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Causative-Emotive Analysis. Part I. Emotional Reactions of Social Networks Users Research
Abstract
The paper deals with the problem of causal attribution of emotions in social networks texts. For the solution, it is proposed to use artificial intelligence methods for large text corpora mining. The presented method of causative-emotive analysis is based on the TITANIS - an automatic text analysis tool created at the Federal Research Center Computer Science and Control of the Russian Academy of Sciences (FRC CSC RAS). The features of the proposed method and its linguistic bases (verbal emotive constructions) are described, and some limitations for psychological research of collective emotions are indicated.
... In addition to the BERT layer, its architecture includes additional fully connected layers, dropout layers, and a softmax layer. Note the sociopsychological studies of social network users during the COVID-19 pandemic [21][22][23][24], which are close to this problem. However, first, we identified the opinions of network users instead of, e.g., emotions or hate speech and, second, solved the problem for a large target data sample. ...
Based on VKontakte data, we study the influence of various factors on the dynamics of opinions and actions both at the macro level ("public opinion") and at the micro level (the opinions and actions of individual agents). Primary analysis results are presented for the dynamics of opinions and actions of agents in this social network. In particular, the growing polarization of opinions at the macro level is detected; changes in the opinions of agents over time are observed; socio-demographic characteristics of agents who changed their opinions are determined; a good consistency between the opinions and actions of agents is revealed ; finally, an explicit relationship between the opinions and actions of agents is established .
The modern reality includes the social media: possibility of commenting, social networks, dating sites and reviews, thematic forums, wikipedia units. The number of users of such media is continuously increasing, especially the “explosive” growth has been observed in the last two years. Indeed, online communication is multifaceted, flexible, dynamic and satisfies many human needs. At the same time, the risk of personal devaluation increases many times, which becomes one of the key problems of modern society, its ethics and morality. As a result, against the background of global media processes (mediatization, digitalization, informatization), a number of professions are being desacralized, and at the individual level — the devaluation of the individual. These trends contradict the ideas of the modern media environment as a developed humanitarian space. The article contains possible ways to solve the identified problems: among them, creation the media skills, “eco-friendly” media products, improvement of technologies, specializations, norms and recommendations.
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