This study examines a mobile phone network in three models: (1) mobile network model: one mobile operator, one mobile phone manufacturer, and one mobile application developer, (2) mobile network model with application competition: one mobile operator, one mobile phone manufacturer, and two mobile application developers, (3) mobile network model with operator competition: two mobile operators, one
... [Show full abstract] mobile phone manufacturer, and one mobile application developers. A revenue sharing contract based on the coverage development is implemented between the operator and the mobile application developer in the first mode. Under this agreement, the operator will increase its share of the profits from the sale of the mobile application developer by increasing its coverage development rate. Some numerical examples for Iranian telecommunication companies are applied to examine the applicability of the proposed models. Finally, sensitivity analysis on the main parameters is analyzed in-depth to extract some managerial implications.