Although many jihadists have been exposed to easily accessible jihadist online propaganda, recruiters are often a key factor in the radicalization process. What recruiters do, however, is often unclear. This chapter analyzes how charismatic recruiters skillfully utilize cognitive openings and strengthen cognitive dissonance to create a motivation for jihad. It lays out the different steps that recruiters use to affect potential recruits’ beliefs, feelings, and behavior, especially in the Scandinavian context. Since death, violence, and stories of the Doomsday are exciting topics when young men listen to a charismatic recruiter, the chapter also explains how their perceptions of death will eventually vary as they travel to the battlefield and take part in the fighting.