This chapter deals with the appearance of the applicant and the influence of the first impression on the further interview. In doing so, the variables that shape the first influence are examined, the effect of specific accessories and items of clothing are dealt with and those elements of non-verbal communication that help to consciously grasp and analyse the applicant’s appearance are deepened. Finally, techniques and exercises are listed to make one’s appearance more winning. Critical factors that hinder the recruiter’s positive first impression are named and possible solutions are described.