Chapter

Gestionando la turbulencia del entorno: entre la teoría y la práctica

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Abstract

Este libro incluye cuatro casos de investigación de empresas latinoamericanas, pertenecientes a los sectores de repostería, manufactura, operación logística e intermediación aduanera, que tras verse afectadas por la crisis que generó la pandemia de la covid-19, deciden cambiar su comportamiento estratégico. Al mantener la idea de su negocio, han desarrollado nuevos productos e ingresado en nuevos mercados para satisfacer las necesidades de los clientes. Este texto muestra que sí es posible gestionar de manera exitosa momentos de adversidad extrema, que ponen en riesgo la supervivencia de las organizaciones. Los casos que este libro expone pueden ser estudiados en el aula de los programas de dirección de empresas y, además, servirán como obra de consulta para empresarios que se enfrentan a estados de turbulencia del entorno.

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Article
Purpose This article examines strategic management research across Latin America from 1990 to 2023, addressing four critical inquiries: the themes prevalent in strategic discussions, the leading countries in strategic management (SM) publications, the defining characteristics of strategic research in major Latin American economies and the reflection on whether Latin America is a region that generates or follows the knowledge of the Global North. Design/methodology/approach Utilizing co-occurrence analysis, this study maps the terrain of SM research in the region, analyzing 4,963 articles indexed in the Scopus database. The authors employed a co-occurrence analysis to map SM research in Latin America, analyzing 4,963 articles from the Scopus database. Findings Predominant themes include the theoretical underpinnings of strategy, sustainable development, innovation, tourism and international trade. Brazil, Mexico, Colombia and Chile have emerged as leaders in research volume and thematic diversity, particularly in sustainable development and innovation. Practical implications By identifying patterns, behaviors and trends in SM research, the authors uncover methods and tools that, once contextualized for the region, can significantly enhance organizational performance. Originality/value This investigation is a pioneering effort, providing a focused analysis on SM research within Latin America. It highlights significant contributions since 1990 across the region's main economies. This study represents one of the first comprehensive mappings of this academic field within Latin America. This is the first article, to the authors’ knowledge, developed to map the intellectual structure of the SM field in Latin America through an analysis of co-occurrences, with emphasis on the region's main economies.
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