Several perspectives within marketing theory are currently actively debating the importance of resources in business networks. The dynamic and evolutionary nature of resources as an essential driver of value and exchange processes is underlined. This Special Issue seeks to provide a forum for discussions about resource combinations and connections occurring across organizations/actors, investigated by means of various network perspectives. Resource Interaction is one such perspective. Anchored in Industrial Marketing and Purchasing (IMP), it focuses on how technical and organizational resources obtain value through how they are combined with other resources mostly external to the firm in network settings (Håkansson and Waluszewski, 2002; Baraldi, Gressetvold and Harrison, 2012; Lind, 2015; Prenkert, Hasche and Linton, 2019). Other contemporary perspectives discussing resources include resource integration in ecosystems (within Service-Dominant Logic) (Caridà, Edvardsson and Colurcio, 2019; Kleinaltenkamp et al., 2012; Vargo and Lusch, 2010; 2017), resources and capabilities within Servitization (Raddats et al, 2019).
Submissions to the Special Issue can be both conceptual and empirical and should contribute to better understanding the development and use of resources in a network context, focusing on such areas as, but not limited to, innovation management, business strategy, logistics, accounting, supply management, B2B marketing, environmental sustainability and digitalization. To simulate fruitful discussions and cross-fertilization we encourage submissions taking a variety of theoretical perspectives on interacting resources, for example Resource Interaction, Social Network Analysis, Actor-Network Theory (ANT), SDL and Servitization. We also welcome submissions adopting a wide range of methods, including for instance case studies, qualitative comparative analyses of multiple cases, quantitative studies and agent-based simulations.
Specific questions include but are not limited to:
-Which are the core concepts necessary to understand resource interaction, both when it comes to the properties of single resources and of their interactions and combinations?
-How might knowledge and capabilities, and other immaterial resources, such be conceptualized from an interactive network perspective?
-How might we capture the complex and emergent nature of resources methodologically? Are there quantitative and/or mixed methods that investigate some particular features, practices or processes of how resource combining?
- How is value conceived of and created around specific resources, and which actors are better equipped to appropriate such value and why?
- How does a start-up or new venture actor assemble resources in creating a scalable business model?
- What are the drivers and barriers to combining and integrating resources, and which roles do actors play in overcoming relevant challenges?
-What managerial and policy implications derive from value-creation processes involving resources?
References:
Baraldi, E., Gressetvold, E., and Harrison, D. (2012) Resource interaction in inter-organizational networks: Foundations, comparison and a research agenda. Journal of Business Research, 65 (2), p266-276.
Caridà, A., Edvardsson, B. and Colurcio, M. (2019) “Conceptualizing resource integration as an embedded process: Matching, resourcing and valuing”. Marketing Theory, 19 (1), p65-84.
Håkansson, H. and Waluszewski, A. (2002) Managing technological development – IKEA, the environment and technology. London: Routledge.
Kleinaltenkamp, M., Brodie, R.J., Frow, P., Hughes, T., Peters, L.D. and Woratschek, H. (2012) “Resource Integration”. Marketing Theory, 12(2), p201–205.
Lind, F. (2015) “Goal diversity and resource development in an inter-organisational project”. Journal of Business and Industrial Marketing, 30 (3/4), p259-268.
Prenkert, F., Hasche, N. and Linton, G. (2019) “Towards a systematic analytical framework of resource interfaces”. Journal of Business Research, 100, p139-149.
Raddats, C., Kowalkowski, C., Benedettini, O., Burton, J. and Gebauer, H. (2019) “Servitization: A contemporary thematic review of four major research streams”. Industrial Marketing Management. In Press.
Vargo, S.L. and Lusch, R.F. (2010) “’Relationship’ in Transition: An Introduction to the Special Issue on Relationship and Service-Dominant Logic”. Journal of Business Market Management, 4, p167–168.
Vargo, S.L. and Lusch, R.F. (2017) “Service-dominant logic 2025”. International Journal of Research in Marketing, 34, p46–67.