Article

Gastroporn on social media and its association with food choices and body mass index among youth

Authors:
  • Asha Kiran Jubilee Hope Centre
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... In previous study, imagebased social media usage was significantly associated with BMI. Also, the study implied that 'food porn' has impact on rising weight among youth [13]. Furthermore, there are ongoing debates on whether watching Mukbang is addictive [14,15]. ...
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Background It has been suggested that Mukbang and Cookbang, a type of eating broadcast originating from Korea and gaining popularity, may contribute to obesity. However, despite suggestions that Mukbang might contribute to obesity, studies investigating the impact of watching Mukbang on obesity is lacking. The goal of this study is to analyze the relationship between watching Mukbang and Cookbang and body mass index (BMI) status in Korean adolescents. All analyses were stratified by gender. Methods This study utilized data from the 2022 Korea Youth Risk Behavior Web-based Surveys. The anonymous online survey was conducted with 56,213 students, and 51,850 students (92.2%) who participated in the survey were analyzed. Participants reported the frequency of watching Mukbang and Cookbang per week over the previous 12 months. BMI was categorized into four subgroups based on percentiles: underweight (< 5th percentile), normal (5th − 85th percentiles), overweight (85th − 95th percentiles), and obese (> 95th percentile). This study used multinomial logistic regression for analysis. Results The likelihood of being obese was significantly higher in Mukbang-watching boys compared to those who never watched Mukbang and Cookbang (adjusted odds ratio [aOR]: 1.22, 95% confidence interval [CI]: 1.12–1.32). A dose-dependent association was found between the frequency of Mukbang and Cookbang watching and the likelihood of obesity among boys (p-for-trend < 0.0001). Subgroups that currently smoke, currently drink alcohol, frequently consume fast food, or drink sweetened beverages showed significantly higher odds of being obese in the “Ever” group than those in the “Never” group. Conclusion This study found a relationship between watching Mukbang and Cookbang and obesity in boys. Appropriate interventions should be considered for boys watching Mukbang and Cookbang.
Chapter
The chapter begins by defining the concept of authenticity and discusses different types of authenticity. The concept of commoditization is then introduced, followed by a review of the literature on commoditization in terms of its positive and negative aspects. As a result, it seems obvious that a broad consensus on topics such as definition, classification, effects, precautions, or management decisions to be made on the idea of authenticity in tourism and the commodification of culture or cultural elements is not yet achievable. While it continues to be discussed in the relevant literature whether tourists today seek authenticity, it can be noted that certain cultural elements have become commodities and started moving away from authenticity in tourism destinations. Some cultural elements that provide a competitive advantage have become ordinary; and this situation is mostly accepted by local people who acquire an income from tourism. Moreover, when the relevant literature is reviewed, there are also studies claiming that commodification positively affects cultural authenticity.
Chapter
Slow, valuable, and need-oriented production and consumption have been replaced by profit and purpose-oriented overproduction and consumption today. Traditional and healthy production has turned into a fast, unhealthy, and profit purposed production. Food has become a hedonic pleasure and status tool for consumers. Commodified food is explained by the concept of food porn in the literature. In this chapter, food porn history and the socio-cultural and economic reasons that cause the commodification of the food phenomenon were explained first, and then the concept of food porn was explained with its dimensions.
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