We investigate whether individuals’ deception rates differ by whether the messages they send to others are about the latter’s relative ability or not. We also study whether they are more likely to deceive when it is in their interest to make others believe that they are either of high ability or low ability. In the experiment, participants play a sender-receiver game. The experiment features a 2 × 2 factorial design. First, we vary whether the state is determined by the receiver’s relative performance in an IQ test or it is about a randomly drawn number. Second, monetary incentives, which are common knowledge, are such that the sender is better off (worse off) when the receiver’s action is about him being of high (low) relative ability, while the receiver benefits from selecting the action that matches his true ability. We do not find systematic differences in the deception rates due to the ego-relevance of the condition. However, we find that senders believe they are more likely to move the beliefs of the receivers when they send a deceiving message saying that the receiver is of high ability.