This article considers the apparent homogenisation of cultures. Contrary to this view, I focus on the incorporation of novel circumstances into existing structures in a small Irish fishing community displaced by modernity. One cannot consider them as separately structured, however. I use Foucauldian analysis to suggest that modernity, in repressing separateness, may also be productive of it. A
... [Show full abstract] paradox seems evident in contemporary views of culture within the world-system. There are those who point to an increasing global homogenisation; yet, in contrast, people everywhere are rediscovering or finding anew the separateness of their identity, heritage and traditions. The work of anthropologist, Marshall Sahlins, has contributed much to this problematic issue. In a recent article, he criticises those haunted by the spectre of what he calls despondency theory -a label he uses to describe proponents of dependency and world-systems theories -who emphasise an increasing sameness in indigenous cultures. 1 He suggests that fixed in this approach is a Western gaze that sees capitalist penetration defiling once pristine cultures and reducing them to faded remnants, more familiar than exotic. Within this view, local variations of extrinsic systems seem anomalous while the promotion of 'culture' is habitually consigned to the wastebasket of inauthentic 'invented traditions'. By focusing on such variations, Sahlins' own well-documented stance proffers an understanding of cultures as separately structured syntheses of stability and change that adapt existing meaningful schemes to novel circumstances. 2 Thus, he looks beyond the so-called 'invention' of culture and instead sees the inventiveness of culture. In this article, I am interested in exploring a specific local appropriation of identity rhetoric and in tracking down some possible wider patterns. In short, I follow Sahlins in suggesting that interested peoples in a variety of situations have taken up the grammar of 'culture'. Suddenly, he tells us, everyone has it.