Article

Personality aspects and proenvironmental attitudes

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Abstract

Objective: Climate change is a serious threat. Personality psychologists can help address this threat by understanding what kind of people tend to endorse proenvironmental attitudes and engage in sustainable behavior. Previous research supports reliable associations between proenvironmental attitudes and personality traits. However, this research has generally aggregated different kinds of attitudes into a single composite and has focused on the domain level of personality traits. Method: This study explored how 10 lower-order aspects of the Big Five personality traits were related to eight different proenvironmental attitudes in three convenience samples from the United States (N = 1,234; 1,000) and the United Kingdom (N = 538). Results: All five trait domains were related to at least one proenvironmental attitude across all three samples. Seven of eight proenvironmental attitudes could be predicted by one or more traits in all three samples. We also found evidence that the Openness aspect of Openness to Experience was a more consistent predictor of proenvironmental attitudes than the Intellect aspect. In contrast, there was little benefit in distinguishing between the aspects of other trait domains. We did not find evidence that age or political orientation moderated the associations between proenvironmental attitudes and personality. Conclusion: Results point to the need for more fine-grained research on individual differences in proenvironmental attitudes and behavior.

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... Previous research studies have indicated that openness to experience is the most influential trait on environmentallyfriendly attitudes or behaviours (Brick & Lewis, 2016;Hopwood et al., 2024;Markowitz et al., 2012;Milfont & Sibley, 2012;Soutter et al., 2020), sustainability concerns (Hirsh, 2010) and the usage of green products (Hirsh & Dolderman, 2007;Klein et al., 2019). In some studies, conscientiousness has been highly associated with environmentalism (Milfont & Sibley, 2012), and it contributes to explaining a wide range of sustainable attitudes and behaviours, such as consuming sustainable products (Luchs & Mooradian, 2012), participating in environmental protection activities (Milfont & Sibley, 2012) and pro-environmental behaviours likely to be positively predicted by self-transcendence than self-enhancement. ...
... Finally, attitude is frequently used as an indicator of environmental and sustainable outcomes because attitude is suggested to be a highly relevant predictor of behaviour in several theories used to explore environmental and sustainable outcomes (Hopwood et al., 2024;Perera et al., 2024;Steg & Vlek, 2009). However, the association between abstract individual characteristics (e.g., personality), attitudes and specific behavioural outcomes (e.g., recycling of bags) lies on a continuum of two extremes of abstraction, making the relationships complicated, non-existent, conflicted and contradicted (Lange & Dewitte, 2019;Mónus, 2021). ...
... Based on a survey sample of 600 Vietnamese consumers, the CFA results confirm the reliability and validity of the constructs. The analytical results from multiple regression models (Hair et al., 2010) are generally consistent with the diversity found in previous studies on the relationships between core values and sustainable outcomes (e.g., Agissova & Sautkina, 2020;Hansen et al., 2018;Klein et al., 2019) and the association between Big-Five and sustainable outcomes (e.g., Brick & Lewis, 2016;Hopwood et al., 2024;Klein et al., 2019;Markowitz et al., 2012;Milfont & Sibley, 2012). The analytical results from the two-step cluster and multinomial and multiple regression models (Anderson & Rutkowski, 2008;Tkaczynski, 2016) reveal four clusters that characterise the dominant features of the combination of core values and the Big-Five. ...
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This study explores the interplay between Schwartz’s core values and the Big Five personality traits to investigate how individual differences contribute to sustainable outcomes in a Vietnamese context. Previous studies have largely examined values and personality traits separately, leaving an incomplete understanding of their combined influence on sustainable attitudes and behaviours. To address this, the study compares variable-centred and person-centred approaches to explain variances in both abstract and specific levels of sustainable outcomes. The results are based on a survey sample of 600 Vietnamese consumers. The variable-centred approach indicates the strongest associations of conservation and self-transcendence (values) but the weakest associations of neuroticism and extraversion (personalities) with sustainable outcomes. Core values rather than basic personality traits are more strongly associated with sustainable outcomes. A cluster analysis reveals four clusters based on the combinations of values and personalities: Resilient (20.33%), Social focus (16.00%), Balanced (39.33%) and Under-controlled (24.34%). The person-centred approach suggests Resilient and Social focus play the most positive roles but hinder the Under-controlled. The associations between individual differences and specific behavioural outcomes are more unstable than the associations between more abstract and attitudinal outcomes. The associations between the Balanced and specific behavioural outcomes suggest that individuals may also balance their environmental behavioural outcomes in different contexts. The main conclusion is that the variable-centred and person-centred approaches are complementary in generating insight on whether the combination of individual differences in values and personalities are associated with sustainable outcomes.
... Prior studies have examined the role of various individual differences and personality traits, such as the Big Five, a need for cognition, and self-monitoring, in affecting consumers' consumption reduction behavior (Armstrong Soule and Sekhon 2022;Ghorban Nejad and Hansen 2021;Hüttel et al. 2020). They have evidenced that individual differences, such as personality traits, matter when one attempts to explain and/or predict consumers' proenvironmental behaviors (e.g., Hopwood et al. 2022) and arguably EMCR. Moreover, a recent review article on individual-level consumption reduction highlights the scarcity of research on the underlying influences of cognitive processes and individual differences such as personality traits in consumers' engagement in consumption reduction practices (Nejad et al. 2024). ...
... Along this line, Haugtvedt et al. (2018) suggest investigating individual differences to extend our knowledge of existing theoretical models and employ them to deepen our insight into what drives changes in attitudes and decision-making processes. In their recent work, Hopwood et al. (2022) call for in-depth explorations of such personality traits to enhance our understanding of how individuals embrace pro-environmental behavior and to provide a deeper insight into the relationship between personality traits and individuals' pro-environmental attitudes and behaviors (Hopwood et al. 2022). Such personality traits frequently function as moderators in theoretical models (Furnham and Heaven 1999;Hansen and Sand 2008;Haugtvedt and Petty 1992). ...
... Along this line, Haugtvedt et al. (2018) suggest investigating individual differences to extend our knowledge of existing theoretical models and employ them to deepen our insight into what drives changes in attitudes and decision-making processes. In their recent work, Hopwood et al. (2022) call for in-depth explorations of such personality traits to enhance our understanding of how individuals embrace pro-environmental behavior and to provide a deeper insight into the relationship between personality traits and individuals' pro-environmental attitudes and behaviors (Hopwood et al. 2022). Such personality traits frequently function as moderators in theoretical models (Furnham and Heaven 1999;Hansen and Sand 2008;Haugtvedt and Petty 1992). ...
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Limited research has focused on consumption reduction as one potential pathway to meet sustainable development goals. This paper investigates consumers’ intentions to undertake consumption reduction through the lens of an extended theory of planned behavior (TPB), where selected individual differences, namely the need for evaluation (NE) and self-referencing (SR), are given considerable attention. In total, 226 respondents participated in this web-based survey study. The results from structural equation modeling analysis confirm that the extended theory of planned behavior effectively explains consumers’ intentions to undertake consumption reduction. Notably, the individual differences of the NE and SR each uniquely moderate the relationships within the TPB model. This study provides a theoretical contribution by integrating the selected moderators (i.e., the NE and SR) into the TPB framework, increases the TPB’s predictive power, and further provides a novel understanding of the underlying influences of individual differences on consumers’ intentions to undertake consumption reduction for the benefit of the environment. Moreover, the findings offer practical implications for policymakers and social marketers in designing tailor-made interventions and consumption reduction strategies by considering the important role of individual differences.
... ≤ RMSEA ≤ .09; Gallagher et al., 2023;Hopwood et al., 2024). The latter strategy was chosen because model fit of the English version can be seen as a fair benchmark for our translations. ...
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Personality traits predict health, well-being, relationship success, and work-related outcomes, but most of the relevant evidence comes from English-speaking populations. The Big Five Aspect Scales (BFAS) are one of the most used English-language personality questionnaires, allowing to assess Big Five domains and aspects validly and reliably. In the present study, we validated German, French, and Italian translations of the BFAS and its short-form (BFAS-S) in a representative sample of Swiss adults (N = 4’457). Across the three languages, the translations of the BFAS and the BFAS-S showed satisfactory psychometric properties in terms of their factorial validity, external validity, reliability, and convergence of short- and long-version. Furthermore, we found partial weak measurement invariance across the three languages for all aspects and domains and strong invariance for some aspects. The translations of the BFAS and the BFAS-S may thus facilitate future research on personality traits in non-English speaking samples.
... First, existing studies differ in their conceptualization of vaccination outcomes, with some measuring vaccination behavior or status, often using dichotomous yes/no questions, and others assessing people's vaccination intentions or attitudes, typically with Likert-style response scales, similar to those in personality trait measures. Intention and attitude measures are not only conceptually and methodologically more similar to personality trait measures, but they have been also theorized to mediate the links between broad traits and behavior (Ajzen et al., 2018;Hopwood et al., 2024). As such, we expected to find stronger correlations between traits with measures of vaccination attitudes and intentions than with people's actual vaccination status or behaviors . ...
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... Concerning individual differences in sustainable behavior in general, it was shown that there is a large correlation between sustainable attitudes in general and all major BIG FIVE personality traits except neuroticism (Soutter & Mõttus, 2021). Regarding the openness aspect, openness to experience instead of intellect is essential for pro-environmental attitudes (Hopwood et al., 2022). Furthermore, there seem to be differences in personality traits between omnivores and non-omnivores as one aspect of pro-environmental attitudes: Omnivores appear to be more authoritarian, socially dominant, bias-oriented, and self-centered than vegetarians and vegans (Holler et al., 2021). ...
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With climate change and its consequences believed to be among the most vital challenges for humanity and the Earth’s ecosystem, it is important to understand why individuals (do not) adopt pro-environmental attitudes and behaviors. Personality traits are well suited for this purpose. Because no recent work has systematically combined the accumulating evidence on this topic, we aimed to meta-analyze the associations of the Big Five and HEXACO personality domains with pro-environmental attitudes and behaviors. Meta-analysis of 38 sources (N = 44,993) implicated Openness and Honesty-Humility as the strongest correlates of pro-environmental attitudes (r = .22 and .20) and behaviors (r = .21 and .25). Agreeableness, Conscientiousness, and to a lesser extent Extraversion, were also associated with pro-environmental attitudes (r = .15, .12, and .09) and behaviors (r = .10, .11, and .10). Heterogeneity among effect sizes was partly explained by samples’ gender ratio, age, and country of origin, and by personality model. P-curve analysis, funnel plots, and Egger’s tests indicated significant, but sporadic and small publication bias. As a validity test, the meta-analytic associations collectively provided substantial predictive accuracy for pro-environmental attitudes (r = .44 to .45) and behaviors (r = .28 to .43) in independent hold-out samples.
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Personality traits are powerful predictors of outcomes in the domains of education, work, relationships, health, and well-being. The recognized importance of personality traits has raised questions about their policy relevance, that is, their potential to inform policy actions designed to improve human welfare. Traditionally, the use of personality traits in applied settings has been predicated on their ability to predict valued outcomes, typically under the assumption that traits are functionally unchanging. This assumption, however, is both untrue and a limiting factor on using personality traits more widely in applied settings. In this article, we present the case that traits can serve both as relatively stable predictors of success and actionable targets for policy changes and interventions. Though trait change will likely prove a more difficult target than typical targets in applied interventions, it also may be a more fruitful one given the variety of life domains affected by personality traits. (PsycINFO Database Record (c) 2019 APA, all rights reserved).
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Decades of research document individual differences in prosocial behavior using controlled experiments that model social interactions in situations of interdependence. However, theoretical and empirical integration of the vast literature on the predictive validity of personality traits to account for these individual differences is missing. Here, we present a theoretical framework that identifies four broad situational affordances across interdependent situations (i.e., exploitation, reciprocity, temporal conflict, and dependence under uncertainty) and more specific sub-affordances within certain types of interdependent situations (e.g., possibility to increase equality in outcomes) that can determine when, which, and how personality traits should be expressed in prosocial behavior. To test this framework, we meta-analyzed 770 studies reporting on 3,523 effects of 8 broad and 43 narrow personality traits on prosocial behavior in interdependent situations modelled in six commonly studied economic games (Dictator Game, Ultimatum Game, Trust Game, Prisoner’s Dilemma, Public Goods Game, and Commons Dilemma). Overall, meta-analytic correlations ranged between -.18 ≤ r ≤ .26 and most traits yielding a significant relation to prosocial behavior had conceptual links to the affordances provided in interdependent situations, most prominently the possibility for exploitation. Moreover, for several traits, correlations within games followed the predicted pattern derived from a theoretical analysis of affordances. On the level of traits, we found that narrow and broad traits alike can account for prosocial behavior, informing the bandwidth-fidelity problem. In sum, the meta-analysis provides a theoretical foundation that can guide future research on prosocial behavior and advance our understanding of individual differences in human prosociality.
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Research has shown that social influence can be leveraged as a persuasive strategy to elicit beneficial behaviors, especially if it is tailored to the target audience. However, research on the impact of personality traits on users’ susceptibility to social influence is scarce. To bridge this gap, using a sample of 350 participants, we investigate: (1) the personality-based determinants of users’ susceptibility to three social influence strategies—Social Learning, Social Proof and Social Comparison—which are currently being employed in persuasive applications to motivate users to engage in beneficial behaviors; and (2) the moderating effect of gender. Our results reveal that Neuroticism is the most consistent determinant of users’ susceptibility to social influence, followed by Openness and Conscientiousness. Specifically, we found that: (1) individuals who are high in Neuroticism are more likely to be susceptible to all three social influence strategies than individuals who are low in Neuroticism; (2) individuals who are low in Openness are more likely to be susceptible to Social Proof and Social Comparison than individuals who are high in Openness; and (3) individuals who are low in Conscientiousness are more likely to be susceptible to Social Learning and Social Poof than individuals who are high in Conscientiousness. Finally, based on our findings, we provide a number of design guidelines for personalizing persuasive applications to users who are high in Neuroticism, low in Conscientiousness and/or low in Openness.
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Human behaviour is integral not only to causing global climate change but also to responding and adapting to it. Here, we argue that psychological research should inform efforts to address climate change, to avoid misunderstandings about human behaviour and motivations that can lead to ineffective or misguided policies. We review three key research areas: describing human perceptions of climate change; understanding and changing individual and household behaviour that drives climate change; and examining the human impacts of climate change and adaptation responses. Although much has been learned in these areas, we suggest important directions for further research.
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Facebook is rapidly gaining recognition as a powerful research tool for the social sciences. It constitutes a large and diverse pool of participants, who can be selectively recruited for both online and offline studies. Additionally, it facilitates data collection by storing detailed records of its users' demographic profiles, social interactions, and behaviors. With participants' consent, these data can be recorded retrospectively in a convenient, accurate, and inexpensive way. Based on our experience in designing, implementing, and maintaining multiple Facebook-based psychological studies that attracted over 10 million participants, we demonstrate how to recruit participants using Facebook, incentivize them effectively, and maximize their engagement. We also outline the most important opportunities and challenges associated with using Facebook for research, provide several practical guidelines on how to successfully implement studies on Facebook, and finally, discuss ethical considerations. (PsycINFO Database Record
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Dunlap and Van Liere's New Environmental Paradigm (NEP) Scale, published in 1978, has become a widely used measure of proenvironmental orientation. This article develops a revised NEP Scale designed to improve upon the original one in several respects: ( 1 ) It taps a wider range of facets of an ecological worldview, ( 2 ) It offers a balanced set of pro- and anti-NEP items, and ( 3 ) It avoids outmoded terminology. The new scale, termed the New Ecological Paradigm Scale, consists of 15 items. Results of a 1990 Washington State survey suggest that the items can be treated as an internally consistent summated rating scale and also indicate a modest growth in pro-NEP responses among Washington residents over the 14 years since the original study.
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Creativity has been acknowledged as one of the most predominant factors contributing to individual performance in various domains of work, and both researchers and practitioners have been devoting increasing attention to creative performance. In this study, we examined the potential trait-trait interaction between the Big Five personality factors (Costa & McCrae, 1992) and the motivational orientations of individuals in shaping their creative performance. Our hypotheses were empirically tested using longitudinal data collected from 304 undergraduate students at a North American business school. Results showed that extraversion and openness to experience had significant positive effects on creative performance. Analysis also revealed that the positive relationship between openness to experience and creativity was stronger when the person possessed strong extrinsic motivation. Agreeableness was a positive predictor of creative performance only when the person's extrinsic motivation was low. Patterns found relating to personality-motivation interaction as an explanatory factor of individuals' creative performance are described.
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Structural equation modeling (SEM) is a vast field and widely used by many applied researchers in the social and behavioral sciences. Over the years, many software pack-ages for structural equation modeling have been developed, both free and commercial. However, perhaps the best state-of-the-art software packages in this field are still closed-source and/or commercial. The R package lavaan has been developed to provide applied researchers, teachers, and statisticians, a free, fully open-source, but commercial-quality package for latent variable modeling. This paper explains the aims behind the develop-ment of the package, gives an overview of its most important features, and provides some examples to illustrate how lavaan works in practice.
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Objective The present study investigated how much variability in moral identity scores is attributable to individual differences that are stable over time and how much variability reflects daily fluctuations. Method Participants (N = 138, M age = 25.11 years, SD = 10.77; 82% female) were asked to report the self-importance of three moral attributes (being honest, fair, and caring) once a day for 50 consecutive days. Ratings were decomposed into between- and within-person variability and analyzed in relation to individuals' self-reported feelings of integrity and compassion using hierarchical linear modelling. Results Daily measures of moral identity exhibited more between- than within-person variability (64% vs. 36%). Furthermore, feelings of integrity and compassion were more strongly positively correlated with moral identity on the interindividual level than the intraindividual level. Conclusion Overall, findings suggest that moral identity has both trait- and state-like characteristics and might be best conceptualized as a characteristic adaptation evidencing both stability and change.
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Reliance on fairness norms is a core feature of moral behavior and judgment, and is conceptually and empirically linked with basic personality dimensions. However, the specific nature of these links is poorly understood. In this study ( N = 313, 68% female), we employed a novel third-party judgment paradigm, in which participants made moral judgments of various sharing actions of virtual others. This allowed us to capture individual variation in the relative importance of several fairness norms. We correlated these norm profiles with Big Five personality traits. We observed distinct associations between agreeableness, conscientiousness, openness, and extraversion and estimates of the importance of generosity, selfishness, relative generosity, and relative selfishness norms. Comparisons of these associations at the domain- versus facet-level of personality traits suggested these relations are specific to domain-level traits. These findings are an important step toward unraveling the complex links between fairness norms and basic personality traits.
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Research in unethical behaviour has highlighted the role of moral disengagement as one of its main predictors. Even though extant research has studied trait moral disengagement in the context of Big Five personality domains, no studies have explored the contribution of within- domain aspects. In three studies (N = 663) we found associations between Big Five personality factors and moral disengagement that highlight the primary role of Agreeableness (and its aspects politeness and compassion), but also implicate assertiveness and volatility. Furthermore, we found that moral disengagement significantly accounted for the effects of domains Agreeableness and Openness/Intellect, and aspects politeness, compassion, volatility, enthusiasm, assertiveness, and openness on unethical decision-making. In sum, these findings provide valuable insight into the role that Big Five personality domains and aspects play in the deployment of moral disengagement and help us to understand how the latter may account for the relationships between Big Five personality traits and unethical decision- making.
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Individual variation in attitudes is hindering our efforts to address global anthropogenic climate change. To better understand climate change deniers, we considered the relationship between climate change denial and environmentalism constructs through an individual differences perspective. We aimed to identify the personality traits associated with climate change denial, environmental self-concept, and pro-environmental behaviours. We measured personality using the Big Five Aspect Scales. Using hierarchical multiple regressions, we determined the personality profile that predicts climate change denial, ecological self-concept, and pro-environmental behaviour. At the domain level, the Openness/Intellect domain significantly predicted each of the environmental constructs, and the Agreeableness domain was predictive of ecological self-concept and climate change acceptance. At the aspect level, the Openness aspect was the primary personality predictor for each construct. Our results demonstrate that aspect level analyses could be more efficacious than domain level analysis, as they have greater specificity and explanatory power.
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Associations between personality traits and life outcomes are usually studied using the Big Five domains and, occasionally, their facets. But recent research suggests these associations may be driven by the items (reflecting nuances) chosen to measure these traits. Using a large dataset (N = 6,126), we examined associations with 53 self‐reported outcomes using domains, facets and items (markers for nuances), training and validating models in different sample partitions. Facets better predicted outcomes than domains (on average, 18.0% vs 16.6% of variance explained), but items provided the most accurate predictions (on average 20.9%). Removing domain and facet variance from items had no effect on their predictive validity, suggesting that outcome‐related information was often in items’ unique variances (i.e., nuance‐specific). Item‐based prediction also showed the highest discriminant validity. These observations, replicating previous findings, suggest that personality traits’ associations with outcomes are often driven by narrow personality nuances.
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Withstanding the climate crisis will depend in part on individuals behaving in a more environmentally sustainable manner. However, relatively little is known about the individual factors that promote sustainable attitudes and behaviors (SABs). Although there are established cross-sectional associations between personality traits and SABs, it is unclear whether changes in personality are related to increases in SABs over time, and how personality is differentially related to specific SABs. Using data from 61,479 participants in New Zealand, we tested preregistered hypotheses about how personality codevelops with valuing the environment, believing in climate change, concern about climate change, personal environmental efficacy, personal environmental sacrifice, and support for the Green Party. We found that SABs generally increased from 2009 to 2017, although there was variation across age cohorts, SAB variables, and samples. We replicated concurrent correlations between broad personality traits—particularly Agreeableness, Openness, and Honesty/Humility—and SABs and present novel evidence that increases in SAB are related to changes in traits, particularly Agreeableness. These findings have implications for both understanding the factors associated with changes in SABs over time and understanding the factors that drive personality change.
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With rates of vegetarianism and veganism (i.e., veg*nism) rising around the world, a growing body of research has begun to explore psychological characteristics that distinguish vegetarians and vegans from omnivores. However, relatively few studies have examined how veg*nism is related to differences in basic personality traits such as the “Big Five”, with those that have tending to yield conflicting results. Moreover, none of these studies have examined personality at the lower levels of the personality trait hierarchy (i.e., aspects and facets of the Big Five). Thus, we sought to clarify how personality traits are related to veg*nism. In Study 1, comprising two samples (S1a: N=797, S1b: N=1,534), participants were categorised as Veg*n vs Restricted-omnivore vs Omnivore, and completed personality questionnaires at the domain and aspect levels of the Big Five. In Study 2, participants (N=562) completed both categorical and continuous measures of veg*nism, along with personality questionnaires at the domain, aspect, and facet levels. Across both studies, we found that people who scored higher on traits within the openness/intellect and agreeableness domains most consistently reported higher levels of veg*nism. Patterns in the data also suggested that the relation between personality and veg*nism might depend on the way veg*nism is measured. Theoretical and practical implications of these findings are discussed.
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How can we alleviate the political divide on environmental issues such as climate change? Baldwin and Lammers (2016, Study 1) found that an environmental message with a past temporal focus attenuated the negative association between participants’ conservatism and their pro-environmental attitudes, compared with a future-focused environmental message. To confirm the temporal comparison effect on conservatives’ environmentalism, we directly replicated Baldwin and Lammers (2016, Study 1) in two pre-registered and high-powered studies (Study 1: 538 American adults, 55% female, 98.6% of statistical power; Study 2: 541 American adults, 51% female, 98.8% of statistical power). Results from both studies failed to replicate the temporal comparison effect: The past-focused environmental message was ineffective in promoting pro-environmental outcomes to more conservative people. Meta-analytic and Bayesian analyses on the integrated data of the original and replication studies corroborated the failed replication. This research highlights the importance of direct replications and emphasises the need for further work on overcoming the political divide on environmental problems.
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How are basic personality traits linked with individual differences in competitiveness? We examined extraversion and agreeableness, as well as their lower-level aspects (i.e., assertiveness, enthusiasm; compassion, politeness), in relation to both self-reported competitiveness and competitive bidding within two auction games. Participants (N = 304, 56% female) completed comprehensive assessments of personality and competitiveness, along with two hypothetical auction games (a standard “Winner-Pay” auction, and a riskier “All-Pay” auction). Extraversion positively predicted self-reported competitiveness whereas agreeableness was a negative predictor, and also predicted less competitive auction bidding. At the aspect-level, assertiveness (but not enthusiasm) positively predicted self-reported competitiveness as well as escalation in bidding within both auctions. Compassion (but not politeness) predicted less competitive auction bidding whereas politeness (but not compassion) predicted lower self-reported competitiveness. Future research is needed to determine whether these findings generalise beyond the lab to competitive behaviour as it occurs in the wild.
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Most people want to change some aspects of their personality, but does this phenomenon extend to moral character and to close others? Targets ( n = 800) rated their personality traits and reported how much they wanted to change on each trait; well-acquainted informants ( n = 958) rated targets’ personality traits and how much they wanted the targets to change on those same traits. Targets and informants reported a lower desire to change on more morally relevant traits (e.g., honesty, compassion, fairness) compared with less morally relevant traits (e.g., anxiety, sociability, productiveness)—even after we controlled for current trait levels. Moreover, although targets generally wanted to improve more on traits that they had less desirable levels of, and informants wanted their targets to improve more on those traits as well, targets’ moral change goals were less calibrated to their current trait levels. Finally, informants wanted targets to change in similar ways, but to a lesser extent, than targets themselves did. These findings suggest that moral considerations take a back seat when it comes to self-improvement.
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Objective: Without a supply of blood, health services could not meet their clinical needs. Similarly, organs for transplantation save and transform lives. Donations are acts of generosity that are traditionally seen as altruistic, and accordingly, interventions to recruit and retain blood and organ donors have focused on altruism. We review the predictors, prevalence and correlates of these two behaviours, how effective interventions have been, and draw common themes. Design: Narrative review. Results: We highlight that both recipients and donors benefit, and as such neither blood nor organ donation is purely altruistic. We also highlight health problems associated with both types of donation. In evaluating interventions, we highlight that a move to an opt-out policy for organ donation may not be the simple fix it is believed to be, and propose interventions to enhance the effectiveness of an opt-in policy (e.g. social media updates). We show that incentives, text messaging, feedback and a focus on prosocial emotions (e.g. ‘warm-glow’, ‘gratitude’) may be effective interventions for both blood and organ donation. Interventions designed to reduce fainting (e.g. water pre-loading) are also effective for blood donation. Conclusions: We conclude that affect is key to understanding both types of donation and in designing effective interventions.
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Corrupted collaboration, that is, gaining personal profits through collaborative immoral acts, is a common and destructive phenomenon in societies. Despite the societal relevance of corrupted collaboration, the role of one’s own as well as one’s partner’s characteristics has hitherto remained unexplained. In the present study, we test these roles using the sequential dyadic die-rolling paradigm (N = 499 across five conditions). Our results indicate that interacting with a fully dishonest partner leads to higher cheating rates than interacting with a fully honest partner, although being paired with a fully honest partner does not eliminate dishonesty completely. Furthermore, we found that the basic personality dimension of Honesty–Humility is consistently negatively related to collaborative dishonesty irrespective of whether participants interact with fully honest or fully dishonest partners. Overall, our investigation provides new insights on the role of interaction partner’s characteristics in settings allowing for corrupted collaboration.
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Prosociality and morality are critical to the functioning and flourishing of society. There is, however, great variation in the degree to which individuals help or hinder one another, or adhere to ethical standards of “rightness.” One way to understand this variation is by drawing on theories and models within personality psychology, which may illuminate the basic individual characteristics that drive a wide range of other‐regarding tendencies. In this review, we provide a snapshot of three research strands addressing these themes. The first concerns how personality traits map onto prosocial preferences for fairness and cooperation, as studied using classic social decision‐making tasks called economic games. The second concerns the robust associations between personality traits and indicators of inter‐group prejudice (e.g., authoritarian ideology). The third concerns the emerging concept of moral exceptionality, and the personality traits that may characterise individuals at the forefront of moral progress. These examples demonstrate the core role that personality psychology is playing in the study of prosocial and moral behaviour, as well as the critical mass emerging in the Australian context around these themes.
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An increasing proportion of people choose to follow a vegetarian diet. To date, however, little is known about if and how individual differences in personality relate to following a vegetarian diet. In the two studies presented here, we aimed to (1) estimate the prevalence of self-defined vegetarians in two waves of a German representative sample (N = 4496 and 5,125, respectively), (2) analyze the effect of socio-demographic variables on dietary behavior, and (3) examine individual differences between vegetarians and meat eaters in personality traits, political attitudes, and health-related variables. In Study 1, a strict definition of vegetarians was used, while in Study 2 the definition was laxer, to include also individuals who only predominantly followed a vegetarian diet. The prevalence of self-defined vegetarians was 2.74% in Study 1, and 5.97% in Study 2. Participants who were female, younger, and more educated were more likely to report following a vegetarian diet in both studies, and vegetarians had higher income as compared to meat eaters in Study 2. We also found differences between vegetarians and meat eaters with regard to personality traits, political attitudes, and health-related variables. Stepwise logistic regression analyses showed a unique effect beyond socio-demographic variables for openness (Studies 1 and 2), conscientiousness (Study 1), trust (Study 2), conservatism (Studies 1 and 2), and level of interest in politics (Study 1) on diet: Individuals with higher scores in openness and political interest had a higher probability of being vegetarian, whereas people with higher scores in conscientiousness and conservatism had a smaller likelihood of being vegetarian. We conclude that there are individual differences between vegetarians and meat eaters in socio-demographics, personality traits, and political attitudes.
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Growing evidence has highlighted the importance of social norms in promoting prosocial behaviors in economic games. Specifically, individual differences in norm adherence—captured by the politeness aspect of Big Five agreeableness—has been found to predict fair allocations of wealth to one’s partner in the dictator game. Yet most studies have used neutrally-framed paradigms, where players may default to norms of equality in the absence of contextual cues. In this study (N = 707), we examined prosocial personality traits and dictator allocations under salient real-world norms of equity and need. Extending on previous research, we found that—in addition to politeness—the compassion aspect of agreeableness predicted greater allocations of wealth when they were embedded in real-world norms. These results represent an important step in understanding the real-world implications of laboratory-based research, demonstrating the importance of both normative context and prosocial traits.
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Facebook is rapidly gaining recognition as a powerful research tool for the social sciences. It constitutes a large and diverse pool of participants, who can be selectively recruited for both online and offline studies. Additionally, it facilitates data collection by storing detailed records of its users’ demographic profiles, social interactions, and behaviors. With participants’ consent, these data can be recorded retrospectively in a convenient, accurate, and inexpensive way. Based on our experience in designing, implementing, and maintaining multiple Facebook-based psychological studies that attracted over 10 million participants, we demonstrate how to recruit participants using Facebook, incentivize them effectively, and maximize their engagement. We also outline the most important opportunities and challenges associated with using Facebook for research; provide several practical guidelines on how to successfully implement studies on Facebook; and finally, discuss ethical considerations.
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Based upon Erikson's theory of psychological development, the concept of environmental generativity has recently been proposed to explain the association between parental status and concern about environmental issues. The present study further explored this issue by examining the relationships between a direct measure of generativity concern and environmentally-related constructs. As hypothesized, generativity predicted preservation attitudes and self-reported ecological behaviour, even after controlling for socio-demographic variables and participants' future orientation and humanitarian values. Theoretical implications of the findings and the environmental generativity concept are discussed.
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Climate change is a threat to human societies and natural ecosystems, yet public opinion research finds that public awareness and concern vary greatly. Here, using an unprecedented survey of 119 countries, we determine the relative influence of socio-demographic characteristics, geography, perceived well-being, and beliefs on public climate change awareness and risk perceptions at national scales. Worldwide, educational attainment is the single strongest predictor of climate change awareness. Understanding the anthropogenic cause of climate change is the strongest predictor of climate change risk perceptions, particularly in Latin America and Europe, whereas perception of local temperature change is the strongest predictor in many African and Asian countries. However, other key factors associated with public awareness and risk perceptions highlight the need to develop tailored climate communication strategies for individual nations. The results suggest that improving basic education, climate literacy, and public understanding of the local dimensions of climate change are vital to public engagement and support for climate action.
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Despite the wealth of information which exists concerning environmental behavior, it is not known which variable or variables appear to be most influential in motivating individuals to take responsible environmental action. A meta-analysis of environmental behavior research was undertaken in an attempt to determine this. An exhaustive search of the empirically based environmental behavior research conducted over the past decade yielded a substantial number of studies representative of a broad academic base. The characteristics and findings of these studies served as the data for the meta-analysis. As a result of the meta-analysis, the following variables were found to be associated with responsible environmental behavior: knowledge of issues, knowledge of action strategies, locus of control, attitudes, verbal commitment, and an individual's sense of responsibility. A model of predictors of environmental behavior is proposed.
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Research consistently shows that personality development is a life-long phenomenon, with mean-level and rank-order changes occurring in all life phases. What happens during specific life phases that can explain these developmental patterns? In the present paper, we review literature linking personality development in different phases of adulthood to developmental tasks associated with these phases. Building on previous work, we describe several categories of developmental tasks that are present in all phases of adulthood. However, the specific tasks within these categories change across adulthood from establishing new social roles in early adulthood to maintaining them in middle adulthood and preventing losses in old age. This trajectory is reflected in mean-level changes in personality, which indicates development towards greater maturity (increases in social dominance, conscientiousness, and emotional stability) in early and middle adulthood, but less so at the end of life. Importantly, developmental tasks are not only associated with mean-level changes, but the way in which people deal with these tasks is also related to rank-order changes in personality. We provide an outlook for future research on how the influence of historical time on the normativeness of developmental tasks might be reflected in personality development.