Genesis of the Concept «Logistic Activity of the Enterprise»

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Current changes in the economic and social environment of enterprises, characterized by high pace and unpredictability, raise the issue of improving the efficiency of the organization of economic activity of the enterprise, in particular logistics. The versatility of the concept and the relationship of individual components necessitate consideration of the genesis of the term “logistics activities” as the evolutionary development and formation of the category and its key aspects; the relationship between the definitions of “logistics” and “logistics activities” in the context of the activity at the enterprise level. The existing theoretical approaches to the definition of the concept of “logistics activity” are analyzed and generalized, which are conditionally systematized into the following groups: direction of economic activity; a set of systematic practical actions; a set of functional, managerial, supporting processes and operations; unified technological process, movement of values; the only integrated function of goal realization. On this basis, the essence and content of the category “logistics activities of the enterprise”, which means the totality of all processes (namely the processes of ensuring continuous, timely, optimal and cost-effective movement of logistics flows at all stages of the production process according to forecasts and strategic plans) in a single complex, which must meet the principles of integration, innovation, adaptability to changing conditions of modern institutional and market environment.

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The main theoretical aspects of the features of the formation of the logistics activities of organizations in the modern conditions of the transformation of the world market are considered. The conceptual necessity of using an integration approach in organizing logistics activities, taking into account the influence of factors of the macroeconomic environment, has been substantiated. The main aspects and features of intrafirm and interfirm logistic integration of organizations are interpreted and reasoned, which, in contrast to existing approaches, makes it possible to distinguish this process from its influence on the main activity, taking into account the risk factors. The conceptual factors contributing to the formation of integration processes in the organization in modern conditions of the transformation of the world market are highlighted. It is argued that the modern realities of doing business, regardless of the type of economic activity, necessitate the use of an integrated approach in management when organizing logistics activities. With the help of economic and statistical analysis of the logistics services market in the world, the intensity and need for the use of intrafirm logistics integration are substantiated. The developed theoretical and methodological approach of the integration organization of logistics activities can be applied in practice, taking into account the peculiarities of the economic activities of organizations in modern conditions.
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The article explores the scientific views on the content of the logistics activities of the enterprise. The essential characteristics of the logistics activities are provided taking into account the functional and process approaches, taking into account the functional, operational and managerial aspects of the processes and operations. The definitions of the concept of the logistics activities of the enterprise are given in compliance with the process-functional approach. The features of logistic flows of a trade enterprise are investigated. Taking into account the main functions of the trade enterprise and the tasks of logistics, a model of the enterprise's logistics activities has been built and justified.
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