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Content uploaded by G.Reza Nasiri
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All content in this area was uploaded by G.Reza Nasiri on Sep 23, 2022
Content may be subject to copyright.
394
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1
،
2
1
آاااا،ا،،ا،
@gmail.com1990parisa.hm
2
ااا،ا،،ا،
.ac.irlzahra@agrnasiri
*
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Analyzing the effect of customer demands on supply chain profit in a dual-
channel pricing model
Parisa Haghimotlagh
1
, Gholam Reza Nasiri
2
1Industrial Engineering Department, Faculty of Engineering, Alzahra University;
(parisa.hm1990@gmail.com)
2Industrial Engineering Department, Faculty of Engineering, Alzahra University;
(grnasiri@alzahra.ac.ir)
*Corresponding author: Gholam Reza Nasiri
Pricing is one of the most important decisions made in the supply chain that has a significant impact on
the profit of the entire Supply chain. In order to increase the market share and attract more customers,
most of the organizations use other channels to present their products and services besides the traditional
supply. For a supply chain with more than one sales channel, product pricing for each channel is an
important decision-making process. In the upcoming research provided a pricing model between retail
and chain channels, taking into account the discount in the chain channel and the revenue sharing
contract between the chain stores and the supplier, with the aim of maximizing the supplier profit. In
the following, while presenting a numerical example and obtaining each of the values of the decision
variables using
GAMS
software, the results will be analyzed. The sensitivity analysis performed on
some parameters of the problem also shows the high impact of the potential demand of the retail channel
compared to other parameters on the profit.
Keywords: Pricing, Customer Demand, Discount, Retailer, Dual-Channel Supply Chain, Chain
Store
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أاا،
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اتئا
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ا
]1[،،ا،،،،(،،1398)ااباااا
-،پ،79-55
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]3[،،،،،(،1395،)ئااا
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3
Z = 3607920 - 4205.26 TCi4
4
Z = 3607920 - 5234.21 TCc1
1
Z = 3607920 - 5927.90 TCc2
2
403
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