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93
The Effect of Information System Success on Technology Acceptance
of Mobile Banking Customers: Case Study of Bank for Agriculture and Agricultural
Cooperatives in Chaiyaphum Province
1* 2
1,2
Wisut Wimontam1* Chartaya Nilplub2
1,2Faculty of Business Administration, Rajamangala University of Technology Isan
*Corresponding Author E-mail: wimontam.wi@gmail.com
(Received: July 24, 2021; Accepted: October 8, 2021)
A-Mobile
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.05
65.3R2adj = .653)
: ,
Abstract
The purpose of this research was to examine the effect of information system success
on technology acceptance of mobile banking customers: case study of Bank for agriculture and
agricultural cooperatives in Chaiyaphum province. The quantitative research was employed in
93
Journal of Management and Development Ubon Ratchathani Rajabhat University
Vol.8 No.2 July – December 2021
94
this study. Questionnaires were used as a tool to collect data from 400 customers of Bank for
agriculture and agricultural cooperatives in Chaiyaphum province who used application A-Mobile.
The descriptive statistics used to analyze the data includes frequency, percentage, mean and
standard deviation. The hypotheses were tested by multiple regression analysis. The result
showed that information system success in the dimension of functionality and security had a
positive effect on technology acceptance of mobile banking at .01 significant level. In addition,
quick response had a positive effect on technology acceptance of mobile banking at .05
significant level. All the independent variables were able to predict on dependent variable at
65.30 percent (R2adj = .653).
Keywords: Information System Success, Technology Acceptance, Mobile Banking
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Journal of Management and Development Ubon Ratchathani Rajabhat University
Vol.8 No.2 July – December 2021
96
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Delone & Mclean (2003
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(Delone & Mclean, 2003)
(Davis, 1989)
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Davis (1989)
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Journal of Management and Development Ubon Ratchathani Rajabhat University
Vol.8 No.2 July – December 2021
98
วิธีดำเนินการวิจัย
A-Mobile ,,
Krejcie & Morgan (
Simple Random
Sampling)
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Delone & Mclean (
Davis (
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Scale)
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Journal of Management and Development Ubon Ratchathani Rajabhat University
Vol.8 No.2 July – December 2021
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Journal of Management and Development Ubon Ratchathani Rajabhat University
Vol.8 No.2 July – December 2021
102
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adj
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β.029, P > .05)β.005, P > .05)
65.30(R2adj = .653)
103
Journal of Management and Development Ubon Ratchathani Rajabhat University
Vol.8 No.2 July – December 2021
104
สรุปการวิจัย
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Financial Technology Startup
2562)
2557)
A-Mobile
104
105
(2562
“M - Banking”
Financial Technology Startup
62
“M-Banking”
105
Journal of Management and Development Ubon Ratchathani Rajabhat University
Vol.8 No.2 July – December 2021
106
Mobile Banking
ข้อเสนอแนะ
1.
2.
A-Mobile
- SMS
One Time Password: OTP
3.
4.
1. A-Mobile
A-Mobile
106
107
2.
. Fintech
https://www.krungsri.com/bank/th/plearn-plearn/what-is-fintech-startups.html.
A-Mobile
, 1(1), 91-105.
M -Banking”.
.
https://www.baac.or.th/th/ contentabout.php?
content_group_sub=0003.
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Journal of Management and Development Ubon Ratchathani Rajabhat University
Vol.8 No.2 July – December 2021
108
A-Mobile.
https://www.baac.or.th/th/contentproduct.php?
content_id=14252_group_semi=0004&content_group_sub=8&content_group=4
&inside=1.
A-Mobile
2563:
, 15, -.
:
http://fms.bru.ac.th/
wp-content/uploads/Dr.preecha.pdf.
Financial
Technology Startup,
13, -.
, 7, 89-101.
Mobile
Banking
http://www.ratchakitcha.soc.go.th/DATA/PDF/2564/E/053/T_0021.pdf.
Davis, F. D. (Perceived Usefulness, Perceived Ease of Use, and User Acceptance of
Information Technology. MIS Quarterly, 133), -
108
109
Delone, W. H. & Mclean, E. R. (2003). The Delone and Mclean Model of Information Systems
Success: A Ten-Year Update. Journal of Management Information Systems, 19(4),
9-30.
Krejcie, R. V. & Morgan, D. W. (1970). Determining Sample Size for Research Activities.
Educational and Psychological Measurement, 30, 607-610.
Rogers, E. M. & Shoemaker, F. F. (1971). Communication of Innovations: A Cross-Cultural
Approach. (2th ed.). New York: Free Press.
Seddon, P. B. (1997). A Respecification and Extension of The Delone and Mclean Model of IS
Success. Information Systems Research, 8(3), 240-253.
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