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23
اتا
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1
،
2
3
1
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(ghazalesaboori@outlook.com)
2
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(iri@alzahra.ac.irgrnas)
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(hosseinsal@yahoo.com)
*
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Integration of traditional and modern channels in a two-level supply chain with
pricing decision
Ghazaleh Saboori
1
, G. Reza Nasiri
2
, Hossein Salehi
3
1
M.Sc. Student,
Department of Industrial Engineering, Faculty of Engineering, Alzahra University, Tehran, Iran
(ghazalesaboori@outlook.com(
2
Assistant Professor,
Department of Industrial Engineering, Faculty of Engineering, Alzahra University, Tehran, Iran
(grnasiri@alzahra.ac.ir(
3
Ph.D. School of Industrial Engineering, South Tehran Branch, Islamic Azad University, Tehran, Iran)hosseinsal@yahoo.com(
*
Corresponding author: Gholam Reza Nasiri
ABSTRACT
One of the critical issues that have recently been considered in the supply chain is the Omni-Channel. The main idea of that is to
consider customer interactions with different channels during the purchasing process. Compared to other product-oriented
strategies, omni-channel is a customer-oriented approach. Especially in modern distribution channels, demand is affected by
various factors including return policy. This paper addresses a pricing problem in a two-level supply chain consisting of one
manufacturer and several retailers with different distribution channels including traditional, electronic, and omni-channel
including Buy-Online-Pickup-In-Store and Buy-Online-Deliver-Home have been studied. In the considered case, the demand is
deterministic but price-dependent, and also return policy and delivery time are considered. The problem is modeled as a non-
linear programming model to maximize the profit of the whole supply chain and solved using Gams software to analyze the
results and investigate the effects of using omni-channels and return policy in supply chain.
Keywords: Omni-Channel, Supply Chain Management, Pricing, Non-Linear Programming, Return Policy
24
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