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BRAZIL BRAZIL
BUSINESS BUSINESS
BRIEFBRIEF
NEWS FROM THE BRAZILIAN CHAMBER
OF COMMERCE IN GREAT BRITAIN
SEPTEMBER 2022
NEWS FROM THE
BRAZILIAN CHAMBER OF COMMERCE
IN GREAT BRITAIN
BRAZIL BUSINESS BRIEF SEPTEMBER 2022 VOLUME 25 NUMBER 71
3 BRAZIL BUSINESS BRIEF SEPTEMBER 2022 VOLUME 25 NUMBER 71
BRAZIL BUSINESS BRIEF
ARTICLES
A bright future for offshore wind projects in Brazil
The crude reality of the oil trade
Science education for social justice
Risk and crisis management for the 2022 Brazilian elections
INTERVIEW
José Firmo - CEO of Porto do Açu
Anjoum Noorani - British Consul-General, Rio de Janeiro
NEWS FROM THE BRAZILIAN CHAMBER
Chamber celebrates 80th birthday in historic surroundings
CONTRIBUTORS
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16
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to King’s College London. Inside
this edition we have the texts of the
speeches made at the event made by
Arthur Galamba, a lecturer at King’s
and our host for the evening; Vera
Innes, our chair; and Roberto Dor-
ing, deputy head of mission at the
Embassy of Brazil in London.
We have four articles in this edition.
Marclo Frazão and Maria Beatriz
Gomes examine the future prospects
for offshore wind projects in Brazil; Dr
Carole Nakhle presents some of the
contemporary realities of the oil indus-
try; Arthur Galamba (in an additional
contribution) discusses science educa-
tion as a tool for social justice; and
Patricia Teixeira looks at risk and crisis
management in the context of the
forthcoming 2022 elections in Brazil.
LENA BERALDO
lena@brazilianchamber.org.uk
LETTER FROM THE EDITOR
LETTER FROM
THE EDITOR
NEWS FROM THE
BRAZILIAN CHAMBER OF COMMERCE
IN GREAT BRITAIN
SEPTEMBER 2022
2
CONTENTS
CONTENTS
CONTENTS • LETTER FROM THE EDITOR
We are also very pleased to include
two interesting interviews, with José
Firmo, CEO of Porto do Açu, and
Anjoum Noorani, the British Consul-
General in Rio de Janeiro.
The 80th anniversary of the founding
of the Chamber feels like an appropri-
ate moment to reiterate our immense
gratitude for the contributions made
by our members. It goes without say-
ing that we could not exist without
you. Here’s to the next 80 years!
With best wishes,
Lena Beraldo
Dear members and friends of the
Brazilian Chamber,
Welcome to the latest edition of the
Brazil Business Brief.
Without wanting to tempt fate, I’m
sure we’re all relieved that 2022 has
been much less severely affected by
Covid-19 than 2021 or 2020, raising
hopes of a much more positive busi-
ness environment on the horizon.
In terms of in-person events, the
highlight of the year so far has been
the recent celebration of the Cham-
ber’s 80th birthday, which took place
on 13 July in the suitably historic
surroundings of Bush House – previ-
ously the famous headquarters of
the BBC World Service and now home
NEWS FROM THE
BRAZILIAN CHAMBER OF COMMERCE
IN GREAT BRITAIN
SEPTEMBER 2022
4 5 BRAZIL BUSINESS BRIEF SEPTEMBER 2022 VOLUME 25 NUMBER 71
BRAZIL BUSINESS BRIEF
A BRIGHT FUTURE FOR OFFSHORE
WIND PROJECTS IN BRAZIL
ARTICLES
ARTICLES
ARTICLES
ARTICLES
onshore wind generation and that the
potential for offshore wind energy
Brazil is substantial. The country has
geographical, climate and market con-
ditions that are favorable to offshore
wind projects, such as:
• 7,367km (4,577 miles) of
coastline and a massive technical
currently accounts for 8.8% of elec-
tricity production, following a decade
of exponential growth. Between 2015
and 2020, for example, wind-energy
generation more than doubled, rising
from 21,625 GWh to 57,051 GWh, and
it continues to grow.
The numbers are even more impres-
sive considering that they only reflect
The government has been work-
ing to create a regulatory frame-
work. On 15 June 2022, Decree No.
10,946/2022, which was published
earlier this year and regulates the
exploration of offshore wind energy in
Brazil, enters into force.
The decree represents an impor-
tant milestone for the industry. Until
its publication, companies interested
in developing offshore wind projects
could only rely on expectations or
analogies deriving from the onshore
wind-energy regulations (e.g., Nor-
mative Resolution No. 876/2020).
While some offshore wind projects in
Brazil have already obtained prelimi-
nary licences based on onshore wind
regulations, soon enough the mar-
ket realised that there are too many
incompatibilities between onshore and
offshore projects and that a specific
regulatory framework for the latter
was necessary.
Decree No. 10,946/2022 estab-
lishes that exploration rights shall be
granted through the assignment of
the use of maritime areas, authorised
by the Ministry of Mines and Energy
(MME) and formalised by means of
an assignment contract for the use
of public real-estate property. For the
development of research and techno-
logical activities related to offshore
wind generation, the assignment of
use shall be made without the pay-
ment of a granting fee.
The use of the area may be as-
signed through a planned assign-
ment by the government, with the
offer of prisms (designated areas
located in Brazilian offshore waters)
to private parties following a bidding
procedure, or through an independ-
ent assignment, in which private
companies may submit a request to
the MME for the exploration of spe-
cific prisms, provided that studies
are carried out beforehand.
Similar to what is required from
oil and gas companies, the inter-
ested parties must prove that they
potential, estimated at around
700GW – 50m depth, for the
development of offshore wind en-
ergy. The states of Ceará, Espírito
Santo, Rio de Janeiro, Rio Grande
do Norte and Rio Grande do Sul
have particularly impressive wind-
energy potential.
• The experience with the value
chain of the onshore wind sector
presents an opportunity for the
development of the value chain of
the offshore wind-energy sector.
Brazil boasts wind-turbine assem-
bly units and the local manufac-
ture of components and subcom-
ponents for onshore wind power,
enabling the country also to offer
goods and services in all phases
of an offshore wind project.
• The local knowledge acquired
from offshore oil and gas pro-
jects can contribute to the
development of the offshore
wind industry. The local exper-
tise in operations in deep and
ultra-deep waters of the oil and
gas sector paves the way for the
development of offshore infra-
structure, from foundations and
structures to project manage-
ment and working with moving
cables or seabed surveys.
BY MARCELO FRAZÃO AND MARIA BEATRIZ GOMES
THE LOCAL EXPERTISE
IN OPERATIONS IN DEEP
AND ULTRA-DEEP WATERS
OF THE OIL AND GAS
SECTOR PAVES THE WAY
FOR THE DEVELOPMENT
OF OFFSHORE
INFRASTRUCTURE
Brazil is already a leading
country when it comes
to having a diverse ma-
trix of sustainable en-
ergy sources. In 2020,
renewable energy sources provided
no less than 48.4% of Brazil’s total
energy consumption and 84.8% of
its electricity production. Wind energy
NEWS FROM THE
BRAZILIAN CHAMBER OF COMMERCE
IN GREAT BRITAIN
SEPTEMBER 2022
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Force Command, given the possibil-
ity of interference in air operations;
(iv) IBAMA, in order to confirm the
existence of other environmental-
licensing proceedings in the area; (v)
ICMBio, given the activities’ poten-
tial environmental impacts; (vi) the
Ministry of Infrastructure, to evaluate
compatibility with the ports and sea-
transportation plans; (vii) the Ministry
of Agriculture, Livestock and Supply,
in view of potential impacts on fish-
ing; (viii) the Ministry of Tourism, to
assess possible impacts on tourism;
and (ix) the National Telecommuni-
cations Agency (ANATEL), to avoid
conflicts with communications areas
and systems.
ARTICLES
ARTICLES
THE WINNING BIDDER
WILL BE THE COMPANY
THAT PRESENTS TO
THE GOVERNMENT THE
PROPOSAL WITH THE
HIGHEST ECONOMIC
RETURN FOR THE
PRISMS.
have sufficient technical, operational,
economic-financial and legal capac-
ity to guarantee the implementation
of the project, the operation and the
decommissioning of activities. The
winning bidder will be the company
that presents to the government the
proposal with the highest economic
return for the prisms.
In addition, the decree establishes
that the National Electric Energy
Agency (ANEEL) must authorise the
activities. The assignment of use of
the prisms is therefore not sufficient
for the development of the project:
complementary regulations by ANEEL
are still required in order to establish
the authorisation proceedings. The
MME may also delegate to ANEEL
powers to enter into the assignment
contracts.
The assignment of use of the
prisms also depends on the issuance
of a Prior Interference Declaration
(DIP), which aims to identify if there
are any interferences by the prism in
other facilities or activities.
The DIP must be issued by (i) the
National Petroleum Agency (ANP),
which regulates oil and gas offshore
production activities; (ii) Navy Com-
mand, given that the installations will
be floating in Brazilian waters; (iii) Air
ARTICLES
THE CRUDE REALITY OF THE OIL TRADE
BY DR CAROLE NAKHLE IN CONJUNCTION WITH ROBERTO ULIVIERI
EUROPE’S DEPENDENCE
Russia’s importance to global
and European oil markets stems
from its role as a major exporter
of both crude oil and oil refined
products, primarily diesel.
In 2021, Russia produced 10.8
mb/d of oil (around 11 percent
of the world total), out of which
nearly 5 mb/d was sold abroad.
About 1.5 mb/d was exported via
pipeline to the Far East (China and
the Pacific region), and around 0.5
mb/d typically supplies refineries
in Belarus and Kazakhstan. Ap-
proximately 0.4 mb/d are pro-
duced in the Russian Far East and
traded in the Pacific region.
FACTS & FIGURES
Most of the remainder, approxi-
mately 2.5 mb/d, ended up in Europe,
where European refineries largely
processed it to make oil products,
including diesel for local consumption.
Additionally, Russia exports close to
3 mb/d of refined and semi-refined
products (including 1 mb/d diesel),
most of which stay in Europe. The rest
is sent to the U.S. and Asia via Europe.
If Europe imposes sanctions on Rus-
sia’s oil exports, one might therefore
expect Russia to lose access to its most
important market and logistics and
suffer economic consequences. This
reasoning, though, does not consider
the dynamics of the global oil trade.
ARTICLES
The MME will issue complemen-
tary rules to the provisions of the
decree within 180 days of it coming
into effect. We also expect that each
governmental authority described in
the decree will create its own sets of
regulations in the near future.
There is still work to be done, from
the regulatory perspective, so that
offshore wind projects become a real-
ity in Brazil. But that work should not
take long to carry out. The market
has shown significant appetite to
invest, with more than 60 projects in
the licensing phase, and the Brazilian
government seems to be well aware
of the opportunity they present. There
is a bright future for offshore wind
projects in Brazil.
In 1907, a United States court
observed in its ruling that ‘oil is
wild and will run away if it finds an
opening’. Such a basic yet pow-
erful feature of oil explains why
Russian oil, if forced to leave the market
through one door, will find a way to return
through another – either in its crude state
or disguised in a refined product. As a
result, much guesswork is involved in
estimating how many barrels global oil
markets could lose if Russian supplies
are curtailed, whether through embar-
goes or sanctions.
Being a liquid, oil is much easier to
store and transport than natural gas (or,
in fact, any other non-liquid fuel). Conse-
quently, oil markets offer greater flexibil-
ity. For a buyer, the access to ports and
oil depots automatically grants access to
a global market where nearly three-quar-
ters of the oil produced – a staggering
65 million barrels a day (mb/d) – change
ownership across countries and regions
while involving a myriad of traders the
world over.
In contrast, in the natural-gas market,
infrastructure often links a buyer and a
seller who become interdependent for be-
ing unable to either buy from somewhere
else or sell somewhere else. That technical
constraint explains why only a quarter of
the gas produced is traded internationally.
RUSSIA’S DIESEL EXPORTS, 2021
NORTH EUROPE
MEDITERRANEAN,
INC. NORTH AFRICA
BALTIC STATES
BLACK SEA
ASIA PACIFC
WEST AFRICA
U.S.
421
0 900
196 90 83 39 30
In thousands of barrels per day
OTHER
NEWS FROM THE
BRAZILIAN CHAMBER OF COMMERCE
IN GREAT BRITAIN
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UNREALISTIC EXPECTATIONS
For a successful sanctions sce-
nario to materialise, all major oil
consumers would need to reject
Russian oil. However, among those
who are unlikely to go down that
route happen to be the world’s
biggest net oil importers, namely
China and India; they alone are
large enough to absorb the entirety
of Russian exports. In fact, some
Indian refiners have bought more
cargoes carrying Russian oil since
the invasion of Ukraine began and
have been open about their inten-
tion to benefit from the opportunity
to buy at below-market prices.
Chinese trader Unipec reportedly
traded Urals to China in February.
Kremlin spokesman Dmitry Peskov
bluntly stated that Russia would be
able to redirect crude oil not taken
by European buyers to the Asia-
Pacific market.
More recently, CNOOC, Sinopec
and Sinochem, three large Chinese
state-owned refiners, have announced
their intention to stop buying Russian
crude. These companies jointly oper-
ate approximately 7 mb/d of refin-
ing capacity, but there is another 11
mb/d of capacity in China that is not
operated by these companies.
Supply chains will develop outside
the sanction perimeter and Russian
crude prices will gradually find a
new equilibrium.
Not all buyers share the same
standard of ethics. Even without
sanctions, many buyers (primarily
Western-based, but also some Asian)
have shied away from Russian crude
for various reasons that include the
difficulty of financing transactions,
arranging the shipping and, above all,
reputational risk.
Shell, for instance, faced a nota-
ble backlash after buying a cargo of
Russian oil at the $27.85 per barrel (/
bbl) discount to Brent – the industry’s
commonly used benchmark against
which many other crudes are as-
sessed. ExxonMobil had to publicly
clarify that a cargo received at its
Fawley refinery was Kazakhstan crude
shipped via Russia. Because of the
widespread self-sanctioning, Urals,
the main Russian export grade, sold
at a discount. In January it was trad-
ing at $1/bbl below Brent. By March,
it had fallen to below $30/bbl.
This is surely bad news for Russia.
However, it is exactly that discount
that will attract other buyers. Any
refiner willing to process Urals crude
purchased at current prices is cer-
tain to make its highest-ever margin.
Supply chains will develop outside the
sanction perimeter and Russian crude
prices will gradually find a new equi-
librium, perhaps at more moderate
discounts. The outcome will depend
on what share of the global market
remains accessible to Russia, which
will determine who has pricing power.
How, one may ask, has the tool
of sanctioning oil exports largely
worked against Iran, stunting its
economic growth and curbing its re-
gime’s militarist ambitions, but is ex-
pected to prove less effective against
Russia? The short answer is that Iran
is a much smaller oil exporter, the
sanctions have been imposed on it
for decades. Iran is not a significant
exporter of refined products; at one
point, it was actually a large import-
er of gasoline.
Technically, refineries are config-
ured to take specific types of crude.
Urals is a medium gravity crude,
and European refineries will find it
challenging to replace it. The most
favourable options from the stand-
point of logistics and pricing would be
light crude. Like-for-like replacement
would be available from the Middle
East. However, Middle Eastern crude
ARTICLES
has historically fetched higher prices
in the Asian market precisely because
the European market used to be sup-
plied by Russia. It will be interesting
to see how the market allocates pric-
ing power between European refiners
with few options to replace Russian
crude and sellers with their high-
est value markets flooded by cheap
Russian crude. The price of European
crude will most likely rise relative to
the rest of the world.
OPPORTUNITIES FOR
THIRD PARTIES
The supply gap resulting from
the loss of Russian diesel in Europe
would have to be filled, most likely
by supplies from the Middle East
and Asia. For example, Total has
announced it will stop buying diesel
from Russia and replace it with diesel
sourced from its share of the SATORP
refinery in Saudi Arabia. This replace-
ment, however, will not come for free.
European diesel prices will have to
increase relative to other markets to
cover higher transportation costs and
make such a trade viable.
Furthermore, Russian refineries
can still sell diesel at very competi-
tive prices, especially since they are
subsidised. At current crude market
prices, the margin for a European
refinery could go negative by several
dollars, while a Russian refinery can
still sell at a profit.
In this case, a country like India
(which exports 25-30 percent of its
diesel production, and around 0.3
mb/d of it goes to Europe), can
import discounted Russian diesel for
local consumption and export their
own diesel to Europe. India and China
are notable for their size, but many
other countries could do the same.
Europe would pull more supplies from
the global market and Russian diesel
displaced from Europe would flow to
other world markets to fill the gap.
EUROPEAN DIESEL
PRICES WILL HAVE TO
INCREASE RELATIVE
TO OTHER MARKETS
TO COVER HIGHER
TRANSPORTATION
COSTS AND MAKE
SUCH A TRADE VIABLE
ARTICLES
ARTICLES
ARTICLES
SCENARIOS
Of course, Russia will incur some
pain even in the currently imperfect
world of sanctions. While it can keep
selling oil and refined products, it
would have to price them as needed to
achieve a larger share of a smaller ac-
cessible market and to overcome any
resistance related to the risk of deal-
ing with it. It will have to penetrate
markets that are further away and are
more costly to access. The discount-
ing will therefore stay at some level.
But Europe, too, will have to accept
the inconvenient truth of facing higher
prices – the result of severing relation-
ships with a low-cost supplier of crude
and products.
As long as there is no global co-
ordinated effort to sanction Russian
exports of crude oil and oil products,
a partial sanctions regime would lead
merely to a global rearrangement
of trade flows with financial losses
on both sides. This would produce
some winners among those who will
be there to capture the commercial
opportunities.
The article was first published by
Geopolitical Intelligence Services in
April 2022: GIS Reports – Providing a
basis for decisions
NEWS FROM THE
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SCIENCE EDUCATION FOR SOCIAL JUSTICE
ARTICLES
ARTICLES
is the great need science educators
have felt recently to develop education
focused on social justice. This need
has become evident as science educa-
tion has developed over the last few
decades and is reflected in the events
that the Hub has held to date.
Historically, science education in
the UK, Brazil and other countries has
seminars, presentations and mini-
courses, always carried out in partner-
ship between educators from the two
countries (if you want to learn more
about the Hub and potentially partici-
pate in it, see www.stemeducationhub.
co.uk). The Hub supports and pro-
motes work in all areas of STEM edu-
cation, but it is particularly notable
education. But, in the words of the
researchers Jesse Bazzul and Sara
Tolbert, ‘science education, in its
conservative formulations, may simply
be a distraction from far more impor-
tant educational priorities’. This is an
important provocation. How can we re-
main indifferent to science education
for children that does not take into
account social development?
Starting in the 1980s, a number of
science educators began to question
narrow and dehumanised approaches
to science education and developed
what became known as the Science,
Technology and Society (STS) ap-
proach to science teaching. The aim of
the STS movement is to bring social,
cultural and political aspects of sci-
ence into science education and to
teach students the impact of science
and technology on the way we live. The
principles of the STS movement have
been widely adopted in curricula and
classroom practice – especially, in the
UK, for students aged between 11 and
15. In my opinion the STS movement
has managed to transform science
education, teaching students to be
more critical about social issues, rais-
ing awareness of issues such as ethics
in science, citizen privacy through the
use of technology, and the impact of
science on the environment.
But despite the advances on social
issues, no STS project appears to
have addressed issues of social
inequity and injustice in an extensive
and transformative way. I am think-
ing, for example, about the lack of
representation of women, people
of colour, Muslims and other socio-
ethnic-religious minorities in the sci-
ences, and how science education has
worked to reduce these differences. I
am also thinking about the immense
social inequality that divides rich and
poor, and how science education has
sought to teach students the process-
es and products of science. By scien-
tific processes, I mean how scientists
work, the forms of reasoning they use,
how they collaborate, and the meth-
ods and techniques scientists tradi-
tionally use to gather data, analyse it
and draw logical conclusions consist-
ent with scientific theories and laws.
By the products of science, I mean
established scientific knowledge, such
as taxonomies, models, theories and
laws that have been developed over
the centuries and are used to make
sense of the technological world we
live in, to explain natural phenomena
and to predict how the natural world
will behave under certain conditions.
Traditionally, science teaching con-
veys the idea that scientific practice
is impersonal, motivated purely by
the conquest of knowledge and the
discovery of the ‘truth’, without any
‘lesser’ values and interests. Much of
this belief derives from the perception
of the work of the great physicists of
the past; of how they dedicated their
lives to working alone and resolutely
in laboratories full of apparatus in
order to discover universal laws.
It is clear that learning the pro-
cesses and products of science is at
the heart of any high-quality science
BY ARTHUR GALAMBA
SCIENCE TEACHING
CONVEYS THE IDEA THAT
SCIENTIFIC PRACTICE
IS IMPERSONAL,
MOTIVATED PURELY
BY THE CONQUEST OF
KNOWLEDGE AND THE
DISCOVERY OF THE
‘TRUTH’, WITHOUT ANY
‘LESSER’ VALUES AND
INTERESTS
ARTICLES
In January 2021, King’s College
London in partnership with
the British Council created the
STEM Education Hub, which
aims to bring together the work
of STEM (science, technology, engi-
neering and mathematics) educators
from the UK and Brazil. In its first
year of existence, the Hub has held
ARTICLES
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there are already several research
and teaching projects in the UK and
Brazil that work on gender inclusion,
fostering ambition and self-esteem
among children from low-income
families, and how to decolonise the
science curriculum. Projects like these
seek to make access to learning more
democratic and inclusive. The STEM
Education Hub supports this quest
for a fairer and more equal world with
great enthusiasm, and I believe this is
the ideology that will prevail.
ARTICLES
ARTICLES
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ARTICLES
RISK AND CRISIS MANAGEMENT FOR
THE 2022 BRAZILIAN ELECTIONS
BY PATRICIA TEIXEIRA
If you look back over the last two
years, what events have impacted
your business?
We have had, of course, the
Covid-19 pandemic, the US elections,
the war in Ukraine and the dramatic
increase in the price of gas, electric-
ity, and other energy sources. These
are all examples of indirect risks that
are difficult to manage as they are not
within our control, but they require
prior mapping so that we can under-
stand their impact on our businesses
and the degree to which they can
potentially cause or escalate a crisis.
In addition, it is important to keep
social issues and environmental risks
– such as climate change – on the
radar, but without taking our eyes off
internal and corporate risks.
THE BEGINNING OF THE
TWENTY-FIRST CENTURY
HAS WITNESSED THE
RETURN OF FASCIST
IDEAS IN GREAT
WESTERN DEMOCRACIES,
WORKING STRATEGICALLY
TO WIDEN OPPRESSION,
EXCLUSION,
INTOLERANCE AND
INEQUALITY
been particularly unappealing for poor
and black children, and thus served
as a tool for maintaining inequalities.
Many science educators can no longer
ignore this elephant in the room. It no
longer makes sense to talk only about
knowledge if there is no awareness
of the pain and exclusion of so many
human beings. In the words of Derek
Hodson, a science thinker and educa-
tor who has greatly influenced me, we
need a science curriculum for ‘people
who will fight for what is right, good
and fair; people who will work to re-
shape society along more socially just
lines; people who will work vigorously
in the best interests of the biosphere’.
The beginning of the twenty-first
century has witnessed the return of
fascist ideas in great Western democ-
racies, working strategically to widen
oppression, exclusion, intolerance and
inequality. But in the UK, Brazil the
United States and many other coun-
tries, I also see a democratic force
growing within science-education
research centres. Educators have
been developing ways of educating
the next generations to perceive and
question social structures of domina-
tion and exploitation, and feelings that
ignore and dehumanise being human.
We’re still only at the beginning, but
NEWS FROM THE
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How prepared is your company for
turbulent scenarios that are difficult
to control?
All such possible scenarios require
planning. There is no other way.
Brazil – famous for its music, par-
ties, football, the joy of its people, its
tourism, and so many other attributes
– is a strategic player in international
markets, which present a multitude of
opportunities and risks. The upcoming
2022 elections require organisations –
whether Brazilian ones or internation-
al ones operating in the country – to
do a significant amount of homework.
This has to be faced by any company
that is serious about strategy.
The most important step is to carry
out research on data and impacts, col-
lecting data that may point to impacts
– whether direct or indirect – on the
business and its stakeholders. The
second step is for the organisation’s
senior leadership to become involved
in this process. The most important
step of all is to set up a risk-and-crisis
committee, or equivalent, with depart-
ments of the organisation for aware-
ness, immersion in the theme and
preparation of a working plan.
When we talk about policy within
companies, we need to discuss, de-
bate, collect data and assess impacts.
This is the only way for organisations
to grow together with the country. If
it has a well-developed committee or
working group, the company will be
able to reach a higher strategic level.
Information is the great source that
drives risk and crisis. It is important
to consider demographic, economic,
social, environmental, cultural, tech-
nological, educational and analysis
data from the last fifteen years. In
addition, it is important to understand
the characteristics of each candidate
and potential impacts on the inter-
national market. When it comes to
economic analysis, it is important to
acquire data from the sectors your
organisation is involved in, whether
directly or indirectly.
Personally, I really like to create a
map featuring risks, risk categories,
impacts, consequences and affected
stakeholders. Based on this, a stra-
tegic framework can be initiated and
created. This exercise can be com-
pleted for the election candidates who
are best placed in the opinion polls,
so as to build up an understanding of
their viewpoint.
With a risk-and-crisis committee in
place, combined with rich and strate-
gic information, the question is: what
are the candidates’ potential impacts
on your business and stakeholders?
This becomes a game of strategy,
in which you open a map and place
pieces on it. You should remember
to consider those issues that might
affect your business only indirectly – a
good example was the wave of dem-
onstrations in Brazil in 2013, when
protests over an increase in bus fares
proved a catalyst for anger about nu-
merous other issues. The demonstra-
tions were accompanied by strikes,
road closures and some violent inci-
dents, such as the breaking of shop
windows and attacks on banks. At the
time, few companies had foreseen the
impact that such events could have –
ARTICLES
ARTICLES
ARTICLES
deliveries could not be made, employ-
ees were unable to travel to work and
customers were not served.
There was also the truck drivers’
strike that paralysed Brazil for almost
a month in 2018, directly affecting
logistics, production, and the supply
of raw materials. The people who had
to struggle to reduce the impacts and
put alternative plans on the table were
the crisis-management teams and
those working in business continuity.
Today, we are in the era when we
think about ESG – environment, social
and governance – criteria, so we need
to understand what the future poli-
cies for the environment are, what the
politicians’ promises to the voters are,
and who the internal and external audi-
ences are. When the population has the
genuine prospect of growth, everyone
wins: there are more consumers willing
to spend, industry moves along, we
have jobs and income generation for
everyone, and the population is satis-
fied. But without that prospect, the
country faces hopelessness, economic
paralysis, growing insecurity and an
increased sense of threat.
Any action undertaken today needs
to be critically evaluated. ESG has
become the agenda of the moment:
what is done today will have conse-
quences tomorrow. Once again, risks,
impacts and preventative measures
have to be considered.
A risk-and-crisis committee, data
collection, and an understanding of
possible impacts are the initial steps,
but they require the formulation of an
action plan for each critical scenario
that may develop, with trigger flows,
response actions and a structure that
monitors and lets the business know
the right time to act, according to
each established trigger.
Elections involve external factors
that are difficult to control, but which
have an impact in the short, medium
and long term. A strategic business is
an organisation that is aware of the
risks and has a 360-degree vision that
will allow it to secure its strategic ob-
jectives, while also protecting people
and the environment.
ARTICLES
WHAT IS DONE
TODAY WILL HAVE
CONSEQUENCES
TOMORROW. ONCE AGAIN,
RISKS, IMPACTS AND
PREVENTATIVE MEASURES
HAVE TO BE CONSIDERED
BRAZIL – FAMOUS FOR
ITS MUSIC, PARTIES,
FOOTBALL, THE JOY
OF ITS PEOPLE, ITS
TOURISM, AND SO MANY
OTHER ATTRIBUTES –
IS A STRATEGIC PLAYER
IN INTERNATIONAL
MARKETS, WHICH
PRESENT A MULTITUDE
OF OPPORTUNITIES
AND RISKS
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Brazil, consolidating Porto do Açu as
a world-class energy/industry gate-
way. Our strategy is to achieve three
pillars of growth – to expand natural
vocations from the port, to attract
industries while consolidating service
capabilities, and to foster new, low-
carbon energy and digital business.
In this sense, we are working to
develop renewables projects, including
green-hydrogen projects, solar plants
and offshore wind farms located not
far from the port. Together, those pro-
jects together will allow us to attract
the low-carbon industries of the future,
such as fertilisers, HBI and pellets.
What do you think are the main chal-
lenges facing the Brazilian economy
in the next few years?
Brazil’s economy is facing two stiff
headwinds. First, the rate of growth
of private consumption is still rela-
tively weak. Consumer confidence is
subdued, with inflation rising and un-
employment still high. This will likely
thwart production and private invest-
ment. Second, external factors – such
as supply-chain challenges due to the
COVID-19 pandemic and the Russian
invasion of Ukraine – will likely weigh
on the currency and global demand.
Although Brazil has limited direct
exposure to Russia and Ukraine in
terms of trade, it won’t remain insu-
lated from the conflict’s impact on the
global economy. However, exports are
booming and Porto do Açu has been
able to take advantage of this trend
by increasing its cargo movement by
20% year on year.
Brazil’s investment in renewable en-
ergy has been impressive. In addition
to baseload hydraulic power, wind
energy now accounts for around 20%
of Brazil’s generation capacity, and
solar is growing fast. Do you think
Porto do Açu could accommodate
renewable equipment manufacturers,
assembling companies as well as
renewable-energy projects?
Açu is the most efficient hub in
support of the offshore industry. Glob-
al players are licensing offshore wind
projects in the area around the port,
seeing it as the landing spot and O&M
base for renewable-energy generation.
Considering the consolidation of these
nearby offshore projects and also
the availability of land, we have been
in touch with the main equipment
manufacturers and O&M companies
interested in land new facilities in our
port to support this growth. Inside the
port we are developing a 200MW solar
plant with Equinor, and just last week
we signed a MOU with Shell to jointly
develop a green-hydrogen plant. This
is the first green-hydrogen project to
be developed in Brazil. It will be start-
ing with 10MW electrolyser capacity,
going up to 100MW.
There is much talk about promoting
offshore wind-power generation in
Brazil. How do you see its potential?
The offshore wind market in Brazil
has been moving in an organised and
fast way. Studies indicate that the
est thermoelectric power complex in
Latin America, which already includes
a 1.3 GW power plant currently sup-
plied by LNG. The port’s Multicargo
Terminal has handled more than 4.7
million tons of bulk and general cargo
since 2016. Açu also has the third-
largest iron-ore-export terminal in Bra-
zil, owned by Ferroport, a joint venture
between Anglo American and Prumo.
Porto do Açu’s proximity to the
main oil fields, its diverse portfolio of
services and its world-class infra-
structure give it a leadership posi-
tion in logistical support and make
it a gateway between Brazil’s grow-
ing economy and the international
businesses of the future. Açu is a
strategic subsea cluster serving the
O&G market and has already attracted
global giants, such as BP and Shell,
to northern Rio de Janeiro state. The
port also offers natural potential for
offshore wind generation, as it’s near
one of the country’s best regions
for wind incidence and can already
provide offshore wind manufacturing,
assembly and logistics.
The port is an industrial platform
ready to increase the sustainability
and shared value of energy chains –
and its industrialisation will be based
on sustainable projects and clean-en-
ergy generation, such as photovoltaic,
offshore wind and hydrogen.
What kind of businesses are you
aiming to attract in the near future?
Our vision is to contribute to the
social and economic development of
José Firmo is the CEO of
Porto do Açu, an industrial
port complex on the coast
of Rio de Janeiro state. His
previous roles include West-
ern Hemisphere senior vice president
of Seadrill Operations (2014–19) and
president of the Brazilian Petroleum
Institute (2017–19). He has more than
30 years’ experience in the Oilfield
Services industry.
Could you provide some details
about Porto do Açu (PdA) and its
key activities?
Porto do Açu is one of the largest
energy and infrastructure enterprises
in Brazil. It’s home to the world’s larg-
est offshore support base for oil and
gas (O&G) and is developing the larg-
INTERVIEW
BY IEDA GOMES
BRAZIL BUSINESS BRIEF
JOSÉ FIRMO
CEO OF PORTO DO AÇU
OUR STRATEGY IS TO
ACHIEVE THREE PILLARS
OF GROWTH – TO EXPAND
NATURAL VOCATIONS
FROM THE PORT, TO
ATTRACT INDUSTRIES
WHILE CONSOLIDATING
SERVICE CAPABILITIES,
AND TO FOSTER NEW,
LOW-CARBON ENERGY AND
DIGITAL BUSINESS
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Porto do Açu is developing a
substantial port and industrial com-
plex, with renewable energy and the
availability of water and land as the
main input factors for green-hydrogen
production. It also has also one of
the largest liquid terminals, capable
of exporting millions of tons per year,
which potentially will be crucial for
exporting green liquid ammonia.
Due to Porto do Açu’s attributes and
the diversity of its end users, we be-
lieve there is a natural synergistic link
to be built between the green-hydrogen
potential for generating offshore wind
power in Brazil would be 697GW in
locations with up 50m depths. There
are up to 40 environmental-licensing
processes for offshore wind farms cur-
rently under analysis, totalling more
than 80GW of power.
In addition to this potential and the
excellent quality of wind resources,
Brazil’s vocation for offshore wind-
power generation is also due to the
existing onshore wind supply chain,
which is well established and can be
adapted to offshore projects. We are
also well positioned to make use of all
the shallow- and deep-water expertise
and infrastructure developed by the
country’s O&G industry.
Do you see Brazil as an important
player in green hydrogen?
Brazil is among the world’s most
competitive green-hydrogen export-
ers, with strong renewable-energy
sources – solar and wind – for green-
hydrogen production.
As connecting points between land
and sea, ports will play a key role in
the energy-transition and industrial-
decarbonisation agenda, serving as
a platform for connectivity between
industrial clusters in a wide range
of sectors.
value chain and the significant industri-
al developments planned for the port.
How could UK financial institutions
collaborate to foster investment in
Porto do Açu?
The port could be a major gateway
connecting Brazil and UK. We are
developing projects that will be able
to support the UK’s energy transfor-
mation, as foreseen in their net-zero
target. Examples of positive partner-
ships are our gas-fired power park
with BP and the recently announced
green hydrogen project with Shell.
These efforts are part of the British
companies’ strategies to decarbonise
their value chains and consolidate the
UK’s leading role when it comes to
clean-growth opportunities.
UK financial institutions are ena-
blers of projects that can generate
benefits for the British economy by fi-
nancing foreign projects tied to British
companies, projects that can increase
UK exports, or even projects to meet
British energy demands. Close collabo-
ration with UK financial institutions can
enable even more clean-development
opportunities at Porto do Açu.
How do you attract and develop tal-
ent, taking into account the current
INTERVIEW
market dynamics?
Porto do Açu has become a hub
with a great capacity for job crea-
tion. We have an HR strategy based
on three pillars: attraction, develop-
ment and culture. To attract talent,
we offer gateway programmes such
as internships, trainee schemes
and apprenticeships – as well as a
programme focused specifically on
people in the local area. We also
focus on leadership development,
encouraging employees to develop
into future leaders. We support and
empower our management in their
decision-making. And every year
we carry out a survey to monitor
organizational climate and its
results help us to consolidate our
working culture.
What are your top priorities
for 2022?
To expand our terminal that
handles cargo, to attract a green-
hydrogen project together with an
industrial project, and to be the
port of choice for the fast-develop-
ing offshore-wind industry.
Porto do Açu is a valued member of
the Brazilian Chamber of Commerce
in Great Britain. What are your
suggestions for promoting Brazilian
members in the UK?
Since last year, when we joined the
Chamber, our partnership with it has
been very positive in terms of promot-
ing connections between the Brazilian
and British markets, and raising aware-
ness of the projects and opportunities
we offer. The Chamber should continue
to promote networking and exchanges
of expertise, as well as building new
bridges between UK companies and
potential investors. It’s a partnership
we want to continue with.
WE SUPPORT AND
EMPOWER OUR
MANAGEMENT IN
THEIR DECISION-
MAKING. AND EVERY
YEAR WE CARRY OUT A
SURVEY TO MONITOR
ORGANIZATIONAL CLIMATE
AND ITS RESULTS HELP
US TO CONSOLIDATE OUR
WORKING CULTURE
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THE PORT COULD BE
A MAJOR GATEWAY
CONNECTING BRAZIL AND
UK. WE ARE DEVELOPING
PROJECTS THAT WILL
BE ABLE TO SUPPORT
THE UK’S ENERGY
TRANSFORMATION, AS
FORESEEN IN THEIR NET-
ZERO TARGET
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of collaboration. So, renewable energy,
maritime, mining and infrastructure
have historically been natural areas of
partnership. Defence and security are
also important sectors for us.
More recently, we’ve seen a growing
partnership in food and drink – with
whisky and cachaça flowing in both
directions – and in agri-tech. I’d love
to do more to promote financial ser-
vices, connecting the huge Brazilian
market with innovative and world-
famous UK expertise in this sector.
And education, engineering, automo-
tive and aerospace are further sectors
we prioritise in the British diplomatic
network across Brazil.
Are there global partnerships and
financing opportunities available for
Brazilian companies willing to invest
in the UK, including in start-ups?
Yes, especially linked to clean
growth. Three quick examples here.
First, the Clean Green Initiative,
launched by the Prime Minister at
COP26 last year in Glasgow, is the
climate pillar of British Investment
Partnerships. We support coun-
tries to mobilise public and private
finance to deliver on their climate
ambitions through Just Energy Tran-
sition Partnerships.
Second, we also support countries
to issue green bonds and create
new investment vehicles that help
partner countries raise finance on
international stock markets, through
the Mobilising Institutional Capital
Through Listed Product Structures
(MOBILIST) programme.
And third, UK Export Finance
(UKEF) aims to increase its support
to clean and green infrastructure in
developing and emerging markets
and its presence in key countries to
provide direct lending and guaran-
tees. For example, UKEF provided over
£140 million in export finance to help
develop Ghana’s healthcare, sanita-
tion and transport systems, while also
helping to secure export opportuni-
ties for UK companies on these major
national infrastructure projects.
Jonathan Knott, the UK’s consul-gen-
eral in São Paulo, is also the trade
commissioner who champions Brit-
ish trade with Latin America and the
Caribbean. How is he going to liaise
with business and trade organisa-
tions in Brazil?
Jonathan leads our commercial
teams across the region, who identify
business opportunities using UK ex-
pertise. We believe in mutually benefi-
cial alliances, changing the perception
of the UK in Latin America and the
Caribbean, and vice versa, and having
impact on the ground by understand-
ing deeply the needs of companies on
both sides of the Atlantic.
Trade organisations are key part-
ners in this. They have knowledge,
networks and – most importantly –
the drive and enthusiasm to broaden
and deepen trading links. By working
together we can connect potential
partners, build new ideas into com-
mercial opportunities, generate jobs
and offer new products and services.
And by doing this, we improve lives of
countless people across the world.
After having left the European Union,
is the UK planning to build a ‘special
relationship’ with Brazil?
Yes. Brazil is Latin America’s big-
warm and friendly; none more so than
my team in the Consulate. We handle
all sorts of issues here: politics, me-
dia, consular, climate, and more. But
the largest part of my team works on
trade and investment, particularly on
energy, marine, defence and security,
and creative industries.
This year is special for UK-Rio rela-
tions for three reasons. First, it is the
200th anniversary of Brazil’s inde-
pendence – something Britain sup-
ported – and Rio will be hosting vari-
ous events to celebrate that landmark
in September. Second, it is the 30th
anniversary of the Rio Earth Sum-
mit in 1992, a seminal event which
planted the seed of what has become
much of the international climate and
environment architecture – COP26 in
Glasgow being the most recent mani-
festation of this. And third, Rio is well
on the way to emerging from pandem-
ic hibernation, meaning that there is
a powerful demand for reconnecting –
something that the team and I intend
to take advantage of!
What are currently the priority areas
for trade between Brazil and the
United Kingdom?
Many and varied! It’s hard to cap-
ture the breadth of a trading relation-
ship, which ranges from wind power to
cutting-edge drugs, with anything and
everything in the middle.
That said, our priorities focus on
those areas where there is both a Brit-
ish or Brazilian natural specialisation,
and a pre-existing, or potential, culture
Anjum Noorani has been
HM Consul-General in Rio
de Janeiro since Decem-
ber 2021. In addition to
leading the UK govern-
ment’s presence in Rio, he oversees
its work across Brazil on climate and
energy issues. Anjum joined the UK
Foreign, Commonwealth & Develop-
ment Office in 2000; his previous post-
ings included Moscow, Brasilia, Buenos
Aires and Mexico City.
Could you tell us a little about the
British Consulate’s activities in Rio
de Janeiro, and how you liaise with
UK government departments?
Rio is stunning; famously one of
the most vibrant and diverse cities
in Latin America. Cariocas are open,
INTERVIEW
BY IEDA GOMES
BRAZIL BUSINESS BRIEF
ANJOUM NOORANI
BRITISH CONSUL-GENERAL, RIO DE JANEIRO
MORE RECENTLY, WE’VE
SEEN A GROWING
PARTNERSHIP IN FOOD
AND DRINK – WITH
WHISKY AND CACHAÇA
FLOWING IN BOTH
DIRECTIONS – AND
IN AGRI-TECH
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IN GREAT BRITAIN
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22 23 BRAZIL BUSINESS BRIEF SEPTEMBER 2022 VOLUME 25 NUMBER 71
BRAZIL BUSINESS BRIEF
work for large investors, and so on.
One of the great advantages of
having a team dedicated to this is
that they can scrutinise all the possi-
ble variants, ranging from regulation
to identifying real business opportu-
nities. There are, of course, a great
number of sectors in which Brazilian
companies can invest in the UK, but
our team in Brazil works more specif-
ically with the following sectors: clean
agri-tech, EdTech, Financial services,
Fintech, Food and drink, Healthcare
and Life Sciences, Mining, Offshore
wind, Sustainable infrastructure,
Maritime, and Advanced Engineer-
ing. I invite any Brazilian investors in
gest economy, and over 800 British
companies already operate here. But
there is much opportunity to go fur-
ther. We have the ability now to define
a bespoke trading relationship fit for
the 21st century, covering areas such
as clean growth, green finance, open
banking, digital skills, and so on. We
can discuss bilaterally how to remove
market barriers such as double taxa-
tion, which companies have regularly
told us inhibit greater trade. And, in
due course, we can sign trade agree-
ments which open up commerce to
the next level.
Do you work with Brazilian compa-
nies to facilitate investment in the UK
and partnerships with British compa-
nies? If so, in which sectors?
Absolutely! We have an entire team
in Brazil dedicated exclusively to this
aspect of trade. The UK is the num-
ber-one destination for Foreign Direct
Investment (FDI) in Europe and, natu-
rally, many overseas companies seek
prosperous and lasting partnerships
with us. The UK is one of the most
open economies in the world, we have
a business-friendly environment, Eng-
lish is a lingua franca of international
trade, the schools and infrastructure
of the UK are excellent, time zones
those areas to contact my team to
explore opportunities for support to
bring FDI into the UK.
Do you work with British and Brazil-
ian universities to develop people
and technology?
We do indeed. This is an area close
to my heart – education is in my view
the most important motor of growth
of any society, and international links
are the most important force-multipli-
er for the impact of that education.
For most of my childhood, my dream
was to become a teacher.
It’s also an area of British
strength. The UK is home to four of
the ten top universities in the world,
with a history of delivering high-qual-
ity academic education in a multicul-
tural environment. Our universities
are global leaders and have inter-
national partnerships that include
international mobility, transnational
education, and academic and applied
research that are strongly integrated
with the productive sector, generating
technological innovation for several
countries in the world.
So we have two goals in working
with British and Brazilian universi-
ties. First, to establish connections
for strategic partnerships, with the
goal of promoting collaborative
INTERVIEW
research in different areas of study.
After all, we as diplomats can only
connect – it’s the academics on
both sides who will make the world
a better place. An excellent recent
example is the brilliant collabora-
tion between the University of
Oxford and Fiocruz, here in Rio de
Janeiro, around the production of
the COVID-19 vaccine in Brazil.
And second, to help develop
future professionals from both
countries through the exchange of
knowledge and good practices. A
classic example here is the excellent
Chevening scholarship scheme, a
unique opportunity for future leaders
to study Masters in the UK and build
networks with their counterparts
across the world.
In the past the UK was instrumental
in helping Brazil build up its infra-
structure – for example, railways;
electricity and gas distribution; and
water supply. Do you currently see
opportunities for British companies
to partner with Brazilian companies
in developing infrastructure in Bra-
zil and abroad?
Yes. First, I agree strongly with
the premise of the question. Infra-
structure matters to improve lives
and generate livelihoods. And, as you
say, there’s a long history of British
presence in developing infrastructure
in Brazil. Every time I drive over the
Rio-Niteroi bridge, for example, I’m
reminded that parts of it were manu-
factured in the UK and transported by
boat over the Atlantic; and that HM
The Queen laid the foundation stone
of that enormous structure when she
visited Brazil in 1968 with HRH The
Duke of Edinburgh.
We already are aware of a robust
pipeline of infrastructure projects of
interest to British companies, with
successes under our belt in sectors
such as energy and water. We also
know that Brazilian engineering com-
panies are present in the UK market,
from where they coordinate their busi-
ness in other markets.
But I think we can go further. My
absolute dream would be for British
companies to help design and build
a new high-speed rail line connect-
ing São Paulo and Rio. This would
genuinely be an infrastructure oppor-
tunity for the 21st century, connecting
two of the world’s greatest cities and
generating jobs and social mobility,
while helping minimise carbon emis-
sions. Clearly that’s a project which
has yet to gain the domestic traction
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EDUCATION IS IN
MY VIEW THE MOST
IMPORTANT MOTOR OF
GROWTH OF ANY SOCIETY,
AND INTERNATIONAL
LINKS ARE THE MOST
IMPORTANT FORCE-
MULTIPLIER FOR
THE IMPACT OF THAT
EDUCATION
needed within Brazil. But if or when it
takes off, I’d want UK expertise to be
all over that!
How could the Brazilian Chamber of
Commerce in London work with the
British Consulate in Rio to enhance
cooperation and attract investment
both to Brazil and the UK?
We already are working together,
and would like to do more! During the
last two difficult years we have co-host-
ed and supported each other’s online
activities. As we move into a more
in-person mode, we hope to see an
increase in visitors in both directions.
I hope we will be able to make
the most of this, with the British
Consulate-General in Rio and the
Brazilian Chamber in the UK acting
as the ‘bridgeheads’ on each side of
the Atlantic.
Are there any other points you would
like to highlight?
Not really! Thanks for your time,
and to your readers for reaching the
end. And if you need anything from my
excellent team in the Consulate, please
don’t hesitate to drop us a line or pop
in for a Brazilian coffee – or a warm
mug of Yorkshire tea – next time you’re
in the cidade maravilhosa.
NEWS FROM THE
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IN GREAT BRITAIN
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CHAMBER
CELEBRATES
80TH BIRTHDAY
IN HISTORIC
SURROUNDINGS
NEWS FROM THE BRAZILIAN CHAMBER
On 13 July, King’s College London
(KCL) hosted an event to mark the
80th anniversary of the founding of
the Brazilian Chamber of Commerce
in 1942. The venue was Bush House,
the famous building in central Lon-
don that used to be the headquarters
of the BBC World Service and now
houses part of KCL’s Strand cam-
pus. Below are the texts of the three
speeches given at the event.
ARTHUR GALAMBA
Lecturer at KCL and, at the time of the
event, a councillor of the Chamber
Minister Roberto Doring, Counsellor
Carlos Pachá, ladies and gentlemen.
Good evening.
I’m Arthur Galamba, a lecturer in
science education at the School of
Education at King’s College London,
deputy-director of King’s Brazil In-
stitute, and councillor of the Brazil-
ian Chamber of Commerce. It is an
honour and privilege to welcoming you
to the celebration of the 80th anniver-
sary of the Chamber here at King’s.
NEWS FROM THE
BRAZILIAN CHAMBER
NEWS FROM THE BRAZILIAN CHAMBER
NEWS FROM THE BRAZILIAN CHAMBER
The King’s Brazil Institute was found
in 2008 by Professor Anthony Pereira
with the aim to carry out Brazil-relat-
ed research at masters and doctoral
levels, and to build links with Brazil-
ian organizations in education, the
cultural and creative sectors, business
and government. Today the Direc-
tor of the King’s Brazil Institute and
Vice-Dean International of the Faculty
of Social Science and Public Policy is
Vinicius de Carvalho.
Vinicius was very supportive of the
creation of the STEM Education Hub
[SEH], of which I’m the director. The
SEH is a decolonial project created in
partnership between King’s College
London and the British Council Brazil
with the aim to foster collaborations
and a balanced knowledge exchange
between researchers and teachers
in Brazil and the UK. Our mission is
to promote cooperation between the
United Kingdom and Brazil in research,
training and innovation in STEM
education. We are currently working to
expand the SEH activities to cover all
countries in Latin America and the UK.
Today the SEH has several partners in
both countries, working in institutions
in the UK such as: the University of
Cambridge, University of Oxford, Open
University, University of East Lon-
don, University of York, University if
Dundee, IOP and the Science Museum
Group, and in Brazil: Universidade de
São Paulo (USP) Universidade Federal
do Rio de Janeiro (UFRJ), UFRPE,
Museu do Amanhã, Fiocruz, UNESP,
PUC-RS almost others. We also have
thousands of teachers affiliated to our
Hub who receive our newsletter and
are invited to our online events.
Today we are celebrating the an-
niversary of the Brazilian Chamber
of Commerce, created on the 9th of
October 1942. I found that out in the
memorandum of association, which is
the document that created the Cham-
ber in the UK. I also found out that the
signatures found in the memorandum
of association took place at ‘Imperial
House, 15 Kingsway’, an address that
I of course googled, only to find out
that the building is located just a few
metres away from here.
Before consulting this document, I
hadn’t done the maths to work out
that the Brazilian Chamber was creat-
ed in the middle of the Second World
War. It is fascinating to realise that life
goes on and that trade and business
can prosper even amid the horrors of
wars. I can only think of the ceaseless
Nazi bombing raids – the Blitz – that
had already destroyed a great part of
London between 1940 and 1941 and
even hit Saint Paul’s Cathedral, which
luckily withstood the impact of the
explosion. And yet it was a time for to
plan for the future.
• In 1942, do you know who the
prime minister of the UK and the
president of Brazil were? That
year, the British prime minister
was Winston Churchill and the
Brazilian president was Getúlio
Vargas.
• Do you know how the British and
Brazilian economies ranked in
that year? The UK’s economy was
the third biggest in the world, and
Brazil’s the 15th biggest.
In the memorandum of association
of the Chamber of Commerce, 17
objectives were stated. The first was
as follows:
To promote and extend the trade
and economic relations between the
United States
of Brazil and the United Kingdom,
and to promote their industries
and the exploitation of their natural
resources and generally to study eco-
nomic affairs having regard to their
fundamental importance in interna-
tional trade.
I believe this still is the spirit of the
Brazilian Chamber of Commerce,
despite the huge changes over the
years in how trade relationships are
conducted. Trade and business today
should be mindful about the impact
of industrial activities on ecosystems,
should seek to develop sustainable ex-
ploitation of resources, should respect
human rights, should pursue inclusion
NEWS FROM THE
BRAZILIAN CHAMBER OF COMMERCE
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of gender and of race in leadership
positions, should respect and value
diversity. Yes, business should trade
for economic prosperity but also to
build a better world, a more equal
world, free from social injustices and
more equal opportunities – this may
sound like utopia, but one that’s worth
pursuing endlessly.
Has anyone here wondered why we are
meeting in July to celebrate the 80th
anniversary of the Chamber and not
in October when it was created? The
answer is just to take advantage of the
great stability of the British weather in
July and enjoy the views of the terrace
behind me, from which you can see the
splendid Saint Paul’s Cathedral. I hope
you enjoy the evening, have a lot of fun
and, of course, network.
NEWS FROM THE BRAZILIAN CHAMBER
NEWS FROM THE
BRAZILIAN CHAMBER
Peter Heap and Jaime Gornsztejn;
ladies and gentlemen.
Good evening.
It gives me great pleasure to be here
tonight to celebrate with you the 80th
anniversary of the Brazilian Chamber
of Commerce in Great Britain.
During the last 80 years the Brazilian
Chamber has been instrumental in
promoting trade and investments be-
tween Brazil and the United Kingdom.
The Chamber was founded in the mid-
dle of the Second World War, and it
goes without saying that it must have
been a very difficult time for those
men and women who, inspired by their
desire to foster bilateral relations, set
up our Chamber in those days.
It was also a very different time from
today, when trade with Brazil was still
done by sea. Indeed, as a curiosity, the
Chamber’s Chronicles record that in
1943, a company was being formed
to operate air services between South
America and the UK, with stop-overs in
Natal and Rio. On 1 January 1946, the
first experimental flight to South Amer-
ica took off from the newly opened
Heathrow Airport. The first commercial
flight followed ten weeks later.
Those were the days when the Cham-
ber was formed.
Now jumping to 2022, we have a mod-
ern Chamber, in a very different world,
where innovation pops up every single
day and trade is done via the internet,
with Brazil being the largest market in
e-commerce in Latin America.
Drawing a parallel with the time of
its creation, during the Second World
War, today we have a Chamber that
has, equally, stubbornly decided not
to give in or give up in the face of
extreme difficulty, as brought by the
worst pandemic in the last 100 years,
a pandemic with devastating econom-
ic effects that caught us unprepared,
and in view of which we had to adapt,
or otherwise face the consequences
of inaction.
That is what we have done, and in
the process we have also turned the
Chamber into a more inclusive entity.
But before I tell you more about that,
let’s look at some interesting numbers.
Brazil is the twelfth-largest economy
in the world; a country which is ex-
tremely rich in natural resources, with
a diversified economy. A true giant
in terms of opportunities, from the
energy sector to agribusiness.
The UK is the world’s fifth-largest
economy, driven especially by its large
financial and business-services sec-
tors, but also where innovation thrives,
ranking fourth in the 2021 Global
Innovation Index of the World Intel-
lectual Property Organisation, behind
only Switzerland, Sweden and the US.
Total trade in goods and services
(exports plus imports) between the
UK and Brazil was £6.0 billion in the
four quarters to the end of 2021, an
increase of 8.4%, or £466 million,
from the four quarters to the end
of 2020. [Figures from UK Depart-
ment for International Trade (DIT)
factsheet, 17 June 2022]
Brazil received US$50 billion of
Foreign Direct Investment in 2021, an
increase of almost 100% in relation
to 2020 (US$28bn), according to the
United Nations Conference on Trade
and Development, a clear sign that
the country remains attractive for
foreign investors.
In 2020, the UK invested almost
£9.6bn in Brazil [according to the
DIT], while the inward stock of foreign
direct investment into the US from
Brazil was £ 1.9 billion.
With more than 80 members from
among Brazilian and British compa-
nies, representing different sectors,
the Chamber’s ultimate ambition is to
help to advance these statistics, for
the benefit of both Brazil and the UK
and of course our membership.
We are an independent and non-profit
organisation, and every pound that we
receive is used for the pursuit of our
objectives. Our accounts are audited
once a year and recently we have ap-
proved new bylaws, thus aligning the
Chamber with the best modern princi-
ples of corporate governance.
The pandemic was an extremely
difficult period for everyone, but, as
often happens in crises, the scenario
has forced us to push new frontiers,
which in our case we did with the cre-
ation of committees in the specific
areas of energy and decarbonisation,
tax and legal matters, and banking
and fintech, with the specific aim of
allowing more direct participation by
our members.
We aim to expand the scope of these
committees and also to do more
in areas like infrastructure and
agribusiness.
NEWS FROM THE BRAZILIAN CHAMBER
NEWS FROM THE BRAZILIAN CHAMBER
VERA INNES
Chair of the Brazilian Chamber of Com-
merce in Great Britain
Mr Roberto Doring, Deputy Head of
Mission of the Brazilian Embassy in
London, representing H.E. Mr Fred
Arruda, Brazilian Ambassador to the
United Kingdom; past Chairmen, Sir
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A few examples of activities recently
undertaken, or to be undertaken, by
the committees created by the Cham-
ber are as follows.
1. INSTITUTIONAL
For example, the UK supports Brazil’s
accession to the Organisation for Eco-
nomic Cooperation and Development
(OECD), and the Chamber also sup-
ports Brazil’s work towards adherence
to OECD standards, and recently our
Tax Committee has brought a team of
experts to talk about the theme.
2. TAX
At the Chamber we also recognise how
an agreement to avoid double taxation
would facilitate bilateral trade and
investment between the UK and Bra-
zil. We are therefore planning to bring
experts to talk about this theme.
3. LEGAL
Our members include some of the best
law firms in Brazil and in the United
Kingdom, and our Legal Committee is
planning various events on topics rang-
ing from immigration to the regulatory
environment for mining in Brazil.
4. FINANCIAL SERVICES AND
FINANCIAL INNOVATION
NEWS FROM THE BRAZILIAN CHAMBER
NEWS FROM THE
BRAZILIAN CHAMBER
The City of London is one of the
most important financial centres in
the world, offering opportunities to
Brazilian businesses to obtain finance
and expand. The Chamber itself has
two of the City’s main banks among
its members.
The Brazilian financial system, for its
part, is stable and soundly regulated
by the National Monetary Council, the
Brazilian Central Bank and CVM.
Three of our members are among the
most important banks in Brazil, and
they strongly support our activities.
The only exchange operating in
Brazil’s solid equity market is also a
trusted member of the Chamber.
We are proud also to have among our
members a unicorn Fintech which
is a leader in international payment
solutions.
With this in mind, and because we
want Brazilian and British institutions
to share their knowledge and collabo-
rate, we have created our Banking
and Fintech Committee, which has
organised events discussing Open
Banking and the Brazilian New For-
eign Exchange Law, which will come
into force at the end of this year and
will positively impact the business
and regulatory environments in Bra-
zil, fostering competition and open-
ing the country for new investment
opportunities.
5. ENVIRONMENTAL
SUSTAINABILITY
Among our members there are very
large companies operating in areas
that are essential to modern life, from
energy to mining, and that are invest-
ing in new technology and products so
as to operate sustainably.
Indeed, environmental sustainability
is a theme of tremendous importance
for Brazil and the UK.
Our Energy and Decarbonisation
Committee has organised excellent
events on COP26 and Offshore Wind
in Brazil, and there are more to come,
such as Solar Energy and possibly an
Energy Day.
6. FUTURE GROUPS
There are other areas we want to get
involved in, with new committees, like
infrastructure and agribusiness. Please
let us know in case you are interested.
The Chamber exists for its members,
and it is great to see so many of
them here with us, celebrating our
80th anniversary.
I hope tonight you will be inspired by
those men and women who, during
the years of the Second World War,
created the Chamber despite the
adversity of the time, and indeed also
by those who have come after them
in the last 80 years, helping us con-
solidate their vision – our vision – of
a Chamber that is diverse, inclusive
and successful.
Thank you all for being here tonight.
In particular, a big thank you to our
sponsors AngloAmerican, B3, Itau
BBA, EBANX, Gunnercooke and Mat-
tos Filho. A big thank you also to
King’s College, in whose premises
tonight we celebrate our cherished
anniversary.
Last but not least, many thanks to HE
the Brazilian Ambassador Mr Fred Ar-
ruda, and to all those at the Embassy
of Brazil for their continued support
of our activities.
NEWS FROM THE BRAZILIAN CHAMBER
NEWS FROM THE BRAZILIAN CHAMBER
ROBERTO DORING
Deputy Head of Mission at the Embassy
of Brazil in London
Good evening, everyone.
Let me start by greeting our host, my
friend Arthur Galamba. I also would
like to thank Dr Vinicius de Carvalho,
Director of the Brazil Institute at
King’s College London, also in a way
our host this evening.
Of course, congratulations to Vera
Innes, Chair of the Brazilian Chamber
of Commerce in Great Britain, on this
80th anniversary.
Thank you too to our sponsors for
making this evening possible.
As Vera has said, Ambassador
Fred Arruda was very much looking
forward to being with you this even-
ing, but unfortunately, he could not
make it.
So, I will share with you a message
that will certainly reflect his own
thoughts and his own feeling about
this evening.
It is an honour and a pleasure to
join you as we celebrate the first
NEWS FROM THE
BRAZILIAN CHAMBER OF COMMERCE
IN GREAT BRITAIN
SEPTEMBER 2022
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BRAZIL BUSINESS BRIEF
80 years of the Brazilian Chamber of
Commerce in Great Britain.
I would like to, once again, thank
Vera Innes for her leadership. Vera
guided the Chamber through the
challenging times of Covid. With
creativity and much hard work , she
has helped the Chamber reinvent
itself. It is no exaggeration to say that
the Chamber is stronger now than it
was before, and I mean it.
I also would like to thank our council-
lors for supporting Vera in this journey
and for sharing with us their expertise.
For example, as it has been mentioned
before, they have encouraged the crea-
tion of themed committees dedicated
to specially promising areas of Brazil-
UK relations.
Energy is a case in point, and as Vera
has pointed out, we are also work-
ing on a committee dedicated to
agriculture, and another dedicated to
infrastructure. So, this is how we are
moving forward as a Chamber, if I can
speak as I am part of the Chamber,
to try and promote relations between
Brazil and the United Kingdom.
NEWS FROM THE BRAZILIAN CHAMBER
NEWS FROM THE
BRAZILIAN CHAMBER
Looking to the future, as we turn the
page to the post-Covid and post-Brexit
world, we must focus on opportunities.
These opportunities are there in sec-
tors such as food and drink, fintech,
renewables, and decarbonisation.
I trust our members, current and new,
will help enhance the partnership be-
tween our two countries in these and
other areas of common interest.
Brazil-UK trade and investment rela-
tions are full of potential, and I am
convinced the Brazilian Chamber of
Commerce will continue to play a key
role in them in the 80 years to come
and more.
I wish you all a very pleasant and fruit-
ful networking reception.
Thank you very much.
NEWS FROM THE BRAZILIAN CHAMBER
NEWS FROM THE BRAZILIAN CHAMBER
NEWS FROM THE
BRAZILIAN CHAMBER OF COMMERCE
IN GREAT BRITAIN
SEPTEMBER 2022
32 33 BRAZIL BUSINESS BRIEF SEPTEMBER 2022 VOLUME 25 NUMBER 71
BRAZIL BUSINESS BRIEF
CONTRIBUTORS
BRAZIL BUSINESS BRIEF, SEPTEMBER 2022
NEWS FROM THE
BRAZILIAN CHAMBER OF COMMERCE
IN GREAT BRITAIN
EDITOR
LENA BERALDO
EDITORIAL COUNCIL
IEDA GOMES & ANTHONY PEREIRA
GRAPHIC DESIGN
NENI ALMEIDA - NENIALMEIDA.COM
OUR GUEST WRITERS AND COLLABORATORS IN THIS EDITION
IEDA GOMES
is a councillor at the Bra-
zilian Chamber. She is a
non-executive director of
international companies
in the sectors of energy,
manufacturing, services
and infrastructure. Ieda
is also a senior advisor at
FGV Energia and visiting
fellow at the Oxford Insti-
tute for Energy Studies.
ieda.gomes2@gmail.com
PATRÍCIA BRITO TEIXEIRA
is a director of the risk-
management consultancy
WePlanBefore and author
of the book Caiu na Rede.
E Agora? She has exten-
sive experience in creating
crisis-management plans
and business-continuity
training and simulations
for large corporations.
patricia.teixeira@wpb.com.br
ARTHUR GALAMBA
is a lecturer in Science
Education at King’s College
London. He is a physicist,
with a masters in Cognitive
Psychology and a PhD in
Education from the Univer-
sity of Leeds. His research
has been focusing on teach-
ing as a tool for democracy.
arthur.galamba@kcl.ac.uk
MARCELO FRAZÃO
is a partner and co-head
of the Energy and Natu-
ral Resources Sector at
Campos Mello Advogados
in cooperation with DLA
Piper. He advises Brazilian
and foreign clients on en-
ergy and shipping projects
in Brazil.
mfrazao@cmalaw.com
MARIA BEATRIZ GOMES
is an associate of the En-
ergy and Natural Resourc-
es Sector at Campos Mello
Advogados in cooperation
with DLA Piper. She has
experience in assisting cli-
ents with Brazilian and in-
ternational energy projects
and M&A transactions.
beatriz.gomes@cmalaw.com
DR CAROLE NAKHLE
is an international author-
ity on global energy issues,
in particular in the fields
of policy, finance, market
development, governance,
energy taxes and fiscal re-
gimes as well as geopolitics.
carole.nakhle
@crystolenergy.com
EDITORIAL
CONTRIBUTORS
CONTRIBUTORS