject to copyright.
Content uploaded by Farha Anjum
Author content
All content in this area was uploaded by Farha Anjum on Apr 02, 2023
Content may be subject to copyright.
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 1
Diversification Strategies of Tata group of companies: A Case Study
Farha Anjum
M.tech, ( Ph.D) / Research Scholar
Department of Computer Science and Engineering ,
Srinivas University Institute of Engineering and Trechnology,
Mangalore, Dk district
Abstract
Tata Group is fondly recognized for its proper ethical leadership and its important qualities regarding the
running of a corporation with social responsibility. Mr. Tata was the best leaders who had taken the company
to the next level and also made it famous around the globe. He is well known for his business ideas. There is
an important study regarding Ratan Tata, who reconstructed the Tata and Sons business in order to make it
a futuristic company worldwide.
Ratan Tata, one of his companies, regarding Tata Steel and its products and related companies, is one of the
most famous and popular companies around the world. and also in economic conditions, it is sold to be the
most popularly known as the lowest cost production of steel. We are not only in one position as a chairman,
but he also looks over all kinds of businesses like Tata Motors, TCS, and also Tata Power Limited, including
some of the important Indian hotels. You are the tough decision maker, and also, the Tata family was
dissatisfied with Mr. Mistry.
Keywords: Corporate responsibilities, Diversification, chairman’s, Cyrus Mistry, Tata Group, Initiatives,
Leadership
Tata Group: A Snapshot
Tata and its important founder, Indian year of 1868. He died around the age of 36, and he had a total of 4444
people by the year of 1932 in its industry. Dorabji, the son of steel and power generation diversification, dies.
Dorabjee's close associate, his Nowroji Saklatwala, who had become his third chairman of the group, was
one of the leading and also as a consolidation moment when the heat died of a heart attack in the year of
1938. Tata's son, Jehangir Ratanji Dadabhoy Tata, became the new chairman on the age of 34 and eventually
ruled over the company as a group of pilots for half a century. He was well known for his aviation industry
and also showed a great interest in the area.
He became the primary Indian to obtain the proper commercial licence in the year 1929. After three years,
Eco Point became one of the best companies in the world known as aviation services under the name of Tata
Airlines, where he got the company to the national level. He also added that along with all the three industries.
Tata Chemicals Limited, founded in 1939, was primarily concerned with the production of soda ash. Tata
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 2
Engineering and Locomotive Services in the year of 1945, which is one of India's largest automobile
manufacturing companies as well as technical products.
After independence, the history of the group took several turns. It was the diversification and also including
the operation of many companies where globalisation and also innovation were the major criteria. The next
expansion was done by Ratan Tata in order to make a proper choice to lead the group of the company where
JRD stepped down in the year of 1991. Ratan Tata took over all the years of building the proper authority
over the facilitated structure in order to make it a decentralised service after the improvement and efficiency
of the group of companies and then turn their attention to globalise Ratan Tata and its group introduced the
British tree brand known as Tetley for a cost of 450 American dollars in 2012. 2.3 billion dollars were
invested in Jaguar and Land Rover in competition with Ford Motor Company this year, with revenue
increasing from 14000 in 1991 to around 4.76 trillion in 2011 and 2012. When is professor Cyrus Mistry,
one of the oldest chairman, to take command, as well as the economic downturn in India and the aftermath
of the crisis in the United States and Europe, the response will begin. Hence, in less than two years of the
consideration, he took over the expansion of the company and invested over 35 billion dollars over the next
three years. The group is considered to be one of the best expansions where they focus on synergy in cluster
and also in defence, including aerospace retail infrastructure and also finance.
As of today, the Tata group has 100 operating companies across seven business sectors, including
communications, records generation, engineering, particulars, solutions, spirit, consumer goods, and
chemicals. Their operation is expanded over 100 countries on six continents, which also includes export
business over 150 countries. The value of the employed 581,470 people, which is around the world, under
the turnover of around $103.27 billion, ended in the financial year ended March 31, of which 67.2% was
from companies outside India.
Tata companies’ emergence as a conglomerate:
The TATA organization is one of India's most popular multinational companies, which holds its headquarters
in the area of Mumbai, Maharashtra, India. where the operations office countries are spread across more than
a hundred countries and six continents after the founding of the aviation industry in the year of 1868. On
March 31st of 2019, the publicly traded Tata companies had a value of around 28 billion rupees, which when
combined with the capitalisation exceeds the recovery of 160 million dollars. Tatasohn which is the main
shareholder of the principal amount of the company and also the founder of the Tata companies and groups,
Tata Consultancy Services Ltd., Tata Steel Limited, Tata Motors Limited, Titan Company Limited, Tata
Chemicals Limited, Voltas Limited, Tata Coffee Limited, Tata Consumer Limited, The Indian Hotels
Company Limited, etc.
Tata Group, which is considered to be a value-based organization, The group will ensure that the operation
is considered fair, transparent, and accountable, including ethical management, with an important mission
over factors such as integrity, responsibility, excellence, pioneering, and unity.
They have a code of conduct where the Tata Group, which has the highest ethical and also some of the
important moral standards, also takes into consideration the respect for human rights and also the dignity and
professionalism. The Tata organization is also well known for its integrity and with the greatest importance
to honesty in all interactions with trusted stakeholders and society at large.
Around 152 years ago, the Tata organizations founded by Jamshedji Tata. which is nearly a half century and
also an achievement. The Tata Group prioritised the most important factors for the people. For example,
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 3
areas like health, education, empowerment, and the environment are four key areas that need more attention
for the country's long-term growth.
TATA Group Diversification
The Tata Group has highly diversified businesses that include the following industries:
• Defense and Aerospace
• Information technology
• Steel
• Infrastructure
• Automotive
• Consumer & Retail
• Financial services
• Tourism & Travel
• Telecommunications and media
• Trading & Investments
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 4
(A) Indian Hotels Company Limited
In the year of 1902, the IHCL entrenched in short form, known as the IHCL, which is one of South Asia's
largest with a history of around 115 years. which is having facilities like the short-term accommodation
activities along with consideration of the restaurants and mobile food service activities. Mr. Puneet Chatwal,
who has been a director and the CEO of Tata Company for many years, They also operate and manage hotels
as well as palaces, including some famous resorts. They are also well known for their popular air catering
and also for their investment activities, which include the Hotel Taj, Taj Safaris, Vivanta by Taj, one of the
most famous and most popular gateway hotels, Ginger, and Taj Trade, which also includes transport. And
they also run businesses like the Taj Air, which owns 179, and also includes the hotels in 26 states of India
as well as in Utah.
(B) Tata Elxsi Ltd.
Tata Elxsi Limited which is most popular for design and development of the systems, including primarily
the software for the proper consideration of the vertical industries, which are light, including automotive
airspace broadcasting communication and also some of the important consumer electronics, which include
semiconductors. They are well known to bring technology to meet the needs of users, where all popular
brands and some important manufacturing brands for the Tata company itself are helping customers to satisfy
their needs and also bringing innovative ways to improve their lifestyle.
(C) Tata Consultancy Services (TCS) Ltd
TCS Ltd is one of India's biggest and maximum popular IT companies. Its delisting can be found on the
NSE and also on the Bombay Stock Exchange in the year of 2004 in the month of August. They also offer
the best consultancy service in digital media and also include some of the integrated business operations
where the company also supports the software facility for banking and financial services and also includes
some of the important insurance companies, which are new, including some of the retail businesses,
telecommunications, and also media and technology, which include some of the manufacturing industries as
well.
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 5
(D) Tata Communication Ltd.
Tata Communication Ltd (TCL) was established in 1986. The company enables the digital transformation
of enterprises around the world. TCL is also a global telecommunications company. We provide voice, data,
and value-added services for enterprises, network operators, and individual customers. He is also one of the
world's largest providers of international wholesale voice services and operates one of the world's largest
submarine cable networks.
(E) Tata Chemicals Ltd.
Tata Chemicals Limited (TCL), which was founded in the year of 1939, mainly concentrates on business
processes like chemicals. Soda ash, sodium bicarbonate, cement, and salt are examples of chemical core
products that are used in industries where export is required for downstream brands. The product also
includes refined soda ash, agriculture science, nutritional science, and some of the important material science
where the product is the main advantage of the company.
(F) Tata Investment Corporation Ltd.
Tata Investment Corporation is a non-banking financial company that invests primarily in the stock market
ventures in the long term and also in the related equity in the securities. In the year of 1937, the promoter
Investment Corporation and Tata Limited were privately held. In the year of 1959, a few of the listed
investments were introduced in Mumbai. considering the year 1960 and also as 1970, where the company's
activities changed for consideration of investment and also included in the investment portfolio where new
companies have been emerging and included in the computation to invest in the other sectors as well.
(G) Trent Ltd.
Trent Ltd was incorporated on December 5, 1952 as Lakme Limited ("Lakme"). Lakme was engaged in
manufacturing, marketing, and exporting cosmetics, toiletries, and perfume products. Additionally, in 1998,
he decided to sell Lakme's cosmetics business and chose to pursue the clothing retail space. Indeed, Lakme
has decided to invest in clothing and is also considering the textile retail market, where new department
stores will be opened across the country. In addition to this, the concepts like foot branding, footwear fashion,
including that which acquires the market for women, men, and children, as well as a variety of stores that
sell the same brands, where the business of homewares and decoration is also included.
(H) Titan Company, Ltd.
Titan Company is one of the leading companies that concentrates and also focuses on the lifestyle needs of
consumers. It is considered to be one of the fifth largest companies in the world where they manufacture
lifestyle products for customers. This band also holds jewellery brands, one of which is known as Tanishq.
They also provide the popular bands like Eye Plus, including titles like Fastrack Sonata Raga, which are the
important brands of the company and also the most popular among the people where the value of the brand
is the highest in consideration of customer needs. They also include some of the luxury silk sarees under
production and also manufacturing.
(I)Tata Steel Ltd.
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 6
Tata Steel was established in 1907. Ratan Tata, one of his companies, regarding Tata Steel and its products
and related companies, is one of the most famous and popular companies around the world. and also in
economic conditions, it is sold to be the most popularly known as the lowest cost production of steel. In
addition, this steel group, which operates in five continents, which has around 65,000 people. This company
also operates in crude steel production with a capacity of around 19.6 million TPA. The plants are also
present in Jamshedpur, Jarkhand, Kalinganagar, and Denkanal, Orissa, Sahibabad, Uttar Pradesh, and
Kopoli, Maharashtra.
(J)Tata Power Company Limited
Tata Power is India's largest integrated power company. The company is present across the energy value
chain, from conventional and renewable energy to energy services and next-generation customer solutions
such as solar roofs and electric vehicle charging stations. Tata Power has a combined generation capacity of
13,061 MW through its subsidiaries and joint ventures, 32% of which comes from clean and green sources.
In addition, the company is engaged in energy-efficient power services, has installed EV charging stations
in several cities to empower India and is a leading rooftop solar provider in India. In addition, the company
continuously provides eco-friendly technology for smart consumers.
(K) Tata Motors Ltd.
Tata Motors is a $34 billion global automobile manufacturer. They offer a wide variety of cars and also
automotive parts and their important services, the manufacture of commercial vehicles and also some of the
most important personal vehicles. They are also in the industry of electronics, where they are bringing one
of the most popular brands, Tata Nexon, to the market. Tata Indica Trigger and other vehicles, which are
considered to be one of the most popular brands and which the customer needs. The like nets all Tata Safari
extra, which provides the most popular, famous and comfortable journey to the customers in the matter of
luxury branding as well.
(L) Voltas Limited
Voltas is India's largest air conditioning company. Its market share exceeds 24%. The market value is about
24%, which was founded in the year of 1954, and the air-conditioning systems are almost all used in every
Indian home where the brand and also the product are most popular, also considering the power saving as
well. It also offers some of the best customer service, as well as some of the most important cooling solutions,
such as air coolers, water coolers, and commercial refrigerator products. They operate all over the world,
considering South Asia and Africa as well, where the product and their brand are most popular and also in
demand.
(M) Tata Consumer Products Ltd.
Ratan Tata and his group launched the British tree brand Tetley in 2012 for 450 US dollars. And also, during
this year, the revenue increased from 14000 in 1991 to around 4.76 trillion in the years of 2011 and 2012.
Professor Cyrus Mistry, one of the oldest chairman, to command, as well as the Indian economic downturn
and the aftermath of the crisis in the United States and Europe. Whatever the issue, Tata Consumer Products
is the world's second largest producer of branded teas, serving over 330 million servings per day globally.
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 7
List of Tata Group Chairman from 1868 to present
The company is known to serve more than 150 countries and covers about six continents. Since his tenure,
Tata Group has had 4,444 CEOs. The list of Tata Group Chairmen is as follows:
Jamshedji Tata 1868 – 1904
Jamshedji Tata was an Indian pioneer and founder of the Tata empire.
Group, now India's 4,444th largest corporate group. In 1870, Jamshedji Tata, with a capital of 21,000,
established the Indian Rupee Stock Exchange Organization. He bought a defunct oil mill in Chinchipokuri,
converted it into a cotton mill under the name Alexandra Mill, and sold it two years later to make it profitable.
In 1874, he established another cotton mill in Nagpur called the Empress Mill. His goal was to achieve four
main goals: the creation of a steel organization, an inn of excellence, a world-class educational institution,
and a hydroelectric power station. During his lifetime, in 1903, the Taj Mahal Hotel opened on his front on
the water in Colaba, becoming the first hotel in its long history to hold power.
Sir Jamsheji Tata has received many titles and awards. He was awarded the honorary seal.
"Father of Indian Industry". He was also ranked first in the list of "Hurun Philanthropists of the Century
(2021)". Sir Jamshej Tata died on May 19, 1904 at the age of 65.
Sir Dorabjee Tata 1904 – 1932
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 8
Sir Dorabji Tata, born on the 27th of August 1859, was the eldest son of Sir Jamsheji Tata and the
The Chairman of the Tata Group He died in 1932, becoming the third chairman of the Tata Group. Sir Dorabji
Tata played an integral role in forming and maintaining the Tata industrial group during the British era. Sir
Dorabji Tata's main focus was to fulfil the dream left by Sir Jamsheji Tata and establish a modern steel
industry. Sir Dorabji Tata was the first President of the Indian Olympic Association. He was also recognised
by the British. In 1910, Dorabji Tata was knighted by Edward V and took the name Sir Dorabji Tata.
Sir Nowroji Saklatwala 1932 – 1938
Born on September 10th, 1875, Sir Nowroji Saklatwala, the third Chairman of the multinational
conglomerate Tata Group in India, Unlike his two previous chairmen, he was a simple employee and Tata-
related apprentice. was promoted from clerk to his first chairman, a position he held until his sudden death
of heart failure in 1938. Sir Nowroji Saklatwala introduced many plans and facilities for staff and always
worked well for the welfare of employees.
JRD Tata 1938 – 1991
Jehangir Ratanji Dadabhoy Tata was born on July 29, 1904 and was the 4th Chairman of the
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 9
Tata Group. He was the second child of Ratanji Dadabhoy Tata, the cousin of Jamsheji Tata. JRD. He is the
only person in the Tata Group to have served as chairman for more than 50 years. JRD Tata was also the first
Indian to be licensed as a commercial pilot. Interest in the aviation industry led JRD Tata to establish Tata
Aviation Services. He contributed a lot to the company and was recognized for his efforts. JD Tata is also
the recipient of the Padma Vibhushan Award and the Bharat Ratna Award. Sir JRD Tata died on November
29, 1993, after stepping down as chairman of the Tata Group for two years.
Ratan Tata 1991 - 2012, 2016 – 17
Ratan Naval Tata was the fifth Chairman of the Tata Group and was born on December 28, 1937. Ratan Tata
was the son of Marine Tata. Navy Tata was the adopted son of Sir Jamsheji Tata.
Ratan Tata started as an assistant to Tata's concern and became his fifth chairman of the company.
Ratan Tata was appointed chairman of the company in 1990 and held that position until 2012. He is again
known to have served as Interim Chairman of the Tata Group from October 2016 to February 2017. Ratan
Tata has helped shape the company since he became Chairman. The Tata group was in chaotic shape. Under
the leadership of Sir Ratan Tata, the company prospered again. Ratan Tata has won many awards, including
the Padma Bhushan (2000) and Padma Vibhushan (2008).
Cyrus Mistry 2012 – 2016
Cyrus Pallonji Mistry, born July 4, 1968, was the sixth chairman of the Tata Group and also the second
chairman of , who believed that surnames should not be tagged with "Tata". Cyrus Cyrus's
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 10
Mistry joined Tata Group as a director and soon after, he was elected Chairman of Tata Group in 2012.
However, after just four years as chairman, he was removed from the chair by the board of directors. There
is a lot of discussion on the subject as to the main reason for its removal. Cyrus Mistry is said to have ignored
the history of the Tata Group and was keen to develop the company in his own way.
There were also reports that Cyrus Mistry had filed a lawsuit against the head of Tata for suppressing the
interests of minority shareholders. The matter between Cyrus Mistry and Ratan Tata went to court, and on
March 26, 2021, the Supreme Court of India overturned his ruling in favor of Ratan Tata, dismissing rumors
that Cyrus Mistry would be reinstated as group chairman. did. Despite the ups and downs faced by Cyrus
Mistry, his 2013 article published by The Economist ranked him among the top businessmen in both India
and the UK. Sadly, Cyrus
He passed away on September 4th, 2022 in a road accident in Maharashtra.
Natarajan Chandrasekaran 2017- Present
Natarajan Chandrasekaran, born on June 2, 1963, is the 7th generation and current Chairman of the Tata
Group. He is the only non-Percy chairman in the history of the Tata Group who is a professional manager.
Previously, he served as Chief Operating Officer and Chief Executive Officer of Tata Consulting Services.
Natarajan Chandrasekaran's journey as chairman of the Tata Group has not been smooth. In
In April 2019, the National Court of Appeals for Corporate Law (NCLAT) ruled that his position as chairman
was illegal and issued an order to reinstate Cyrus Mistry as executive chairman. Also in 2020, the Supreme
Court of India overturned the NCLAT decision. Natarajan Chandrasekaran is still known as the chairman of
the Tata Group.
SWOT analysis:
Tata is also a major contributor to India's GDP. The contribution of the company in the area of consideration
is about 4%, which was also in the period of the COVID-19 pandemic. The success of this is due to the
consideration of moral values and ethics, including some of the important marketing strategies. They use
various methods, which include six, as well as important strategies in digital marketing, where they become
more successful and also most popular in demand.
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 11
Services offered by Tata
Tata Group operates in several markets and offers services and products in the following segments:
• Information Technology
• Steel
• Automotive
• Consumer & Retail
• Infrastructure
• Financial Services
• Trade & Investment
Tata's competitors
We face fierce competition within the industry. Its top competitors include
• Reliance
• Ashok Leyland
• Maruti
• Ford
• Toyota
The main purpose of SWOT is to identify strategies that companies can use to seize external
opportunities, counter threats, build and protect strengths, and eliminate weaknesses.
1. Tata's Strengths Tata is one of the most popular and strongest brand companies. Tata has many strengths,
which will lead to the success of the company. which not only assists the Tata Group in acquiring stock
market share in all areas, but also strengthens the new in the era of emerging markets
Outstanding Performance in New Markets: Over the years, Tata has built a reliable distribution network that
can reach most of the potential markets. They have the strongest ability to enter into any business sector and
become more successful when compared to other bands due to their relationship with customers, including
their important marketing strategies, which will eventually lead to a successful business.
Strong Distribution Network: Over the years, the network has grown so strong that it has captured nearly
30% of the global market in terms of global market consideration.
Strong Merchant Community—Build a culture among wholesalers and sellers where sellers
They push their organization's merchandise and invest resources in preparing contact groups to show
customers how to get the most out of their merchandise.
We have a strong base of reliable suppliers of crude materials that enables organizations to overcome
inventory network bottlenecks.
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 12
Tata has invested in developing a strong brand portfolio over the years. Tata's SWOT analysis highlights this
reality. This brand portfolio is surprisingly valuable considering the association has to challenge new article
classifications.
2. Tata's Weaknesses
Weaknesses are areas where Tata can improve. The procedure is easy, and the downside is the district where
the SWOT exam can be used to create additional affiliations and build their height and key positioning.
Organizational Structure: An organizational structure is only feasible if the current action plan adequately
limits the development of relevant element fragments.
Demand Forecasting: Poor forecasting of product demand results in a higher lost opportunity rate compared
to competitors. One of the reasons Daily Stock stands in contrast to its peers is that Tata is generally not very
good at predicting requests.
Financial Planning-Not done properly and efficiently. Current asset and liquidity ratios show that
organizations are using their money more efficiently than before.
3. Opportunities for further development of Tata
Market developments can lead to dilution of competitive advantages and allow Tata to become more
competitive compared to other competitors.
-Expansion: Economic recovery and increased customer spending after a significant period of stagnation and
slow business growth is an opportunity for Tata to attract new customers and increase market share.
Transportation Costs: Reducing transportation costs by reducing shipping costs can also reduce the cost of
Tata's goods in this direction. This allows the company to increase productivity or give customers the
advantage of gaining a slice of the industry as a whole.
4. Threats from Competitors to Update Tata
New emerging technologies developed by competitors or market disruptors can pose serious threats to
various industries in the medium to long term. A growing pattern of interference could evoke similar
responses from various government agencies, thus being counterproductive to global agreements.
Demand for profitable products is seasonal in nature, and unforeseen events during peak season can affect a
company's profitability in the short to medium term. Political Environment
As the organization operates in different countries, it faces financial changes, especially given the volatile
political environment in various business sectors around the world.
Exceptional Competition-Stable Increased productivity has increased the number of players.
in this business over the past two years, reducing both utility and total revenue.
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 13
TATA Business Excellence Model (TBEM)
The Tata Business Excellence Model (TBEM) is a modification of the internationally renowned Malcolm
Baldrige Model. TBEM is used by the Tata group of companies to respond to regularly changing business
conditions. TBEM focuses on seven main activities: management; key contracts; customer and market
center; executive assessment; review and learning; human resources center; board processing; and business
outcomes. Execution is estimated on an absolute priority basis, and the organization must achieve at least
500 (out of 1,000) within four years of BEBP contract approval.
Benefits are granted through group-wide approval. TQMS helps Tata's business organization use this model
to gather insights on business quality and open the door to development. This is monitored through an annual
evaluation and review process.
Strategic Planning
A plan that matters is the organization of activities; the transmission of the plan; how to ensure satisfactory
assets to achieve the plan; how to modify the plan when circumstances require change; and how to measure
and support performance. It depends on how you do it. The Strategic Planning category focuses on critical
long-term support. While many societies are gradually becoming capable of making important decisions, the
execution of plans presents a formidable challenge.
The chart above shows the top companies of the Tata Group with a turnover of USD 1 billion
in 2021-2022, according to statistics.
Industry Structure and Development
Tata Industries Limited, which is registered with the Reserve Bank of India and also includes one of the
core investments, where the company and its members promote growth of the company by investing in
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 14
certain areas, including promotions and other business fields. Tata Unistore Limited, where it is also known
as Tata Cliq. They are also well known in the data analysis field and also in the area of digital health,
where they provide proper health support to the customer and their important needs in time. They are also
including some of the important growth in certain sectors where they see an opportunity in order to build
sustainable high-tech enterprises where it is also important for the vision of Tata and group companies.
Data Analytics
India is currently one of the top 10 biggest data analytics markets in the world. NASSCOM aims to making
the country one of the top three markets. The growing need for analytical services and products aligned
with business outcomes and customer experiences is driving companies to partner with data analytics
professionals. Key growth drivers in this area include exponential growth in data generation; the presence
of low-cost infrastructure; improved innovative and scalable solutions; ease of data integration; the
presence of regulatory and risk compliance; and including the rise of SaaS (Software as a Service).
solution.
Digital Health
Digital health has the greatest potential to bridge the significant gap between infrastructure and its critical
requirements by shortening some of the critical consultation times.additional culture in some of the most
important benefits to patients and their affordability, as well as some of the most important convenience
In the pandemic of COVID-19, which has created one of the highest needs for insurance and also support for
medicine, including some of the important categories where they needed such an exemption. They
contributed 700 million dollars between 2014 and 2019 to various disease management systems. They have
captured over 80% of their own relaunched telecommunications system in order to support the consumer and
their important needs. The interior of 2020 Amazon and also that of Apollo Pharmacy, where they entered
the field of forestry in order to consolidate the measurement and the important needs that are given to the
customers.
Education Technology
Education Technology, popularly known as EdTech, is one of the fastest growing technology-enabled
companies in India. Smaller cities are striving for the same quality of education as big cities.
o An increase in the number of nuclear family households:
Dual-income parents need support for their children's learning.
o Rising Internet and Smartphone Adoption in India
o A Government Program to Promote Online Education
Management and Strategy Consulting
In addition, Tata Strategic Management Group (TSMG), a division of Tata Industries, serves as the strategic
center of excellence for Tata companies. provides strategic consulting services to Tata Sons Pvt. Ltd. and
various other Tata companies. We also work closely with other Tata companies to identify and promote
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 15
synergy initiatives between different companies. Where necessary, we work with outside experts and
companies to provide our services. TSMG has been consistently successful in recruiting the best talent in the
market. TSMG has structured training for its staff and built a strong knowledge management capability to
support its core consulting services.
Conclusion
In conclusion, Tata Group is one of the most well-known and well-known companies, and it has also
demonstrated its value to new entrepreneurs. India's pride is also a shining example of its success, which also
tells the story to the world in order to consider it for the young business. The company operates 24 hours a
day, seven days a week in all areas, providing proper support and service to customers, and almost all of
them are satisfied with their service. They also provide one of the best services to the government and also
meet consumer needs where day-to-day essentials are also noted and the manufacturing of such products is
done at a high level of quality maintenance and service. Not only the mission of the company but also the
strategy of planning, including marketing and also considering the business sectors where brand value and
also the popularity of the company are well known.
The entire TATA team has considerable influence in various business areas. For example, Tata's techniques
at home are the same in terms of cost control and segregation. No jewelry process integrates low prices and
fragile markets. Tata is India's largest private company, largest citizen, and most influential trade worker.
With a tradition of 134 years, Tata is a well-known brand name in India for business and innovation, and can
openly enter all segments of the market. The Tata Group's digital presence is so elitist that it effectively
maintains its credibility.
REFERENCES:
[1] https://en.wikipedia.org/wiki/Corporate_social_responsibility
[2] https://en.wikipedia.org/wiki/Tata_Group
[3] Tata at a Crossroads, American Journal of Educational Research, 2017, Vol. 5, No. 3, 284-295
http://pubs.sciepub.com/education/5/3/9 ©Science and Education Publishing DOI:10.12691/education-5-3-
9
[4] ABCD Analysis as Research Methodology in Company Case Studies, P. S. Aithal International
Journal of Management, Technology, and Social Sciences (IJMTS), ISSN : Applied, Vol. 2, No. 2,
September 2017. DOI: http://dx.doi.org/10.5281/zenodo.891621
[5] AN EFFECTIVE METHOD OF DEVELOPING BUSINESS CASE STUDIES BASED ON
COMPANY ANALYSIS Dr. P. S. Aithal, International Journal of Engineering Research and Modern
Education, Volume 2, Issue 1, Page Number 16-27, 2017
[6] Industry Analysis – The First Step in Business Management Scholarly Research, Dr. P. S. Aithal,
International Journal of Case Studies in Business, IT and Education (IJCSBE), ISSN : Applied, Vol. 2, No.
1, 2017. DOI: http://dx.doi.org/10.5281/zenodo.810347
International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930
© 2022, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM16656 | Page 16
[7] Study on ABCD Analysis Technique for Business Models, business strategies, Operating Concepts &
Business Systems , Dr. P. S. Aithal, International Journal in Management and Social Science Vol.04 Issue-
01 (January, 2016), ISSN: 2321-1784
[8] Bowonder, B. (2004), ―Concurrent engineering in an Indian automobile firm: the experience of Tata
Motors,‖ International Journal of Manufacturing Technology and Management, Vol. 6, Nos. 3-4: 291-314
[9] Elankumaran, S, Rekha Seal and Anwar Hashmi (2005), ―Transcending Transformation: Enlightening
Endeavours at Tata Steel,‖ Journal of Business Ethics, Vol. 5,9, Nos. 1-2: 109-11
[10] Jaipuria, Jyotivardhan (2002), ―Restructuring In India - The Tata Group,‖ Merrill Lynch, In-depth
Report, 17 April.
[11] P.R. Sanjai (2013Aprill 30) Tata under Mr. Mistry leadership.
www.livemint.com/Consumer/lxr9esizquypqizdhrotki/Tata-Sons-sets-up-group-executive-council.html
[12] Lala, R M (2004), The Creation of Wealth: The Tatas from the 19th to the 21st Century, New Delhi:
Penguin Books India
[13] Montgomery, C. A. (1994), ―Corporate Diversification,‖ Journal of Economic Perspectives, Vol. 8,
No. 3: 163-178.
[14] B u s i n e s s . ( n . d . ) . R e t r i e v e d J u l y 1 7 , 2 0 2 0 , f r o m T a t a
:https://www.tata.com/business/overview
[15] Corporate Social Responsibility: A Case Study Of TATA Group, IOSR Journal of Business and
Management (IOSRJBM) ISSN: 2278-487X Volume 3, Issue 5 (Sep,-Oct. 2012), PP 17-27
www.iosrjournals.org
[16] https://global.britannica.com/biography/Mr. Mistry-Mistry
[17] Fintech, A. (2012). How Ratan Tata took the group global: Major acquisitions. Available at:
http://profit.ndtv.com/news/cheat-sheet/article-how-ratan-tata-took-the-group-global-major-acquisitions-
315141 (Accessed: 26 December 2016).
[18] http://www.researchandmarkets.com/reports/1837724/
[19] TATA-The Evolution of a Corporate Brand, Bijal Zaveri Amin, Witzel, Morgen (2010). TATA-The
Evolution of a Corporate Brand, Penguin Books Ltd, pp. 222, Rs. 599, ISBN:9780670084067
[20] A STUDY ON CORPORATE SOCIAL RESPONSIBILITY OF TATA GROUP, Bansi Mihir Patel,
PARIPEX - INDIAN JOURNAL OF RESEARCH | Volume - 9 | Issue - 8 | August - 2020 | PRINT ISSN
No. 2250 - 1991 | DOI : 10.36106/paripex
