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You make me feel… autonomous or controlled: a multi-method study on autonomy and control perception in platform organizations
Abstract
Digitalization supports the development of platform organizations, changing work relationships between individuals and organizations. This paper analyzes workers’ perceptions of autonomy and control in for- and non-profit platform organizations. Based on a mixed-methods study combining qualitative interviews and a quantitative questionnaire in digital food supply chains, this contribution empirically evaluates the interrelation of autonomy and control for two German sample groups of riders and volunteers. The analysis shows that the perceptions of autonomy and control are constitutive of work outcomes and thus essential for understanding work relationships in platform organizations. These perceptions differ in for- and non-profit contexts, providing insights to motivation and labor processes in platform work.
... increased worker flexibility and autonomy (e.g.,Milkman et al., 2021;Ruiner & Klumpp, 2023;Sessions et al., 2023;Wiener et al., 2023;Wood et al., 2019), it has also been argued that the use of AM can restrict autonomy (e.g.,Duggan et al., 2020Duggan et al., , 2022Parent-Rocheleau et al., 2024). For instance, ridesharing drivers are socialized to view themselves as entrepreneurs but often lack any real control over their jobs(Purcell & Brook, 2022); and food-delivery drivers might experience depersonalization due to characteristics of their work (e.g., independent contracting, AM, and no interactions with coworkers;Anicich, 2022). ...
Rapid growth in the gig economy has been facilitated by the increased use of algorithmic management (AM) in online platforms (OPs) coordinating gig work. There has been a concomitant increase in scholarship related to AM across scientific domains (e.g., computer science, engineering, operations management, management, sociology , and law). However, this literature is fragmented with scholars disagreeing on the conceptualization and measurement of AM, as well as a lack of consensus on the dimensions of AM influencing various gig worker-related outcomes, the mechanisms through which these influences are exerted, and the relevant boundary conditions. To address these issues, we systematically reviewed the academic literature across scientific disciplines related to the AM of gig workers using natural language processing (NLP)-based topic modeling. Our analysis yielded 12 topics, which we integrate using an input-process-output (IPO) framework to illustrate differing effects of AM on worker-related outcomes. Based on our findings, we provide a comprehensive definition of AM, including its key dimensions, and highlight main mediating pathways through which the individual dimensions of AM impact various gig worker-related outcomes. Finally, we provide a roadmap for future research on AM in the gig economy (GE) using an organizational behavior lens.
... Dieser Beitrag ist in vier Abschnitte gegliedert: Nach der Einleitung erfolgt zunächst eine Darstellung der Grundcharakteristika zum Stand der Forschung zur digitalen Transformation in Dienstleistungskontexten. Der dritte Abschnitt erläutert mögliche Instrumente und Handlungsbereiche zur erfolgreichen und mitarbeiterorientierten Gestaltung digitaler Transformationsprozesse. Der vierte Abschnitt diskutiert diese Aussagen kritisch, schlägt eine integrierte Gesamtkonzeption dazu vor und beschreibt einen Forschungsausblick.Die digitale Transformation bezeichnet den Prozess der stetigen Weiterentwicklung digitaler Technologien und den darauf basierenden grundlegenden organisationsbezogenen und gesellschaftlichen Veränderungsprozess. Grundlegend ist dabei die Tatsache, dass durch digitale Systeme wie beispielsweise Online-Plattformen neue Geschäftsmodelle und Organisationsformen entstehen können(Ruiner & Klumpp, 2022c). Ursprünglich meint Digitalisierung die Umwandlung von analogen Signalen (Daten) in (binäre) Werte. ...
... Die digitale Transformation bezeichnet den Prozess der stetigen Weiterentwicklung digitaler Technologien und den darauf basierenden grundlegenden organisationsbezogenen und gesellschaftlichen Veränderungsprozess. Grundlegend ist dabei die Tatsache, dass durch digitale Systeme wie beispielsweise Online-Plattformen neue Geschäftsmodelle und Organisationsformen entstehen können, u. a. auch im Non-Profit-Bereich (Ruiner & Klumpp, 2022c). Ursprünglich meint Digitalisierung die Umwandlung von analogen Signalen (Daten) in (binäre) Werte. ...
Kernelement zum Umgang mit neuen Arbeitswelten ist die Selbstwirksamkeitserwartung der Arbeitskräfte. Insbesondere bei Transport- und Kommissioniertätigkeiten in Produktion, Logistik und Handel kommen zunehmend individualisierte digitale Anwendungen zum Einsatz, die Elemente künstlicher Intelligenz beinhalten. Dazu stellt der Beitrag aus dem Projekt DIAMANT beispielhaft Unternehmensanforderungen in digitalen Veränderungsprozessen vor und entwirft ein E-Coaching-Konzept zur Unterstützung für Mitarbeitende und Führungskräfte. Dies basiert auf Elementen des maschinellen Lernens und der computergestützten Sprachverarbeitung. Ziel des Beitrages ist es, ein E-Coaching-Konzept für digitale Arbeitskontexte vorzustellen und im Hinblick auf Chancen und Herausforderungen einer digitalen Arbeitsgestaltung für Industrie-4.0-Konzepte zu diskutieren. Dazu werden Elemente spezifischer Bots beschrieben, die Mitarbeitende automatisiert zu Fragen des Umgangs mit digitalen Technologien zu unterstützen vermögen.
Despite growing interest in the concept of gig work, the nature and quality of gig work is not well understood. The article builds on recent research by exploring gig work through an application of notions of job quality associated with Scotland’s Fair Work Convention. Further, in recognising the multidimensional nature of job quality and the divide between objective versus subjective approaches to job quality, the article adopts a checklist or job characteristics approach, focusing on objective aspects of quality work, whilst drawing on subjective experiences to capture lived experience of gig work. A key finding is, in spite of a deficit in objective characteristics of Fair Work, the subjective experience varies between platforms as well as in accordance with individual worker characteristics, such as between those undertaking gig work as a primary or supplementary source of income. A further key finding suggests the growth in gig work reflects the normalisation of what in the past would constitute poor working conditions. Taken together, the findings highlight limitations of theoretical models of job quality due to an emphasis on traditional employment.
Purpose
Digitalization is changing organizations with positive and negative impacts such as increased autonomy on the one hand and increased surveillance and control on the other hand. In this context, new modes of control occur: in addition to managerial control, new modes of control are multi-directed, stemming from colleagues, customers and underlying algorithms. This paper investigates the interrelation of autonomy and new modes of control in digital work contexts from the workers’ perspectives.
Design/methodology/approach
Empirical data are based on a mixed-methods approach combining qualitative interviews with 25 and a quantitative questionnaire with 127 workers from urban food logistics organizations in Germany.
Findings
The results show that new modes of control are relevant for work engagement in digital work contexts: managerial and algorithm control are perceived as support. Peer and customer control are perceived as coercion.
Originality/value
Besides investigating the interrelation of autonomy and control and differentiating new modes of control, our study also makes important contributions to the perception of control as support and coercion.
This article investigates the organisation of work under algorithmic control in the platform economy. Based on a 1-year ethnographic study conducted at top food-delivery platforms in China, this study finds two main mechanisms for organising labour under algorithmic management: the virtual organisation of labour and algorithm-driven labour process control. First, platform drivers are reorganised in an outsourced labour force, placed in application-based virtual-networked production under sophisticated technological infrastructure. Second, to habituate drivers to the virtual mode of production, food-delivery platforms utilise four algorithm-driven control techniques, which are identified as: smart machinery control, information monopoly, management by multi-stakeholders, and ‘carrots and sticks’. The findings highlight the process of algorithmic design in configuring a digital managerial ecosystem for platform governance and contribute to emerging debates on algorithmic management.
Worker misclassification is a form of precarious employment in which employers illegally designate their employees as 'independent contractors' to cut labor costs. Non-standard employment arrangements and the emergence of the misclassification problem are expressions of neoliberal economic reform and attendant shifts in managerial strategy. Although scholars and government statisticians have documented the prevalence of worker misclassification, extant research on labor-organizing campaigns in response to this practice is lacking. This paper presents case studies of two successful organizing campaigns against worker misclassification: (1) a United Brotherhood of Carpenters and Joiners of America (UBCJA) effort in the Northeastern construction industry and (2) a Teamsters campaign focused on the West Coast port trucking industry. Both campaigns employ similar frames highlighting competition, free markets, and the necessity of industrial change to achieve these ideals. We conclude with a discussion of the prospects and limitations of these organizing strategies given the countervailing political and economic headwinds posed by neoliberal restructuring.
Digital technologies have inspired a change in volunteering in nonprofit organizations. In this context, the engagement of volunteers is mainly self-organized, through online platforms or apps. It is the aim of this paper to analyze the volunteers’ motives, differentiating between self-interest and other-interest. This is important, since effects on organizational volunteer-related outcomes, such as volunteer engagement, recruitment and retention, are likely to occur. A gift exchange perspective is applied and a case study has been used for investigating an online-based nonprofit organization in Germany, consisting of qualitative interviews with experts and volunteers, documentary analysis and participatory observations as well as an online survey. The results show that the volunteers’ instrumental self-interest in gaining food, and their interests in other factors, such as the reduction of food wastage as a societal goal, occur simultaneously. This leads to paradoxes and problems on the organizational level. This study contributes to understanding volunteer engagement, recruitment and retention in digital nonprofit organizations.
Organisations increasingly rely on algorithms to exert automated managerial control over workers, referred to as algorithmic control (AC). The use of AC is already commonplace with platform-based work in the gig economy, where independent workers are paid for completing a given task (or “gig”). The combination of independent work alongside intensive managerial monitoring and guidance via AC raises questions about how gig workers perceive AC practices and judge their legitimacy, which could help explain critical worker behaviours such as turnover and non-compliance. Based on a three-dimensional conceptualisation of micro-level legitimacy tailored to the gig work context (autonomy, fairness, and privacy), we develop a research model that links workers’ perceptions of two predominant forms of AC (gatekeeping and guiding) to their legitimacy judgements and behavioural reactions. Using survey data from 621 Uber drivers, we find empirical support for the central role of micro-level legitimacy judgements in mediating the relationships between gig workers’ perceptions of different AC forms and their continuance intention and workaround use. Contrasting prior work, our study results show that workers do not perceive AC as a universally “bad thing” and that guiding AC is in fact positively related to micro-level legitimacy judgements. Theoretical and practical implications are discussed.
The gig economy is a phenomenon that is rapidly expanding, redefining the nature of work and contributing to a significant change in how contemporary economies are organised. Its expansion is not unproblematic. This article provides a clear and systematic analysis of the main ethical challenges caused by the gig economy. Following a brief overview of the gig economy, its scope and scale, we map the key ethical problems that it gives rise to, as they are discussed in the relevant literature. We map them onto three categories: the new organisation of work (what is done), the new nature of work (how it is done), and the new status of workers (who does it). We then evaluate a recent initiative from the EU that seeks to address the challenges of the gig economy. The 2019 report of the European High-Level Expert Group on the Impact of the Digital Transformation on EU Labour Markets is a positive step in the right direction. However, we argue that ethical concerns relating to algorithmic systems as mechanisms of control, and the discrimination, exclusion and disconnectedness faced by gig workers require further deliberation and policy response. A brief conclusion completes the analysis. The appendix presents the methodology underpinning our literature review.
Digital developments and changes in the production, supply chain and logistics sector as well as specific concepts like automation and Industry 4.0 or the Internet of Things are omnipresent. Especially the human role in such settings experiences important changes, which has not been adequately addressed in research yet. This introduction chapter contains an overview of elements encountered in digitalization processes in order to ensure sustainable work environments and efficient Human-Computer Interaction settings for the benefit of workers and organizations. Thus, it is the aim of this chapter to provide a structured synopsis to consider the human factor in analyzing digital work processes. This synopsis is aligned with typical workflow developments in digitalization projects and can be transferred to different work settings in supply chains. Finally, we outline the chapter structure of this book within four thematic sections in order to provide a joint storyline on investigating the human factor in digital supply chains.
The article investigates the control of the platform labour process by means of the digital production of space and how workers resist it. The segment of German platform‐mediated food delivery is examined via qualitative interviews and auto‐ethnography. It is shown how the platforms create different spaces to efficiently coordinate and control mobile delivery gig work. Steered by geolocalisation and geofencing, the couriers operate autonomously in spatial corridors defined by the platforms. The agency of the riders is thus limited, but they are occasionally able to undermine the platforms’ spatial control and reinterpret it. The article shows that space is a central but contested instrument for controlling labour.
This book covers topics such as digitalization of production, operations, logistics and supply chains leading to new requirements for human capabilities and collaboration. The content is relevant for research as well as industry as digitalization is shaping all value chain processes anew. A special focus is directed towards an interdisciplinary perspective, including management science, economics, sociology, work science, computer science and psychology. In order to foster the dialogue between business practice and academics as well as university teaching and research, this contributed book is addressing academic as well as professional business views on digitalization.
The misclassification of employees as independent contractors has been the focus of recent attention as a result of the implementation of that employment model by ride-share and other gig employers. But the practice long predates the emergence of the gig economy, particularly in the construction industry. This article traces the history of misclassification in construction and the subsequent emergence of a cash-based underground system of compensation, which have lowered standards and been among the major causes of the decline of union density in the industry. In addition, the author examines the regulatory environment at the federal level, which has largely enabled misclassification as well as attempts by state agencies to adopt more aggressive enforcement policies.
Purpose
Individuals can improve their task performance by using information and communications technology (ICT). However, individuals who use ICT may also suffer from negative outcomes, such as burnout and anxiety, which lead to poorer performance and well-being. While researchers have studied the positive outcomes of ICT use in the aggregate, the same has not been done for negative outcomes.
Design/methodology/approach
This study uses a meta-analysis of 52 studies to examine the relationship between ICT use and negative outcomes, and the influence of job autonomy on ICT use and the negative outcomes of ICT use. Job autonomy is relevant because a higher level of job autonomy allows individuals to decide how, how often and when they will use ICT that is causing negative outcomes for their work.
Findings
The results of the meta-analysis revealed that ICT use increased negative job outcomes and that, unexpectedly, autonomy exacerbated this effect.
Research limitations/implications
The results of this study point to the prevalence of negative outcomes from ICT use among individuals. Researchers should study how users may potentially restrict the value that organizations may be able to obtain from the implementation of new systems, especially whether individual-level negative outcomes could coalesce into a collective resistance. There also needs to be further research into the motivating and inhibiting roles of autonomy in enhancing ICT use, while mitigating its negative impacts simultaneously.
Originality/value
The study provides an aggregate analysis of the negative impacts of ICT use among individuals and the role of autonomy in the relationship.
Workplace surveillance is traditionally conceived of as a dyadic process, with an observer and an observee. In this paper, I discuss the implications of an emerging form of workplace surveillance: surveillance with an algorithmic, as opposed to human, observer. Situated within the on-demand food-delivery context, I draw upon Henri Lefebvre’s spatial triad to provide in-depth conceptual examination of how platforms rely on conceived space, namely the virtual reality generated by data capture, while neglecting perceived and lived space in the form of the material embodied reality of workers. This paper offers a two-fold contribution. First, it applies Henri Lefebvre’s spatial triad to the techno-centric digital cartography used by platform-mediated organisations, assessing spatial power dynamics and opportunities for resistance. Second, this paper advances organisational research into workplace surveillance in situations where the observer and decision-maker can be a non-human agent.
Information and communication technologies have long been predicted to spread economic opportunities to rural areas. However, the actual trend in the 21st century has been the opposite. Knowledge spillovers have fuelled urbanisation and pulled job-seekers into large cities, increasing the gap with rural areas. We argue that new assemblages of technologies and social practices, so-called ‘online labour platforms’, have recently started to counter this trend. By providing effective formal and informal mechanisms of enforcing cooperation, these platforms for project-based remote knowledge work enable users to hire and find work across distance. In analysing data from a leading online labour platform in more than 3000 urban and rural counties in the United States, we find that rural workers made disproportionate use of the online labour market. Rural counties also supplied, on average, higher-skilled online work than urban areas did. However, many of the most remote regions of the country did not participate in the online labour market at all. Our findings highlight the potentials and limitations of such platforms for regional economic development.
CODE AND DATA: www.github.com/Braesemann/Rural
The rapid growth of the platform economy has provoked scholarly discussion of its consequences for the nature of work and employment. We identify four major themes in the literature on platform work and the underlying metaphors associated with each. Platforms are seen as entrepreneurial incubators, digital cages, accelerants of precarity, and chameleons adapting to their environments. Each of these devices has limitations, which leads us to introduce an alternative image of platforms: as permissive potentates that externalize responsibility and control over economic transactions while still exercising concentrated power. As a consequence, platforms represent a distinct type of governance mechanism, different from markets, hierarchies, or networks, and therefore pose a unique set of problems for regulators, workers, and their competitors in the conventional economy. Reflecting the instability of the platform structure, struggles over regulatory regimes are dynamic and difficult to predict, but they are sure to gain in prominence as the platform economy grows.
Expected final online publication date for the Annual Review of Sociology, Volume 46 is July 30, 2020. Please see http://www.annualreviews.org/page/journal/pubdates for revised estimates.
Crowdwork is commonly described as an extremely isolating and anonymous form of work. Contrary to this, the article examines platforms’ managerial strategies to engineer so-called crowd communities. The results show that platforms assume either more controlled or lose strategies, which results in lower or higher crowdworker interaction, respectively. None of the communication spaces, however, seem to enhance labour power. While to some extent breaking the sociotechnical isolation of the crowd, the article suggests that crowd interaction serves to scale and outsource managerial tasks to the online workers in a highly rationalized work regime. Where it arises the self-organization is largely a self-regulation and reflects crowdworkers’ efforts to cope with the work system. Overall, the findings suggest that platforms develop more diverse and complex managerial systems than often assumed.
Platform economy organizations often resolve fundamental organizing problems with novel solutions, thereby transforming their relationship with core stakeholders including regulators and workers. Despite the integral role played by platform workers, research on the interplay between platforms and regulatory conditions has yet to take workers into consideration. We investigate how Uber drivers engage with novel forms of organizing across different regulatory structures. Drawing on insights from resource dependence theory, we conduct a topic modeling analysis of drivers’ online forum posts and a complementary qualitative analysis of triangulated data sources. Our findings reveal that workers do not always succumb to organizing solutions imposed upon them; they also actively oppose or supplement them. Importantly, platform workers’ responses vary with the local regulatory structure, which affects the mutual dependency and balance of power between platforms and workers. We discuss implications for the literature on new forms of organizing and the platform economy.
Reducing food waste is widely recognized as critical for improving resource efficiency and meeting the nutritional demand of a growing human population. Here we explore whether the sharing economy can provide meaningful assistance to reducing food waste in a relatively low-impact and environmentally-sound way. Analyzing 170,000 postings on a popular peer-to-peer food-sharing app, we find that over 19 months, 90t of food waste with an equivalent retail value of £0.7 million were collected by secondary consumers and diverted from disposal. An environmental analysis focused on Greater London reveals that these exchanges were responsible for avoiding emission of 87–156t of CO2eq. Our results indicate that most exchanges were among users associated with lower income yet higher levels of education. These findings, together with the high collection rates (60% on average) suggest that the sharing economy may offer powerful means for improving resource efficiency and reducing food waste. Reducing food waste is important. Here the authors investigate whether digitally enabled social networks can efficiently reduce food waste and find that in 19 months, around 91t of food waste were collected by secondary consumers and diverted from disposal.
In this paper, we investigate how the use of mobile technologies contributes to the emergence of a complementary control system, in which both employee autonomy and management control are enhanced. We apply an affordance lens to understand the affordances (and constraints) for complementary control that emerge in the use of mobile technologies by both employees and managers. Based on a qualitative case study of the implementation and use of a mobile Sales Force Automation tool at a multinational company, we identify three informational affordances for control and analyse how these were actualised to enhance both management control and employee autonomy. Our study contributes to extant literature on the relation between mobile technologies and autonomy and control by showing the central role of mobile technologies’ affordances in redistributing informational demands and benefits of control in the interaction between managers, employees, and mobile devices.
Calls for greater food democracy in Europe have emerged as the limitations of urban food systems dominated by commercial organisations are documented, but little attention has been paid to how policy arrangements affect attempts to transition to more democratic food futures. This article examines food sharing initiatives—increasingly facilitated by the use of information and communication technologies—as a potential means to enhance urban food democracy, and explores the role of policy in shaping those practices in three European capital cities: Berlin, London, and Dublin. We pose two related questions: To what extent are diverse food sharing initiatives exemplars of food democracy, and to what extent do policy arrangements affect food sharing practices and the nature of any food democracy they might embody? Our empirical evidence demonstrates where the goals and impacts of food sharing initiatives align with key dimensions of food democracy. We also consider how food sharing initiatives—and any food democracy dimensions that they support—are affected by the policy environment in which they operate. The food sharing initiatives examined revealed to be agents of pro-democratic change, at least within the boundaries of their spheres of influence, despite policies rarely having their activities and aspirations in mind.
Building on an emerging literature concerning algorithmic management, this article analyzes the processes by which food delivery platforms control workers and uncovers variation in the extent to which such platforms constrain the freedoms—over schedules and activities—associated with gig work. Drawing on in-depth interviews with 55 respondents working on food delivery platforms, as well as a survey of 955 platform food delivery workers, we find that although all of the food delivery platforms use algorithmic management to assign and evaluate work, there is significant cross-platform variation. Instacart, the largest grocery delivery platform, exerts a type of control we call “algorithmic despotism,” regulating the time and activities of workers more stringently than other platform delivery companies. We conclude with a discussion of the implications of the spectrum of algorithmic control for the future of work.
In light of the individualisation, dispersal and pervasive monitoring that characterise work in the ‘gig economy’, the development of solidarity among gig workers could be expected to be unlikely. However, numerous recent episodes of gig workers’ mobilisation require reconsideration of these assumptions. This article contributes to the debate about potentials and obstacles for solidarity in the changing world of work by showing the processes through which workplace solidarity among gig workers developed in two cases of mobilisation of food delivery platform couriers in the UK and Italy. Through the framework of labour process theory, the article identifies the sources of antagonism in the app-mediated model of work organisation and the factors that facilitated and hindered the consolidation of active solidarity and the emergence of collective action among gig workers. The article emphasises the centrality of workers’ agential practices in overcoming constraints to solidarity and collective action, and the diversity of forms through which solidarity can be expressed in hostile work contexts.
Food sharing and food commons have both been raised as possible solutions to unsustainable and unjust urban food systems. This paper draws upon ethnographic research conducted in Berlin and New York to examine self-organizing in community food initiatives that are to varying degrees creating urban food commons by opening up urban space and its fruits to community use, sharing, and governance. In New York, the organization 596 Acres has developed an interactive map of vacant land to help community members self-organize to gain access to, steward, and protect the “lots in their life” for urban growing. In Berlin, the organization foodsharing.de has developed an interactive web platform to decentralize and democratize the logistics of food rescue and redistribution through peer-to-peer gifting and community fridges. The paper examines the possibilities and limitations of socio-technical innovations as “tools for commoning,” for self-organizing imagination, access, care, and governance in urban food commons. The paper contributes to debates on the role of socio-technical innovation in urban food sharing and practices of self-organizing in urban food commons.
Food sharing mobile applications are becoming increasingly popular, but little is known about the new social configurations of people using them, particularly those applications that use consumers as voluntary intermediaries in supply chains. This article presents a social network analysis of a food sharing mobile application conducted in partnership with OLIO. The study focuses on longitudinal social network data from 54,913 instances of food sharing between 9054 people and was collected over 10 months. The results challenge existing theories of food sharing (reciprocity, kin selection, tolerated scrounging, and costly signalling) as inadequate by showing that donor-recipient reciprocity and balance are rare, but also show that genuinely novel social relations have formed between organisations and consumers which depart from traditional linear supply chains. The findings have significant implications for managers and policymakers aiming to encourage, measure and understand technology-assisted food sharing practices.
Global supply chains in the garment industry are marked by labour standard violations in factories as well as in retail stores. Against this background it is paramount important to strengthen the bargaining power of workers along the supply chain. Establishing direct relationships among workers along the supply chain could be one way to achieve this aim. This paper builds on extant literature on transnational solidarity and highlights the specific challenges of understanding solidarity in a transnational social space by looking at the empirical context of global garment supply chains. It hereby seeks to go beyond treating “solidarity” as a mere metaphor for any form of transnational union or worker cooperation, and instead engages with the cultural-normative dimensions of the concept as referring to mutual bonds among groups of workers. By looking at the case of the Ex-Chains network, this paper examines some of the opportunities and challenges involved in establishing and maintaining transnational worker solidarity. The paper concludes by discussing the transformative potential, but also the limits of transnational labour solidarity regarding substandard working conditions in global supply chains.
What happens to nonelite workers’ meaning, belonging, and identity when work is “on-demand”? On-demand organizations, such as Uber and TaskRabbit, have ambiguous boundaries and locations of workers. This qualitative study investigated how organizational and societal boundary discourse and the organization of the work itself, constructed sometimes conflicting worker roles that influenced how ride-hailing workers understood the boundaries of the on-demand organization and their location with respect to it. The roles of app-user and driver-partner constructed ride-hailing workers as outside the boundaries of the organization, while the driver-bot role constructed them as (nonhuman) elements of organizational technology. While the driver-partner role had positive and empowering identity, meaning, and belongingness associations, its conflict with the other roles blocked these positive associations, and led to cynicism and fatalism. We reflect on the possible impacts of the on-demand economy on society, workers, and the practice of work, particularly for nonelite workers.
This article evaluates the job quality of work in the remote gig economy. Such work consists of the remote provision of a wide variety of digital services mediated by online labour platforms. Focusing on workers in Southeast Asia and Sub-Saharan Africa, the article draws on semi-structured interviews in six countries (N = 107) and a cross-regional survey (N = 679) to detail the manner in which remote gig work is shaped by platform-based algorithmic control. Despite varying country contexts and types of work, we show that algorithmic control is central to the operation of online labour platforms. Algorithmic management techniques tend to offer workers high levels of flexibility, autonomy, task variety and complexity. However, these mechanisms of control can also result in low pay, social isolation, working unsocial and irregular hours, overwork, sleep deprivation and exhaustion.
The implementation of new technologies, including business analytics, is commonly seen as a managerial technique to enabling employee control and standardization, i.e. to establish a prevalent way of thinking and reasoning within organizations (Kallinikos, 2011). Despite this purposeful "rationality engineering" (Cabantous & Gond, 2011), researchers acknowledge unforeseen and paradoxical effects of digitalization, involving, for example, both autonomy and control (e.g. Leonardi, Treem, & Jackson, 2010; Mazmanian, Orlikowski, & Yates, 2013; Sarker, Xiao, Sarker, & Ahuja, 2012; Stohl, Stohl, & Leonardi, 2016). For this reason, this paper aims to shed some light on the paradoxical rationalities that exist in the digital workplace. Following the assumption of digital materiality that characterized the materiality turn (e.g. Pink, Ardèvol, & Lanzeni, 2016) and the idea of technologies as "rationality carriers" (Cabantous & Gond, 2011) we conceptualize how humans and artifacts together enact paradoxical rationalities. We exemplify this with reference to the autonomy-control paradox and illustrate our arguments using empirical examples from existing literature on the use of mobile devices. More concretely, we examine three scenarios in which autonomy and control occur: (1) where they co-exist independently of each other, (2) where they hybridize on the level of individuals, and (3) where either autonomy or control prevails. As a result, we propose that heterogeneous, i.e. diverse and shifting, sociomaterial assemblages matter for the enactment of rationality. In addition, we suggest that the individual hybridization of paradoxes is rooted in materiality's capacity to act which is, in turn, overruled by collective norms. Our propositions can inform future research and practice for managers who seek to enact particular types of rationalities within their organizations.
By contrast with the flurry of legislative activity that accompanied the first 12 months of the COVID-19 pandemic in 2020, the 2021 calendar year was a comparatively quiet one both in the Commonwealth and the States. Significant developments at the Commonwealth level included amendments to the FW Act to provide a definition of ‘casual’ employment; a ‘class exemption’ for small business collective bargaining and amendments to the laws around sexual harassment at work that were implemented in the wake of the National Inquiry into Sexual Harassment in Australian Workplaces. At State level, NSW implemented further changes to various laws in order to further cushion the impact of the pandemic on working people, and the NSW Modern Slavery legislation finally took effect, 3 years after it was first passed by NSW Parliament. In Victoria, enforcement provisions for unpaid entitlements were enhanced, and the new Wage Theft Act 2020 came into force.
Much ink has been spilt on why gig workers should be brought into the protective fold of mainstream employment law. Much less time has been spent considering the advantages and disadvantages of regulating gig work through alternative regulatory frameworks, such as via competition and consumer laws. In part, this is because we generally understand this jurisdiction to be inherently anti-collective. However, significant changes within competition and consumer regulation in Australia challenge our pre-existing assumptions about the potential role and utility of this jurisdiction for protecting the rights of the self-employed, including gig workers. The High Court decision in Workpac v Rossato, emphasising contractual formalism, also impels some reconsideration of the utility of commercial law solutions given that there is unlikely to be any expansion of labour law protections any time soon. In this short paper, we summarise two key developments in this space. First, we discuss the provisions relating to unfair contract terms under the Australian Consumer Law, which are about to be substantially enhanced. Second, we explore a class exemption introduced by the Australian Competition and Consumer Commission, which effectively permits collective bargaining by small businesses, including those engaged in platform work. This article will critically examine each of these developments and weigh up their potential in addressing some of the most pressing issues facing non-employed workers in the gig economy and beyond.
In this paper, we present the results of an ethnographic study focusing on food deliveries for the digital platform Wolt. The platform manages food transport ordered by customers to be delivered at home from restaurants, and subcontracts the transport to workers called 'couriers', who act as independent firms or entrepreneurs. The paper is based on six months of participant observation, during which time the first author worked as a courier, as well as on ad-hoc conversations and semi-structured interviews with other couriers. We describe couriers' work for the platform and discuss our findings using Möhlmann and Zalmanson's definition of algorithmic management. We found both similarities and differences. It was noticeable that the couriers were positive about their work that no penalties or wage reductions were enforced, and that human support complemented the platform's algorithmic management. Thus, the algorithmic management we observed is neither harsh (as it has been described on other platforms including Uber), nor like the algorithmic despotism present on Instacart, for example. Hence, we refer to it as 'lenient algorithmic management' and underline the importance of adding new perspectives to our understanding of what algorithmic management can be, as well as looking at the context in which it is practised. To complement this finding of lenient algorithmic management, we present a set of strategies couriers must engage in to be effective on the platform: Thus, couriers must 1) schedule their work for peak hours to limit the amount of time they waste, 2) bundle orders to increase their payment per tour, 3) make use of support to handle customers and cancel orders involving delays, and 4) make use of the ecology of local support structures. The contribution of this paper is to add new perspectives to the way we perceive algorithmic management by presenting a lenient form of algorithmic management and indicating the importance of looking at the context in which it is practised, while describing what it takes to be an effective worker on the Wolt platform.
The emergence of multinational platforms organizing the interplay of a multiplicity of firms and consumers is analysed by regulation theory approach. The fall of Yahoo! and then the rise of Google, Amazon, Facebook, Apple and Wikipedia give an unprecedented impetus to the construction of new eco-system led by a constant flow of innovations on information. Can it define a new configuration in the history of capitalisms? Against the hypothesis of a technological determinism, various types of platform may coexist and delineate contrasted reconfigurations of the modern world: a market led platform capitalism in the USA, a panoptic control society in China, whereas ideally the European Union aims at converting information into a global Common, monitored by citizens.
The existing literature on labor control of on-demand platforms primarily concentrates on algorithmic management. Based on the case study of Didi Chuxing, China’s ride-hailing giant, this article introduces some additional complexities into the dominant storyline by bringing two managerial elements to the fore, namely, labor intermediaries and communication technologies. Although both have long been integral to the control of flexible labor forces in the post-Fordist era, they remain underexplored in the context of the on-demand economy. I argue that labor intermediaries emerge as quick solutions to the indeterminacy of labor mobility power, a critical problem inherent in the just-in-time labor strategies that challenge on-demand platform companies. Communication technologies are crucial for the functioning of this mediated relationship, formulating a virtual space where daily managerial practices take place. Ultimately, I stress that, while the labor process of on-demand platforms represents a shift towards fluid workspace, it does not mean the elimination of the organization-based control that usually occurs in a physical and formal workspace. This case study urges scholars to understand labor control of on-demand platforms as a regime of hybridity that features both continuity and renewal of the various forms of managerial strategies common to flexible production.
The emergence of so-called ‘gig work’, particularly that sold through digital platforms accessed through smartphone apps, has led to disputes about the proper classification of workers: Should platform workers be classified as independent contractors (as platforms typically insist), or as employees of the platforms through which they sell labor (as workers often claim)? Such disputes have urgency due to the way in which employee status is necessary to access certain benefits such as a minimum wage, sick pay, and so on. In addition, classification disputes have philosophical significance because their resolution requires some foundational account of why the law should make a distinction between employed and freelance workers in the first place. This paper aims to fill this foundational gap. Central to it is the idea that employment involves a worker ceding certain freedoms in return for a degree of security, at least with respect to income. Insofar as the misclassification objection has force against digital platforms, it is when a platform is attempting to have it both ways: Workers are giving up freedom but not being granted a proportionate increase in security. As I shall explain, this approach offers some flexibility as to how actual disputes might be resolved – justice may be indifferent between whether platforms offer greater security or permit workers greater freedom, provided they do at least one of these things.
Does supervision from technological platforms alter gig workers’ motivation and perceptions of control? We address this question with two field studies set in the passenger livery (pick up and drop off) industry. A between-subjects field survey (n = 50) finds that UberX drivers perceive significantly greater organizational control compared to taxi drivers, but do not report significantly different levels of intrinsic motivation, needs satisfaction, or enjoyment of work. In a follow-up within-subjects field experiment (n = 79), we identify the causal impact of technological supervision on drivers’ perceptions of control and motivation. Black car limousine drivers who sometimes work on the UberBlack platform are randomly assigned to respond to questions about their perceptions while driving either for Uber or their limousine company. Limousine drivers in the Uber condition report greater market control and enjoyment of the work. We draw several conclusions: 1) large differences between gig workers and incumbent workers are selection effects, and 2) Uber’s platform modestly increases perceptions of market control and task enjoyment with 3) no impact on motivation or needs satisfaction. This article contributes to the literature on the classification of gig workers, the gamification of work, and studies of technology, management, and organizations. We call for greater theoretical attention to how workers experience technological supervision and discuss how platforms change the future of employment relationships and human resource management.
This paper extends research on algorithmic management by examining mechanisms of compliance. Algorithmic management has predominantly been analysed in terms of the exercise of disciplinary power over workers and rational control of labour. Facing algorithms, platform workers would be in a situation of fear, passivity and frustration. In this paper, we utilise the Foucauldian framework of ‘dispositive’ in order to reconceptualise platforms as exerting both rational and normative control. Based on a qualitative case study of the food‐delivery platform Deliveroo, we underscore that algorithmic rational control, although fallible, is being reinforced by techniques of subjectification. Several dispositives on the platform, such as the pay‐per‐delivery and shift picker systems, generate an active mobilisation of workers. Our discussion highlights the governmentality power of algorithmic management, which builds consent by promoting a hyper‐meritocratic ideal of justice.
Technology has driven new organisations of work and employment relationships, rendering changes that would have been unimaginable just a decade ago. The rise of digital platforms has not only enabled new forms of work activity but also transformed the way workers find new opportunities. This development, referred to as gig work, is distinct from traditional employment in that it is mediated through online platforms. While we can somewhat objectively designate traditional job characteristics as ‘good’ or ‘bad’, designating gig work itself as ‘good’ or ‘bad’ overlooks the fact that workers are inclined to evaluate the quality of their jobs according to their own individual needs, priorities, backgrounds and other circumstances—even if those jobs are objectively the same. Unlike previous scholarship on gig work, which has viewed job quality largely from a platform‐focused perspective, this article takes a worker‐centric approach and provides a typology of gig workers. The typology demarcates how gig work is used and indicates key attributes that differentiate how workers approach such jobs. Moreover, the typology reveals heterogeneity in gig workers’ motivations, characteristics and intentions. Consequently, platforms with ‘bad’ job quality characteristics can still offer work that some workers will see as ‘good’ and vice versa.
Data and data management techniques increasingly permeate organizations and the contexts in which they are embedded. We conduct an empirical investigation of Last.fm, an online music discovery platform, with a view to unpacking the work of data and algorithms in the process of categorization. Drawing on Eleanor Rosch and her colleagues, we link the making of categories with the construction of basic objects that function as key filters or registers for perceiving and organizing the world and interacting with it. In contexts such as the ones we have studied, basic objects are made out of data rather than expert or community-based knowledge. In such settings, basic objects work as pervasive reality filters and as the entities on which other organizational objects and categories are built. As they diffuse, such objects and the categories they instantiate become naturalized, increasingly reconfiguring the social order of organizations and their environments as a data order. Once key organizational activities such as the making of objects and categorizing are rearranged by data and algorithms, organizations can no longer be framed as separate from the technologies they deploy.
This paper builds a theoretical argument for exile as an alternative metaphor to the panopticon, for conceptualizing visibility and control in the context of distributed “new culture” organizations. Such organizations emphasize team relationships between employees who use digital technologies to stay connected with each other and the organization. I propose that in this context, a fear of exile – that is a fear of being left out, overlooked, ignored or banished – can act as a regulating force that inverts the radial spatial dynamic of the panopticon and shifts the responsibility for visibility, understood both in terms of competitive exposure and existential recognition, onto workers. As a consequence these workers enlist digital technologies to become visible at the real or imagined organizational centre. A conceptual appreciation of exile, as discussed in existential philosophy and postcolonial theory, is shown to offer productive grounds for future research on how a need for visibility in distributed, digitised, and increasingly precarious work environments regulates employee subjectivity, in a manner that is not captured under traditional theories of ICT-enabled surveillance in organizations.
Purpose – The purpose of this paper is to explore the potential impact of food sharing platform business models and to identify the limits and barriers in measuring the impact. Using the “theory of change” (ToC) approach, this paper develops a theoretical framework that captures the activities, outputs and outcomes of food sharing platforms and links them to indicators.
Design/methodology/approach – The study employs a two-step methodology, which includes a website content analysis followed by two focus groups. The purpose of the website content analysis was to list a set of activities that are performed by food sharing platforms. The focus groups allow to design the ToC and to discuss limits and barriers in measuring the impact of food sharing platforms.
Findings – The study provides an overview of the main areas of impact of food sharing platforms (environmental, social, economic and political) and identifies the related outcomes. Furthermore, the paper highlights the need for the platform to manage the multifaceted tensions of food waste recovery vs prevention and the benefits of food recovery to helping hungry people vs the actual need to eradicate poverty by addressing social injustices and inequalities.
Research limitations/implications – The selected sample involved in the focus group comprised a wide but not comprehensive set of stakeholders. Indeed, the obtained information cannot be generalized. In addition, the ToC approach requires a certain discretion of the facilitator and introduces the potential for partiality in conducting the analysis. Practical implications – The framework helps to unbundle the complex challenge of measuring the impact of food sharing platforms and it provides managers, practitioners and policy makers with a practical tool to direct their activities toward a better impact.
Originality/value – From a theoretical perspective the study advances the literature on ( food) sharing platforms and contributes to research on the sustainability in the food
sector. It indicates the impacts a novel actor relying on digital technology can have in the food sector and points out the tensions between food recovery and prevention and the impact on poverty. The proposed framework could be a useful tool to support practitioners in understanding the trade-offs among the outcomes they aim to attain, and to identify the proper strategies to manage them.
Labour‐management practices and workers’ experiences in the gig economy are topics of major interest for researchers, regulators and the general public. Platform companies project a vision of gig workers as autonomous freelancers, but pervasive features of their own labour practices, along with workers’ traits, create new vulnerabilities and risks. Efforts to improve gig workers’ conditions to date have made in‐roads without achieving a general shift in platforms’ practices or gig workers’ conditions. In this paper, we explore how another, less‐recognised stakeholder group—consumers—shapes the conditions of gig work. Drawing on Australian public opinion data, we study consumers’ views of the gig economy and ask whether these will help or hinder pro‐worker campaigns. While consumers are sympathetic to gig workers’ financial plight, they also see benefits in the work’s flexibility and opportunities for jobseekers. We explain how our findings can inform advocacy campaigns and further gig economy research.
The widespread implementation of algorithmic technologies in organizations prompts questions about how algorithms may reshape organizational control. We use Edwards’ (1979) perspective of “contested terrain,” wherein managers implement production technologies to maximize the value of labor and workers resist, to synthesize the interdisciplinary research on algorithms at work. We find that algorithmic control in the workplace operates through six main mechanisms, which we call the “6 Rs”—employers can use algorithms to direct workers by restricting and recommending, evaluate workers by recording and rating, and discipline workers by replacing and rewarding. We also discuss several key insights regarding algorithmic control. First, labor process theory helps to highlight potential problems with the largely positive view of algorithms at work. Second, the technical capabilities of algorithmic systems facilitate a form of rational control that is distinct from the technical and bureaucratic control used by employers for the past century. Third, employers’ use of algorithms is sparking the development of new algorithmic occupations. Finally, workers are individually and collectively resisting algorithmic control through a set of emerging tactics we call algoactivism. These insights sketch the contested terrain of algorithmic control and map critical areas for future research.
The terms ‘platform economy’ or ‘sharing economy’ have become widespread with the development of digital platforms like Uber. This economy is transforming capitalism and raising important questions about its nature. Is it a new process of embeddedness or is it the next step for deregulation following the crisis of the financialised regime of accumulation (RA)? Is it a possible new Growth Regime? Using the approach of the French Régulation school of thought, we describe the nature and transformations of the form of competition inherent in platforms. Although this may favour some forms of re-embeddedness, we show that it will accelerate some of the trends and characteristics of the institutional forms of the financialised RA and that it is an endogenous product of its crisis. This raises further questions and uncertainties related to the ability of platforms to generate stable long run growth due to the dysfunctionality of the mode of régulation and the conflicts it could generate.
This qualitative case study adopts a labour process analysis to unpack the distinctive features of capital’s control regimes in the food-delivery segment of the Australian platform-economy and assess labour agency in response to these. Drawing upon worker experiences with the Deliveroo and UberEATS platforms, it is shown how the labour process controls are multi-facetted and more than algorithmic management, with three distinct features standing out: the panoptic disposition of the technological infrastructure, the use of information asymmetries to constrain worker choice and the obfuscated nature of their performance management systems. Combined with the workers’ precarious labour market positions and the Australian political-economic context, only limited, mainly individual, expressions of agency were found.
Following a host of high-profile scandals, the political influence of platform companies (the global corporations that that operate online ‘platforms’ such as Facebook, WhatsApp, YouTube, and many other online services) is slowly being re-evaluated. Amidst growing calls to regulate these companies and make them more democratically accountable, and a host of policy interventions that are actively being pursued in Europe and beyond, a better understanding of how platform practices, policies, and affordances (in effect, how platforms govern) interact with the external political forces trying to shape those practices and policies is needed. Building on digital media and communication scholarship as well as governance literature from political science and international relations, the aim of this article is to map an interdisciplinary research agenda for platform governance, a concept intended to capture the layers of governance relationships structuring interactions between key parties in today's platform society, including platform companies, users, advertisers, governments, and other political actors.
What are the distinctive traits that characterize work(ing) through (and for) a digital platform? In the burgeoning debate on the ‘gig economy’, a critical examination that comprehensively addresses this issue beyond specific examples or case studies is currently missing. This article uses labour process theory – an important Marxist approach in the study of relations of production in industrial capitalism – to address this gap. Supported by empirical illustrations from existing research, the article discusses the notions of ‘point of production’, emotional labour and control in the gig economy to argue that labour process theory offers a unique set of tools to expand our understanding of the way in which labour power comes to be transformed into a commodity in a context where the encounter between supply and demand of work is mediated by a digital platform, and where feedback, ranking and rating systems serve purposes of managerialization and monitoring of workers.