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MEMBANGUN WIRAUSAHA DENGAN SEKOLAH WIRAUSAHA ‘AISYIYAH (SWA) KABUPATEN PEKALONGAN
Abstract
The number of unemployed who increased by 1.84% from 2019 meant that new seeds should emerge in entrepreneurship. Entrepreneurs are important for a country because they have several benefits, including opening or providing jobs for the Indonesian people so that they are able to reduce unemployment, alleviate poverty, turn the wheel of the economy, an entrepreneur will be able to pay employees so that their families have the purchasing power to meet their needs. The existence of entrepreneurs has a role as a source of income for the government, both central and local in paying taxes, and when the product penetrates foreign countries it will strengthen foreign exchange reserves. In addition, entrepreneurs can also advance the nation through their contributions in various fields such as education, culture, health, and others. The number of entrepreneurs in Indonesia, which is apparently still low, and the current Covid-19 pandemic conditions are increasingly narrowing job opportunities, so we must be creative and innovative.Business actors are not only men but you women should also be involved. This is because entrepreneurs have more flexible working hours making it easier to manage time in taking care of the household and taking care of the business. Aisyiyah Entrepreneurial School (SWA) is a forum for women's empowerment that focuses on alleviating poverty through entrepreneurship. The current pandemic condition makes learning activities must be done online. In line with this, about 83% of women in Indonesia want online entrepreneurship training. This activity uses the method of socialization and community education with an online system, this is due to the increasing Covid-19 condition. This activity aims to help womenpreneurs to help their strengths in entrepreneurship. The material provided is very closely related to entrepreneurial activities so that female entrepreneurs become tough, never give up, creative, as well as effective and efficient.
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Penelitian ini bertujuan: 1). Memberikan perspektif baru pada kajian kewirausahaan dan kaitannya terhadap kemajuan perekonomian Indonesia. 2). Memberikan bahan evaluasi kepada pemangku kepentingan agar kewirausahaaan dapat memberikan sumbangsih bagi kemajuan perekonomian Indonesia. Metode dalam penelitian ini adalah studi kepustakaan karena obyek penelitian hanya bisa dijawab melalui penelitian pustaka. Penelitian ini menggunakan data kualitatif dan sumber data sekunder. Hasil penelitian ini menunjukkan bahwa kewirausahaan berperan dalam mendorong kegiatan ekonomi keluarga, masyarakat, perusahaan regional dan milik negara. Dinamika kegiatan bisnis ini dapat mendorong pertumbuhan ekonomi dan meningkatkan kesejahteraan masyarakat. Jumlah wirausaha di Indonesia masih sedikit dibanding penduduknya sehingga upaya menambah wirausaha harus terus dilakukan. Ada empat faktor yang perlu diperhatian dalam pengembangan kewirausahaan ,yaitu: akses terhadap modal, peran inovasi, pelatihan kewirausahaan dan peran pemerintah dalam menciptakan iklim berusaha yang baik. Fakta menunjukkan bahwa pengusaha memainkan peran utama dalam meningkatkan kualitas hidup individu, masyarakat dan negara. Kewirausahaan juga salah satu penentu untuk menciptakan masyarakat dan negara yang makmur. Kata kunci: kewirausahaan; entrepreneur; pertumbuhan ekonomi; Indonesia
This paper aims to discuss the concepts and new ideas, opportunities and challenges of digital marketing in entrepreneurship. After discussion, it was found that digital marketing has a very close relationship with entrepreneurship, where both items have the same target. Then digital marketing is part of entrepreneurial activities. Digital marketing has huge opportunities in the development of the business world from now until in the future where the target market has been transformed into a digital platform. While the challenges that must be faced by the business world when implementing digital marketing are readiness in terms of human resources and financial resources in supporting digital marketing activities.
em> Managerial guidance for operating “Wirausaha “Aisyiyah School”(SWA), for making professionality in SWA and build good coordination between all organisation structure. SWA build for helping to the poor people and using commitment in productive sector in economy as well as to get economic stabilisation for woman. SWA in Kabupaten Pekalongan was the first SWA ever build in Central Java Province. Almost 3 years the head of Aisyiyah branch pekalongan did not have commitment to gain SWA program, advantage and responsibility. The output target from this activity is to reform and to manage SWA in operation concept to become more professional which guidance with 4 management function consist of: planning, organizing, moving, supervising. We have using purposing discuss and workshop methodz. From this two in front, will be using for making reconstruction in SWA guidance which covering organisation structure in regional branch to do their job as well as on all procedure. Beside it, MEKPDA will give mentoring toruling the coordination in order with PCA under consideration with SWA. </em
ABSTRAKKegiatan ini bertujuan untuk memberikan pemahaman kepada siswa-siswi tentang pentingnya membuat proposal rencana bisnis untuk meningkatkan kemampuan berwirausaha. Target luaran kegiatan ini adalah diharapkan siswa - siswi lebih mudah dan mengerti dalam memahami penulisan proposal dengan menumbuhkan ide kreatif dan inovasi dan meningkatkan motivasi berwirausaha. Metode kegiatan yang dilakukan tim abdimas dengan dua tahapan, tahap [1]. Observasi langsung, yaitu: tim abdimas langsung datang ke lokasi, untuk memperoleh data. Hal ini dilakukan pada saat menjelang maupun pada saat kegiatan berlangsung Tahap; ke [2]. Demontrasi, yaitu: tim pengabdi mengajarkan secara langsung cara belajar membuat business plan kepada siswa-siswi Madrasah Tsanawiyah Nurul Hikmah dan siswa-siswi SMP Al-Ihsan. Pengajaran akan dilakukan 4 tatap muka agar siswa-siswi SMP Nurul Hikmah dan SMP Al-Ihsan lebih memahami penulisan proposal bisnis yang akan diajarkan.Kata Kunci : Proposal Rencana Bisnis dan Kemampuan BerwirausahaABSTRACTThis activity aims to provide understanding to the students about the importance of making business plan proposal to improve entrepreneurship skills. The outcome target of this activity is expected the students - students easier and understand in understanding the writing of proposals by fostering creative ideas and innovation and improve entrepreneurship motivation. The method of activity performed by the team is abdimas with two stages, stage [1]. Direct observation, ie: team abdimas directly come to the location, to obtain data. This is done at the time of the Phase; 2nd]. Demonstration, namely: team of devotees teach directly how to learn to make business plan to students of Madrasah Tsanawiyah Nurul Hikmah and student of SMP Al-Ihsan. Teaching will be conducted 4 face to face so that the students of SMP Nurul Hikmah and SMP Al-Ihsan better understand the writing of business proposal that will be taught.Keywords: Business Plan Proposal and Entrepreneurship Capability
The Portable MBA in Entrepreneurship
- William D Bygrave
Bygrave,William D. 1994. The Portable MBA in Entrepreneurship. John Willey &
Sons, New York