Article

development and application the theory of Absorptive capacity in sports business

October 2022

DOI:10.22059/jsm.2022.345938.2996

Authors:

University of Isfahan

Eskandar Hossinpur

University of Tehran

The purpose of this research was to development and application the theory of Absorptive capacity in sports business. The research was applied in terms of purpose and qualitatively. Data was collected using semi-structured interviews with 24 managers and entrepreneurs in the sports industry. We used triangulation, respondent validation, and peer examination strategies for validate the research process. The findings of the research showed that the expanded model of absorptive capacities includes three main themes: 1- sources of knowledge acquisition, 2- understanding, transformation and application of knowledge, and 3- benefits and consequences of knowledge development in sports business. The findings of this research show that a sports company or business can improve its strategic, innovative and marketing capabilities by creating, storing and effectively disseminating knowledge. Taking advantage of this theory helps managers of sports organizations to provide new ideas and innovations in their services and products by absorbing new knowledge, and this will benefit the organization and the company from the point of view of branding and economy.

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