The starting point for many counselling approaches is a goal both clients and counsellors agree upon. This is particularly the case in the social constructionist approaches (solution-focused, narrative, and collaborative language systems) to counselling where particular emphasis is given to language use and conversational practice. In this study, 12 clients were seen by counsellors trained in these counselling approaches for single session lifestyle (i.e. non-clinical) consultations. The consultations were videotaped and passages where goal-articulation occurred were analysed using conversation analysis. As well, both clients and counsellors were independently asked to review such passages in which they had participated, to retrospectively comment on their experiences in these passages. The results speak to often taken-for-granted conversational practices and conversational resources used that can help in optimising the goalarticulation process in ways that satisfy both counsellors and clients