THE EFFECTIVE BUSINESS INTELLIGENCE FOR ONLINE SERVICE

Abstract

The main objective of the paper was to evaluate the online trading facilities in different sectors."Change is the law of nature". There were times when man was a wanderer or a normal. Human himself had to go place to place in search of food, water and now everything is available at your doorstep just at the click of the mouse. The growth of information technology has affected almost all sectorsof life. Internet has enabled us to get every information at our doorstep. When Internet has affected all sectors he could "stock markets" the most important player of the economy, has remained far behind? Like all other sectors Internet has set its feet in the stock markets also. Internet trading commissions are clearly posted on the websites of the various services, and are typically a fixed rate charge, depending upon the type of security being traded and the size of trade. In theory, therefore, an Interest investor always knows what commission he is being charged on each trade. Internet investors can take as much time as they would like to take prior to placing a trade order. Similarly the online investor likely does not have to worry that his broker is making unauthorized trades. Since there is no individual broker making a commission, the only person who is authorized to trace in an account is the actual investor. Furthermore, the internet investor can never become a victim of excessive trading (where for the broker) since the investor maintains total control over the number of transactions which take place in the account. All of these positive features of internet trading may lead the unwary investor to believe that Internet trading is a way to take control of their finances and save more money in the process.

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THE EFFECTIVE BUSINESS INTELLIGENCE FOR ONLINE SERVICE
C.K.Gomathy, Assistant Professor, Department of Computer Science and Engineering
SCSVMV University, Tamilnadu, India.
Abstract
The main objective of the paper was to evaluate the online trading facilities in different
sectors.“Change is the law of nature”. There were times when man was a wanderer or a normal. Human
himself had to go place to place in search of food, water and now everything is available at your doorstep
just at the click of the mouse. The growth of information technology has affected almost all sectorsof life.
Internet has enabled us to get every information at our doorstep. When Internet has affected all sectors he
could “stock markets” the most important player of the economy, has remained far behind? Like all other
sectors Internet has set its feet in the stock markets also. Internet trading commissions are clearly posted on
the websites of the various services, and are typically a fixed rate charge, depending upon the type of
security being traded and the size of trade. In theory, therefore, an Interest investor always knows what
commission he is being charged on each trade. Internet investors can take as much time as they would like
to take prior to placing a trade order. Similarly the online investor likely does not have to worry that his
broker is making unauthorized trades. Since there is no individual broker making a commission, the only
person who is authorized to trace in an account is the actual investor. Furthermore, the internet investor can
never become a victim of excessive trading (where for the broker) since the investor maintains total control
over the number of transactions which take place in the account. All of these positive features of internet
trading may lead the unwary investor to believe that Internet trading is a way to take control of their
finances and save more money in the process.
Keywords: Online Trading, Business Emotion, Business Tune-Up, Trading Investment,Decicision Support
System, Business Analytics, Management Information System.
I. INTRODUCTION
Now a day’s most of the people are interested in investment/purchase in shares by through online
terminals. So most of the people are expecting more facilities in the online portals .this trading is consider as
important area for this market. So the purpose of the study is to evaluate the online trading facilities which

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are offered to the customers, from this study to find the customer’s opinion and satisfaction level on the
online trade facilities the online trading user’s expectations and opinions are varying from one to another
because based on the facilities of online trading platform of the company.
The increasingly popular activity of buying and sellingsecurities over the internet, or to a lesser
extent, through a broker'sproprietary software.Customer satisfaction is a measure of how products and
services supplied by a company can meet the customer’s expectations. Customer satisfaction is still one of
the single strongest predictors of customer retention. It’s considerably more expensive to attract new
Customers than it is to keep old ones happy. In a climate of decreasing brand loyalties, Understanding
customer service and measuring customer satisfaction are very crucial.
There is obviously a strong link between customer satisfaction and customer retention.
Customer’s perception of Service and Quality of product will determine the success of the product or
service in the market. With better understanding of customers’ perceptions, companies can determine the
actions required to meet the customers’ needs. They can identify their own strengths and weaknesses, where
they stand in comparison to their competitors, chart out path future progress and improvement.The major
financial products and services of the online trading India are like equities, mutual fund, life insurance,
general insurance, loans, share trading, commodities trading, portfolio management and financial planning.

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Fig: Business Investment in multi Channel
The advantages of Internet stock trading have also its weaknesses and these weaknesses present
significant drawbacks for the average investor. First and foremost, the average investor is not an expert in
the financial markets. There is a danger for allowing the autonomy of online trading to hull you into the
belief that you are an expert investor. An online investor sitting at home at a personal computer also
foregoes proper investment advice and financial planning, perhaps among the most valuable services
provided by traditional brokers.24There are, of course, additional risks relative to performing transactions
over the Internet especially on a shared computer. Those people whom investors have provided their
account number and password can freely trade that account while the investor will have little, if any,
resource against the brokerage firm for the breach of security.
II. REVIEW OF LITERATURE
Online trading India is the internet based investment of the broker. There are many leading online
trading portals in India along with the online platforms of the biggest stock houses like National stock
exchanges and the Bombay stock exchange.Internet has altered the way people invest by increasing the level
of trust of the investor,by providing a false sense of knowledge and an illusion of control, but also by
modifying thefundaments of investment decision making. It has been proven that, more and more
theinformation received by an individual in order for him to make prediction based on and takedecisions,
the confidence of the individual in the accuracy of the predictions made shall increase faster than the
precision of the predictions.
Trading is defined as buying and selling shares in stock exchanges. the trading i.e. online trading
(via internet) and offline trading (via broker or call).Gone are the days when the investor must have a stock
broker to deal in stocks and make investments. In this age of internet, when everything is going online,
stock trading has also gone online. Just like the offline stock trading investor can now buy or sell stocks
online with just a few clicks of the mouse. There are obliviously some advantages and some disadvantages
of both these form of trading.
Typically online trading requires the investors to pay lower brokerage. In case of online trading there
is no middleman involved. In case of online trading there is no paper work involved. Trading on a real time.
Investors can deal with different stock exchanges with single online trading account.the problems in online
tradings,In online terminal, investors can’t set customized expert advice, whereas in offline the broker gives

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suggestions according to investor’s strategy (i.e. Short term or Long term)Privacy is less due to lacking
scandals. Transactional errors due to technical problems.
III. A Few Pros and Cons of Online Trading
Online trading gives you many of the advantages previously enjoyed by professional investors,
including unprecedented access to information, analytical tools and other execution capabilities. These
enhanced resources may appeal to people who want to trade on short-term movements in stock prices. This
strategy is extremely risky and requires a serious, ongoing time commitment. Day trading, in particular,
requires constant monitoring of the markets, often to the exclusion of other activities. Investors are wise to
stayaway from thinly-traded, little-known stocks sold strictly on the basis of online hype.
Unlike blue chips or stocks with a substantialnumber of shares available, the price of low-volume
stocks can be moved through relatively small strategic trades. Even if the hyped stock starts to edge upward,
it may simply be part of the manipulationscheme. If you did not already employ strategies such as market
timing or momentum investing, do not start now merely because you have started investing electronically.
Online capabilities might simplify - but should not fundamentally change - the way you invest.
IV. A Warning on Online Trading
Online trading is quick and easy, onlineinvesting takes time.
With a click of mouse, you can buy and sell stocks from more than 100 online brokers offering executions
as low as $5 per transaction. Although online trading saves investors time and money, it does not take the
homework out of making investment decisions. You may be able to make a trade in a nanosecond, but
making wise investment decisions takes time. Before you trade, know why you are buying or selling, and
the risk of your investment.
V. Choke Points are the Weaknesses of Online Trading
Online trading is not always instantaneous.
Investors may find that technological "choke points" can slow or prevent their orders from reaching an
online firm.
For example, problems can occur where:
* an investor's modem, computer, or Internet Service Provider is slow or faulty;
* a broker-dealer has inadequate hardware or its Internet Service Provider is slow or delayed; or
* traffic on the Internet is heavy, slowing downoverallusage.

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A capacityproblem or limitation at any of these choke points can cause a delay or failure in an investor's
attempt to access an online firm's automated trading system.
Know your options for placing a trade if you are unable to access your accountonline. Most online
trading firms offer alternatives for placing trades. These alternatives may include touch-tone telephone
trades, faxing your order, or doing it the low-tech way--talking to a broker over the phone. Make sure you
know whether using these different options may increase your costs. And remember, if you experience
delays getting online, you may experience similar delays when you turn to one of these alternatives
VI.OPPORTUNITY OF THE ONLINE TRADING
Many online stock trading companies came but initially due to the lack of online trading facilities
and ineffective services the companies are closed, but some of the companies are survived. The company
which is survived are getting the good profit with well return and also attracting the foreign investment
companies.
So this study helps the organization to understand the customer’s perception and satisfaction level in
online trading facilities and also what type of product the customer deal while doing the online trading. This
study helps the company to make new strategy for the online facilities for further improvement.
CORE VALUES
 Customer satisfaction through Providing quality service effectively and efficiently
“Smile, it enhances your face value” is a service quality stressed on periodic customer service
Audits.
 Maximization of stakeholder value.
 Success through Teamwork, integrity and People.
VII. CONCLUSION
Online trading is the new concept in the stock market. In India, online trading is still at its infancy
stage. Online trading has made it easy to trade in the stock market as now people can trade while sitting at
their home. Now stock market is easily accessible by the people. There are some problems while doing the
trade through the internet. Major problem faced by online trader is that the investors are loyal to their
traditional brokers; they rely upon the suggestions given by their brokers. Another major problem is that the

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some people don't have full knowledge regarding online trading. Nevertheless to say that online trading has
the bright future as the percentage of the trade done through online trading is increasing day by day.
VIII. REFERENCES
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Using Bin Rank, International Journal of Scientific Research in Computer Science Engineering and
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February-2018

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