Conference Paper

Towards Agent-based Simulation of the Parallel Trading Market of Pharmaceuticals

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Abstract

Pharmaceutical parallel trade is a legal trade in European countries, where traders can buy medicinal products in one country and sell them in other countries to make a profit. In the pharmaceutical parallel trade market, players such as manufacturers, wholesalers, parallel traders, pharmacies, and hospitals are involved. Studying and analyzing this market is of significant interest to economists and players involved. Agent-based modeling offers a robust algorithmic framework to analyze macroeconomic phenomena through micro-founded models. As an initial step in using agent-based modeling for the parallel trade of pharmaceuticals, we consider a simplified pharmaceutical trading market inspired by available game theory models. In this paper, we developed and elaborated the implementation of an agent-based model for the pharmaceutical trade market and employed it to run multiple scenarios that are impossible to analyze through game-theoretic models. Subsequently, we demonstrated how an agent-based model could be utilized to analyze the market from an economic perspective and how players in this market can recruit this model in their business decisions.

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The European pharmaceutical parallel trade refers to the practice of purchasing pharmaceutical products in one European Union (EU) member state at a lower price and reselling the products in another EU member state at a higher price. In the pharmaceutical market, pricing strategies are of utmost importance as the market structure and regulations allow only the lowest-priced product to gain market share, making it imperative for players to optimize their pricing decisions in order to remain competitive. Therefore, developing a dynamic and data-driven pricing strategy that takes into account market conditions, competitors’ behaviors, and regulatory compliance is of interest to players involved in this market. In this paper, we demonstrate the potential of agent-based modeling as a tool for integrating mathematical modeling and economic concepts and investigating targeted pricing strategies in the pharmaceutical parallel trade market. We achieve this by utilizing agent-based modeling to evaluate and compare multiple pricing strategies through simulation. We aim to identify the challenges associated with developing a dynamic pricing approach in this complex market by showcasing the effectiveness of agent-based modeling. We contribute to the understanding of pricing strategies and their implications in the pharmaceutical parallel trade market.KeywordsAgent-based modeling and simulationPricing strategyPrice competitionPharmaceutical parallel trade
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