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Subsidizing low- and middle-income adoption of electric vehicles: Quasi-experimental evidence from California

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Abstract

Little is known about electric vehicle (EV) demand by low- and middle-income households. In this paper, we exploit a policy that provides exogenous variation in large EV subsidies targeted at the mass market in California. Using transaction-level data, we estimate three important policy parameters: the rate of subsidy pass-through, the impact of the subsidy on EV adoption, and the elasticity of demand for EVs among low- and middle-income households. Demand for EVs in our sample is price-elastic (−2.1) and buyers capture roughly 73 to 85 percent of the subsidy.

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... The S-curve's shape is linked to system feedback: economies of scale, social diffusion, and technological reinforcement. As a market innovation, the embrace of the EV progresses along an S-curve as illustrated in Figure 1, consisting of an introductory phase, a period of rapid growth, and ultimately a saturation phase [16][17][18]. ...
... The transition to EVs is represented by an S-curve [16][17][18] for both new and pre-owned EVs as a theoretical model, with the following equations: R(t) represents the overall penetration rate of electric vehicles, u(t) denotes the penetration rate of pre-owned electric vehicles, and n(t) refers to new electric vehicles. ...
... In the end, a balance will be reached in the proportion of new to used EVs available in the market. The transition to EVs is represented by an S-curve [16][17][18] for both new and preowned EVs as a theoretical model, with the following equations: R(t) represents the overall penetration rate of electric vehicles, u(t) denotes the penetration rate of pre-owned electric vehicles, and n(t) refers to new electric vehicles. ...
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The adoption of a new technology is well described by an S-curve. It starts with a slow initial introduction, faster growth, and a final low-pace stage that corresponds to saturation. Once the innovation is introduced and progressively adopted, prior to saturation, some of the initial owners will begin selling their initially owned goods for different reasons, including lack of satisfaction, upgrading to a newer model, or other special unrevealed reasons. In a given market, new and second-hand products will coexist that will find new owners. The evolution of the two qualities of the same product will progress to a given equilibrium and a final ratio specific to each market. With the hypothesis of second-hand goods viewed as a new technology for lower budgets in the market, their adoption can also be described by the S-curve. The questions to be answered will relate to the dynamics of adoption of the two technologies, the ratio at equilibrium between new and used products in a market, and the delay required before equilibrium is achieved. In this manuscript, a realistic model is presented to approach and analyze the adoption of electric vehicles (EVs) with the mix of new and used vehicles with new registrations. The EV transition is presented with an adoption represented by the S-curve; the ratio of new to used EVs with new registrations is also presented in a context of high demand of used EVs and a context of rapid depreciation of EVs corresponding to lower demand of pre-owned EVs. The model predicts the number of years required before an equilibrium is reached in the ratio between used and new EVs in new registrations for a given market.
... Our paper is related to the stream of the literature using quasi-experimental variation based on granular data on vehicle uptake to identify causal effects. An important existing contribution is Muehlegger and Rapson (2022), who analyze the effectiveness of a BEV purchase program in California targeting low-and middle-income buyers. Chen et al. (2021) and Li et al. (2022) add evidence on the impacts of purchase subsidies in China, while Wang et al. (2022) analyze the impact of a demonstration program promoting electric vehicles in a number of Chinese cities. ...
... Analyzing such heterogeneity can shed light on some key mechanisms behind the uptake of electric vehicles. In this paper, we explore effect heterogeneity along three dimensions, starting with income-a canonical dimension along which to delineate effect heterogeneity (Muehlegger and Rapson 2022). Second, the literature shows that energy efficiency subsidies are especially taken up by individuals with an environmentalist orientation (Allcott et al. 2015). ...
... Assuming full pass-through of purchase subsidies, 18 the elasticity implied by the coefficient estimate for Reform 2 in Table 3, Column (1) is approximately 3.16% in absolute terms, meaning that for a one percent increase in the subsidy BEV registrations increase by about 3.16%. 19 Our estimate of the elasticity is toward the upper end of the range provided in Muehlegger and Rapson (2022), who estimate, again in absolute terms, a lower bound of 0.3-0.9 and an upper bound of 2.8-3.8, with preferred estimates in the range 2.1-2.2. A higher uptake of the subsidy in our setting may be explained due to the focus of the subsidy scheme in Muehlegger and Rapson (2022) on low-and middle-income consumers, whereas 17 As all registration numbers are normalized by population and all point estimates represent registrations per 100,000 inhabitants, for shortness we henceforth omit the reference to population-normalization when interpreting coefficients 18 Barwick et al. (2023) show that for vehicle models sold in more than 11 countries full pass-through cannot be rejected. ...
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We evaluate German purchase subsidies for battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) using data on new vehicle registrations in Germany during 2015-2022. We account for confounding time trends and interacting EU-level CO2\text {CO}_{2} standards using neighboring countries as a control group. We find that 40% of BEV and 25% of PHEV registrations were subsidy-induced. The program had strong distributional effects, with greater uptake in wealthier and greener counties. We estimate implied abatement costs of 870 euro per ton of CO2\text {CO}_{2} for BEVs and 2,470 euro for PHEVs, suggesting that policy makers should re-balance support schemes away from PHEVs.
... An emerging empirical literature sheds light on the effectiveness of policies to promote electric vehicles, such as purchasing subsidies and tax credits (Yan and Eskeland, 2018;Muehlegger and Rapson, 2022;Clinton and Steinberg, 2019), charging station networks (Li et al., 2017;Springel, 2021), low-emission zones (Wolff, 2014;Morton, Lovelace and Anable, 2017; Barahona, Gallego and Montero, 2020), access to high occupancy lanes (Bento et al., 2014;Sheldon and DeShazo, 2017;Jenn, Springel and Gopal, 2018), and exemptions from road tolls and congestion pricing (Mersky et al., 2016;Isaksen and Johansen, 2021). However, data availability and identification challenges still limit our understanding. ...
... However, data availability and identification challenges still limit our understanding. Importantly, policies incentivizing electric vehicle adoption rarely offer quasi-experimental variation that allows causal identification (Muehlegger and Rapson, 2022). Existing studies largely rely on aggregate data at the country, state, or municipality level (Münzel et al., 2019), with a high risk of confounding factors. ...
... While evidence on the effect of road tolls on BEV ownership is scarce, we can compare our results to the estimated effects of other monetary incentives. Muehlegger and Rapson (2022) find that a 1000 USD one-time subsidy increases the sales of BEVs and PHEVs by 13%, which is large compared with the findings based on state-level data by Jenn, Springel and Gopal (2018) and Clinton and Steinberg (2019), and findings based on country-level data by Sierzchula et al. (2014) and Münzel et al. (2019). ...
... Studies show higher income buyers and buyers of longer range and more expensive PEVs are less dependent on incentives [53,57,94,104,105] while lower and middle income buyers are more dependent to incentives [93,94,[105][106][107][108][109]. Nonetheless, higher income households and households in higher income and non-disadvantaged areas receive a disproportionate number of PEV incentives [109,110], though a large portion of this may be attributable to new-car buying rather than specific to PEVs and rebates [56]. ...
... The impact of incentives on PEV adoption is related to demographics (including income), removal of incentives could impact buyers whose adoption is dependent on incentives including middle-and lower-income buyers. [53,93,94,[105][106][107][108][109] How will the introduction of new models (e.g. PEV trucks, and more model choice) change PEV buyers demographics? ...
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Most net-zero emissions targets require electrification of the entire light-duty vehicle fleet, and before that the electrification of all new vehicle sales. In this paper, we review literature on demand-side issues related to achieving 100% zero-emissions vehicle sales, focusing on plug-in electric vehicles (PEVs). We discuss potential demand-side challenges to increasing PEV sales and related research gaps, including consumer factors (perceptions, knowledge, and consumer characterises), demand-focused policy (incentives), infrastructure, and energy prices. While global PEV sales have substantially increased in recent years, several challenges remain: some demographic groups are currently underrepresented among PEV buyers (e.g. renters, lower income buyers), some car drivers are resistant to PEVs, incentives are influential but have predominantly benefited higher-income new-car buyers and are being phased out, infrastructure is not sufficiently developed or equally distributed, infrastructure is not user friendly, and some households lack charging access. Some issues we identify may be related to the early stage of the PEV market, though will need to be addressed to reach higher PEV sales and PEV fleet shares. Finally, we outline areas where more research is needed to understand and guide the PEV transition.
... However, this trend can vary based on the state's tax treatments, tax rate structures, and thresholds. Overall, incentives have a significant impact on increasing EV sales [17,36]. Jenn et al. [36] examined both the impacts of monetary and non-monetary incentives on EV sales across all states in the U.S., compiling data on 198 different incentives. ...
... Indeed, offering tiered incentives increases their likelihood of bridging this gap. If providing a $1000 subsidy equates to a 12-15% impact on EV purchases [17], offering an amount of $1500-2000 might be a feasible way to ensure their adoption rates. This amount aligns with the actual amount given in the City of Riverside. ...
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This study explores the socioeconomic disparities observed in the early adoption of Electric Vehicles (EVs) in the United States. A multiagent deep reinforcement learning-based policy simulator was developed to address the disparities. The model, tested using data from Austin, Texas, indicates that neighborhoods with higher incomes and a predominantly White demographic are leading in EV adoption. To help low-income communities keep pace, we introduced tiered subsidies and incrementally increased their amounts. In our environment, with the reward and policy design implemented, the adoption gap began to narrow when the incentive was equivalent to an increase in promotion from 20% to 30%. Our study’s framework provides a new means for testing policy scenarios to promote equitable EV adoption. We encourage future studies to extend our foundational study by adding specifications.
... The policy environment also plays a major part in whether people buy electric vehicles. Muehlegger and Rapson [40] point out that state vehicle and low-income programs help people buy EVs faster by providing direct financial support to buyers with limited resources. Hidayat and Cowie [41] designed a framework showing how governments and infrastructure support promote EV adoption in countries like Indonesia. ...
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Smart mobility solutions such as Electric Vehicles (EVs) bring about a successful opportunity to cope with climate change and achieve energy efficiency. A substantial body of research about EV adoption in India and other developing economies exists, yet comprehensive studies that analyse barriers and facilitators through managerial perspectives remain scarce. Additionally, most research investigations study range anxiety, yet ‘range consciousness’ remains unexplored in the literature. Based on the Value-Belief-Norm Theory, the present study utilised a qualitative exploratory approach by conducting 55 in-depth semi-structured interviews with managers in the automobile sector using a purposive sampling technique. Further, the interview responses were analysed using Braun and Clarke (Qual Res Psychol 3:77–101, 2006) six-phase thematic analysis to identify the emerging themes and sub-themes. The analysis outlined three major themes, namely, the push of the EV adoption drivers, the need to tackle EV adoption barriers, and the role of initiatives in promoting EV adoption. The findings point towards EV drivers, their barriers and the need for synergic efforts between individuals, organisations and the government to pave the way for widespread EV adoption. The present study also develops an all-encompassing framework incorporating tri-level initiatives to promote the use of EVs in developing and emerging economies. Businesses can leverage these findings to develop targeted marketing strategies that emphasise long-term cost savings, environmental benefits, and technological advancements of EVs, whereas government authorities can design and implement policies that encourage local manufacturing, innovation, and research projects concerning EVs.
... Regarding demographic and economic factors, income levels and household characteristics significantly influence the adoption of EVs. Consumers with higher disposable incomes are more likely to adopt EVs due to the lower operational costs and long-term financial benefits they offer [66], [96] . Cost savings from reduced fuel and maintenance expenses are key incentives for EV adoption, particularly for individuals who are conscious of the financial implications of vehicle ownership. ...
... Mainly driven by its environmental benefits, government policies worldwide have widely supported the adoption of EVs by initiating tax credits and distributing subsidies. Some transportation equity discourses argue that their incentive policies provide fewer benefits to low-income households (Liu et al. 2022); however, generally, incentive programs do increase the sales of EVs (Jenn et al. 2018;Muehlegger and Rapson 2022). With ongoing promotions, the EV market is expected to grow more rapidly in the coming years. ...
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Public electric vehicle charging stations (EVCSs) are vital for boosting EV adoption. This study investigates Seoul’s public EV charging patterns, taking into account the surrounding urban built environment. We collected built-environment data from land-use maps, Point of Interest (POI) data, and panorama images near public EVCS. The computer-vision technique was used to extract scene features from panorama images. We conducted a spatiotemporal analysis of public EVCS usage. The built-environment factors underwent dimensionality reduction and were assessed for outliers. Descriptive analysis revealed afternoon peak charging times and variations between chargers. Additional peaks are observed in the weekday late evening for chargers located near mega-retail stores. Public EVCS in Seoul were utilized more on weekdays than on weekends. Public EVCS in central business districts saw the most significant usage, with potential cases of overuse. An analysis of the built environment around the chargers showed unique characteristics, with some forming identifiable clusters. The most used public EVCS had more parking areas than other POIs, matching visual observations. Computer visioning mainly recognized highways, parking lots, and crosswalks as common features near the chargers. Outlier test results generally defined fast chargers in the central business district area as outliers. The results also demonstrated that built-environment measures from POI data and computer vision can be used in a complementary manner. Our study offers empirical findings to enhance the understanding of public EV charging usage. We demonstrated the use of POI data and computer-vision techniques to quantify the built environment.
... as maintenance costs compared to Internal Combustion Engine (ICE) vehicles [10]. Other commonly mentioned factors include socio-demographic characteristics [8,[11][12][13][14], government policies [7][8][9]14], Purchase Attitude (PA) [9,15,16], and charging infrastructure [5,9,16]. Other studies have highlighted the role of psychological and behavioral factors such as human-nature relationship, risk attitude, deontological awareness, and Environmental Awareness (EA) [8,10,17]. ...
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As Saudi Arabia seeks to transition toward sustainable energy, the adoption of Electric Vehicles (EVs) is a key component in reducing carbon emissions and combating climate change. This study explores the factors driving EV adoption, focusing on Willingness To Pay (WTP), Environmental Awareness (EA), Perceived Risks (PR), and Product Attributes (PA). Using a structured survey distributed to 365 respondents, the obtained data were analyzed through the SPSS 27 software, employing regression analysis and factor analysis. The results reveal that WTP and EA are significant predictors of Perceived Value (PV), which, in turn, positively influences consumers’ intention to purchase EVs. Conversely, PR negatively impacts Purchase Intention (PI), though these risks are mitigated by favorable PA. The findings highlight a gap between consumer interest in EVs and the existing infrastructure, suggesting that addressing these concerns is crucial for widespread EV adoption in Saudi Arabia. These insights provide actionable recommendations for policymakers and businesses aiming to enhance consumer confidence and facilitate the growth of the EV market in the region.
... Governments subsidized EVs to jump-start their adoption [3][4][5] and reduce dependence on fossil fuels on the one hand. EVs that are produce zero emissions, are more environmentally friendly than ICE vehicles [6][7][8], and they also produce zero emissions. ...
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Electric vehicles (EVs) are revolutionizing road transport. They represented the most reliable and realistic option to decarbonize road transport in the last 10 years and look to be holding a promising future. EVs are in competition with internal combustion engine (ICE) vehicles, but they still have a lower performance, particularly in range, and they remain more expensive. To guarantee the EV development and make it a sustainable substitution to ICE vehicles, the EV industry and technology development had been mostly supported by governments’ subsidies. One of the main issues EVs are facing is that they depreciate much faster than ICE vehicles, principally due to rapid technological progress that drives the market on the one hand and, on the other, makes older EV models prematurely obsolete. The other variable that contributes to faster EV depreciation is subsidies. It is expected that the end of subsidies will bring the necessary leverage to slow down EVs fast depreciation due to the wider price gap between new and pre-owned EVs. Batteries, which make EVs a practical reality, play a major role in EV depreciation. Besides the possible degradation of EV batteries, the technology development and price drop give newer models better range at a lower cost. The second-hand EV market is a fair reflection of the fast depreciation of EVs; naturally, the two subjects should be studied correlatively. It may not be obvious to draw an obvious correlation, but it seems clear that the fast depreciation of EVs is one of the major reasons why the second-hand EV market is still minor. Depreciation is a major driver of the second-hand EV market. In this manuscript are presented the main aspects of EV depreciation, particularly those related to fast technological evolution, including batteries and subsidies, as well as the second-hand EV market.
... This result may reflect targeted outreach and marketing efforts towards Hispanic communities or a growing interest in sustainable technologies within these communities. This finding contrasts with previous research (Muehlegger et al., 2018;Turrentine et al., 2011), which found lower EV adoption rates among minority communities. Conversely, previous studies have highlighted the importance of cultural factors and community-specific outreach in influencing EV adoption (Carley et al., 2013). ...
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The transition rate to electric vehicles (EVs) has accelerated globally as indicated by a notable rise in the number of used EVs in the market. However, most existing studies focused on the attributes related to the new EVs. This study explores the factors influencing consumer purchase intentions of used EVs using structural equation modeling (SEM). Drawing on a survey of 992 used EV owners in the United States, the research examines the impact of sociodemographic characteristics, purchase details, information sources, pre-purchase concerns, current driving and charging experiences, and future purchase intentions. The findings reveal that charging ease has the strongest positive direct effect on future purchase intentions, while information sources and driving experience show negative direct effects. Sociodemographic characteristics and pre-purchase concerns indirectly influence future intentions through other factors. More specifically, income level, education, and Hispanic ethnicity positively contribute to the sociodemographic profile of EV owners. Further, traditional media plays a significant role in disseminating EV information, although online searches show a negative relationship with information source engagement. This comprehensive approach provides a nuanced understanding of the dynamics within the used EV market, ultimately supporting sustainable transportation initiatives. The study highlights the importance of addressing charging infrastructure, battery performance, and affordability concerns to enhance the used EV market's growth.
... Given the rapid increase in the adoption of clean vehicles, numerous research efforts investigate the spread of alternative fuel technology [7][8][9][10]. These studies hold great significance for two main reasons: (1) a comprehension of the spatial diffusion of ZEV technologies can facilitate infrastructure and urban planning [11]; and (2) analyzing the distribution of ZEVs can help in developing more focused strategies to encourage the spread of EVs [5,12,13], ultimately contributing to positive environmental impacts. ...
... The economics literature has looked at the effect of government incentives on hybrid and plug-in vehicles (Wee et al., 2018;Münzel et al., 2019;Clinton and Steinberg, 2019;Springel, 2021;Muehlegger and Rapson, 2022). However, these studies have been performed primarily in the United States context and either focus on incentives targeted at hybrid cars and plug-in vehicles without considering the more recent policies exclusively targeted at BEVs, or they do not distinguish between discounts on vehicle registration taxes and purchase rebates. 1 ...
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Electrification of the private passenger transport sector is a fundamental milestone in reducing global carbon emissions. To reach this goal, several governments introduced a series of incentive programs to encourage the adoption of battery-electric vehicles (BEVs). Two of the most widespread policies to incentivize the adoption of BEVs are discounts on the annual vehicle circulation tax and purchase rebates. This paper analyzes the causal relationship between introducing these two policies and adopting battery-electric vehicles (BEVs) in Switzerland. We also examine the effect of the diffusion of rooftop solar PV on the adoption of BEVs. We find that purchase rebates for BEVs positively affect their adoption, while the discount on the circulation tax has no effect. The cost-effectiveness of rebates is low because of a free-riding problem, i.e. all buyers of a BEV are entitled to the incentives, including those who would have bought a car even in their absence. The diffusion of solar PV facilitates the adoption of BEVs.
... Knittel (2011) finds that U.S. automakers could have substantially improved fuel economy if they did not allocate as much resources to improve other vehicle attributes such as engine power from 1980 to 2006 amid a lack of government incentives. Muehlegger and Rapson (2022) find that price elasticity for EVs is high especially for middle-to low-income households and these households capture most of the subsidies. Yet, fewer papers have brought together subsidies in transformative innovation with finance's role in agent actions (see, for example, Howell (2017)). ...
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... Given that low-income households are the most likely to profit from an EV but are also the least likely to adopt one, there is a strong case for focusing purchasing incentives on them [247]. Previous research has found that low-income EV purchasers are more receptive to incentives and that purchasing incentives have become increasingly relevant over time [248,249]. As EVs become more common and governments explore changing incentives, it may be more beneficial to introduce and progressively increase qualifying limits based on income [248]. ...
... Similar freerider effects are reported by Borenstein and Davis (2016) and Huse and Lucinda (2014). Complementing this line of evidence, Muehlegger and Rapson (2018) show that purchase subsidies for low-and middle-income households have a very limited effect on BEV adoption. This renders tax rebates and other financial instruments relatively inefficient (Yan, 2018). ...
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... Finally, there is an emerging literature on the demand for electric and "green" cars. 4 Muehlegger and Rapson (2022) study the effect of a subsidy of electric vehicles in California and find a quite high price elasticity where low-and middle-income households benefit 2 Schiraldi (2011) introduce a dynamic element to this class of models. In his model, consumers decide whether to sell or replace their car in every period, and the supply of new cars is constant over time. ...
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... De Schepper, Van Passel, and Lizin (2015) argue that co-adoption of BEV and PV makes sense due to economic benefits. Our paper is also related to studies of the economics of BEV in general like Rapson and Muehlegger (2023) and adds one reason for low levels of low-and middle-income adoption (Muehlegger and Rapson, 2022). ...
Preprint
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