Article

Online food delivery: A systematic synthesis of literature and a framework development

Authors:
  • Indian Institute of Management Visakhapatnam
  • SBM Narsee Monjee Institute of Management Studies
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Abstract

This study aims to systematically review the extant literature on online food delivery. The literature on online food delivery is synthesised in terms of theories, contexts, methods adopted and analytical techniques used. The literature review suggests that online food delivery research has transitioned from website-based food delivery to online to offline, mobile application-based food delivery, and drone-based food delivery. Further, based on the synthesis, we have developed a conceptual framework that shows the frequently reported antecedents, mediators, moderators, and consequences in online food delivery literature. Moreover, by identifying overlooked areas of online food delivery research, some insightful future research directions have been proposed to further advance this research domain. This review contributes to the hospitality literature, specifically to the food delivery literature.

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... A systematic literature review (SLR) "adheres to a strict scientific design based on explicit, pre specified, and reproducible methods" (Gopalakrishnan and Ganeshkumar, 2013, p. 10). Moreover, SLR is an effective approach for highlighting gaps in the literature that offer directions for future research in a domain (Corbet et al., 2019;Shankar et al., 2022). Accordingly, an SLR on OSF could provide significant insights to academics as well as practitioners (Kushwah et al., 2019). ...
... 2. Methodology 2.1 Review structure An SLR can be broadly classified into structured reviews, framework-based reviews, bibliometric reviews, theory development reviews and hybrid reviews. Structured reviews provide the details of widely used theories, contexts, constructs and methods in a research domain or topic Shankar et al., 2022). A framework-based review is based on some framework, such as the Antecedents, Decisions and Outcomes (ADO) framework (Paul and Benito, 2018;Paul and Feliciano-Cestero, 2021) while a bibliometric review examines the research trends (e.g. ...
... Of these types of SLRs, a structured SLR provides a comprehensive synthesis of the literature and highlights gaps in the literature that provide avenues for future research in a particular field or a topic (Corbet et al., 2019;Shankar et al., 2022). Thus, a structured SLR approach is believed to be an appropriate method to review the extant literature on OSF. ...
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... This factor relates to some external conditions, such as the availability of facilities and time, which are free from individual control. Several prior studies have demonstrated that an individual's perceived behaviour control positively affects their attitude towards behaviour [4,26]. When a person has perceived that performing a specific behaviour is easy, they will have a positive assessment of the outcome of that behaviour, and therefore have a positive attitude towards that behaviour. ...
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... In systematic literature reviews and meta-analyses, researchers need to perform a thorough literature search process Barari et al., 2021;Barari et al., 2022;Bindra et al., 2022;Hassan et al., 2022;Maseeh et al., 2021b; (Jebarajakirthy et al., 2021;Shankar et al., 2022). The second step was the identification of keywords to search for relevant literature. ...
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... Finally, we performed a search on Google and Google Scholar search engines using the same keywords (Adil et al., 2022;Shankar et al., 2022). We were able to retrieve a total of 512 papers through the search process. ...
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... With this narrow focus, the extant research has-despite FDAs' growing popularity-ignored the possibility of food waste being generated when consumers order prepared food through such apps . FDAs offer many advantages, such as convenience, localization, promotional offers, last-minute discounts, authentic reviews, 24/7 access, an exhaustive list of cuisines, menus, and restaurants, and rapid delivery (Kapoor and Vij, 2018;Cho et al., 2019;Xu and Huang, 2019;Shankar et al., 2022;Talwar et al., 2022a). These advantages have led to an exponential increase in the number of active FDA users around the world. ...
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Purpose This study aims to apply the value-belief-norm (VBN) model in the context of environmentally friendly drone food delivery services to understand ways to influence consumers’ behavior toward the services. The current study also attempted to deepen the VBN model using the moderating role of product involvement. Design/methodology/approach Data were collected from 428 respondents through an online survey in South Korea. Findings The results of the data analysis indicated that all proposed hypotheses have been statistically supported in the VBN model. Furthermore, product involvement played a moderating role in the relationship between the sense of obligation to take pro-environmental actions and intentions to use and a sense of obligation to take pro-environmental actions and willingness to pay more. Originality/value Although drone food delivery services have not yet been fully commercialized, many foodservice companies have conducted pilot tests and the services are likely to be commonly used in the near future. Thus, the findings of this study are expected to have important implications for companies preparing to roll out drone food delivery services.
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This study examines the impact of reward gamification on brand relationship quality (BRQ) in the mobile banking (m-banking) context. The study also examines the mediating effect of brand engagement and how the effect varies at different levels of personal innovativeness. A scenario-based experimental design was used to examine the effect of reward gamification on BRQ. Data were collected from 259 m-banking users to examine the proposed hypotheses. The findings suggest that gamification has a significant impact on BRQ. This study contributes to the emerging gamification and m-banking literature and helps banks design gamified rewards programs to enhance BRQ.
Article
The study aims to examine the impact of mobile banking (m-banking) application interactivity on consumer engagement. The study also analyses the moderation effects of perceived security concerns, consumer innovativeness, and consumer involvement. The study employed a 2 (interactivity: high versus low) × 2 (perceived security concern: high versus low) × 2 (consumer innovativeness: high versus low) x 2 (consumer involvement: high versus low) between-subjects experimental design among 376 Indian bank users. The results indicate that interactivity positively impacts consumer engagement in m-banking applications. The results also show the significant moderating effects of perceived security concerns, consumer innovativeness, and consumer involvement. The findings of the study enrich the online engagement literature by examining the impact of interactivity on consumer engagement in the m-banking context. The results of the study will help banks in enhancing their m-banking application interactivity to enhance consumer engagement.
Article
Purpose Guided by the theory of planned behavior and the technology acceptance model, the purpose of this study was to comprehensively examine the factors that affect consumers' intentions to continue to use food delivery apps by developing and testing a research model and examining the differences between consumers with different demographic characteristics or behavior changes during the coronavirus disease 2019 (COVID-19) pandemic. Design/methodology/approach An online survey instrument was developed, and 316 valid responses were collected. A measurement model was developed and tested by using the structural equation modeling partial least squares (SEM-PLS) method. Findings The four basic constructs in the theory of planned behavior model (attitude, subjective norms, perceived behavioral control and trust) positively predicted consumers' intentions to continue to use food delivery apps. Predictors (including perceived innovativeness, hedonic and utilitarian motivations, perceived usefulness, perceived ease of use, and food safety risk perception) of these four basic constructs were also identified and confirmed. Multigroup analyses were conducted, and differences were found between male and female consumers and those with different ordering frequencies during the COVID-19 pandemic. Originality/value This study expanded the application of the theory of planned behavior by examining consumers' intentions to continue using food delivery apps and improved the authors’ understanding of this theory. Further, the successful application of the technology acceptance model improved the authors’ understanding of consumers' attitudes and behavioral intentions related to food delivery app usage.
Article
The main purpose of this paper is to explore the performance of white-collared gig workers using three theoretical perspectives: knowledge-based view theory, employee engagement theory, self-determination theory. The study investigates the relationship between intellectual capital, collective cognitive engagement, intrinsic motivation, and knowledge management as antecedents to the performance of gig workers. Furthermore, it investigates whether a moderation effect of intrinsic motivation using game elements can improve the performance of gig workers. This study uses primary data collected over 8 weeks from January 2020 to Feb 2020. This study collects self-administered cross-sectional primary data from an online platform that currently engages white-collar gig workers or has engaged them in two previous years (2018 and 2019) in either one or more platforms. This study also develops a conceptual model to measure the performance of white-collared gig workers using an extension of the three theoretical perspectives.
Article
With the emerging popularity of online food delivery (OFD) services, this research examined predictors affecting customer intention to use OFD services amid the Coronavirus disease (COVID-19) pandemic. Specifically, Study 1 examined the moderating effect of the pandemic on the relationship between six predictors (perceived usefulness, perceived ease of use, price saving benefit, time saving benefit, food safety risk perception, and trust) and OFD usage intention, and Study 2 extended the model by adding customer perceptions of COVID-19 (perceived severity and vulnerability) during the pandemic. Study 1 showed that all of the predictors except food safety risk perception significantly affected OFD usage intention, but no moderation effect of COVID-19 was found. In Study 2, while perceived severity and vulnerability had no significant impact on OFD usage intention, the altered effects of socio-demographic variables during the COVID-19 pandemic were found. Theoretical and managerial implications are provided.
Online food delivery (OFD) apps are changing the way we consume food. Despite increasing the popularity of OFD apps, limited studies have explored the reason behind popularity which contributes to the revisit intentions. This study investigates the drivers of revisit intentions by adopting stimulus-organism-response (SOR) theory and pleasure arousal dominance (PAD) theory as a theoretical lens. A model is conceptualized by including aesthetic formality and aesthetic appeal of OFD apps as stimuli, pleasure, and arousal as the internal state of the organism, and revisit intentions and word of mouth (WOM) as a response. Data is collected from OFD app users through a survey questionnaire. Findings indicate that aesthetic appeal is associated with pleasure and arousal. Aesthetic formality is associated with pleasure, word of mouth, and revisit intentions. Further, pleasure influences arousal, word of mouth, and revisit intention. The findings also confirmed the mediating role of pleasure and arousal. The study contributes to the practice and theory in the context of online food delivery apps.
Article
Purpose The study aims to examine factors that influence customers' intention to use online food delivery applications using a smartphone. The factors examined in this study are based on the existing theory of Unified Theory of Acceptance and Use of Technology (UTAUT) namely performance expectancy, effort expectancy, social influence, information quality, price-saving orientation and time-saving orientation towards intention to use the applications. Moreover, this research model also has been expanded with an additional dimension, attitude towards online food delivery services which lead to the intention to use online food delivery services through a smartphone. Furthermore, the present study also tested the role of age as moderator constructs between attitude towards online food delivery services and intention to use online food delivery services through a smartphone. Design/methodology/approach The study employed a quantitative method and 256 respondents participated in this study. The questionnaires are distributed using a convenience sampling technique and the data is analysed using partial least square approach. Findings The result shows that four (4) constructs, i.e. social influence, information quality, price-saving orientation and time-saving orientation have a positive relationship and significant effect on attitude towards online food delivery service where it enhances the intention to use the application. Attitude towards online food delivery services also has a significant effect on the intention to use. Furthermore, age was not found significant to moderate the relationship between attitude and intention to use. Practical implications The output of this study has several practical contributions such as enhances the existing knowledge and skillset of the shared-economy industry, online food delivery service providers as well as restaurant owners in improving the quality of life of the customers. It also provides contextual knowledge and a deeper understanding of online food delivery applications for customers in Malaysia. Originality/value The findings provide a guiding principle for improving the present determinant factors, attitude towards online food delivery service and intention to use online food delivery applications.
Article
Purpose Food delivery apps (FDA) have been widely adopted by customers in online-to-offline (O2O) catering businesses. This study aims to explore the mechanism regarding the stickiness of FDA and indicates why customers have the intention to reuse them. Design/methodology/approach A research model was developed based on the e-commerce system successful model (ECSS model) and social influence theory. Using the data collected from 312 customers who have FDA usage experience via an online survey, the established model was empirically assessed by partial least squares based structural equation model. Findings The results show that factors including information quality, ease of use, convenience and various choices perceived by FDA users are significant antecedents of customer satisfaction and perceived value, which in turn positively influence customers' intention to reuse. Besides, informational social influence and normative social influence play important roles in directly or indirectly affecting customers' intention to reuse. Originality/value This study extends the e-commerce system success model and enriches the literature regarding stickiness of FDA. Besides, the understanding of social influence in FDA usage has been deepened by addressing its role in the ECSS model based on the features and contexts of such apps.
Article
Purpose This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude and behavioral intentions. Design/methodology/approach A research model including eight hypotheses was tested using 413 samples collected in South Korea. Findings The data analysis results indicated that the five sub-dimensions of expected benefits aid to enhance attitude, which plays an important role in the formation of behavioral intentions. Originality/value This study was designed to empirically identify the important role of expected benefits in the context of drone food delivery services for the first time.
Article
Online meal delivery platforms (OMDPs), like UberEats, have received more attention since quarantine was established to prevent the spread of COVID-19. The research into antecedents of satisfaction and continuous usage intention for OMDPs, in general, is under researched. The current study compared the antecedents of satisfaction before quarantine to the antecedents during quarantine through the lens of Expectation-Confirmation Theory. Through multiple regression analyses, the researchers found that before quarantine, sharing economy ethos, price-value, food quality, ease of use and confirmation of beliefs had a significant impact on satisfaction while during quarantine, food quality, service speed, ease of use, and confirmation of beliefs were significant. Practical and theoretical implications are discussed.
Article
The main purpose of this study is based on qualitative and quantitative research procedures, and integrates the key service factors for the online food delivery (OFD) industry extracted by Internet Big Data Analytics (IBDA) to construct a OFD service quality scale (OFD-SERV). This study takes OFD customers in Taipei City as the objects. The results show that 20 key service factors for the OFD industry are extracted through IBDA. The OFD-SERV scale contains six dimensions including reliability, maintenance of meal quality and hygiene, assurance, security, system operation and traceability, a total of 28 items. The results from the structural equation modeling showed that the reliability, assurance and system operation have a positive impact on customer satisfaction. Finally, the findings provide knowledge and inspiration for the current OFD, and enable OFD operators and future researchers to more accurately identify the deficiency of service quality.
Food delivery apps (FDAs) have transformed the way consumers order and consume food, especially during the mobility limitations of the COVID-19 pandemic. The hospitality industry, especially restaurants are heavily reliant on mobile technology during the pandemic to strengthen essential online to offline food delivery, helping large number of consumers. This study investigates the role of app aesthetics in evoking emotions which predict continued usage intentions for FDAs using the theoretical lens of the pleasure arousal dominance (PAD) framework. Data was collected from 341 consumers during the pandemic. Findings indicate that app aesthetics generate pleasure, arousal, and dominance emotions among consumers during pandemic where pleasure is the most significant predictor of continued usage intentions followed by dominance. Findings also confirm the mediating effect of arousal on pleasure and pleasure on continued usage intentions. The study has implications for academicians, food delivery companies, app designers and other app-based businesses as it proves the significance of an aesthetic app design in evoking positive PAD emotions in consumers during a crisis and strengthens the explanation of continued usage intentions.
Purpose This study aims at identifying critical success factors of a sustainable mobile banking application using text mining approach. Design/methodology/approach A total of 6,073 consumer reviews relating to a mobile banking application were collected and analyzed to meet the study objective. Latent Semantic Analysis (LSA) was done to identify the critical success factors of a sustainable mobile banking application. Findings The results indicated that privacy and security, navigation, customer support, convenience and efficiency are the key factors. Research limitations/implications The study findings enrich the mobile banking and sustainable service delivery channel literature. Practical implications The results are expected to benefit the bankers in delivering effective banking services through a mobile banking application. Originality/value Studies in the sustainability are few yet promising particularly the ones that use rigorous statistics suitable on thousands of data points to accomplish the study objectives.
Article
Bibliometric analysis is a popular and rigorous method for exploring and analyzing large volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific field, while shedding light on the emerging areas in that field. Yet, its application in business research is relatively new, and in many instances, underdeveloped. Accordingly, we endeavor to present an overview of the bibliometric methodology, with a particular focus on its different techniques, while offering step-by-step guidelines that can be relied upon to rigorously perform bibliometric analysis with confidence. To this end, we also shed light on when and how bibliometric analysis should be used vis-à-vis other similar techniques such as meta-analysis and systematic literature reviews. As a whole, this paper should be a useful resource for gaining insights on the available techniques and procedures for carrying out studies using bibliometric analysis. Keywords: Bibliometric analysis; Performance analysis; Science mapping; Citation analysis; Co-citation analysis; Bibliographic coupling; Co-word analysis; Network analysis; Guidelines.
Article
Mobile apps offering online to offline (O2O) services act as aggregators providing interface for delivery of required products and services at a preferred location. Despite offering multiple affordances, many O2O services have not diffused as anticipated, indicating the existence of consumer resistance towards them. One such example is that of food delivery apps (FDAs), which are experiencing resistance at both the pre-adoption and post-adoption stage. However, there are scarce empirical findings explicating the pre-and post-adoption barriers perceived to be associated with FDAs. The present study addresses this gap by utilising the Innovation Resistance Theory (IRT) and a convergent mixed-method study design to examine the barriers that existing FDA users face and how these impinge on their trust and valence of recommendation behaviour (positive and negative word of mouth). The study not only extends the classic IRT barriers to the FDA-context by identifying three key barriers (economic, efficiency, and experience) but also offers empirical evidence to support the negative association of barriers with trust and paradoxical recommendation behaviour by analysing data collected from 303 FDA users through Prolific. The findings also support the mediation effect of trust and the moderation effect of advertisement overload on the identified associations, making interesting theoretical and practical contributions.
Article
COVID-19 presents luxury hotels with an unenviable task of maneuvering to secure survival. One of the contingency measures of China’s five-star hotels is to salvage revenues by entering online-to-offline (O2O) food delivery platforms. However, both opportunities and risks will ensue. Study 1 has content analyzed customer reviews on the largest O2O food delivery platform in China to probe the key factors of concern. The results show that taste, freshness, and brand credibility remain salient, as in dine-in experiences, while packaging and delivery quality emerge as a result of the integration of the O2O platform, and hygiene due to the COVID-19 pandemic. Interestingly, interaction quality between restaurant staff and customers still plays significant roles with the online channel. Study 2 has further deepened the understanding of luxury restaurants’ O2O services through semi-structured interviews with F&B professionals. The results have paved the way for hotel operators to employ tactics on O2O platforms.
Article
Repeat usage behavior Perceived privacy risk A B S T R A C T The low redemption rate of coupons presents a challenge for marketers and scholars. While numerous studies have endorsed the potential of mobile (m)-coupons, not much is known about the consumer's intention to redeem such coupons. This study uses Value-based Adoption Model (VAM) to explain the redemption intention of m-coupons among coupon redeemers. Apart from studying coupon proneness and perceived convenience, this study empirically examined perceived privacy risk (PPR) (first moderator) and repeat usage behavior (second moderator) for m-coupon redemption intention. One of the key findings from 637 m-coupon users suggest that high repeat usage behavior of m-coupon redemption diminishes the influence of PPR. This suggest that marketers should offer a seamless end to end customer journey to increase m-coupon redemption. The other managerial implications have also been highlighted in the study.
The purpose of this study to investigate the effect of online convenience dimensions on mobile banking (m-banking) adoption intention using a comprehensive moderated mediation framework. A total of 446 responses from Indian banking users were received using systematic sampling. The covariance-based structural equation modelling and PROCESS macro were used to examine the hypotheses. The results indicated that access convenience, transaction convenience, benefit convenience, and post-benefit convenience have a crucial impact on m-banking adoption intention. The perceived hedonic values and perceived utilitarian values mediate the effects of convenience dimensions on m-banking adoption intention. The study's findings will help banks to identify which dimension/s of online convenience they should focus on over m-banking platforms to enhance adoption intention. As, “Convenience” plays a crucial role in mobile commerce adoption intention. This study attempts to examine how convenience dimensions affect m-banking adoption intention.
The aim of this study to investigate factors affecting luxury consumers’ webrooming intention using a moderated mediation framework. The study also investigates the mediating effects of perceived hedonic value and perceived utilitarian value and how these mediating effects are moderated by online risk perceptions. Data were collected using offline survey from 374 luxury consumers in India, using systematic sampling. The results indicated that perceived usefulness of online search, need for touch and socialization have significant impact on webrooming intention. Perceived hedonic value and perceived utilitarian value mediate the effect of variables on webrooming intention and mediation effect of perceived utilitarian value varied between high and low levels of online risk perceptions. Findings of this study will help luxury retailers in managing consumer channel switching behaviour. The study enriches luxury marketing literature by examining emerging webrooming, channel switching phenomenon.
Article
Purpose This research leverages an integrated framework that uses the technology acceptance model (TAM) and the theory of planned behaviour (TPB) to analyse the main drivers of users' intention to use food delivery apps. The purpose of this paper is to investigate the consumer's willingness to adopt online food delivery (OFD) using the models' constructs and extend them to consider food choices, convenience, trust and the effect of the perceived risks related to the coronavirus disease 2019 (COVID-19) pandemic as contextual factors. Design/methodology/approach The study adopts the partial least squares approach to structural equation modelling (PLS-SEM) to examine the data. The final sample consists of 425 people in Italy. Findings The authors have found that combining the TAM and the TPB provides a valid and significant model that can be used to understand OFD users' behavioural intentions. Moreover, the results show that subjective norms have a stronger effect on behavioural intentions than the personal attitude and that trustworthiness and the perception of risks related to COVID-19 have different effects. Accordingly, the authors derive several theoretical and managerial implications from these results. Originality/value This research contributes to the current debate on consumer behaviour in the OFD context. Only a few studies have integrated the TAM and TPB models in this context. This paper sheds light on the factors useful in predicting people's choice to buy food via OFD. Furthermore, it highlights the key role of some contextual factors and subjective norms over more technical ones.
Article
Online delivery providers (ODPs), representing a growing hospitality industry sector, are playing an unprecedented role in the coronavirus pandemic. Applying construal level theory and regulatory focus theory, this research investigates how the interplay of construal mindsets and message frames affects consumers’ purchase intention regarding online food deliveries during the pandemic. Two 2 × 2 experiments were conducted in severe and mild pandemic regions and revealed different results in consumers’ responses. Specifically, promotion-framed messages are more effective when matching a “how” construal mindset in severe regions. In contrast, promotion-framed messages are more persuasive in conjecture with a “why” construal mindset in mild pandemic areas. Besides, the persuasion process is mediated through self-efficacy in severe regions but through perceived benefit in mild regions. The study also reveals different moderating effects of risk propensity in the two regions. The findings provide guidelines for ODPs in engaging consumers with online food delivery services.
Article
Fitness applications have undergone considerable development in the last few years and becoming popular and significant in both academic and practical areas. However, contributions to the systematic mapping of this field continue to be lacking. This paper constitutes the first bibliometric study in this field to better understand the current state of research. We examined 481 records from databases Scopus and Web of Science (Core Collection) using several bibliometric analysis methods. All the records on this emerging topic were published between 2011 and 2019. We processed these records using statistical analysis and science mapping. The bibliometric analysis included the year of publication, journal name, citation, author, country, and particularly, research methodology. Additionally, we used the VOSViewer software to perform bibliometric mapping of co-authorship, co-citation of authors, and co-occurrence of keywords. This field of study, it was found, is currently in its precursor stage, contributing primarily to the fields of medicine, computer science, and health sciences. The United States appeared to have made the largest contribution to this field. However, author productivity, number of citations, and number of core journals all indicated a high degree of fragmentation of research in this filed. Remarkably, scientific research in this area is expected to progress tremendously over time. Overall, this study provides basic data and research classifications for the initial phase of research and research direction for future research in this area.
Article
Food delivery apps (FDAs) as an emerging online-to-offline mobile technology, have been widely adopted by catering businesses and customers. Especially, as they have provided two-way beneficial catering delivery services in rescuing catering enterprises and satisfying customers’ technological and mental exceptions under the COVID-19 global pandemic condition. This study proposes a comprehensive model integrating UTAUT, ECM and TTF with the trust factor and examines 532 valid FDA users’ continuance intention of using FDAs during the COVID-19 pandemic period in China. The statistical results and discussions show that satisfaction is the most significant factor, and perceived task-technology fit, trust, performance expectancy, social influence and confirmation have direct or indirect positive impacts on users’ continuance usage intention of FDAs during the COVID-19 pandemic period. In addition, relevant researches and stakeholders should consider the specific characteristic of technology being associated with users’ technological and mental perceptions for better understanding and explaining users’ continuance intention.
Article
In the new era of the sharing economy, firms are setting up Application (APP) service platforms to reach potential consumers and enhance their assessment of how to increase consumers’ perceived benefits. This study thus emphasizes that, via APP assessments in the context of the sharing economy, consumers’ perceived benefits can drive their purchasing intention and behavior. We examine 464 surveys of users who had previous experiences on various related APPs in the sharing economy and present empirical results supporting that APP assessments play mediator roles among perceived benefits and purchasing intention. The research model shows that relational, attitude, and capability benefits are consumers’ three main perceived benefits that influence their purchasing intention. This study thus offers management and marketing implications in the sharing economy by suggesting that firms increase consumers’ perceived benefits in order to raise APP assessments, thereby spurring their intention to use the APPs to finalize their final purchase behavior.
Chapter
eWOM communications significantly affect consumer behaviour. Previous studies found that helpful online reviews affect information adoption, which results in intention to buy. As a result, large number of studies started investigating factors affecting helpfulness of eWOM communications. However, the mixed findings on the factors affecting perceived helpfulness of eWOM communications can lead to confusion for academics and marketing practitioners. Thus, the aim of this research is to synthesise findings from existing studies on eWOM communications by using weight analysis. This will help to investigate the predictive power of the independent variables on the dependent variable, by taking into consideration the number of times a relationship has been previously examined. The results of weight analysis showed that valence, emotions, length, source expertise, argument quality, rating, relevance, and source credibility are best predictors of eWOM helpfulness. There were also three promising predictors with a perfect weight of one such as volume, reputation of the reviewer, and certainty. Future steps of this study involve conducting meta-analysis, which will help strengthen results of weight analysis and develop a conceptual model for empirical evaluation of various factors affecting helpfulness of eWOM communications.
Article
The paper presents a systematic review examining the various factors of consumer behavior towards luxury goods and synthesizes studies. Searches in prominent databases were conducted to pool the studies. Two hundred and two studies were identified and were catalogued in terms of study type, themes and analysis details. Results provide a summary of the perspectives in which behavior towards luxury goods has been studied in the past. This paper presents the determinants of luxury buying behavior, and synthesizes those antecedents into four major factors: individual factors; psychological factors; cultural and social factors; factors related to luxury goods. A new model for the relationship between these antecedents and luxury consumer behavior is also developed. Subsequently, a research agenda is developed for future research. ARTICLE HISTORY
Article
A literature review article provides a comprehensive overview of literature related to a theme/theory/method and synthesizes prior studies to strengthen the foundation of knowledge. In the growing International Business (IB) research field, systematic literature reviews have great value, yet there are not many reviews published describing how researchers can design and develop classic review articles. In explaining the purpose, methodology, and structure of a systematic review, we provide guidelines for developing most insightful and useful review articles. By outlining steps and thumb rules to keep in mind, we present an overview of different types of review articles and explain how future researchers could potentially find them useful. In addition, we introduce nine articles finally selected for this special issue of systematic literature review-Looking back to look forward International Business research in the days to come.
Article
Despite the significance attached to foreign direct investment (FDI) by Multinational enterprises (MNEs), there are is no comprehensive review of the FDI literature. Moreover, those that have been published, focus on subsets of FDI. This review systematically examines the empirical as well as theoretical research on FDI through an analysis of 500 articles published during the last five decades. Theoretical models, methods, context, and contributions to scholarship were reviewed. We strive to highlight the key theories, paradigms, and articles and provide directions for future research. We conclude that FDI has evolved as the most significant area of international business.