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Customer retention and leadership in the nonprofit healthcare organization
Abstract
Customer retention and leadership in the nonprofit healthcare organization
Abstract The current research aims to clarify the role of interactive marketing dimensions in achieving customers retention, due to the importance of the relationship between these two dimensions of the Iraqi organizations environment, particularly hotels organizations as to the need for adoption of the concept by the hotels in order to be able to customers retention, and therefore adopted a research in the field framework the subject of interactive marketing as a variable explaining represented by (turst ,the interaction with the customer, communication , response to compliant customers and service quality) strategies and retention customers as a variable responsive, has developed a scheme Default Search reflects the nature of the correlation and impact of interactive marketing on the one hand and keep the customers on the other hand, resulted in a total of the main hypotheses were tested using a statistical program (Spss.22) of the data collected through the questionnaire for respondents individuals (workers), the research found a set of conclusions, including: there is a relationship and the impact is significant moral dimensions of interactive marketing to achieve to keep customers.
Employee trust is an integral part of the organizational behavior lexicon, but professional use seems to employ different referents for the trust invested. The goal here is to focus on a specific referent for trust -- managers -- and examine the extent to which trust varies among different levels of management. The data analyzed come from a larger study of two organizations, a large municipal fire department and a private manufacturing company. Three classes of variables are tested as a model of antecedent correlates of managerial trust: characteristics of the trustee (gender, ethnicity, years worked under the manager), characteristics of the organization (layoffs, managerial turnover), and characteristics of the manager (technical expertise and credibility). Although there were differences by manager (supervisor vs. CEO) and between the organizations, regression analyses indicate that overall the model fits the data well. (PsycINFO Database Record (c) 2012 APA, all rights reserved)