Given a family of squares in the plane, their
asks for the maximum number,
, of pairwise disjoint squares among them, while their
asks for the minimum number,
, of points hitting all of them,
. Both problems are NP-hard even if all the rectangles are unit squares and their sides are parallel to the axes. The main results of this work are providing the first bounds for the
ratio on not necessarily axis-parallel squares. We establish an upper bound of
6 for unit squares and
10 for squares of varying sizes. The worst ratios we can provide with examples are
3 and
4, respectively. For comparison, in the axis-parallel case, the supremum of the considered ratio is in the interval
for unit squares and
for arbitrary squares. The new bounds necessitate a mixture of novel and classical techniques of possibly extendable use. Furthermore, we study rectangles with a bounded ``aspect ratio'', where the
of a rectangle is the larger side of a rectangle divided by its smaller side. We improve on the well-known best
bound, which is quadratic in terms of the aspect ratio. We reduce it from quadratic to linear for rectangles, even if they are not axis-parallel, and from linear to logarithmic, for axis-parallel rectangles. Finally, we prove similar bounds for the chromatic numbers of squares and rectangles with a bounded aspect ratio.