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Contention, Volume 10, Issue 2, Winter 2022, 56–82 © The Author(s)
doi:10.3167/cont.2022.100204 • ISSN 2572-7184 (Print) • ISSN 2330-1392 (Online)
Resonant Frames, but Failed Alliances
The Upward Scale Shift of the Movement for Peace with
Justice and Dignity
Johan Gordillo-García
Abstract: How did a local protest motivated by the murder of a
poet’s son grow into a national social movement? In this article, I
examine the role of framing in the upward scale shift of the Move-
ment for Peace with Justice and Dignity (MPJD), a contentious
actor that brought together victims of the Mexican war on crime,
activists, and organizations to protest against violence. Following
recent work on frame analysis, I analyze the different and contrast-
ing reasons that led several groups from across the country to align
with the MPJD’s frames and nd them as resonant. In addition, I
discuss why, despite the existence of common goals, ideological
incompatibilities caused multiple MPJD allies to withdraw their
participation in the alliance shortly after the latter’s initial actions.
Keywords: alliances, framing, Mexico, resonance, scale shift,
victims
Upon taking ofce as president of Mexico in December 2006, and amid
broad accusations of electoral fraud, Felipe Calderón declared a “war”
against organized crime. After the government deployed the military in
several regions of the country to combat drug cartels, the results were
ruinous. More than 121,600 people were murdered (INEGI 2022) and
around 28,200 were disappeared (CNB 2022) during Calderón’s govern-
ment. However, Calderón constantly minimized the relevance of the
crisis, arguing that these atrocities were committed among criminals and
that innocent victims were collateral damage. Some groups of activists
organized protests to denounce the effects of the state’s militarization,