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Approach to formation of enogastronomic tourism based on the geographical indication system
Abstract
Changes in the tourism sector are the reasons for the development and implementation of adequate approaches to formation of unique enogastronomic tourist routes, related to the use of geographical indication system as a means of individualizing subjects of tourism. Currently, there are counterfeit tourism products labeled with well-known names of geographical regional objects. The significance of the geographical indications in enogastronomic tourism becomes increasingly apparent in terms of intense competition between the regions in the country and on the international tourism market. The objective of the research was to develop theoretical and methodological foundations, scientific and practical recommendations for creating a formation approach to enogastronomic tourist routes based on the geographical indication system. In the research, we used the comprehensive method- ological approach, based on the application of the following research methods: generalization and systematization (to determine the essentials of geographical indications); calculation and analytical (to analyze the conditions of geographical indications registration); process approach (for development of new enogastronomic tourist routes); program-targeted approach (for the algorithm of formation of enogastronomic tourist routes); tabular methods (for presentation of the material). We analyzed the definition of «ethnographic tourism», identified the key problems of registration of geographical indications in Ukraine, proposing a formation approach to enogas- tronomic tourist routes based on the system of geographical indications. In our study, we considered using the European experience in the effective implementation of geographical indications in the Ukrainian regions. The formation approach to enogastronomic tourist routes based on the geographical indications system is proposed, which allows combining national history and culture, traditions of preparing local dishes and drinks, presenting them as a complex tourist product of a certain region.
... Innovations and technologies in the service sphere and food industry формування еногастрономічних туристичних маршрутів на базі системи географічних зазначень розглядають в своїх дослідженнях Л. Ю. Матвійчук, М. І. Лепкий, Ю. Є. Дащук [6]. Серед закордонних авторів, на сьогоднішній час можна виділити праці, які досліджують історичний розвиток гастрономічного туризму (Mulcahy, 2021), відношення гастрономічного туризму та регіонального розвитку (Rachão, 2019), значення розвитку гастрономічного туризму в контексті туристичної діяльності (Sormaz, 2016) [4]. ...
... Будь-який туристичний регіон нашої країни намагається віднайти власну кулінарну неповторність і підкреслити свою унікальність. Включення гастротуризму до регіональних програм розвитку туристичної сфери є важливим кроком для підтримки місцевих традицій та економіки [6]. ...
... Туристи можуть насолодитися місцевими делікатесами, відвідати ресторани та ринки, а також дізнатися більше про історію Одеси; -фестиваль пива та м'яса у Луцьку -поєднуються дегустація різних сортів пива та м'ясних страв. Фестиваль збирає місцевих виробників і надає можливість туристам скуштувати найкращі продукти Волині [6]. ...
У статті розкрито змістовну характеристику поняття «гастрономічний туризм», фактори розвитку гастрономічного туризму, проведено аналітичне дослідження гастрономічного туризму регіонів України, розкрито характеристику діяльності сфери гастрономічного туризму у сучасний період, запропоновано шляхи розвитку сфери гастрономічного туризму в Україні у воєнний період. Основною метою проведеного дослідження є виявлення потенціалу гастрономічного туризму, як ефективного інструменту для брендингу регіонів України. Проведений аналіз наукових джерел по напряму розвитку гастрономічного туризму свідчить, що в публікаціях висвітлені недостатні елементи, що характеризують розвиток гастрономічного туризму, як інструменту брендингу в регіонах України в теперішній час. Систематизація літературних джерел та підходів до вирішення проблеми стратегічної діагностики гастрономічного туризму, як інструменту брендингу, передбачає наявність широкого спектру питань, що пов’язані з факторами розвитку кулінарних традицій регіонів України, дослідженні недостатньо. Актуальність висвітлення проблеми гастрономічного туризму є важливим, так як його розвиток сприяє збереженню кулінарної спадщини регіонів України, економічному зростанню, формуванню позитивного іміджу та розвитку інновацій в регіонах нашої країни. Гастрономічний туризм має значний потенціал для підвищення туристичної привабливості регіонів та створення унікальних кулінарних вражень для туристів. У процесі дослідження використовувалися економіко-статистичні дані, порівняння, узагальнення, конкретизація, синтезу та аналізу. Об’єктом дослідження є процеси розвитку гастрономічного туризму, як інструменту брендингу регіонів України. Дослідження підтверджує та теоретично доводить, що гастрономічний туризм в Україні, на сьогоднішній час, має свої переваги та недоліки. Практичне значення досягається можливостями використання розроблених висновків та рекомендацій для впровадження інновацій в розвиток гастрономічного туризму та управління гастротуризмом в контексті виходу на міжнародний ринок. Практична цінність проведеного дослідження в тому, що її результати можуть бути використані для формування стратегії розвитку гастрономічного туризму, як регіону так і України. Фактичне застосування результатів та реалізація запропонованих заходів матиме позитивний вплив на розвиток ринку гастрономічного туризму.
... In the context of Bali, its attractiveness lies in its harmonious blend of cultural and natural elements, supported by a vibrant tourism industry. However, researchers like [26], [27] caution that maintaining destination attractiveness requires continuous innovation and addressing emerging challenges, such as environmental degradation and overtourism. ...
This study investigates the influence of cultural tourism development, accessibility, and community involvement on the attractiveness of tourism destinations in Bali. Employing a quantitative approach, data were collected from 210 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that accessibility has the strongest positive effect on attractiveness, followed by community involvement and cultural tourism development. These findings underscore the importance of integrating infrastructure development, active community participation, and cultural preservation to enhance Bali's appeal as a global tourist destination. The study provides actionable insights for policymakers and tourism stakeholders to promote sustainable and inclusive tourism development.
... Mirandela is an exceptional destination for enogastronomy. To expand and deepen its potential, it is essential to organize seasonal events such as wine and gastronomy festivals, fairs for local products, and harvest celebrations, thereby enriching the tourist experience (Matviichuk et al., 2022). Strengthening partnerships with local restaurants to offer menus harmonized with regional wines and highlighting local specialties is another effective strategy (Beltramo et al., 2024). ...
This research aimed to analyze the perception of tourism stakeholders regarding the potential of gastronomy to revitalize tourism in the Mirandela region. The sample consisted of 95 stakeholders (e.g., managers, team leaders, directors, entrepreneurs) operating in the tourism sector. The study was operationalized using a qualitative methodology, and the data were analyzed using MAXQDA software. The results demonstrated that food quality, identity gastronomy, and food heritage are considered differentiating factors of the local cuisine. Additionally, it was found that diversification of tourism offerings, variety of traditional dishes, and multiplier effect are considered essential elements to enhance local gastronomy and boost tourism in the region. It was possible to ascertain that the promotion of local gastronomy as a tourist product depends on the organization of gastronomic events, preservation of culture, investment in digital marketing, and immersive experiences. Finally, it was observed that among the main measures to position the region as a gastronomic tourist destination are support from the private sector, synergies among local stakeholders, investment in infrastructure, and integration of local gastronomy with other tourism activities.
... Alan yazında (Avşar & Eryılmaz, 2022;Çavuş & Eker, 2022;Denk & Sanalan Bilici, 2021;Güngör, 2022;Güngör & Kök, 2021;Hazarhun & Tepeci, 2018;Matviichuk, Lepkyi, Dashchuk, Sydoruk & Mezentseva, 2022;Mercan & Üzülmez, 2014;Özer, 2021;Pillay, Sigamany & Belwal, 2018;Piramanayagam & Seal, 2022;Rasmi, Phuoc, Othman & Azman, 2022;Sabur & Güneş, 2023;Seal & Piramanayagam, 2018;Süslü, Eryılmaz & Demir, 2020;Şimşek & Güleç, 2020;Temiz, 2019;Yazıcıoğlu vd., 2019;Yıldız, 2021) gastronomi turizmi ve coğrafi işaret arasındaki ilişkiyi araştıran birçok çalışma bulunmaktadır. Bu araştırmanın temel amacı, Niğde iline ait coğrafi işaretli ürünlerin yiyecek içecek işletmelerinde kullanım durumunu belirleyerek ilin gastronomi turizmine katkısını ortaya koymaktır. ...
The aim of this study is to examine the use of geographically indicated products from Niğde in foodand beverage establishments within the context of gastronomy tourism. Initially, the geographicallyindicated products that are either registered or in the application process were identified, andsubsequently, their usage in food and beverage businesses was analyzed. A purposive randomsampling method was employed to select the sample from food and beverage establishments in Niğde.Data were collected through document analysis and semi-structured interviews, with 18 businessowners or managers participating in the interviews. The findings revealed that geographicallyindicated products such as Bor Söğürmesi, Niğde Tahinlisi, and Niğde Tavası were included in themenus, while Darboğaz Kirazı and Niğde Kelle Söğüş were not utilized. Additionally, it wasrecommended that the geographically indicated Niğde Apple, currently in the application process,should be registered and included in menus. Furthermore, the importance of other local productswithout geographical indications, such as Orta Dolma, Mazaklı, Oğma Soup, and Beyaz Tarhana Soup,was emphasized as potential items for inclusion in menus. In conclusion, the use of geographicallyindicated products in menus is seen as raising awareness and contributing to the promotion of Niğdeand the enhancement of its tourism potential.
... These routes integrate national history, culture, and local culinary traditions into a cohesive tourism product. This approach not only enhances tourist numbers and profitability but also boosts employment, attracts investment in domestic producers, stimulates the national economy, and elevates global recognition (Matviichuk et al., 2023). The establishment of such routes underscores the potential of GIs to enrich the tourism experience and drive regional development. ...
This chapter explores the pivotal role of Geographical Indications (GIs) in advancing tourism development and enhancing destination branding. This review aims to investigate how GIs can be strategically utilized to boost tourism and create distinctive brand identities for destinations. It also examines how GIs contribute to destination branding by defining branding concepts, exploring branding strategies that incorporate GIs, and reviewing successful campaigns. Challenges and considerations related to authenticity, commercialization, and maintaining the integrity of GIs are also discussed. Additionally, the chapter evaluates the economic, social, and cultural impacts of GIs on local communities. Leveraging GIs offers a powerful approach to enriching tourism experiences and strengthening regional identities, with significant implications for both local economies and cultural heritage.
... The combination of various ethnic groups forms a unique cultural atmosphere. Local traditions, customs and cuisine can attract tourists who want to immerse themselves in the local culture (Matviichuk et al., 2023). ...
To analyze the potential of sacred places as well as natural and recreational objects within the borders of the North Kazakhstan region of the Republic of Kazakhstan in the development of complex tourist routes. We examined archival data and documents and assessed the results of a sociological survey using statistical and mathematical processing, with tourist routes mapped out. The material under analysis and the results of the sociological survey enabled us to evaluate the touristic appeal and relevance of sacred places, as well as that of natural and recreational objects, in the North Kazakhstan region. A number of complex routes characterized by cultural, historical, pilgrimage, archeological, and environmental diversity were proposed. The cartographic material at hand enabled us to display a spatial plan of routes and accurately reflect the development potential of the region's tourism sector. The land of North Kazakhstan has the potential to expand the tourism industry. The demonstrated sacred places and diverse natural sites enable the creation of complex routes. We assessed the sacred places’ properties and determined the degree of attractiveness exhibited by complex routes, thus confirming the tourist opportunities offered by the region. These routes were designed to promote various directives such as historical, patriotic, and cultural education, natural world exploration, pilgrimage, spiritual awakening, and archaeology. Their use will contribute to the preservation of cultural and historical values, the expansion of international and domestic relations, and the developmen t of the economy and sustainability in the region. Skillful management in planning complex tourist routes in the North Kazakhstan region will facilitate the strengthening of ties between different communities and cultures, which is of great relevance for the multinational and multicultural country that is Kazakhstan.
... It is worth noting the interest of Ukrainian scientists in researching the influence of GI products on the development of ecotourism. L. Matviichuk et al. (2023) in their work not only studied the development of ecoand gastrotourism in the EU countries, but also developed mechanisms for the formation of tourist routes on the basis of the Ukrainian tourism system, which will contribute to the support of the Ukrainian producer, the presentation of certain regions of Ukraine, and the activation of domestic tourism in Ukraine. ...
Goods with geographical indication are an important component of the world economy, they have an impact on social and cultural development, help to preserve natural and cultural resources of the regions, therefore their investigation is relevant. The purpose of the study is to compare the systems of goods with geographical indications in the EU and Ukraine, to determine the dynamics of formation and advantages of this system functioning in Ukraine. An analysis of the literature on geographical indications in various fields is carried out; the regulatory framework that regulates geographical indications in specific countries and regions; the effectiveness of legal mechanisms for geographical indications protection, economic consequences of using geographical indication for regional markets is examined. It was proved that geographical indication introduction has advantages: it allows to determine the place of commodity production, to ensure its quality and uniqueness; contributes to the development and support of local economies, traditional industries; protects and supports traditional methods of production, recipes and other aspects of cultural heritage related to a certain region; provides consumers with an additional level of trust in the product. These aspects contribute to the development of international trade, create conditions for fair competition, promote innovation and protect the interests of producers and consumers. Studies show that producers with geographical indications can experience a positive impact on their markets due to the increased value of their goods. It is noted that geographical indication introduction can contribute to preserving and supporting traditional methods of production and cultural heritage. Analysis of registration practice and protection of geographical indications in different countries allows to identify shortcomings and opportunities for improving legislation and processes. Research indicates that consumers find the products with geographical indications more attractive and trust them because of associations with a specific region. Studying the international aspect of geographical indication allows you to understand how the use of this tool affects international trade and economic relations. The research results contribute to the development of recommendations for policies, improvement of the practice of geographical indications registration and protection, as well as to the expansion of understanding the importance of this tool for the development of various industries and regions
... For example, according to Tregear (2001), it is referred to as a "typical local product," and Josling (2006) uses the term "Terroir." Local specialty products are often collectively managed through collective trademarks, certification marks, or geographical indications, playing an essential role in the development of the local area (Matviichuk et al., 2023;Pato & Duque, 2023;Rangnekar, 2003) and tourism development (Bessière, 1998;Pamukçu et al., 2021;Russo & Segre, 2008). ...
After the global impact of the COVID-19 pandemic, the tourism industry encounters opportunities and challenges worldwide, including limited tourism resources, while considering intellectual property aspects such as place names, natural resources, traditional knowledge, and regional cultural heritage. This topic research is limited in Vietnam, especially quantitative one. Thus, this study aims to determine the impact of local intellectual assets (LIAs) on tourism development through the mediation of protection and exploitation activities of local intellectual assets. The data for the study were collected through interviews with 296 individual business households in Central Vietnam. The study utilized the SPSS and AMOS 25 software as research tools, and the Structural Equation Modeling (SEM) was applied to test the hypotheses. The research results indicate that local intellectual assets, consisting of reputation, specialties, traditional knowledge, and folk culture, directly and statistically significantly affect the residents' perception and the local government's support. Furthermore, through these two factors, local intellectual assets indirectly and statistically significantly affect protecting and exploiting local intellectual assets and the development of tourism activities. The study's findings also provide a basis for local authorities and businesses to propose policy implications and management strategies that pay more attention to the issue of local intellectual assets and the protection and exploitation of local intellectual assets to serve tourism development.
Geographical indications signify the distinct quality and reputation of regional specialty agricultural products, providing a stabilizing effect on agricultural exports. This study mathematically integrates relevant literature to analyze the mechanisms through which geographical indication certification policies influence agricultural product exports. Using export data from China Customs between 2009 and 2020, an empirical analysis through a multi-period difference-in-differences model evaluates the impact of China-EU mutual recognition of geographical indications on China's agricultural exports. Findings reveal that such recognition significantly enhances the binary margins of China's agricultural exports, with stronger effects observed on intensive margins. The robustness of these results is confirmed through placebo checks, counterfactual analyses, and extensive testing. Product-level analyses show that the recognition impacts fruit exports mainly through the intensive margin, while vegetable exports are promoted via the extensive margin. Mechanism evaluations illustrate that this influence arises through 'dual circulation': domestically, by enhancing local demand and market leverage, and internationally, by improving product quality, reducing trade barriers, signaling demand, and boosting import interest. An evaluation using a six-dimensional framework and the 5E method underscores the policy's effectiveness in terms of economic impact, efficiency, and ethics, though challenges in fairness persist.
Various tourism trends have appeared with developing technology. One of them is gastronomy tourism. It is necessary to determine the factors which affect the development of this type of tourism for supply determinants to be successful in marketing activities. Products registered with geographical indication are considered to be one of these elements. In this direction, the purpose of the study is to determine the effects of local food and local products registered with geographical indications on the development of gastronomy tourism. Bolu, which is one of the Turkey’s cities, was selected as implementation area. Data were collected from effective tourists, who visited Bolu, or potential tourists, who have a possibility of visiting Bolu, via questionnaire technique, and 391 questionnaires were reached. Data were solved using statistical package program. Multivariate regression analysis was used to determine the effect of the products registered with geographical indication. According to the research results, the most effective element on the development of gastronomy tourism is local products registered with geographical indications with an impact rate of 60%. The effect of local foods, registered with geographical indication, is 37.7%.
The aim of this study was to contribute to the literature on food tourism by proposing the concept of place and events linked to food, and to analyze the opportunity of gastronomic tourism for local development around Romania (Sibiu Region) and Italy (Sicily Region). The materials were 336 interviews with tourists. Specially designed questionnaire allowed fast data collection. The questions were of qualitative and quantitative type, useful to encode the expressed opinions of the tourists. The results highlight the need for destination marketing organizations to pay more attention to the link between destination image and food events. It concludes that tourism practices enable the continuity of local foods, reinterpreted in the light of urban consumption. Further research is needed to explain why, despite recommend a food tourism policy integrating upon the preservation and the development of the cultural and ethnic identity, in order to attract tourists.
Food and gastronomy (F&G) are increasingly recognized as potentially determinant elements for the sustainable development of places. A commonly held theory in many research fields is that F&G can contribute to the economic, social and environmental sustainability of places while potentially representing elements that increase those places’ attractiveness and competitiveness. This literature review investigates three main research streams: agriculture and rural studies, place branding and place marketing and food tourism. The aim is to reduce the research fragmentation by offering a more holistic perspective on how F&G are understood in different research areas to identify common and transversal elements that might represent the core of F&G’s potential for place development. These areas have been analysed to identify common, recurrent and significative local F&G resources. Significance in this context indicates that the identified local F&G resources have emerged as meaningful at the local and global levels; that is, they are embedded in the place (spatially and culturally) and are able to identify and differentiate the place in global competition. The analysis reveals that all local F&G resources that support place distinctiveness and attractiveness should also address and strengthen the link between the place (territorial/geographical dimensions) and the people (cultural dimensions).
Purpose – The purpose of this paper is to review the contribution of food to tourism with particular reference to the importance of food tourism and the factors which are critical to its success, highlighting topics for future research. Design/methodology/approach – Findings are based on analysis of academic and practitioner materials in the public domain collected from a range of print and electronic sources. Findings – Food is the subject of various types of tourism product and is a common theme in marketing, by businesses and destination authorities. Tourism in which food plays a primary or supporting role is already popular and has good prospects, but there are also challenges for the food and tourism industries to overcome, which vary with location. Practical implications – Opportunities are suggested as well as some of the problems to be resolved by suppliers and marketers if the potential of food tourism is to be fully exploited. Originality/value – The paper is a reassessment of the significance of food tourism as a product and market and a reminder of possible pitfalls regarding its successful sales and marketing.
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