An abundance of older, as well as recent work exists at the intersection of computer vision and computer graphics on accurate estimation of dynamic facial landmarks with applications in facial animation, emotion recognition, and beyond. However, only a few publications exist that optimize the actual layout of facial landmarks to ensure an optimal trade‐off between compact layouts and detailed capturing. At the same time, we observe that applications like social games prefer simplicity and performance over detail to reduce the computational budget especially on mobile devices. Other common attributes of such applications are predefined low‐dimensional models to animate and a large, diverse user‐base. In contrast to existing methods that focus on creating person‐specific facial landmarks, we suggest to derive application‐specific facial landmarks. We formulate our optimization method on the widely adopted blendshape model. First, a score is defined suitable to compute a characteristic landmark for each blendshape. In a following step, we optimize a global function, which mimics merging of similar landmarks to one. The optimization is solved in less than a second using integer linear programming and guarantees a globally optimal solution to an NP‐hard problem. Our application‐specific approach is faster and fundamentally different to previous, actor‐specific methods. Resulting layouts are more similar to empirical layouts. Compared to empirical landmarks, our layouts require only a fraction of landmarks to achieve the same numerical error when reconstructing the animation from landmarks. The method is compared against previous work and tested on various blendshape models, representing a wide spectrum of applications.