Article

The rise of a new media ecosystem: exploring 15M’s educommunicative legacy for radical democracy

Taylor & Francis
Social Movement Studies
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Abstract

This article explores the influence that the educommunicative dimension of the 15M Movement has had on the creation and consolidation of a new ecosystem of independent media. To this end, we rely on a document analysis of the movement’s minutes and manifestos and on the review of the editorial principles and educational activities of a sample of independent media. We also draw on ten in-depth interviews with key journalists and activists who actively participated in the 15M. We argue that the movement’s media activism had a clear educommunicative orientation that strengthened pre-existing media activism, opening windows of opportunity for media innovation. This contributed to the rise of a new media ecosystem of independent media characterised by three key elements: (1) synergies and mutual support; (2) the key role of the community of subscribers and users; and (3) an educational agency with a public service orientation. Finally, we illustrate that this new media ecosystem displays a clear educommunicative orientation. This orientation is rooted in the imaginary and practices of the 15M and is based on the revitalised civic role of journalism and on the value of information for radical democracy. This article advances social movement studies by engaging a dialogue between an educommunicative perspective and a media ecology lens. It articulates the relevance of media as educational agents and explores the impact of a social movement in the creation and shaping of a new media ecosystem.

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... He suggests that it comprises government organizations, libraries, universities, newsrooms, media training, people, platforms, and informal and formal information. However, these new ecosystems' limits are inconsistent and understood [23]. ...
... Similarly in the mass media field, different initiatives have emerged, such as Eldiario.es, Infolibre, La Marea, all with clear links to 15-M, and which seek to promote journalism models whose driving motive are understood as exercising strict control of political and economic power (Barbas & Treré, 2022;Casero-Ripollés, 2020). In a similar vein, other initiatives include Maldita.es, which monitors and oversees the mass media and journalists' practices and the spreading of fake news. ...
... Similarly in the mass media field, different initiatives have emerged, such as Eldiario.es, Infolibre, La Marea, all with clear links to 15-M, and which seek to promote journalism models whose driving motive are understood as exercising strict control of political and economic power (Barbas & Treré, 2022;Casero-Ripollés, 2020). In a similar vein, other initiatives include Maldita.es, which monitors and oversees the mass media and journalists' practices and the spreading of fake news. ...
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... Yet, the pedagogical potential of these online groups is not only limited to gig working domains: other scholars, like Treré(2020) and Barbas and Treré (2022), emphasized the educational dimension of online communication environments in the case of social movement activists. ...
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The purpose of this paper is to systematically review and trace the lineage of theoretical debates around social movement learning in the field of adult education. We compiled articles, books and conference proceedings on adult education and social movements from Google Scholar using the software Publish or Perish and manually filtered the data to only include those that explicitly address the topic. Based on the data, we identified key literature that scholars cross-referenced, which extended the review to include the literature from the 1970s until today. We argue that the theoretical debates about social movements and education can be characterised by four phases: 1) popular education within and for social movements, 2) the Old/New Social Movement debate and its radical influence on adult education, 3) conflict and pushback between scholars, and 4) social movement learning as a confluence of literature. We argue that it is only when scholars writing about popular education interacted with scholars promoting the idea of ‘new’ social movements that the current proliferation of ‘social movement learning’ emerged. Thus, the knowledge production of social movement learning itself has been a result of a dynamic and historical movement in the field of adult education.
Book
Framed in debates about the crisis of democracy, the book analyzes one of the most influential social movements of recent times: Spain’s “Indignados” or “15-M” movement. In the wake of the global financial crisis and harsh austerity policies, 15-M movement activists occupied public squares across the country, mobilized millions of Spanish citizens, gave rise to new hybrid parties such as Podemos, and inspired pro-democracy movements around the world. Based on access to key participants in the 15-M movement and Podemos, and extensive participant observation, the book tells the story of this remarkable movement, its emergence, evolution, and impact. In so doing, it challenges some of the core arguments in social movement scholarship about the factors likely to lead to movement success. Instead, the book argues that movements organized around autonomous network logics can build and sustain strong movements in the absence of formal organizations, strong professionalized leadership, and the ability to attract external resources. The key to understanding its power lies in the shared political culture and collective identity that emerged following the occupation of Spain’s central squares. These protest camps sustained the movement by forging reciprocal ties of solidarity between diverse actors, and generating a shared set of critical master frames across a diverse set of actors and issues (e.g., housing, education, pensions, privatization of public services, corruption) that enabled the movement to effectively contest hegemonic narratives about the crisis, austerity, and democracy, influencing public debate and the political agenda.
Article
Social movements are builders of what are known as "grammars of democracy", that is, values, participatory experiences, political cultures, languages and structures for articulating demands. This article analyses the 15M or indignados (outraged) movement in Spain; a collective action that went beyond classical protests in response to the economic crisis and proposed changes in democratic practices. Social movements, particularly from the 1990s onwards, have focused on democracy as both a means and an end in order to address what they perceive as authoritarian globalization. The article approaches 15M mainly as a space for mobilization articulating the heterogeneity of the movement as well as its effects in Spain (antieviction struggles, PAH, social tides, etc.) with a direct reference to the master frame of 'radical democracy'. Methodologically, this work is based upon interviews, focus groups and participant observation conducted from May 2011 to June 2012 during the occupation of public squares and subsequent mobilizations. The text situates this phenomenon in the core of the New Global Movements, and connects it with a decade of similar collective actions in Spain and other parts of the world. Finally, aspects such as the role of the Internet as a tool for and driving force of new models of democracy and the scale of assemblies in relation to deliberative democracy are also discussed.
Article
With over five years of hindsight following historic protests around the world, we review scholarship published on “Social Movement 2.0” (SM2.0)—our shorthand for the convergence of Web 2.0 platforms and protest, movements, or other resistance activities. Initially, we review 97 articles as offering disparate assumptions concerning social movement, agency, and the relationship between humans and new communication technologies (NCTs). We suggest SM2.0 scholarship could benefit from following debates in social movement rhetoric and media ecology. Particularly, building upon rhetoricians’ critiques of traditional movement theory, we encourage scholars to amplify the constitutive meanings and identities created through NCTs in protest (rather than rely upon functional paradigms). Building upon media ecology scholarship, we critique SM2.0 analysis that leverages technological determinism or isolationism to address media’s power in social change. We feature instead scholarship that unpacks the relationship between media and the unique contexts in which protestors build networks of resistance. We call for greater complexity in scholarship at the intersections of movement and media.
Book
This is a book for activists, students, scholars of social movements and adult education and for the public interested in the contemporary movements of our times. From the streets of Barcelona and Athens, the public squares in Cairo, Tunis and Tripoli, the flash mobs and virtual learning of the #Occupy movement, and the shack dwellers of South Africa people around the world are organising themselves to take action against the ravages of a capitalism that serves the greedy while impoverishing the rest. Social movements have arisen or re-arisen in virtually every sector of human activity from concerns about the fate of our planet earth, to dignity for those living with HIV/AIDS, to feeding ourselves in healthier ways and survival in places of violent conflict. At the heart of each of these movements are activists and ordinary people learning how to change their lives and how to change the world. This book offers contemporary theoretical and practical insights into the learning that happens both within and outside of social movements. Social movement scholars present work linked to the arts, to organic farming, to environmental action, to grassroots activists in the Global South, to the Arab Spring, the Occupy movement, the shackdwellers movements, school reform and the role of Marx, Gramscii and Williams in understanding social movement learning. The greatest contribution of this inspiring book is to remind us that learning and education in social movements help to make a difference. Not only does this collection enable us to understand how we might theorise and historicise learning in diverse contemporary social movements, but its contributors do so with outspoken and passionate commitment to 'Learning and Education for a Better World.' - Professor Miriam Zukas, Executive Dean, Birkbeck, University of London The burning demand for such a text comes from our contemporary moment that is witness to a world where nearly everything is commercialised, marketised or commodified. This text shuns an essentialist discourse while simultaneously and masterfully offering unprecedented insights into social movement learning and education. The book is numinous. - Professor Robert Hill, University of Georgia, USA This is a book we have all been waiting for. The editors have brought together an amazing cadre of international adult educators to probe the intersection of social movements and learning, and to build theory around the many social actions that are taking place globally. A must read for students and professors everywhere. - Leona English, PhD, St. Francis Xavier University, Antigonish, NS, Canada Accessible, engaging, often inspirational, the essays that comprise Learning and Education for a Better World offer deep insights on the role of social movements as agencies of learning, struggle and transformation. From case studies that include the occupy movement, popular education in Latin America, political cinema and the Egyptian Revolution to reflections on resistance, aesthetics and the role of organic intellectuals, this collection will be of interest to educators, social scientists, humanists and activists alike. An interdisciplinary tour-de-force. - Professor William Carroll, University of Victoria, Canada This is such a timely collection of essays, bringing together critical reflections on experiences of social action from across the globe. This book is to be commended to the widest possible readership. - (From the Preface by) Emeritus Professor Marjorie Mayo, Goldsmith's College.
Book
Spain has become a remarkable democratic laboratory in which millions of citizens are experimenting with new forms of political expression. This book examines the dynamics of this political laboratory, showing that the upheavals it is experiencing are likely in the near future to affect democracies elsewhere in the world. Examining the new means of participation that were established in fields where digital communication tools enabled the launch of novel dynamics of political action, the reader will gain access to a comprehensive analysis of the reshaping and mutation process that has affected fields such as activism, political parties and political participation. Using a case study of the Spain between 2011 and 2015, the book focuses on the changes that have taken place in politics and communication in Spain, paying particular attention to the 15M movement and its disruptive, innovative strength in all matters related to politics and communication. The chapters cover political repertoires and the hybridization of horizontal and vertical political logics; the appearance of new political parties; the establishment of monitoring mechanisms as an essential means of political expression and participation; and the subversion of rationality across media as a product of the communication strategies implemented by online political activism. Showing that Spain is not just at the forefront of democratic innovation, but that it is a political laboratory in which trials are taking place that tell us much about the future of democracy everywhere, this book will be of great use to scholars of political theory, democracy and philosophy. © 2017 Ramón A. Feenstra, Simon Tormey, Andreu Casero-Ripollés and John Keane. All rights reserved.
Article
InfoLibre y eldiario.es son dos medios de reciente aparición que, ante la crisis que vive el periodismo, han nacido únicamente en formato digital. Estos diarios se presentan como defensores de los principales ideales democráticos, la libertad de prensa y la defensa de los derechos humanos, entre otros. Su fórmula mixta de financiación les permite obtener ingresos de dos maneras: a través de las aportaciones que realizan sus socios y mediante la venta de espacios publicitarios. En esta comunicación se analizan las diferencias y similitudes presentes en ambos.
Article
The Internet is causing major changes in the field of political activism. One particularly significant case is the 15M movement, which emerged from a popular initiative organized in several Spanish cities in 2011. Based on the analysis of these protests as a case study, this paper has two aims: first, to examine the role of digital technology – websites and social networks – in the online organization of political activism; second, to analyse the relationships established between the conventional media on the one hand and activists on the other. The methodology combines the technique of in-depth interviews and qualitative analysis of reports, working papers and file data about 15M. The findings show an intensive use of digital technology by activists, both of their own social networks (for example, N-1) and commercial ones (Facebook or Twitter). These digital tools enabled them to disseminate their own information and optimize their internal organization. The indignados established an interplay between online activism and offline actions. Digital technology facilitated the organization of the mass gatherings in the streets. The possession of communicative and technical skills played an important part in organizing 15M. On the other hand, the relationship between journalists and activists was a difficult one. The indignados did not follow the established patterns of the journalists’ work routines. The latter had to resort to the demonstrators’ websites and social networks to obtain information. The activists recognize that the conventional media were crucial to the protests achieving a widespread impact in the news.
Article
This paper argues that the new social movements are particularly privileged sites for emancipatory praxis. Old social movements are differientiated from new, and the new social movements are interpreted primarily as defenses of the threatened lifeworld and ecosystem. The specific nature of the learning challenges within particular movements is examined. The author hypothesizes that diverse movements may be crystallizing into a new historic movement.
Article
focus on political reform movements the field in 1970 / macro theory and research on movement emergence / micro theory and research on recruitment to activism movement maintenance and change / macro development: SMOs [social movement organizations] and the larger organizational environment / micro processes in movement development (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Article
The purpose of this article is to show how adult education is linked to the emerging crisis of modernity; in fact, education has been conceived from its very beginning as part of the project of modernity. If adult education follows the same paths as traditional education, it will end up, like modernity, in crisis too. A sign of this crisis in our field is the increasing split between vocational training and personal development. I will develop my argument by using the example of the so-called “new movements”: new movements herald a cultural transformation, where the individual becomes increasingly a central focus and where social transformation will occur through the transformation of the person. It is argued that adult education will develop its full potential only once it has admitted that it is, as a discipline, another expression of the same cultural transformation the new movements foreshadow.
Article
Una idea central en este trabajo es que en las teorías contemporáneas sobre los movimientos sociales se está produciendo un proceso de convergencia entre supuestos de la tradición interaccionista del comportamiento colectivo y las teorías constructivistas que se desarrollan en Europa y Estados Unidos desde hace diez años. La continuidad entre estos enfoques se considera que es consecuencia de la vigencia que siguen teniendo algunos supuestos formulados por el primero que plantean cuestiones básicas para la sociedad occidental, como el significado social de las formas de participación en la vida pública, la importancia de los movimientos sociales en los procesos de definición colectiva de los problemas sociales y los aspectos de desidentificación individual asociados a la modernización. Otros elementos aquí analizados para explicar la persistencia de esta aproximación clásica en la investigación de los movimientos sociales son el énfasis en su reflexibilidad y en sus elementos dramatúrgicos y su capacidad para revisar algunos supuestos que constituyeron elementos de sesgo hace treinta años, como la contraposición entre comportamiento colectivo y organización social, que subyace a la concepción del primero como "desviado" e irracional.
Article
Este libro incluye un análisis de la comunicación como proceso total, además de la caracterización de las formas dominantes y alternativas. El autor centra su atención en los mensajes, ya que es en estos donde aparece con toda claridad la intención del emisor. Hay pues, mensajes distintos según se trata de lo educativo, lo publicitario y lo propagandístico. Las herramientas que ofrece la semiótica resultan útiles, siempre que se las emplee de una manera utilitaria, sin perderse en los "términos que remiten a otros términos". El uso de esos recursos sirve para comprender el porqué del lenguaje en las relaciones sociales y no el lenguaje como un fin en sí mismo. 211p.
Comunicación/educación: Itinerarios transversales
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Comunicación, internet y democracia deliberativa en el 15M
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La comunicación social como instrumento de desarrollo de comunidades rurales y urbanas
  • J Díaz Bordenave
Social movements: A cognitive approach
  • R Eyerman
  • A Jamison
An introduction to qualitative research. Sage
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Animación e intervención sociocultural
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La reflexividad de los movimientos sociales: Una revisión de las teorías sobre la sociedad de masas y el comportamiento colectivo
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