This paper addresses the exponential stability for impulsive systems with distributed delay, where the delayed impulses are considered. Some sufficient conditions based on Lyapunov function for exponential stability are derived. Specially, the derived conditions do not impose any restriction on the magnitude relationship between the delay in continuous flow and the impulsive delay. It is interesting to show that the delay in continuous flow might have a potential effect on the stability of the systems. In most existing results, Lyapunov function was supposed to be increasing at impulses point by defining impulsive strength e δ with δ > 0 in the case of impulsive perturbation. Here, based on the proposed concepts of average impulsive estimation (AIE) and average positive impulsive estimation (APIE), impulsive estimation δ is not required to be positive and the information of impulsive delay can be integrated into impulsive estimation to guarantee the effect of impulsive perturbation. Furthermore, the results of stability analysis are applied to the synchronization of complex networks with distributed delay and impulses. Finally, some numerical examples are provided to illustrate the efficiency of the derived results.